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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business PROFIT : Jurnal Administrasi Bisnis The International Journal of Accounting and Business Society Islam Futura JURNAL SOSIAL HUMANIORA (JSH) Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Ekonomi Bisnis Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Management and Economics Journal (MEC-J) SANGKEP: Jurnal Kajian Sosial Keagamaan Eksis: Jurnal Riset Ekonomi dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen Kesatuan Tuturlogi: Journal of Southeast Asian Communication Heart Science Journal JBMR: Journal of Business and Management Review Journal of Social Science Jurnal Pengabdian kepada Masyarakat Nusantara Jambura Geo Education Journal Journal La Sociale Journal of Interdisciplinary Socio-Economic and Community Study International Journal of Science and Society (IJSOC) Journal Of Human And Education (JAHE) The South East Asian Journal of Management International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Social Science Jurnal Kewirausahaan dan Inovasi IJMA International Research Journal of Business Studies Society
Ananda Sabil Hussein
Department Of Management, Brawijaya University, Malang, Indonesia
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Pengaruh Utilitarian Shopping Motives, Customer Xenocentrism, Dan Brand Association Terhadap Purchase Intention Lu'luaa, Naila Rachmah; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.23

Abstract

People’s fitness activities and healthy lifestyle have increased 18% after the pandemic, and this is followed by a consistent increase in the brand index of Diadora during the last three years. The index is the results of measurements in people’s awareness of a brand, their purchase cycles, and their purchase intention. These phenomena indicate the presence of a relationship between changes in individuals’ fitness activities and their intention to purchase Diadora shoes. The objective of this research is to assess and explain the effects of utilitarian shopping motives, customer xenocentrism, and brand association on people’s intention to purchase Diadora shoes in Malang. This explanatory research elucidates the relationship between a variable and other variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 192 people with the minimum age of eighteen years who live in Malang and have not purchased Diadora shoes were selected as the respondents. The research data was analyzed using multiple linear regression in IBM SPSS version 26. This study finds that utilitarian shopping motives positively and significantly influences the intention to purchase Diadora shoes, that customer xenocentrism positively and significantly affects the purchase intention, and that brand association positively and significantly impacts the purchase intention.   Abstrak Aktivitas kebugaran dan pola hidup sehat pasca pandemi mengalami peningkatan sebesar 18% yang dibarengi dengan kenaikan Brand Index Diadora selama kurun waktu tiga tahun belakang secara konsisten. Brand index diukur berdasarkan kesadaran akan merek, siklus pembelian, dan niat pembelian masyarakat. Fenomena ini menunjukannya adanya hubungan antara perubahan aktivitas kebugaran individu terhadap niat pembelian sepatu Diadora. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh utilitarian shopping motives, customer xenocentrism, dan brand association pada purchase intention sepatu olahraga Diadora di Malang. Penelitian ini menggunakan jenis penelitian eksplanatori (explanatory research) yang akan memberikan penjelasan antara hubungan satu variabel dengan variabel yang lain dalam penelitian melalui pengujian hipotesis. Penelitian ini diikuti dengan 192 responden menggunakan teknik non-probability sampling dan metode purposive sampling dengan karakteristik berada di malang, berusia setidaknya 18 serta belum melakukan pembelian sepatu Diadora dalam proses pengambilan samplenya. IBM SPSS versi 26 digunakan sebagai alat pengujian regresi linier berganda. Hasil penelitian menunjukkan bahwa utilitarian shopping motives berpengaruh positif dan signifikan terhadap purchase intention, customer xenocentrism berpengaruh positif dan signifikan terhadap purchase intention dan brand association berpengaruh positif dan signifikan terhadap purchase intention sepatu Diadora
Pengaruh Brand Trust, Customer Experience, Dan Self Congruity Terhadap Repurchase Intention Asma, Muthiah; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.11

Abstract

This research focuses on identifying the effects of brand trust, customer experience, and self-congruity on the repurchase intention of Rollover Reaction consumers in Jakarta. The effects to be examined are both direct and indirect influences of the independent variables on the dependent variable. The sample of this quantitative explanatory research is 150 people from the population of Rollover Reaction’s consumers in Jakarta. The data analyses were performed in IBM SPSS 25.0. the results of a series of assessments indicate that brand trust does not contribute to the repurchase intention, that customer experience positively influences the repurchase intention, and that self-congruity positively affects the repurchase intention.   Abstrak Penelitian ini dilakukan dengan tujuan untuk berfokus pada mengetahui pengaruh Brand Trust, Customer Experience, dan Self Congruity terhadap Repurchase Intention pada Konsumen Rollover Reaction di Jakarta. Pengaruh yang dimaksudkan pada penelitian ini ialah pengaruh yang terjadi baik secara langsung maupun secara tidak langsung antara variabel independent terhadap variabel dependen. Jenis penelitian ini adalah penelitian eksplanatif menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data sampel sebanyak 150 responden yang berasal dari populasi konsumen Rollover Reaction di Jakarta. Analisis data yang digunakan adalah IBM SPSS 25.0. Hasil penelitian yang dilakukan menggunakan beberapa rangkaian pengujian menunjukkan hasil yang dapat disimpulkan bahwa Brand Trust tidak mampu untuk berkontribusi terhadap Repurchase Intention, Customer Experience mampu memiliki hubungan kontribusi yang positif terhadap Repurchase Intention. Demikian pula dengan Self Congruity mampu mendorong hubungan yang terjadi secara positif terhadap Repurchase Intention.
PERUMUSAN STRATEGI PEMASARAN ONLINE MENGGUNAKAN PENDEKATAN SWOT-AHP UNTUK MEMPEROLEH ALTERNATIF STRATEGI PRIORITAS Yuwafi, Khamdan; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.02

Abstract

Alwaysgrow.plant is a decorative plant trading business that uses Instagram for its marketing. However, the performance of its Instagram account, i.e. @indonesiaroidplant_ has not been significant and has not provided the expected sales rate. The objective of this research is to design marketing strategies and determine a prioritized online marketing strategy for the said business. This descriptive quantitative or mixed-method research uses the combination of SWOT and AHP methods. The qualitative method, i.e. the SWOT, was used to analyze the internal and external environments of the business, while the quantitative method, i.e. the AHP, was used to determine the weight of each factor and the prioritized marketing strategy. The data was harvested from observations, interviews, and questionnaires involving six key informants considered knowledgeable and capable of handling the company’s marketing. The results indicate that the company is located at the third quadrant (-0985;0.589), which means that the most appropriate strategy is the turnaround, while WO (weakness-opportunity) serves as the alternative. At the alternative level, it was found that building engagement and online customer relationship are the prioritized alternate strategies (0.322).
BUSINESS PLAN : RENCANA PENDIRIAN EVENT ORGANIZER Sazili, Zidhan Asy; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.2.19

Abstract

Opportunities for business services for organizing activities that are increasingly widespread and developing, either as activity planners or activity organizers. Here preparations that must be made to conduct events such as community gathering, music concert, wedding, and corporate events are discussed. The objective of this study is to determine strategies that will be realized based on the analyses on the related aspects in order to develop and to face competition in event organizing business in Bojonegoro. This qualitative descriptive research uses primary data obtained from observations and interviews and secondary data compiled from relevant literature. This study finds that the business planning has met the necessary aspects such as analysis of customer’s interest, support from the government, the availability of other companies for partnership purposes, planning workflow and event execution, analyses on competitors of the same field of industry, required service variations, form of partnership agreements, business legality, and analyses of sponsors from other companies as the supporting parties for the organization of an event.
PENGEMBANGAN PRODUK DENGAN PENDEKATAN DESIGN THINKING Layyina, Annisa Kamil; Hussein, Ananda Sabil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.06

Abstract

This research was conducted to produce an appropriate product development for Infires Lab, a company engaged in K-Pop merchandise industry. The approach used in this qualitative descriptive research is design thinking, which consists of five stages: empathize, define, ideate, prototype, and test. The informants are collectors of K-Pop merchandise who are also the users of Infires Lab. The data was harvested from semi-structured interviews, observations, and questionnaires. The results of the design thinking analysis indicate that users need special and sturdy products that can protect photocard collections from damage, which are not too small so that they can be found easily, and which are aesthetic in terms of color and design. Based on the results of the usefulness test conducted on users and target users, the produced prototype has fulfilled the need of the users and the K-Pop merchandise collectors.
PENGARUH MANAGERIAL SKILLS TERHADAP KINERJA BISNIS UMKM KOTA MALANG DI MASA SETELAH KRISIS EKONOMI Wiba, Ido Febriandika; Hussein, Ananda Sabil; Hadiwidjojo, Djumilah
IJMA (Indonesian Journal of Management and Accounting) Vol 5, No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2024.5(2).566-573

Abstract

Penelitian ini menganalisis dan menjelaskan pengaruh managerial skills terhadap kinerja bisnis dengan mediasi dorongan inovasi serta dapat digunakan sebagai bahan pertimbangan kebijakan dan solusi untuk peningkatan kinerja bisnis UMKM Kota Malang yang menurun ketika masa setelah krisis ekonomi dikarenakan pandemi. Dalam kondisi krisis ekonomi yang disebabkan oleh pandemi, UMKM dituntut untuk terus mempertahankan dan memperbaiki kinerja bisnisnya agar UMKM yang merupakan penopang ekonomi Indonesia tidak mengalami kebangkrutan. Hasil penelitian menunjukkan bahwa managerial skills berpengaruh signifikan terhadap kinerja bisnis, namun managerial skills tidak berpengaruh signifikan terhadap kinerja bisnis melalui dorongan inovasi sebagai mediasi sehingga adanya dorongan inovasi bukanlah faktor kuat yang harus dimiliki dari pemilik usaha dan jajaran manajemennya dalam meningkatkan kinerja bisnisnya.
Pengaruh Citra Merek, Persepsi Harga Dan Lokasi Terhadap Keputusan Menginap Kembali (Studi Pada Konsumen Hotel Kriyad Arra Amandaru Cepu, Jawa Tengah) Handrianto, Budi; Vildayanti, Rina Ayu; Noermijati; Aisjah, Siti; Ananda Sabil Hussein
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 6 No. 01 (2023): JIMEK VOLUME 6 NO 1 2023
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v6i01.4175

Abstract

The purpose of this study was to determine the effect of brand image, perceived price, and location on the decision to stay again. The sample in this study was 96 consumers from the Kyriad Arra Amandaru Cepu Hotel, Central Java, calculated using the Slovin Formula, with the method used being non-probability sampling by distributing questionnaires using the simple random sampling technique. The research instrument is a questionnaire with a Likert scale. The results of the respondents' answers to the questionnaire given were then processed using SPSS software version 25. The researchers found that the brand image variable partially affected the purchase decision variable, and the price perception and location variables had an effect on the decision variable to stay again.
Effect of Experience Quality on Ethnic Restaurant Customer Loyalty: Mediating Role of Restaurant Image Hussein, Ananda Sabil; Rifandani, Eka Putri
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2150

Abstract

This study tests the relationship between experience quality, restaurant image, and customer loyalty in Indonesian ethnic restaurants. In addition, this study tests the mediating role of restaurant image in the relationship between experience quality and customer loyalty. Two hundred and five respondents participated in this study. This study employed PLS with smartPLS program to test the proposed research objectives. The findings indicated that service quality, food quality, and physical environment quality as dimensions of experience quality played essential roles in creating a positive restaurant image. Furthermore, this study found that restaurant image significantly affects customer loyalty. This study discovered the mediating functions of restaurant image in the relationship between experience quality dimensions and customer loyalty. Upon completing the research objectives, this study provides theoretical and practical contributions.
Analysing the Effect of Social and Technological Causes on Bank 4.0 Adoption in Indonesia Riandi, Muhammad Hafiz; Hapsari, Raditha; Hussein, Ananda Sabil; Parwati, Kardina Yudha; Alam, Muhammad Dimar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates various determinants affecting the Behavioural Intention (BI) of individuals to embrace Bank 4.0 in the age of digitalization. These determinants encompass both technological aspects, specifically Technology Anxiety (TA) and Technology Trust (TT), as well as a social factor known as Social Influence (SI). This scholarly investigation focuses on a comprehensive analysis of how Technology Anxiety, Technology Trust, and Social Influence collectively influence individuals' willingness to embrace Bank 4.0. Moreover, this research delves into the nuanced role of Social Influence in shaping both Technology Anxiety and Technology Trust. To gather empirical data, this scholarly work employs structured questionnaires. Subsequently, the collected data undergoes rigorous analysis using the Partial Least Square Method implemented through SmartPLS 3.2. The study's outcomes unveil crucial insights. Firstly, a significant and positive association is evident between Social Influence (SI) and Behavioural Intention (BI). Conversely, Technology Anxiety (TA) exhibits a noteworthy inverse relationship with BI. Intriguingly, Technology Trust (TT) does not demonstrate a statistically significant impact on BI. Additionally, it is worth noting that SI does not significantly influence either TA or TT. These findings underscore the importance for practitioners in the realm of Bank 4.0 to holistically consider both social and technological factors.
Pengaruh Value, Sales Promotion, Dan Religiusitas Terhadap Loyalitas Konsumen Kholid, M. Abdul; Hussein, Ananda Sabil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.4.16

Abstract

This study aims to analyze the influence of Sales Promotion, Value, and religiosity on customer loyalty at Café Pesantren Giras in Pondok Pesantren Sabilurrosyad Gasek, Malang. The competitive business environment has driven companies to seek ways to maintain and improve service quality, as well as to build customer loyalty as a crucial strategy. This study uses an explanatory research method with a quantitative approach. A sample of 150 respondents was selected using purposive sampling technique, which involved customers who have visited Café Giras and have knowledge about its concept and environment. Data was collected using a questionnaire and analyzed using the t-test. The results show that Sales Promotion (X2) and religiosity (X3) have a positive and significant influence on customer loyalty (Y), with respective t-Values of 3.912 and 2.325, and significance Values lower than 0.05. However, Value (X1) does not have a significant influence on customer loyalty (Y), with a t-Value of 0.777 and a significance Value higher than 0.05. These findings suggest that Café Pesantren Giras can enhance customer loyalty by focusing on improving the Value offered to customers and strengthening the religiosity factor in its services and products. Although Sales Promotion did not demonstrate a significant influence in this study, this strategy can still be used in customer retention efforts.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Sales Promotion, Value, dan religiusitas terhadap loyalitas pelanggan pada Café Pesantren Giras di Pondok Pesantren Sabilurrosyad Gasek Malang. Perkembangan dunia usaha yang kompetitif mendorong perusahaan untuk mencari cara untuk mempertahankan dan meningkatkan kualitas layanan, serta membangun loyalitas pelanggan sebagai salah satu strategi penting. Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Sampel penelitian sebanyak 150 responden dipilih melalui teknik purposive sampling, yaitu pelanggan yang pernah mengunjungi Café Giras dan memiliki pengetahuan mengenai konsep dan lingkungan kafe. Data dikumpulkan dengan menggunakan kuesioner dan dianalisis dengan menggunakan uji t. Hasil penelitian menunjukkan bahwa Sales Promotion (X2) dan religiusitas (X3) memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan (Y), dengan nilai t hitung masing-masing sebesar 3.912 dan 2.325, serta nilai signifikansi yang lebih rendah dari 0.05. Namun, Value (X1) tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan (Y), dengan nilai t hitung sebesar 0.777 dan nilai signifikansi lebih tinggi dari 0.05. Hasil ini menyimpulkan bahwa Café Pesantren Giras dapat meningkatkan loyalitas pelanggan dengan fokus pada peningkatan Value yang ditawarkan kepada pelanggan serta memperkuat faktor religiusitas dalam pelayanan dan produknya. Meskipun Sales Promotion tidak terbukti memiliki pengaruh signifikan dalam penelitian ini, strategi ini tetap dapat digunakan dalam upaya mempertahankan pelanggan.
Co-Authors abdillah, luthfi Abel, Kristian Yohanes Achmad Sudiro Afiffuddin, Muhammad Abyan Agni Astungkara Agung Yuniarinto Agustin, Najla Amalina Althofi Rozaan Amos Patandung Anita Wijayanti Argyanti, Talitha Armanu Thoyib Asma, Muthiah Astrid Puspaningrum Bambang Dwi Prasetyo Berutu, Meta Bara Budi Handrianto Cahyani, Maulia Endah Cesya Rizkika Parahiyanti Cunanda Ayu Oktiviane Damayanti, Kirana Ratry David Cohen David Cohen Dexi Triadinda Djatola, Hariyanto R. Djumilah Hadiwidjojo Dodi Wirawan Irawanto Eka Afnan Troena El Gammudi, Ahmed Khaled Ellyahart, Ahmad Taufik Faisal Indra Setiawan Faradiba, Seti Fahni Farizan, Neoda Fatchur Rohman Fatchur Rohman Fatchurrohman Fatchurrohman Ferry Firdaus Ferry Firdaus Gondomono, Haryo Hadija Mawaddah Hakim, Muhammad Adam Daffa Al Hanggara, Darma Kusuma Hapsari, Radhita Haryo Gondomono Hasby, Rusdy Intan Nurlaily Juan Malchus Shancho, Juan Malchus Kardina Yudha Parwati Kartika Hendra Titisari Khaula Fathia Humaira Kholid, M. Abdul Kristian Yohanes Abel Kusnayain, Yesiana Ihda Kusuma Ratnawati Lahman, Salwa Nabila Lana Emilia Gondowahjudi Larasati Ayu Sekarsari Layyina, Annisa Kamil Lu'luaa, Naila Rachmah luthfi abdillah Margono Margono Margono Setiawan Mayrizka Altriana Widya Imanita Medianti, Putu Devanie Meilandini, Salsabila Nadhifah Mintarti Mintarti Mintarti Rahayu Mintarti Rahayu Miwa, Nina Deskartika Mughni, Mochamad Rizki Abdul Muhammad Abyan Ramadhana Muhammad Dimar Alam Mujihestia, Tita Imamelina Nabilla Ramadila Nadira Khalida Zia Nadiyah Hirfiyana Rosita Nanang Suryadi Natalie Noermijati Noermijati, Noermijati Norma Khairunisa Nur Hilal Nur Hilal, Nur Nur Pratiwi Nurfitriana, Rizqi Nurkholish Majid Oktaviani, Fitri Hariana Pradika, Vardholi Wahyu Pramesti, Rahma Andita Desi Pramono Hadi Pranoto, Danu Eko Pratiwi, Aqlia Pudiprabowo, Thomas Tunggul Putra cahya wijaya Putri, Maudy Amalyah Dodhy Putri, Reyka Kurnia Putu Adi Putra Arimbawa R.P Irfan Mikail Ramadhana, R.P Irfan Mikail Raditha Dwi Vata Hapsari Raditha Hapsari Raditha Hapsari Radityo Handrito, Radityo Radityo Putro Handrito Raka Kurnia Wicaksono Ramadila, Nabilla Reka Yusmara Mardiputra Reni Rupianti Rian Aryanti Riandi, Muhammad Hafiz Rifandani, Eka Putri Risca Fitri Ayuni Rofiaty, Rofiaty Rohmah, Sukma Arum Maulidatu Rozaan, Althofi Sabrina, Haditha Miftahul Sari Olivia Sinay Sari, Nathania Astrid Amanda Sazili, Zidhan Asy Sinay, Sari Olivia Siti Aisjah Sitindaon, Desmond Hamonangan Sri Palupi Prabandari Sri Palupi Prabandari Sunaryo Sunaryo Surachman Surachman Surachman Surachman Taufiq Ismail Thaib, Ahmad Baariq Thaib, Irwan Thomas Tunggul Pudiprabowo Ubud Salim Ully, Clara Diandra Untoro Widagdo Untoro Widagdo Valerie Manna Valerie Manna Vildayanti, Rina Ayu Wahyuningsih, Sri Ari Wiba, Ido Febriandika Wu, Hung-Che Yeni Asriwulan Yeni Asriwulan Yenli Alfiah Permatasari Yuwafi, Khamdan Zia, Nadira Khalida Zulfikar, Rizka