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Journal : Journal of Community Service and Empowerment

Strategic management of local potential-based entrepreneurship through community empowerment on fish attractions Bendhung Lepen in Mrican Village Yogyakarta S. Sudarti; Mochamad Bruri Triyono
Journal of Community Service and Empowerment Vol. 3 No. 3 (2022): December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v3i3.20230

Abstract

This research was aimed (1) to know the internal environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; (2) to know external environmental factors that affect the management of entrepreneurship strategies for fish tourism attraction Bendhung Lepen; and (3) to know the appropriate marketing system for the location of Bendhung Lepen fish attractions. The method used in this study was qualitative descriptive where data were obtained by means of interviews, observations, and documentation. The interview was conducted at random on visitors to fish attraction Bendhung Lepen, the community around the Gajah Wong river irrigation site, and the Bendhung Lepen Community. Field results were used for SWOT analysis consisting of IFAS tables, EFAS tables, IE matrices, and SWOT matrices. The results of the analysis on IFAS can be known that the score for internal factors of 3.43 which understands the internal condition of management of fish attraction management in Bendhung Lepen falls into the moderate category (average). This is because factors that have a high score were at high operational cost points. The results of the EFAS analysis showed a score of 3.28 which means the external condition of Bendhung Lepen fish attractions were in good condition, where the most dominant factor is the number of competitors was still small, balanced crop sales, and the density of the number of tourist attraction visitors.
Co-Authors Abdurrahman, A. Acu Sutisna Afririo Enanda Agustin, Amarlian Bilqisthi Al Fatahillah Apri Nuryanto Arif Ainur Rafiq AS, Jusrianto Azhar Fauzan Budi Santosa Budi Santosa Daryono, Rihab Wit Dedi Setiawan Desmira Desmira, Desmira Dian Novian Dinata, Candra Dwi Rahdiyanta Dwi Sudarno Putra Ernawati, Enik Felestin Felestin, Felestin Galeh Nur Indriatno Putra Pratama Ganggang Canggi Arnanto Govindarajan Kulanthaivel Hakiki, Muhammad Haryanto Haryanto Hendra Hidayat Herdianto, Yogi Ida Nugroho Saputro Irwanto Irwanto Istanto Wahyu Djatmiko Jaya, Daniel Jesayanto Jusrianto AS Kadek Arief Jayadie Putra Kaliaskarova, Ainur Kassymova, Gulzhaina K. Laila Nurul Himmah Lise Asnur M. Sukarno Martias Martias Masduki Zakarijah Megawati Kumalasari Milansari, Ima Luciany Moningkey, Efraim Ronald Stefanus Moningkey,, Efraim R S Muhamad A. Ramadhan Muhammad Anwar MUHAMMAD INDRA Muhammad Nurtanto Mustofa Abi Hamid Ninik Septyani Novita Wulandari Novita Wulandari Nur Hasanah Nuryadin Eko Raharjo Nuur Wachid Abdul Majid Olivia Kembuan Pardjono, P. Prihandini, Tinesa Fara Prihandini, Tinesa Fara Priyanto Priyanto Priyanto Priyanto Priyanto Priyanto Priyanto Priyo Nugroho Adi Putro, Agus Riyadi Tri Susilo Putu Sudira Putu Sudira Putu Sudira Rafiq, Arif Ainur Rendra Ananta Prima Hardiyanta Rizki, Galuh Alif Fahmi Rizqillah, Muhamad Aqil S. Sudarti Saputra, Romy Septiono Eko Bawono Septiono Eko Bawono Septyani, Ninik Shilmi Arifah Sigit Purnomo Subramaniam, Tamil Selvan Sudji Munadi Sugiri Syahputeri, Veva Nellone Syauqi, Khusni Syifa Fauziyah Syifa Fauziyah, Syifa Ta'ali, Ta'ali Tamrin, Agusti G. Taufiq Lilo Adi Sucipto Tinesa Fara Wagiran Wagiran Wagiran Widari, Tika Widodo Widodo, Widodo Yoga Sahria Zainal Arifin Zhundybaeva, Turakhan