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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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PENGARUH PERSEPSI DAN SIKAP PEMAIN TERHADAP NIAT MENGGUNAKAN MOBILE GAME MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL Putu Adi Putra Arimbawa; Surachman Surachman; Ananda Sabil Hussein
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.709 KB)

Abstract

Abstract: Technology Acceptance Model was developed in order to describe therelationship between user’sperceptive and their attitude toward an object. This researchmain purpose is to analyze the relationship between mobile game’s player’s perceptiveand their attitude toward the game and finally how that relationship affect user’sintention to use newer game. The research conducted in Indonesia and using purposivesampling, we have collected data from 170 Clash of Clan players. We use Partial LeastSquare (PLS) as our data analysis technique. This research results are user’s perceptive(perceived usefulness and perceived ease of use) both has direct significant effecttoward attitude and intention to use. In addition, direct significant effect also foundbetween attitude and intention to use, which made attitude toward use could becomemediated variable between the relationship between users’s perceptive and user’sintention to use. This research contribution is giving a good description for theimportance role of user’s attitude toward product use to improve user’s intention to usethe product.Keywords: TAM, User’s Perception, User’s Attitude, User’s Intention, Mobile Game
BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY Nurkholish Majid; Sunaryo Sunaryo; Ananda Sabil Husein
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.808 KB) | DOI: 10.22441/mix.2018.v8i2.003

Abstract

Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.
ANALISIS PENGARUH CITRA TOKO, CITRA MEREK PRODUK PRIVATE LABEL, DAN NILAI YANG PERSEPSIKAN TERHADAP LOYALITAS PELANGGAN (Studi pada Pelanggan Giant di Kota Malang) Mintarti Rahayu; Ananda Sabil Hussein; Rian Aryanti
Ekonomi Bisnis Tahun 21, No. 1, Mei 2016
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.142 KB) | DOI: 10.17977/um042v21i1p46-57

Abstract

Abstrak: Penelitian ini bertujuan untuk mempelajari pengaruh citra toko, citra merek produk private label , nilai yang dipersepsikan terhadap loyalitas pelanggan. Penelitian ini juga menguji pengaruh tidak langsung antara citra toko terhadap loyalitas pelanggan dengan citra merek produk private label dan nilai yang dipersepsikan sebagai variabel mediasi. Sampel pada penelitian ini berjumlah 110 pelanggan Giant yang membeli produk private label. Teknik pengambilan sampel menggunakan purposive sampling. SEM-PLS digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa citra toko dan nilai yang dipersepsikan memiliki pengaruh signifikan terhadap loyalitas pelanggan, namun citra merek produk private label tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan. Citra merek produk private label tidak mampu memediasi pengaruh tidak langsung citra toko terhadap loyalitas pelanggan. Nilai yang dipersepsikan mampu memediasi pengaruh tidak langsung citra toko terhadap loyalitas pelanggan serta berperan sebagai mediasi sebagian (partial mediation)Kata Kunci: Citra Toko, Citra Merek Produk Private Label, Nilai Yang Dipersepsikan, Loyalitas Pelanggan. Abstract: The purpose of this study was to investigate the direct effect of store image, private label brand image, and perceived value to customer loyalty. This study also investigates the indirect effect mediated by private label brand image and perceived value on these relationship. The samples are 110 Giant customers who buy private label products. Sampling method is used purposive sampling method. Hypotheses testing in this research is used SEM-PLS analysis. The research found that  store image and perceived value have a significant influence on customer loyalty, but the private label brand image has not significant effect on customer loyalty. The private label brand image has not a  mediating effect on that relationship. The perceived value has a mediating effect on the relationship between store image and custumer loyalty, furthermore perceived value also has partial mediation.Key word : Store image, private label brand image,perceived  value, customer loyalty
PENGARUH DINING EXPERIENCE TERHADAP CUSTOMER SATISFACTION, RESTAURANT IMAGE, DAN BEHAVIORAL INTENTION PADA CASUAL DINING RESTAURANT DI KOTA MALANG Larasati Ayu Sekarsari; Fatchur Rohman; Ananda Sabil Hussein
Ekonomi Bisnis Tahun 21, No. 1, Mei 2016
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.924 KB) | DOI: 10.17977/um042v21i1p1-14

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dining experience terhadap customer satisfaction, restaurant image, dan behavioral intention pada casual dining restaurant di Kota Malang. Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Malang. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu casual dining restaurant di Kota Malang; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) food quality, service quality, dan physical environment merupakan dimensi dari dining experience; (2) terdapat pengaruh yang signifikan pada hubungan dining experience terhadap customer satisfaction, dining experience terhadap restaurant image, customer satisfaction terhadap behavioral intention, restaurant image   terhadap customer satisfaction, restaurant image terhadap behavioral intention, dan tidak terdapat pengaruh yang signifikan pada hubungan dining experience terhadap behavioral intention; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction dan restaurant image memediasi secara signifikan hubungan antara dining experience dan behavioral intention.Kata kunci: dining experience, restaurant image, customer satisfaction, behavioral intention Abstract: The aims of this study was to determine the influence of dining experience on customer satisfaction, restaurant image, and behavioral intention in casual dining restaurant in Malang. The total samples of 200 consumers who had dined at a casual dining restaurant in Malang as respondend on this study, collected using purposive sampling technique with the following criteria: (1) consumers who had dined at a casual dining restaurant in Malang; and (2) have at least 17 years. Data analysis techniques used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicate that (1) food quality, service quality, and physical environment are the dimension of the dining experience; (2) there is significant influence on the relationship between dining experience to customer satisfaction, dining experience to restaurant image, customer satisfaction to behavioral intention, restaurant image to customer satisfaction, restaurant image to behavioral intention, and there is no significant influence on the relationship between dining experience to behavioral intention; (3) the results of this study also showed that customer satisfaction and restaurant image are significantly mediate the relationship between dining experience and behavioral intention.Keywords: dining experience, restaurant image, customer satisfaction, behavioral intention
PENGARUH BUZZ MARKETING DAN BRAND AWARENESS TERHADAP MINAT BELI PRODUK ERHA 21 (Studi pada forum online Female Daily Network) Nabilla Ramadila; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

In this global era, customers don’t buy company’s promise and usual advertising. They need something new, creative and more personal. Talk about a particular brand’s performance from trusted people are more influential than standard advertising. Thus made a new marketing concept named buzz marketing, based on the sound of something so noisy like thousand bees buzzing. This buzz more likely comes from some trusted references like friends, family, public figure, or any talks which come from trusted people. One of the media is online forum where people share the same interests and talk about it, just like in Female Daily Network where many Indonesian females meet virtually and talk about beauty, fashion and everything related to women life. Main interest of women’s world is mostly beauty which can’t be separated from beauty and aesthetic clinic, such as Erha 21 which is one of the most famous clinic in Indonesia. This study aims to determine the influence of buzz marketing and brand awareness toward customers’ intention to buy Erha 21’s product simultaneously and finds which one is the most influential variable. The number of respondents are 100 active member on Female Daily whose posted at least once at Erha 21’s thread. Research instrument used was questionnaire with purposive sampling technique. The analytical method used is multiple linear regression. Based on the results of the analysis, the variables brand awareness and buzz marketing have significantly influenced customers’ intetion to buy. Meanwhile, only brand awareness has a significant effect on brand trust. The variable brand awareness effects intention to buy dominantly. This study showed that buzz marketing and brand awareness influence intention to buy. Keywords : buzz marketing, brand awareness, purchase intention
PENGARUH KREDIBILITAS PERUSAHAAN DAN KREDIBILITAS ENDORSER PADA SIKAP KONSUMEN (TERHADAP IKLAN DAN MEREK) DAN INTENSI MEMBELI Mayrizka Altriana Widya Imanita; Ananda Sabil Hussein
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Jurnal ini membahas tentang pengaruh kredibilitas perusahan dan kredibilitas endorser terhadap sikap konsumen dan intensi membeli. Jenis penelitian yang digunakan adalah penelitian eksperimen. Data penelitian mengindikasikan bahwa semakin tinggi kredibilitas perusahaan dan kredibilitas endorser dalam sebuah iklan, semakin tinggi juga minat beli konsumen. Kata Kunci:   kredibilitas perusahaan, kredibilitas endorser, sikap konsumen, intensi membeli
THE APPLICATION OF E-TOURISM IN SMALL AND MEDIUM-SCALE TOURISM IN INDONESIA: A STRATEGIC MANAGEMENT VIEW Ananda Sabil Hussein; Untoro Widagdo; Yeni Asriwulan
Journal of Indonesian Economy and Business (JIEB) Vol 25, No 2 (2010): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.208 KB) | DOI: 10.22146/jieb.6295

Abstract

Tourism sector is one of state’s income that cannot be separated from the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists who come to Indonesia are from developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists andprospective ones are able to access tourism information fast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategicmarketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficial for future research related to E-Tourism .Keywords: Tourism, small and medium scale business unit, E-Tourism, ICT, Strategicmarketing
CUSTOMERS’ PERCEPTIONS OF SERVICE QUALITY DIMENSIONS IN THE INDONESIAN BANKING INDUSTRY: AN EMPIRICAL STUDY Ananda Sabil Hussein; Raditha Hapsari
Journal of Indonesian Economy and Business (JIEB) Vol 30, No 1 (2015): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.841 KB) | DOI: 10.22146/jieb.7331

Abstract

This study aims to investigate the dimensions of hierarchical service quality in the area of the banking sector as well as to determine its relationships with other constructs, namely corpo-rate image and customer loyalty. One hundred and eleven respondents participated in this study. Partial Least Squares were employed to analyse the data. The inner and outer model evaluations showed that the proposed model was robust. This study found that the interaction quality, outcome quality and physical quality were the dimensions of service quality which were formed in the hierarchical model. In addition, this study indicated that service quality was a robust determinant of corporate image and customer loyalty in the banking sector. Similar to service quality, corporate image was also found to be an essential predictor of customer loyalty as well as the mediator between service quality and customer loyalty. To enhance the under-standing of service quality in the banking sector, further studies might add additional constructs such as brand engagement, perceived value, and customer experience.Keywords: service quality, image, loyalty, bank
SHOPPING EXPERIENCE AND SUBJECTIVE WELL-BEING: AN EMPIRICAL STUDY Ananda Sabil Hussein
Journal of Indonesian Economy and Business (JIEB) Vol 33, No 3 (2018): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.841 KB) | DOI: 10.22146/jieb.29224

Abstract

While a traditional marketer aims to enhance customer loyalty, a social marketer focuses on the creation of individual well-being. To date, some social marketing programs have been launched to enhance individual well-being. However, only a few studies have been oriented to investigate subjective well-being, in the domain of traditional marketing. Previous studies have indicated that service quality is an important determinant of subjective well-being for a service organization’s customers. However, this notion is not enough as service quality only captures performance of service in the level of attribute. For that reason, this introduces the notion of experience quality as the determinant of subjective well-being. To have a better knowledge about the relationship between these constructs, this study also inserted the notion of customer satisfaction and perceived shopping enjoyment as mediating variables. Two hundred respondents participated in this study. These respondents were recruited at department stores in Malang, a city in the Province of East Java. A self-administered survey was conducted to collect the data. A Covariance Based Structural Equation Model (CBSEM) was employed to analyze the data. The results of a Confirmatory Factor Analysis (CFA) confirmed the model proposed. The structural model showed that the experience of shopping has significant effects on customer satisfaction, perceived shopping enjoyment, and subjective well-being. However, this study failed to prove the mediating effects of customer satisfaction and perceived shopping enjoyment in the relationship between the shopping experience and subjective well-being. Upon the completion of this study, both theoretical and practical contributions were provided.
The Effect of Brand Experience on Brand Loyalty in Indonesian automotive Industry: The Mediating Role of Customer Satisfaction and Brand Trust Putra cahya wijaya; Ananda Sabil Hussein; Agung Yuniarinto
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3002022

Abstract

The automotive industry is one of the mainstay sectors of national economic growth in Indonesia and the performance of this automotive industry sector always grows and leads in a positive direction every year making business competition dynamic and competitive. Marketers in the automotive industry need to try to increase brand loyalty to get customer repurchase intention and word of mouth. Customer repurchase intention is very important for business continuity in every company and word of mouth as a powerful marketing strategy to increase brand trust which has an impact on increasing sales. Customer satisfaction is an aspect that can create repurchase intention, while brand trust will increase customer word of mouth. The right strategy to achieve customer satisfaction and brand trust is to create a positive brand experience for customers. This research aims to determine the effect of brand experience on brand loyalty directly and indirectly through customer satisfaction and brand trust on Toyota brand car customers in Madiun. This type of research approach uses quantitative descriptive analysis with explanatory research methods and the sample technique uses random sampling, with a total sample of 200 respondents and the determination of the number of samples in this study using purposive sampling technique. The data collection method used a questionnaire and the data was analyzed by SEM-PLS using smartPLS3 software. The findings of this research indicate that brand experience does not have a significant effect on brand loyalty directly. Meanwhile, customer satisfaction and brand trust are able to perfectly mediate the relationship between brand experience and brand loyalty.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka