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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics
Syahmardi Yacob
Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ENHANCING ENGAGEMENT IN QRIS ADOPTION: THE IMPACT OF EASE OF USE ON USAGE DECISIONS WITH TRUST AS A MEDIATING VARIABLE AMONG USERS IN JAMBI PROVINCE Arvelita, Alya Diandra; Yacob, Syahmardi; Sari, Novita
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44719

Abstract

This study examines the impact of ease of use on QRIS usage decisions, with trust as a mediating variable among users in Jambi Province. Employing a quantitative approach with a survey method, data were collected from 100 respondents and analyzed using Partial Least Squares (PLS). The findings reveal that ease of use has a positive and significant effect on user trust—individuals who perceive QRIS as easy to learn and operate tend to exhibit higher levels of trust. However, ease of use does not directly influence usage decisions. Instead, trust plays a crucial mediating role, significantly affecting users' decisions to adopt QRIS. These results highlight the necessity of enhancing usability and fostering trust to drive broader adoption.nThis study contributes to the existing literature by providing empirical evidence on the mediating role of trust in the relationship between ease of use and usage decisions in the context of digital payment adoption. The findings offer practical implications for policymakers, financial institutions, and QRIS developers in designing strategies that improve user experience and build trust to accelerate QRIS adoption. By addressing key factors influencing user decisions, this research supports the development of more effective digital payment ecosystems in Indonesia.
PENGARUH EKSPEKTASI PENDAPATAN, PENGETAHUAN KEWIRAUSAHAAN DAN MINDSET WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA PEGAWAI NEGERI SIPIL BADAN PENGELOLAAN KEUANGAN DAN PENDAPATAN DAERAH PROVINSI JAMBI Rosadi, Ichsan; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44840

Abstract

This study investigates the influence of income expectations, entrepreneurial knowledge, and entrepreneurial mindset on entrepreneurial intention among civil servants at the Regional Revenue and Financial Management Agency (BPKPD) of Jambi Province, Indonesia. Employing a quantitative approach with a descriptive-verificative design, the research utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, processed using SmartPLS 3.0. Data were collected through structured questionnaires from a purposive sample of 156 respondents, determined using Slovin's formula from a total population of 296. The findings reveal that all three independent variables exert a statistically significant and positive effect on entrepreneurial intention. Income expectation (β = 0.302; t = 3.161; p < 0.01), entrepreneurial knowledge (β = 0.937; t = 9.754; p < 0.001), and entrepreneurial mindset (β = 0.347; t = 3.079; p < 0.01) significantly contribute to shaping entrepreneurial interest among civil servants. The model demonstrates a high explanatory power with an R-squared value of 0.976, indicating that 97.6% of the variance in entrepreneurial intention is explained by the model. These results underscore the importance of fostering entrepreneurial literacy, realistic income expectations, and a proactive entrepreneurial mindset in encouraging civil servant engagement in entrepreneurship. The study contributes to the literature by addressing a research gap concerning public sector entrepreneurship and provides practical implications for policy formulation aimed at promoting entrepreneurial development among state employees.
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA Adetia, Mayang salva; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.46662

Abstract

This study aims to examine the influence of flash sales and AI-powered product reviews on purchase intention toward Amazon products in Indonesia. A quantitative approach was used, with data collected through a questionnaire distributed to 100 respondents. The data were analyzed using SmartPLS 4 to assess validity, reliability, and both direct and indirect relationships among variables. The results show that flash sales do not have a significant direct effect on purchase intention. In contrast, AI-powered product reviews have a positive and significant influence on purchase intention. Furthermore, flash sales have a significant indirect effect on purchase intention when mediated by AI-powered product reviews. These findings suggest that the integration of AI technology in product reviews can enhance the effectiveness of promotional strategies like flash sales in driving consumer purchase intention.
KUALITAS LAYANAN MOBILE DAN KEPERCAYAAN TERHADAP KEPUTUSAN MEMILIH LAYANAN MOBILE JAMINAN KESEHATAN NASIONAL (JKN) DI BPJS KESEHATAN KOTA JAMBI Abidin, Zainal; Syahmardi Yacob; Edward
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 5 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (Mei 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i5.984

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan mobile dan kepercayaan terhadap keputusan memilih layanan mobile JKN. Populasi dalam penelitian ini adalah peserta pada Badan Penyelenggara Jaminan Sosial Kesehatan Cabang Kota Jambi yang telah menggunakan mobile JKN yaitu sebanyak 56.168 orang. Dimana teknik penarikan sampel dalam penelitian ini menggunakan formula Isaac & Michael dengan margin error 5% sehingga diperoleh sampel sebanyak 382 orang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas layanan mobile dan kepercayaan memiliki pengaruh yang positif dan signifikan terhadap keputusan memilih menggunakan layanan mobile JKN.
Job Characteristics: Pengaruhnya Terhadap Kinerja Karyawan Dengan Employee Engagement Sebagai Variabel Intervening Pada UPTD. Pengelolaan Sampah Talang Gulo Kota Jambi Sutejo, Bambang; Amin, Shofia; Yacob, Syahmardi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 1 (2022): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2022)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i1.1147

Abstract

Penelitian ini bertujuan untuk memperjelas Pengaruh Karakteristik Pekerjaan terhadap kinerja karyawan yang di mediasi oleh Keterikatan Karyawan. Dalam perspektif global dan perubahan tenaga kerja , keterlibatan karyawan sekarang dianggap sebagai indikator yang berharga untuk keberhasilan organisasi dan menjadi issue penting dalam sumber daya manusia. Metode pengumpulan data dilakukan dengan survei dan kuisioner / angket. Teknik sampling yang digunakan yaitu menggunakan teknik Saturation Sampling (sampel jenuh), dengan jumlah sampel sebanyak 99 responden. Model penelitian ini menggunakan Structural Equation Modelling (SEM). Alat untuk mengolah data menggunakan Partial Least Square (PLS), dengan menggunakan bantuan software SmartPLS 3.3. Hasil dari penelitian ini adalah : 1) Job Characteristics memberikan pengaruh yang positif dan tidak signifikan terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 2) Job Characteristics memberikan pengaruh positif dan signifikan terhadap Employee Engagement UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 3) Employee Engagement juga memberikan pengaruh positif dan signifikan terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi. 4) Hasil analisis pengaruh tidak langsung Job Characteristics terhadap Kinerja Karyawan UPTD. Pengelolaan Sampah TPA. Sanitary Landfill Talang Gulo Kota Jambi, bahwa pengaruh Job Characteristics terhadap Kinerja Karyawan dengan Employee Engagement sebagai variabel intervening adalah positif dan signifikan. Dari variabel yang diteliti diharapkan dapat memberikan kontribusi baik secara langsung maupun tidak langsung terhadap kinerja karyawan.
IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY Ikhsan, Feyza Muhammad; Yacob, Syahmardi; Suleman, Dede; Sabrina, Hanan Laras
Journal of Business Studies and Management Review Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.27980

Abstract

This research aims to elucidate the impact of Online Customer Reviews and Online Customer Ratings on the decision-making process for online purchases on the E-Commerce platform Tokopedia. The study focuses on residents of Jambi City who are of productive age. A purposive sampling method was employed to select 100 respondents as the sample size for this study. Data collection was conducted through a survey questionnaire, and this primary data was analysed using multiple linear regression techniques, utilising the SPSS software for Windows. The findings of this analysis reveal that Online Customer Reviews positively influence purchasing decisions. In contrast, Online Customer Ratings were found to have no significant effect on these decisions. This suggests that while the content of customer reviews plays a crucial role in shaping consumer behaviour and choices on the Tokopedia platform, the numerical ratings assigned by customers do not significantly sway purchasing decisions. These results offer valuable insights into consumer behaviour in the digital marketplace, particularly in the context of e-commerce platforms like Tokopedia, and can inform strategies for online retailers and marketers in optimising customer engagement and sales conversion.
The PRODUCT QUALITY ON REPURCHASE INTEREST, WHICH IS MEDIATED BY CUSTOMER SATISFACTION WITH MS GLOW SKINCARE PRODUCTS IN JAMBI CITY: Product Quality, Repurchase Interest , And Customer Satisfaction. Selvia, Levi; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34378

Abstract

This study investigates the impact of product quality on repurchase intention, with customer satisfaction acting as a mediating variable within the skincare industry. The research focuses on MS Glow skincare users in Jambi, Indonesia. Utilizing Structural Equation Modeling (SEM) with SMART PLS 3.0, data was collected through structured questionnaires distributed among the target population. The findings reveal that product quality significantly influences customer satisfaction, which, in turn, affects repurchase intention. Additionally, customer satisfaction mediates the relationship between product quality and repurchase intention, underscoring its pivotal role in consumer decision-making processes. These insights highlight the necessity for skincare companies to prioritize product quality enhancements to foster customer satisfaction and encourage repeat purchases.
The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI Oktaviani, Singki; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34381

Abstract

This research aims to analyze the influence of product diversity, product quality and product brand on purchasing decisions with word of mouth as a moderating variable for Mallica Glow products in Jambi City. This research uses a quantitative method with a Partial Least Square (PLS) approach. Data was collected through a questionnaire distributed to Mallica Glow consumers in Jambi City. The research results show that product diversity, product quality, and product brand have a significant and positive effect on purchasing decisions. However, word of mouth does not have a significant effect on purchasing decisions and does not moderate the influence of product diversity, product quality and product brand on purchasing decisions. Thus, companies are advised to continue to increase product diversity, product quality and product brands to increase consumer purchasing decisions, as well as continue to manage word of mouth effectively even though it is not a significant moderating factor.
Human resource development: enhancing entrepreneurial potential in MSMEs Rosita, Sry; Hasbullah, Husni; Yacob, Syahmardi
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 2 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i2.31933

Abstract

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes Johannes Johannes johannes johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini musnaini musnaini Musnaini Musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani