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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Teknologi Dan Industri Pangan Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Pustakawan Indonesia Jurnal Sain Veteriner Buletin Peternakan Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Keteknikan Pertanian TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmiah Kursor Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Studi Komunikasi dan Media Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Edik Informatika : Penelitian Bidang Komputer Sains dan Pendidikan Informatika Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) JOIV : International Journal on Informatics Visualization Nyimak: Journal of Communication Matra Pembaruan: Jurnal Inovasi Kebijakan International Journal of Supply Chain Management Warta Penelitian Perhubungan JURNAL PANGAN Journal of Information System, Applied, Management, Accounting and Research Indonesian Journal of Electrical Engineering and Computer Science Jurnal Pustakawan Indonesia Warta Penelitian Perhubungan
Kudang Boro Seminar
Department Of Mechanical And Biosystem Engineering, Faculty Of Agricultural Technology, IPB University, Bogor, 16680
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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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FAKTOR PENENTU MINAT PENGGUNAAN INSTAGRAM UNTUK PEMBELIAN ONLINE MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN THEORY OF PLANNED BEHAVIOR (TPB) Bayu Indrayana; Kudang Boro Seminar; Bagus Sartono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 2 (2016): JABM Vol. 2 No. 2, Mei 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.2.138

Abstract

The objective of this research is to examine the factors that determine the interest in using Instagram in making online purchases. This study also analyzes the pattern of attitude relationship, subjective norms, behavioral control, and uses on interest in using Instagram for online purchases. In addition, the purpose of the research is to analyze whether there are contributions of usability and convenience toward the attitudes and easiness in using the Instagram toward the usage. Data analysis tool used is the structural equation modeling (SEM) which is based technology acceptance model (TAM) and theory of planned behavior (TPB). The results showed that subjective norms significantly influence the interest in using Instagram for online purchases; however, behavior control factors, usability and attitude are not significantly influential. Attitude is a factor that has the greatest influence among other factors. Instagram users from companies/businesses that intend to make use of Instagram as their digital marketing media need to pay attention to aspects of attitudes, subjective norms, behavioral control and usability.Key words: model of technology acceptance, consumer behavior, Structural Equation Modelling (SEM), social media
Pembentukan Target Pasar Berdasarkan Data Stream Transaksi Kartu Kredit (Clustering dan Association Rule) pada PT Bank Bukopin Muhammad Riza; Kudang Boro Seminar; Agus Maulana
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 4 No. 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.86

Abstract

The purpose of research is to analyze the formation of the target market customer segmentation based on job characteristics, income, education, age, region of origin, and patterns of credit card merchant. The data were analyzed using two data mining techniques of clustering with K-Means and Association Rule Mining (ARM) and supported by Apriori and Random Sampling technique with the Slovin formula and Principal Component Analysis (PCA). The clustering tests in 10 replications on the sampling of 350 clients supported by PCA produced the three best clusters that had the silhouette value close to 1 i.e. 0.39 to 0.40. Meanwhile, the ARM Testing with Apriori using a minimum support of 1% and a minimum confidence of 40% produced two patterns of credit card merchant transactions. In the first pattern, when the Hotel merchant type (hhl) was transacted, the Restaurant merchant type (RRT) was also transacted, and in the second pattern, if the Service Station merchant type (RSS) was transacted, the Restaurant merchant type (RRT) was also transacted. The three clusters and two types of merchant patterns obtained can generate inputs for the company to identify its potential customers based on the characteristics of the target customers by connecting them to the merchant type pattern frequently used.Keywords: credit card, data mining, clustering, ARM, data stream
FORMULASI STRATEGI PENGEMBANGAN DIGITAL BANKING (STUDI KASUS BANK ABC): STRATEGIC FORMULATION OF THE DIGITAL BANKING DEVELOPMENT (CASE STUDY OF BANK ABC) Haris Budiman; Kudang Boro Seminar; Imam Teguh Saptono
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 6 No. 3 (2020): JABM Vol. 6 No. 3, September 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.6.3.489

Abstract

Threat to banking industries, other than Fintech in sector of payment such as the GoPay, threat is also come out of Fintech and Startup in sector of loan such as the UangTeman. Revolution in digital technology produced by the Fintech and the Startup changes people’s behavior to access financial services, from coming to bank office to be an access in using smart phone. Objectives and research methods use qualitative and quantitative approaches as follows: to identify existing core competencies of the Bank ABC using the VRIO (Valuable, Rare, Inimitable, Organized to Capture Value) and recommendation of future competencies using the industry foresight; to formulate and to look into strategic alternative using the Porter's Five Force, the Internal-External matrix, the SWOT matrix, and the QSPM; to recommend road maps to strategic implementation of the digital banking using the AHP. Research results recommend 3 future competencies that the Bank ABC needs to have in the digital banking development from development of 13 existing core competencies by implication in competitive advantage. The main strategic alternative for calculation result of the AHP is reengineering bank products that are able to be marketed by the Bank ABC or the Fintech and the Startup. Based on calculation of the AHP, the main future competency is the Two-Way Digitalization. Keywords: core competency, digital banking, digital technology, fintech, industry foresight
Evaluasi Keberhasilan E-Learning Dalam Perspektif Sistem Informasi (Studi Kasus Universitas Terbuka) Azka Bazil Danish Rahmat; Kudang Boro Seminar; Arif Imam Suroso
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 3 (2019): JABM Vol. 5 No. 3, September 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.3.373

Abstract

As a pioneer in e-learning implementation, UT is required to be able to provide an adequate information technology system continuously, particularly to reach an extensive area of Indonesia. The purpose of this study was to asses of e-learning implementation and to evaluate the factors that influenced e-learning at UT using the DeLone and McLean information system models. Data was collected using a structured questionnaire among two respondent categories, namely students and lecturers, using a convenience sampling method. The data from 300 respondents were then analyzed using the Partial Least Square method. The results indicate that information quality, system quality, service quality positive significantly influenced user satisfaction. Thus, information quality and service quality positive significantly influenced usage. The usage positive significantly influenced user experience, and the usage and user experience positive significantly influenced the net benefit. The conclusion was UT had implemented comprehensive e-learning with high success rates. This success was from the technical aspects of system quality and service quality. Effectively, this success also came from system usage, user satisfaction, and net results. The need for research Implications was explored for a suggestion for better management and utilization of e-learning strategies at the Indonesia Open University.Keywords: DeLone dan McLean, e-learning, information system, PLS, Open UniversityAbstrak: UT sebagai pionir perguruan tinggi yang menerapkan e-learning dituntut selalu dapat menyediakan sistem teknologi informasi yang memadai untuk menjangkau luasnya wilayah Indonesia. Tujuan dari penelitian ini adalah menilai kondisi penerapan e-learning dan menganalisis faktor-faktor yang memengaruhi keberhasilannya dengan menggunakan model sistem informasi DeLone dan McLean. Data dikumpulkan melalui kuesioner terstruktur dengan mahasiswa dan dosen menjadi responden penelitian. Pengumpulan sampel dilakukan dengan metode convenience sampling. Data dari 300 responden kemudian dianalisis dengan Partial Least Square. Hasilnya adalah kualitas informasi, kualitas sistem, dan kualitas layanan berpengaruh positif terhadap kepuasan pengguna. Kualitas layanan dan kualitas informasi berpengaruh positif terhadap penggunaan. Penggunaan berpengaruh positif terhadap kepuasan pengguna, dan penggunaan serta kepuasan pengguna berpengaruh positif terhadap hasil bersih. Kesimpulan yang diperoleh adalah UT telah mengimplementasikan e-learning secara menyeluruh dengan tingkat keberhasilan tinggi. Keberhasilan tersebut dilihat secara teknis yang tercermin dari kualitas sistem dan kualitas layanan. Secara efektifitas, keberhasilan tercermin dari penggunaan sistem, kepuasan pengguna, dan hasil bersih. Beberapa implikasi dari penelitian ini kemudian disajikan sebagai usulan bagi strategi pengelolaan dan pemanfaatan e-learning di UT yang lebih baik lagi.Kata kunci: DeLone dan McLean, e-learning, PLS, sistem informasi, Universitas Terbuka
MODEL DISEMINASI PENERAPAN MOBILE MONEY DI MASYARAKAT PEDESAAN KABUPATEN TASIKMALAYA Edi Sukmadirana; Kudang Boro Seminar; Muhammad Firdaus; Yandra Arkeman
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 7 No. 1 (2021): JABM Vol. 7 No. 1, Januari 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.7.1.145

Abstract

Tasikmalaya District is one of the West Java regions with good agribusiness potentials in food crops and ruminant livestock. The potentials must be utilized properly to have an impact on regional economic improvements. This research aimed to design a dissemination model for mobile money application in rural communities, especially in Tasikmalaya District, in three sub-districts: Singaparna, Rajapolah, and Ciawi, using a structured approach through Soft System Methodology (SSM). The model must be built in a system, through a four-layered model, with components for each layer: a) Layer-1 consists of values, infrastructure (network, smartphone, merchant), customer capabilities, & regulations; b) Layer-2 consists of institutional support (local government and related agencies); c) Feature, communities, and communication media; d) Sweetener program. In the implementation process, layer-1's readiness is a priority that must be met first, followed by layer-2, layer-3, and layer-4's readiness.Keywords: dissemination model, soft system methodology, mobile money, Tasikmalaya
Co-Authors - Sudradjat, - A. Haris Rangkuti Abdi Kurniawan Abung Supama Wijaya Aditya, Edit Lesa Agik Suprayogi Agus Buono Agus Ghautsun Niam Agus Maulana ahmad yani Akhiruddin Maddu Ali Djamhuri Ali Usman, Ali Alimuddin Alimuddin Alvin Fatikhunnada Amiruddin Saleh Amrozi Arief Ramadhan Arif Imam Suroso Arif Kurnia Wijayanto Aritonang, Melva Linda Az Zahra, Fatimah Azka Bazil Danish Rahmat B Mustafa Badollahi Mustafa Bagus Sartono Bayu Ardy Kresna Bayu Indrayana Budhi Hascaryo Iskandar Dedy Wirawan Soedibyo Defiana Arnaldy Diki Gita Purnama, Diki Gita Djuara P Lubis Dodi Nandika Dodik Briawan Drajat Martianto Dwi Susanto Edi Sukmadirana Eneng Tita Tosida Eni Sumarni Eva Maulina Aritonang Evy Damayanthi Faiz Ridhan Faroka Firman Ardiansyah Firmansyah, Raden Arief Gananda Hayardisi Gibtha Fitri Laxmi Hardinsyah Haris Budiman Harry Imantho Hartoyo Herry Suhardiyanto Heru Sukoco Herwindo Dharmawan I Dewa Made Subrata I Wayan Astika Imam Teguh Saptono Imantho, Harry Irman Hermadi Janti G. Sudjana Joko Hermanianto Joko Ratono Joko Ratono Karlisa Priandana koekoeh santoso komariah komariah Kurniawan, Abdi Ligar, Bonang Waspadadi Liyantono . Liyantono, - Lucia Cyrilla Luh Putu Ratna Sundari Maria Margrith Tirtasari Marimin , Mohamad Agus Setiawan Mohamad Solahudin Mohammad Aftaf Muhajir Mohammad Solahudin Mokhamad Fakhrul Ulum, Mokhamad Muhammad Firdaus Muhammad Riza Muladno - Muliati, Vika Febri Muyassar Allam Suyuthi Nakao Nomura Nanda, Muhammad Achirul Nasution, Syahrial Nelwan, Leopold Oscar Nugraha Edhi Suyatma Oktaviana Purnamasari Onno Widodo Purbo Pradeka Brilyan Purwandoko Pudji Muljono Purwandoko, Pradeka Brilyan Rachma Fitriati Rani Audona RATNA SARI Ridi Arif Rivangga Yuda Hendika Rizky Mulya Sampurno RR. Ella Evrita Hestiandari Rudi Afnan Samudra, Ami Anggraini Satyanto Krido Saptomo Seminar, Annisa Utami Shelvie Nidya Neyman Sidharta, Veranus Sirojul Munir Siska Mulyawaty Sitti Eha Faihah Sofyan Sjaf Sri Wahjuni Sugiyanta Suhendi, - Sumiati Sumiati Suryo Wiyono Sutrisno Mardjan Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Syahrial Nasution Taufik Makbullah Triani Rahmawati Usman Ahmad Wawan Hermawan Wawan Wiraatmaja Wichitra Yasya Widodo Widodo Widodo Widodo Yandra Arkeman Yulia Dwi Indriani Yulianti, Nila Susila Yusra Fernando