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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics
Syahmardi Yacob
Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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KUALITAS LAYANAN MOBILE DAN KEPERCAYAAN TERHADAP KEPUTUSAN MEMILIH LAYANAN MOBILE JAMINAN KESEHATAN NASIONAL (JKN) DI BPJS KESEHATAN KOTA JAMBI Abidin, Zainal; Syahmardi Yacob; Edward
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 5 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Mei 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i5.984

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan mobile dan kepercayaan terhadap keputusan memilih layanan mobile JKN. Populasi dalam penelitian ini adalah peserta pada Badan Penyelenggara Jaminan Sosial Kesehatan Cabang Kota Jambi yang telah menggunakan mobile JKN yaitu sebanyak 56.168 orang. Dimana teknik penarikan sampel dalam penelitian ini menggunakan formula Isaac & Michael dengan margin error 5% sehingga diperoleh sampel sebanyak 382 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas layanan mobile dan kepercayaan memiliki pengaruh yang positif dan signifikan terhadap keputusan memilih menggunakan layanan mobile JKN.
City Branding, Electronic Word-of-Mouth, and City Image in Shaping Tourists’ Visiting Decisions Ferry Satria; Haryadi Haryadi; Syahmardi Yacob; Junaidi Junaidi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6300

Abstract

Purpose: This study aims to examine how city branding and electronic Word-of-Mouth (e-WOM) influence tourists’ visiting decisions through the mediating role of city image in a medium-sized emerging tourism city. Research Methodology: This study was conducted in Sungai Penuh City, Indonesia, using a quantitative survey of 360 tourists who had previously visited the city. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, and mediation effects were tested through bootstrapping. Results: The findings show that city branding and e-WOM have significant positive effects on both the city image and tourists’ visiting decisions. City image also has a strong direct influence on visiting decisions and significantly mediates the relationship between city branding, e-WOM, and visiting decisions. Conclusions: This study concludes that tourists’ visiting decisions in emerging urban destinations are shaped not only by institutional branding strategies and online narratives but also by how these factors are translated into a favorable city image. Limitations: This study was limited to one medium-sized tourist city and employed a cross-sectional design, which may restrict the generalizability of the results to other destinations. Contributions: This study highlights the city image as a key mechanism linking city branding and e-WOM to tourists’ visiting decisions and provides practical implications for destination managers to strengthen branding strategies and manage digital communication.
Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes Johannes Johannes johannes johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini Musnaini Musnaini musnaini musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani