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Pengaruh Citra Toko Terhadap Kepuasan Dan Loyalitas Pelanggan (Studi Kasus Alfamart Batu Permata Dan Globalmart Di Kota Malang) Kristian Yohanes Abel; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan  –  Penelitian ini bertujuan  untuk mengetahui pengaruh langsung dan tidak langsung antara  variabel citra toko dengan kepuasan dan loyalitas dan uji beda (Independent  t  sample) untuk mengetahui perbedaan antara Toko Alfamart Batu Permata dan Toko Globalmart di Kota Malang. Metodologi penelitian  –  Penelitian ini menggunakan  analisis  jalur (path  analysis) untuk mengetahui pengaruh langsung dari variabel citra toko terhadap kepuasan pelanggan, pengaruh langsung dan tidak langsung dari variabel  citra  toko terhadap  loyalitas pelanggan melalui kepuasan, serta  uji beda (independent t sample)  untuk mengetahui perbedaan antara Toko Alfamart Batu Permata dan Toko Globalmart di Kota Malang dalam variabel citra toko, kepuasan dan loyalitas pelanggan. Hasil dan Pembahasan – Hasil analisis jalur menunjukkan bahwa citra toko memiliki pengaruh langsung terhadap kepuasan pelanggan. Kemudian, citra  toko dan kepuasan memiliki pengaruh langsung terhadap loyalitas pelanggan. Selain itu, citra toko juga memiliki pengaruh tidak langsung terhadap loyalitas pelanggan melalui kepuasan. Hasil uji beda sendiri menunjukkan hasil bahwa citra toko, kepuasan dan loyalitas antara Toko Alfamart Batu Permata dan Globalmart tidak berbeda.Kata kunci:  Citra  Toko, Kepuasan Pelanggan,  Loyalitas Pelanggan, Ritel Modern, Ritel Tradisional
PENGARUH PERSEPSI RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK MUAMALAT KOTA CIREBON DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Faisal Indra Setiawan; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Pentingnya loyalitas nasabah untuk Bank Mumalaat di kota Cirebon baik itu secara materi ataupun untuk kelangsungan hidup perusahaan. Penelitian ini dilakukan di kota Cirebon karena mayoritas masyarakat kota Cirebon yang beragama Islam berjumlah 330.484 dari jumlah penduduk kota Cirebon yang berjumlah 359.516 jiwa. Selain itu faktor sejarah menjadikan kota Cirebon menjadi daerah yang kental dengan suasana Islam, karena Cirebon pada dahulu kala, tumbuh menjadi pusat penyebaran Islam di Jawa Barat. Alasan  pengambilan Bank Muamalat sebagai objek penelitian dikarenakan  Bank Muamalat sering melakukan kerja sama dengan  Majelis Ulama Indoneseia (MUI,  Bank Muamalat merupakan bank murni syariah pertama yang hadir di Indonesia dengan diprakasai oleh Majelis Ulama Indonesia, dan Bank Muamalat tergolong bank  Islam  yang cepat perkembangannya, hal ini dapat terlihat dari banyaknya berbagai fasilitas dan kantor Bank Muamalat yang ada di Indonesia. Tujuan dari penelitian ini adalah untuk  menjelaskan peran kepuasan konsumen dalam memediasi hubungan antara persepsi religiusitas dan loyalitas konsumen.  Populasi pada penelitian ini adalah nasabah Bank Muamalat kota Cirebon. Sampel diambil dengan teknik conveniece sampling yaitu didasarkan pada kemudahan. Pengolahan serta  pengujian data menggunakan software Statistical Product and Service Solution versi 20.  Dari hasil analisis regresi berganda diketahui bahwa secara simultan persepsi religiusitas dan kepuasan nasabah berpengaruh signifikan terhadap loyalitas nasabah. Secara parsial persepsi religiusitas berpengaruh terhadap loyalitas nasabah dan kepuasan nasabah berpengaruh terhadap loyalitas nasabah. Dikarenakan tidak adanya pengaruh yang terjadi antara persepsi religiusitas terhadap kepuasan nasabah, sehingga peran kepuasan nasabah tidak memediasi hubungan antara persepsi religiusitas dengan loyalitas nasabah. Kata Kunci : Persepsi Religiusitas, Kepuasan Nasabah, Loyalitas Nasabah, Bank Muamalat..
Pengaruh Sikap, Norma Subyektif dan Kontrol Perilaku Terhadap Niat Perilaku Menggunakan Produk Kredit Cepat Aman (KCA) Pada PT Pegadaian (Persero) Cabang Kediri Nadira Khalida Zia; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk menguji variabel-variabel yang mempengaruhi niat perilaku menggunakan produk Kredit Cepat Aman (KCA) dengan menggunakan Model  Theory of Planned Behavior  milik Icek Ajzen. Penelitian ini dilakukan di PT Pegadaian (Persero) cabang Kediri. Populasi pada penelitian ini adalah masyarakat yang menggunakan produk KCA, namun karena tidak diketahui jumlah populasinya maka pengambilan teknik sampel menggunakan teknik  Non-Probabbility Sampling  serta  jumlah sampel menggunakan penghitungan rumus milik Malhotra dan didapatkan 150 responden. Peneliti mengunakan teknik regresi linear berganda dengan software SPSS 16 untuk menguji data penelitian. Hasil analisis untuk model ini menunjukkan secara simultan bahwa variabel sikap, norma subyektif dan kontrol perilaku berpengaruh terhadap niat perilaku menggunakan produk KCA. Pengujian secara parsial menunjukkan bahwa variabel sikap, norma subyektif dan kontrol perilaku berpengaruh terhadap niat perilaku menggunakan produk KCA. Implikasi dari penelitian ini relevan bagi perusahaan yang memberikan kredit baik skala kecil maupun besar dengan sistem gadai dalam mengimplementasikan dan mengembangkan produk KCA serta mengubah pandangan masyarakat tentang gadai partikelir dan peminjaman pada renternir.Kata Kunci: Theory of Planned Behavior  (TPB), sikap, norma subyektif, kontrol perilaku, niat perilaku, Kredit Cepat Aman (KCA)
PERAN CUSTOMER RELATION MANAGEMENT ( CRM ) DALAM MEMPENGARUHI LOYALITAS PELANGGAN (Studi Pada Pelanggan AUTO 2000 Cabang Sutoyo Malang) Yenli Alfiah Permatasari; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to determine the effect Customer Relation Management on Customer Loyality (Studies in AUTO 2000’s Customer Sutoyo Branch). Types of research used in this research is explanative research that aims to explain the causal relationship between the causal variables through hypothesis testing. The sampling technique used was nonprobability sampling and obtained a sample of 150 respondens in total. To test the hypothesis proposed in this study used classical assumption, validity, reliability, determination, and regression analysis. Regression analysis showed that indentify, differentiation, interaction,and customize as well as have a significant influence on customer loyalty. Based on these results, Auto 2000 can make indentify, differentiation, interaction,and customize as reference in predicting how good Customer Relation Management in AUTO 2000. Keywords: indentify, differentiation, interaction,and customize, Customer Relation Management
HOW QUALITY, SATISFACTION AND IMAGE CREATE LOYALTY AT AN INDONESIAN BANKING COMPANY: An Empirical Study in PT. Bank Bukopin, Tbk Malang Branch Cunanda Ayu Oktiviane; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to examine and explain how service quality, customer satisfaction and corporate image create customer loyalty in Indonesian banking company. The research was conducted in the area of Malang city, the individual customers who have  funding product owned PT. Bank Bukopin, Tbk in Malang city. Further  convenience sampling  technique  is used in this research with 150 people. The analysis tools are  Partial Least Square (PLS)  to determine the pattern and effect  relationships between variables in sequence, i.e. endogenous and exogenous variables. The  results of the study explained that there is a significant effect between  the  service quality to the customer satisfaction and corporate image,  the  corporate image to  the  customer satisfaction and  the  customer satisfaction to  the customer loyalty  Keywords: Service quality, customer satisfaction, corporate image, customer loyalty
The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach Ananda Sabil Hussein; Valerie Manna; David Cohen
Gadjah Mada International Journal of Business Vol 16, No 2 (2014): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.59 KB) | DOI: 10.22146/gamaijb.5352

Abstract

Though highly recommended by health organizations worldwide, breastfeeding an infant from birth for a period of several months is not universal. There is thus a need to investigate appropriate and effective means to promote this breastfeeding behavior. This study, rooted in a social marketing perspective, tests the impact of message framing and source credibility on the behavioral intention to breastfeed. A 2 x 2 factorial experiment was conducted in Indonesia, an especially relevant setting given that the percentage of Indonesian women who breastfeed is low compared to other countries. Two hundred and seventy nine pregnant women participated in this study. The findings of this study indicate that the interaction between message framing and source credibility has a significant effect on a person’s attitude and intention to provide exclusive breastfeeding. In addition, this study finds that attitude is an essential determinant of intention.        
Influence of Life Style and Attitude Toward Trust and Repeat Purchase Intentions on Social Media Users (Study On Instagram Users in Malang) Intan Nurlaily; Noermijati Noermijati; Ananda Sabil Hussein
Wacana Journal of Social and Humanity Studies Vol. 20 No. 2 (2017)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This research is discussed about Lifestyle and trust influenced by Repurchase intention trough attitude. The aims of this research is to understand Influence of life style on the intention repurchasing consumers, Effect of trust on the intention repurchasing consumers, Influence of attitudes toward the purchase intention of re-consumers, Influence of life style to the attitude of repeat purchases of consumer, Effect of trust on the attitudes of repeat purchase consumer, the effect of life style of the consumer repeat purchase intention mediated by the attitude of the people of Malang City, the influence of trust on consumer repeat purchase intention mediated by attitude. Data analysis using Partial Least Square (PLS) analysis methods toward Malang Citizen. This result research has shown that Life style variable has a positive and significant effect on the Buying Intention, trust has a positive and significant impact on the Buying Intention, attitude variable has a positive and significant impact on the Buying Intention, lifestyle have positive and significant effect to consumer attitude, trust has a positive and significant impact on consumer attitudes, attitude is indirectly able to influence the relationship between Life style and Intention Purchase, attitude is indirectly able to influence the relationship between Trust and Intention Purchase.
Entrepreneurial Market Orientation and Marketing Performance: An Evidence From Malang Soybean Cracker Industry Ananda Sabil Hussein
JURNAL SOSIAL HUMANIORA (JSH) Special Edition 2019
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.439 KB) | DOI: 10.12962/j24433527.v0i01.5764

Abstract

This study aims to test the effect of entrepreneurial market orientation (EMO) as the development of entrepreneurial orientation concept. Particularly, this study tested the dimensions of EMO name innovation, customer orientation, market orientation and entrepreneurial orientation on marketing performance. To answer the proposed research objectives, this study used multiple regression analysis. Self-administered questionnaires were distributed into one hundred respondents while only 67 questionnaires collected. The results of multiple regression showed innovation has a positive significant effect on marketing performance. Similar to innovation, this study indicated that customer orientation has a positive significant effect on marketing performance.  As proposed in the hypothesis, this study found that market orientation positively affected marketing orientation. Entrepreneurial orientation as the dimension of EMO was shown to have a significant effect on marketing performance. After the completion of this study, both theoretical and practical contribution are provided.
The Effect of Technological Complexity (KT) and Compatibility (KOM) on The Sustainability of The Green and Smart Port Concept (CTU): TAM Extended Approach Case Study at Teluk Lamong Terminal, A Subsidiary of PT Pelindo III Reka Yusmara Mardiputra; Kusuma Ratnawati; Ananda Sabil H
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 2 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i2.27668

Abstract

This study examines and analyzes the relationship between the technological complexity (KT) and compatibility (KOM), to a continuance to use (CTU) of green and smart port concepts using TAM theory extended. Adding technological complexity and compatibility as an external factor into TAM in terms of perceived usefulness (PU) and perceived ease of use (PEOU) that affect continuance to use green and smart concepts. This study uses a survey method. It is distributed to owners/operational/invoicing managers of Terminal Teluk Lamong (TTL) Customers (Shipping Company, Forwarding, Trucking Company) in Surabaya, Indonesia. The sampling technique is using Slovin's formula with 304 respondents. The data analysis technique uses SEM (Structural Equation Modelling) with SMART PLS 3.0. Both KT and KOM have a significant effect on PU and PEOU. Both PU and PEOU have a significant effect on CTU, and PEOU has a significant effect on PU. This research was conducted at TTL, the only terminal in Indonesia that uses the green and smart port concept. There is no comparison with other terminals in Indonesia on the implementation of the green and smart port concept. Especially for shipping companies, respondents cannot reach owner/principal/shareholders due to Indonesian government policy that international Shipping Companies are not allowed to open branches independently. However, they have to cooperate with local companies (agents). Port Industries (TTL) can develop an appropriate marketing strategy based on this research's results. Technological complexity and compatibility have a significant effect on the continuance to use GSP. Management of TTL has to consider technology and operational systems development with a low-level complexity and according to customer's needs. This research contributes to enrichment and extending TAM theory in terms of green and smart port concept sustainability. Not only affected by PU and PEOU but technological complexity (KT) and Compatibility (KOM) factors are important.
The Impact of Interactivity, Perceived Effectiveness, Trust, and Experiential Marketing on Online Transportation Customer Loyalty Ananda Sabil Hussein; Raditha Hapsari
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i3.30111

Abstract

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka