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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics
Syahmardi Yacob
Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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VARIASI TERMINOLOGI DALAM EKSPLORASI KESALAHAN MATEMATIKA Septia Nur Larasati; Syahmardi Yacob; Musnaini
Jurnal Media Akademik (JMA) Vol. 3 No. 5 (2025): JURNAL MEDIA AKADEMIK Edisi Mei
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i5.1886

Abstract

Penelitian ini memiliki tujuan untuk menganalisis dan menjelaskan pengaruh Influencer terhadap Keputusan Pembelian yang dimediasi oleh Content Marketing pada produk sunscreen Azarine. Dalam penelitian ini, akan menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data berupa kuesioner dalam bentuk google form. Teknik yang digunakan untuk penentuan sampel dalam penelitian ini adalah dengan metode purposive sampling. Sampel yang digunakan dalam penelitian ini berjumlah 384 responden. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 4. Berdasarkan hasil penelitian yang diperoleh, nilai pengaruh variabel Influencer (IF) terhadap Content Marketing (CM), variabel Influencer (IF) terhadap Keputusan Pembelian (KP) dan variabel Content Marketing (CM) terhadap Keputusan Pembelian (KP) masing-masing menunjukkan P-values sebesar 0.000, dimana jika nilai P-values <0,05 menunjukkan bahwa hubungan antar variabel memiliki pengaruh yang positif signifikan. Sedangkan, Content Marketing (CM) sebagai mediasi dapat mempengaruhi hubungan antara Influencer (IF) terhadap Keputusan Pembelian (KP) secara positif signifikan dengan nilai P-values 0.000.
Entrepreneurial Intentions in Higher Education from the Analysis of Psychological, Human and Social Capitals: A Systematic Literature Review Saputra, Nofrans Eka; Johannes, Johannes; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Educational, Health and Community Psychology Vol 13 No 2 June 2024
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.v13i2.27702

Abstract

This systematic literature review provides a comprehensive exploration of the role of psychological, human, and social capital in shaping entrepreneurial intentions within the context of higher education. The study synthesizes findings from a wide range of empirical studies to assess how these capitals influence students’ aspirations to engage in entrepreneurial activities. An online search was conducted on 125 reputable articles in the 2012-2021 period on entrepreneur intention and psychological, human, and social capital. Our review encompasses a detailed analysis of the psychological constructs that motivate entrepreneurial intentions, such as personal attitude, perceived behavioral control, and subjective norms. Furthermore, we examine human capital elements, including education, skills, and experience, alongside social capital aspects like social networks and family support systems. This review highlights the complex interplay between individual capabilities and contextual factors by integrating insights from multiple theoretical frameworks, including the Theory of Planned Behavior and Social Cognitive Career Theory. The findings suggest that while psychological capital is crucial in forming entrepreneurial intentions, human and social capital are equally significant in providing the necessary resources and networks to act on these intentions. This review contributes to academic discourse by clarifying the roles and relationships of different types of capital in entrepreneurial intention formation among higher education students, offering implications for educators and policymakers in fostering a conducive entrepreneurial ecosystem. 
PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC DI KOTA JAMBI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Dewinda Sri Kartika, Syahmardi Yacob, Yenny Yuniarti
Integrative Perspectives of Social and Science Journal Vol. 2 No. 04 September (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh positif Country of Origin dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Skintific Di Kota Jambi dengan Brand Image sebagai Variabel Intervening. Populasi pada penelitian ini adalah masyarakat Kota Jambi. Dengan jumlah sampel 96 responden. Teknik pengambilan sampel menggunakan non-probability sampling khususnya menerapkan purposive sampling. Alat analisis yang digunakan pada penelitian ini yaiti Partial Least Square dengan menggunakan SmartPLS 4.0. Hasil penelitian ini yaitu Country of Origin berpengaruh positif dan signifikan terhadap Brand Image pada produk Skintific. Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Brand Image pada produk Skintific. Brand Image berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Skintific. Country of Origin tidak berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Skintific. Electronic Word of Mouth tidak berpengaruh positif dan signifikan terhadap keputusan pembelian pada produk Skintific. Dan Brand image berperan signifikan dan terbukti mampu memediasi Country of Origin dan Electronic Word of Mouth terhadap keputusan pembelian produk Skintific.
MINAT BERKUNJUNG KEMBALI TAMAN HUTAN KOTA MUHAMMAD SABKI DI PENGARUHI OLEH DAYA TARIK WISATA DAN FASILITAS WISATA DI KOTA JAMBI Yani Sukma Dewi, Syahmardi Yacob, Yenny Yuniarti
Integrative Perspectives of Social and Science Journal Vol. 2 No. 07 Desember (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Daya Tarik Wisata dan Fasilitas Wisata terhadap Minat Berkunjung Kembali ke Taman Hutan Kota Muhammad Sabki Kota Jambi. Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sampel menggunakan non probability sampling khususnya menerapkan purposive sampling. Sampel pada penelitian ini adalah pengunjung yang pernah mengunjungi 1 kali ke objek wisata Taman Hutan Kota Muhammad Sabki Kota Jambi sebanyak 100 pengunjung. Alat analisis yang digunakan pada penelitian ini yaitu analisis regresi linier berganda dengan menggunakan software SPSS versi 26. Hasil penelitian ini menunjukkan bahwa (1) Daya Tarik Wisata dan Fasilitas Wisata secara simultan berpengaruh signifikan terhadap Minat Berkunjung Kembali, (2) Daya Tarik Wisata secara parsial berpengaruh signifikan terhadap Minat Berkunjung Kembali dan (3) Fasilitas Wisata secara parsial berpengaruh signifikan terhadap Minat Berkunjung Kembali ke Taman Hutan Kota Muhammad Sabki Kota Jambi.
WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS Abror; Yacob, Syahmardi; Dahmiri
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.51083

Abstract

This study examines the influence of Social Media Marketing, Purchase Experience, and Ease of Payment on Customer Satisfaction and Customer Loyalty among first-time homebuyers in Jambi City. As digitalization accelerates across Indonesia’s property sector, consumers rely increasingly on social media for information, and digital payment technologies have transformed transaction processes. A mixed-methods approach was adopted, combining quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 215 respondents with qualitative insights gathered through a Focus Group Discussion (FGD) involving property developers, banking institutions, industry associations, academics, and local government representatives. The findings indicate that all three exogenous variables significantly affect customer satisfaction and loyalty. Social media marketing enhances consumer trust through transparent digital information, while purchase experience significantly shapes satisfaction through responsive communication, clarity of administrative processes, and personalized assistance. Ease of payment emerges as the most influential driver of satisfaction, highlighting the rising consumer expectation for simplified, secure, and digitized mortgage and payment procedures. Customer satisfaction mediates the effects of the three exogenous variables on loyalty, demonstrating that emotional comfort and trust are key determinants of long-term consumer commitment. These findings provide strategic implications for property developers, financial institutions, and policymakers in strengthening marketing, service quality, and digital transformation within Indonesia’s evolving property market.
Understanding Generation Y Purchase Intentions: Mediating Effects of Uniqueness Needs and Experiential Marketing in MSME Snack Consumption Syahmardi Yacob; Ade Titi Nifita; Ade Perdana Siregar
Nomico Vol. 2 No. 6 (2025): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/wem31z31

Abstract

Micro, small, and medium-sized enterprises (MSMEs) play a vital role in Indonesia’s economic resilience, particularly in responding to global health and economic challenges. Among these, the snack food sector in Jambi Province faces increasing pressure to meet the evolving preferences of Generation Y (Gen Y) consumers, who value status, uniqueness, and engaging experiences. This study examines the influence of Gen Y consumer status on purchase intention for MSME snack products, mediated by the need for uniqueness and experiential marketing. Data were collected from 150 MSME owners officially registered with the Jambi BPOM, using stratified random sampling across three regions: Kerinci Regency, Jambi City, and West Tanjung Jabung Regency. The analysis employed SmartPLS 3.0. The findings reveal that Gen Y consumer status significantly influences both the need for uniqueness and experiential marketing. In turn, these mediating variables positively affect purchase intention. Furthermore, the indirect effects of Gen Y status on purchase intention, through both mediators, are stronger than the direct effect. These results underscore the importance for MSMEs to understand and leverage Gen Y consumers’ psychological drivers status orientation, desire for uniqueness, and experience-seeking in designing effective marketing strategies. This study contributes to the consumer behavior literature by highlighting the mediating mechanisms underlying purchase intentions in an emerging market MSME context, and offers practical implications for MSME managers to enhance competitiveness by aligning their offerings with Gen Y’s distinctive preferences.
PENGARUH LAYANAN ONLINE FOOD DELIVERY TERHADAP KINERJA BISNIS UMKM SEBLAK MEWEK JAMBI MELALUI TINGKAT PENJUALAN SEBAGAI VARIABEL MEDIASI Rika Nurjihan; Syahmardi Yacob
Jurnal Media Akademik (JMA) Vol. 4 No. 3 (2026): JURNAL MEDIA AKADEMIK Edisi Maret
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/b7psph57

Abstract

Pesatnya perkembangan layanan online food delivery (OFD) telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kuliner untuk beradaptasi dengan sistem pemasaran digital. Pemanfaatan platform OFD dinilai mampu memperluas jangkauan pasar, meningkatkan aksesibilitas konsumen, serta memberikan kemudahan dalam proses pemesanan makanan. Namun demikian, penerapan layanan OFD tidak selalu menjamin stabilitas kinerja bisnis, sebagaimana tercermin dari fluktuasi penjualan yang dialami oleh UMKM Seblak Mewek Jambi. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuan untuk menganalisis pengaruh layanan OFD terhadap kinerja bisnis UMKM kuliner dengan tingkat penjualan sebagai variabel mediasi. Data penelitian diperoleh melalui survei terhadap konsumen dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa layanan OFD memiliki pengaruh positif dan signifikan terhadap tingkat penjualan serta kinerja bisnis. Selain itu, tingkat penjualan terbukti mampu memediasi secara signifikan hubungan antara layanan OFD dan kinerja bisnis. Temuan ini menegaskan bahwa optimalisasi pemanfaatan layanan OFD dapat meningkatkan volume penjualan yang pada akhirnya berkontribusi terhadap peningkatan kinerja bisnis UMKM kuliner secara lebih berkelanjutan.
MARKETING COMMUNICATION, E-WOM, AND TOURISM EVENTS IN SHAPING VISIT INTENTION: THE MEDIATING ROLE OF DESTINATION IMAGE Futri Rezki Indah; Yacob, Syahmardi; Musnaini
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53641

Abstract

Abstract This study examines the role of destination image as a mediating variable in the relationship between marketing communication, electronic word of mouth (e-WOM), tourism events, and visiting intention in Tanjung Jabung Timur Regency, Indonesia. Tourism development in the region has shown fluctuating growth, indicating the need for more effective strategic marketing efforts. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the Theory of Planned Behavior (TPB), this research proposes that destination image functions as a psychological mechanism linking marketing stimuli to behavioral intention. A quantitative explanatory approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires distributed to respondents aged 17 years and above who had accessed tourism-related information about Tanjung Jabung Timur. The findings reveal that marketing communication, e-WOM, and tourism events significantly influence visiting intention. Tourism events demonstrate the strongest direct effect on visiting intention, while e-WOM has the strongest influence on destination image. Furthermore, destination image significantly affects visiting intention and mediates the relationship between marketing communication and visiting intention, as well as between e-WOM and visiting intention. However, destination image does not mediate the relationship between tourism events and visiting intention. The model shows strong explanatory power, highlighting the importance of integrated digital marketing strategies and online engagement in strengthening destination image and enhancing tourism competitiveness in Tanjung Jabung Timur Regency.
Reconceptualizing Urban Tourism Decision Making: City Image as a Mediating Mechanism Linking Branding, e-WOM, and Tourism Entrepreneurship Ferry Satria; Haryadi Haryadi; Syahmardi Yacob; Junaidi Junaidi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6333

Abstract

This study aims to examine how city branding, electronic word of mouth (e-WOM), and tourism entrepreneurship influence tourists’ visiting decisions, with city image positioned as a mediating mechanism in an emerging urban tourism destination. The research was conducted in Sungai Penuh City, Indonesia, using a quantitative cross-sectional survey design. Data were collected from 200 tourists who had previously visited the city through structured questionnaires measured on a five-point Likert scale. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS software to test both direct and indirect relationships among constructs. The findings reveal that city branding, e-WOM, and tourism entrepreneurship have significant positive effects on city image. City image, in turn, exerts a strong and significant influence on tourists’ visiting decisions. However, the direct effects of city branding, e-WOM, and tourism entrepreneurship on visiting decisions are not statistically significant. Mediation analysis confirms that city image fully mediates the relationships between all antecedent variables and tourists’ visiting decisions. Tourists’ visiting decisions in urban destinations are primarily driven by perception-based mechanisms. Branding strategies, digital narratives, and entrepreneurial signals influence behavior only through the formation of a favourable city image. This study is limited by its cross-sectional design and focus on a single emerging city, which may constrain generalizability. This study contributes to destination marketing and urban tourism literature by integrating tourism entrepreneurship into destination image theory and highlighting the central mediating role of city image in shaping tourist decision making, offering practical insights for destination managers and policymakers.
Peran Religious Commitment dalam Hubungan Content Marketing terhadap Minat Beli Kuliner Gen Z Muslim Kota Jambi di TikTok Puspita Sari; Lucky Enggrani Fitri; Try Syeftiani; Syahmardi Yacob
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1117

Abstract

This study aims to analyze the influence of Content Marketing on culinary buying interest in Gen Z Muslims in Jambi City with Religious Commitment as an intervening variable. This study is important because it shows how digital marketing strategies not only play a role in attracting consumers, but also interacting with the religious values held by Muslim communities. The research uses a quantitative approach with an explanatory research method. Data was obtained through the distribution of questionnaires to 96 Gen Z Muslim respondents who actively use TikTok, then analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique with the help of SmartPLS 4.0 software. The results of the study show that Content Marketing has a positive and significant effect on Buying Interest and Religious Commitment. However, Religious Commitment has a negative effect on Buying Interest, thus mediating the relationship between Content Marketing and Buying Interest negatively. These findings confirm that the higher the level of religious commitment a consumer, the more cautious he or she is in responding to culinary marketing content. Thus, culinary business actors need to ensure that the Content Marketing strategy presented is not only visually appealing, but also emphasizes the halal-thayyib aspect to be in harmony with the religious values of Muslim consumers
Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes johannes johannes Johannes Johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini musnaini musnaini Musnaini Musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani