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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Other

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How HRD, Servant Leadership, and Good Governance Improve Islamic Bank Staff Performance and Morale Nur Hilal; Hariyanto R. Djatola; Ananda Sabil Hussein
APMBA (Asia Pacific Management and Business Application) Vol 12, No 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.5

Abstract

This research was conducted to analyse the impact of human resource (HR) development, servant leadership, and good governance on employee performance and moral commitment in Islamic banking. Using quantitative approach data through a questionnaire with 215 respondents were collected as the primary data. This research was conducted from July to September 2022. The data obtained was carried out in the analysis stage using the structural equation modeling (SEM) AMOS program. The results of this study indicate that HR development has a positive and insignificant effect on moral commitment; servant leadership and good governance have a positive and significant effect on moral commitment; HR development has a positive and insignificant effect on employee performance in Islamic banking; servant leadership, good governance, and moral commitment have a positive and significant effect on employee performance in Islamic banking; while the role of moral commitment has a positive and insignificant effect on HR development on employee performance; and servant leadership and good governance have a positive and significant effect on employee performance through moral commitment.
Effect of Experience Quality on Ethnic Restaurant Customer Loyalty: Mediating Role of Restaurant Image Hussein, Ananda Sabil; Rifandani, Eka Putri
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2150

Abstract

This study tests the relationship between experience quality, restaurant image, and customer loyalty in Indonesian ethnic restaurants. In addition, this study tests the mediating role of restaurant image in the relationship between experience quality and customer loyalty. Two hundred and five respondents participated in this study. This study employed PLS with smartPLS program to test the proposed research objectives. The findings indicated that service quality, food quality, and physical environment quality as dimensions of experience quality played essential roles in creating a positive restaurant image. Furthermore, this study found that restaurant image significantly affects customer loyalty. This study discovered the mediating functions of restaurant image in the relationship between experience quality dimensions and customer loyalty. Upon completing the research objectives, this study provides theoretical and practical contributions.
PENGARUH INTERNAL SERVICE QUALITY DAN INTERNAL CUSTOMER SATISFATION TERHADAP EMPLOYEE LOYALTY Pramesti, Rahma Andita Desi; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.803 KB) | DOI: 10.21776/jmppk.2022.1.1.18

Abstract

Employee loyalty is an important key for companies that want to survive and win the competition in business. This study aims to identify the effects of internal service quality and internal customer satisfaction on employee loyalty at PT. HashMicro Indonesia. This study is categorized as explanatory research, which can either accept or reject hypotheses based on the testing results. Using simple random sampling, 127 employees of the company were selected as the sample. This research uses instrument test and classical assumption test in SPSS 25. The data was analyzed using descriptive statistics and multiple linear regression. This research finds that internal service quality does not influence employee loyalty and that internal customer satisfaction affects employee loyalty. The results in this study can reveal how important the influence of internal customer satisfaction affects employee loyalty, so that companies or similar are expected to pay more attention to things that can increase employee satisfaction and measure employee satisfaction to achieve the highest level of employee loyalty.
PENGARUH HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT, DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING DI UNIQLO INDONESIA Sitindaon, Desmond Hamonangan; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.14

Abstract

This study aims to determine the effect of hedonic shopping motivation,price discount and visual merchandising on impulse buying in UNIQLO Indonesia in Tangerang. This type of research is explanatory research which explains the causal relationship between variables through testing hypotheses with quantitative analysis methods. This study uses a sample of 140 respondents taken from the UNIQLO consumer population of Tangerang. Sampling using purposive sampling technique. The sample characteristics chosen were, at least 17 years old and maximum 25 years old, consumer of UNIQLO, and had carried out impulse buying at UNIQLO. The test tool used to test the instrument of this study is multiple linear regression analysis which is supported by validity test, reliability test, classical assumption test. Hypothesis testing is done using the t-test using the SPSS 26.0 program. From the results of the study, it can be concluded that the variables hedonic shopping motivation, price discount, and promotion have a significat influence on the impulse buying of UNIQLO in Tangerang.
PENGARUH KREDIBILITAS CELEBRITY ENDORSER, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Faradiba, Seti Fahni; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.14

Abstract

In the current era of globalization, which is growing rapidly, it is the main attraction for local and foreign entrepreneurs to invest in the industrial sector, one of which is in the culinary industry in Indonesia which has an important role in economic growth in the country. This research aims to discover the effect of Celebrity Endorser’s Credibility, Brand Image, and Product Quality on Purchase Decision. The type of this research is the explanatory research which explains the relationship and influence between one variable and other through hypothesis testing. The samples of this research consist of 120 respondents. Furthermore, the respondents are the visitors and have been consume Geprek Bensu Malang City. Thus, this research uses a sampling technique with a non-probability sampling method. This research using multiple linear regression. The data were analyzed using SPSS (Statistic Product and Services Solution) for Mac version 24. The result of this research indicates that partially and simultaneously celebrity endorser’s credibility, brand image, and product quality have a significant effect on purchase decision.
PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER LOYATY DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI Muhammad Abyan Ramadhana; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.11

Abstract

This research discusses about how artificial intelligence and brand image influence customer loyalty on Tokopedia application users in South Jakarta, the Special Capital Region of Jakarta, Indonesia. The objective of this quantitative study is to test and analyse the influence of artificial intelligence on customer loyalty, the influence of artificial intelligence on brand image, the influence of brand image on customer loyalty, and the influence of artificial intelligence on customer loyalty with the mediation of brand image in the context of Tokopedia application users in South Jakarta, the Capital Region of Jakarta, Indonesia. This study is a quantitative study. Using purposive sampling technique, 103 people of South Jakarta, the Capital Region of Jakarta, Indonesia were selected as the respondents. The analysis were conducted by utilizing PLS (Partial Least Square), performed in SmartPLS 3. This study finds that artificial intelligence positively and insignificantly influences customer loyalty, that artificial intelligence positively and significantly influences brand image, that brand image positively and significantly impacts customer loyalty, and that brand image mediates the relationship between artificial intelligence and customer loyalty.
Pengaruh Personal Branding Arief Muhammad Terhadap Purchase Intention Melalui Viral Marketing Di Instagram Damayanti, Kirana Ratry; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.19

Abstract

Culinary industry is experiencing a rapid progress especially with the support of technological advancement. Therefore, more culinary business people develop their enterprises through digital marketing. Baso Aci Akang, using Arief Muhammad as their influencer, uses viral marketing strategy to increase sales. The objective of this research is to identify the effect of personal branding and viral marketing on purchase intention. Using non-probability sampling method and purposive sampling technique, 165 people with the minimum age of seventeen years and follow the Instagram account of Arief Muhammad were selected as the samples. The data analysis was performed in SmartPLS 3.0. Based on the hypothesis testing, this study finds that personal branding using Arief Muhammad influences viral marketing, that viral marketing increases consumer’s purchase intention, that personal branding using Arief Muhammad affects purchase intention, and that viral marketing mediates the effect of personal branding using Arief Muhammad on consumers’ intention to purchase Baso Aci Akang.     Abstrak Industri kuliner mengalami perkembangan yang sangat pesat apalagi didukung dengan perkembangan teknologi yang membuat para pelaku usaha kuliner mengembangkan usaha mereka melalui digital marketing. Baso Aci Akang bersama Arief Muhammad sebagai seorang influencer menggunakan strategi Viral Marketing untuk meningkatkan penjualan produk. Penelitian ini dilakukan untuk mengetahui pengaruh Personal Branding, viral merketing & Purchase Intention produk. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan non-probability sampling serta metode purposive sampling. Sampel yang digunakan adalah 165 responden dengan ketentuan minimal berusia 17 tahun, serta mengikuti akun Instagram Arief Muhammad. Analisis data menggunakan SmartPLS 3.0. Berdasarkan hasil pengujian dari keempat hipotesis, dapat disimpulkan bahwa: (1) Personal Branding Arief Muhammad dapat berpengaruh terhadap Viral Marketing, (2) Viral Marketing dapat meningkatkan Purchase Intention konsumen terhadap suatu produk, (3) Personal Branding Arief Muhammad berpengaruh terdahap Purchase Intention, (4) Viral Marketing dapat memediasi pengaruh seorang Personal Branding Arief Muhammad terhadap Purchase Intention Baso Aci Akang.
Pengaruh Store Atmosphere, Kualitas Pelayanan dan Promosi terhadap Loyalitas Konsumen Mughni, Mochamad Rizki Abdul; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.02

Abstract

There are more than 500 coffee shops in Malang city. The number, by itself, illustrate the fierce competition in this area. Therefore, factors that can influence customer loyalty need to be identified. The objective of this research is to identify the effects of store atmosphere, service quality, and promotion on customer loyalty. the respondents of this research are 100 people in Malang city who have visited Nakoa Coffee Shop. The data was harvested from online questionnaire and was analyzed using multiple linear regression in SPSS. This study finds that store atmosphere, service quality, and promotion significantly influence customer loyalty. the fact is an indication that better store atmosphere, service quality, and promotion will lead to higher loyalty among Nakoa customers in Malang city.   Abstrak Kota Malang memiliki kurang lebih sebanyak 500 coffee shop. Banyaknya coffee shop yang berada di kota Malang pasti memiliki persaingan yang ketat, untuk itu perlu diketahui apa saja yang dapat mempengaruhi loyalitas konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, kualitas pelayanan, dan promosi terhadap variabel loyalitas konsumen di. Penelitian ini menggunakan sampel sebanyak 100 responden secara online penyebaran kuesioner. Sampel terdiri dari responden yang pernah berkunjung Nakoa Coffee Shop di Malang. Data dianalisis dengan regresi linier berganda menggunakan program SPSS. Kesimpulan dalam penelitian ini menunjukkan bahwa variabel store atmosphere, kualitas pelayanan, promosi memiliki pengaruh positif terhadap loyalitas konsumen. Fakta ini menunjukkan apabila variabel store atmosphere, kualitas pelayanan, dan promosi coffee shop mengalami peningkatan maka loyalitas konsumen juga akan mengalami peningkatan pada konsumen Nakoa di Kota Malang.
Pengaruh Product Quality, Service Quality, dan Perceived Value terhadap Repurchase Intention Hanggara, Darma Kusuma; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.09

Abstract

The objective of this research is to assess and analyze the effects of product quality, service quality, and perceived value on the intention to purchase culinary products at the Lowokwaru branch of Nakoa Café Suhat in Malang. This study is categorized as explanatory research since it explains the positions of the examined variables and the effects of one variable to others. The data was harvested from questionnaires distributed to 150 samples and was analyzed using multiple linear regression in SPSS 25. This study finds that product quality has no significant influence on the repurchase intention, that service quality significantly affects the repurchase intention, that perceived value has a significant influence on the repurchase intention, and that product quality service quality, and perceived value simultaneously have significant effects on the repurchase intention.   Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh product quality, service quality, dan perceived value terhadap repurchase intention pada kuliner di Nakoa Cafe Suhat cabang Lowokwaru, Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan kedudukan pada variabel-variabel yang diteliti serta pengaruh antara variabel satu dengan variabel lainnya. Sampel penelitian ini adalah konsumen Nakoa Cafe Suhat cabang Lowokwaru, Malang dengan jumlah sampel yang dikumpulkan dan berhasil dianalisis sebanyak 150 responden. Data dikumpulkan menggunakan kuesioner. Analisis data yang dilakukan menggunakan analisis regresi linier berganda menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa product quality tidak berpengaruh signifikan terhadap repurchase intention, bahwa service quality berpengaruh signifikan terhadap repurchase intention, bahwa perceived value berpengaruh signifikan terhadap repurchase intention, dan bahwa product quality, service quality, dan perceived value secara simultan berpengaruh signifikan terhadap repurchase intention.
Pengaruh Harga, Desain Produk, Dan Celebrity Endorsement Terhadap Keputusan Pembelian Pradika, Vardholi Wahyu; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.01

Abstract

This study aims to determine the effect of Price, Product Design and Celebrity Endorsement on the purchasing decision of Specs brand soccer shoes. This type of research is explanatory research used to develop and validate causation between variables through hypothesis testing. This study used a sample of 100 respondents who were at least 18 years old, currently or have used soccer shoes from Specs and live in Madiun City. The sampling technique used non-probability sampling with purposive sampling method. The data used is primary data derived from a questionnaire using a seven point Likert Scale. This study uses multiple linear regression analysis method. The results of this study indicate that Price and Product Design have no significant effect on purchasing decisions while Celebrity Endorsement has a significant positive effect on purchasing decisions. This research suggests that companies can maintain and adjust product prices and improve the quality of their product designs and increase celebrity endorsements for their products so that they are expected to influence consumer decisions to make purchases.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Desain Produk dan Celebrity Endorsement terhadap keputusan pembelian sepatu sepak bola merek Specs. Jenis penelitian ini adalah explanatory research yang digunakan untuk mengembangkan dan memvalidasi sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 100 responden yang berusia minimal 18 tahun, sedang atau pernah menggunakan produk sepatu sepak bola dari Specs dan berdomisili di Kota Madiun. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Data yang digunakan adalah data primer yang berasal dari kuesioner dengan menggunakan Skala Likert tujuh poin. Penelitian ini menggunakan metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Harga dan Desain Produk tidak berpengaruh secara signifikan terhadap keputusan pembelian sedangkan Celebrity Endorsement berpengaruh secara positif signifikan terhadap keputusan pembelian.  Penelitian ini menyarankan agar perusahaan dapat mempertahankan dan menyesuaikan harga produk dan meningkatkan kualitas dari Desain Produknya serta meningkatkan Celebrity Endorsement pada produknya sehingga diharapkan dapat mempengaruhi keputusan konsumen untuk melakukan pembelian.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka