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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics
Syahmardi Yacob
Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Mediating Effect of Organizational Justice, Commitment and Motivation against the National Police Leadership on the Regional Police Personnel Milasari, Roza; Yacob, Syahmardi; Lubis, Tona Aurora
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.760

Abstract

The research aims to examine the mediating effects of organizational justice, commitment and motivation toward National Police leadership on the performance of police personnel. In this study, the questionnaires were distributed to 136 respondents, throughout the cities and districts in Jambi Province, and then the data were collected and analyzed using SEM-PLS 4.0. The research results show that improved performance police personnel is strongly influenced by the leadership style of the police, both directly and indirectly, emphasizing the importance of organizational justice, the implemented commitment and the built motivation which can mediate the relationship between the leadership and performance of the police. Therefore, police leaders must be aware of the needs of police members that through organizational justice members have confidence, which will build their commitment in performing their duties, greatly motivate the police officers. The police leadership style will drive to good performance.
Customer Engagement on Purchase: The Role of Sharing Intention in Influencing Consumer Interest in Snack Food Products Yacob, Syahmardi; Dewi , Erwita; Siregar , Ade Perdana
MSJ : Majority Science Journal Vol. 3 No. 2 (2025): MSJ-MAY
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i2.354

Abstract

Opportunities for MSMEs are indeed wide open with technological advances, but competition in business is increasingly competitive. One can observe that the food sector in Jambi Province is the highest business sector on the MSME scale, so this shows that competition will also be higher. Customer involvement  is considered to foster the intention of new consumers to make purchases, so customer engagement is an important thing to measure in the marketing concept. Food products are not only a business but also a consumer experience in shopping to consume or interact which can potentially increase sales through creating good consumer purchasing intentions. Measuring the intention to share in social commerce needs to be differentiated based on the purpose, namely social or commercial, so that we can further explore the factors of intention to create purchase intention in other consumers. The purpose of this research is to (1) To examine how much influence consumer engagement has on social sharing intentions and commercial sharing intentions directly on Snack Food MSMEs in Jambi Province on; (2) Examining how much influence social sharing intentions and commercial sharing intentions have on purchasing intentions among Snack Food MSMEs in Jambi Province; (3) Examining how much purchasing intentions are influenced by consumer engagement through social sharing intentions and commercial sharing intentions in Snack Food MSMEs in Jambi Province. This study employs Structural Equation Modeling (SEM) for data analysis, utilizing the SmartPLS software
PENGARUH CELEBRITY ENDORSE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK BARENBLISS MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING Anita Febrianti; Syahmardi Yacob; Hendriyaldi
Integrative Perspectives of Social and Science Journal Vol. 2 No. 2 Mei (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh Celebrity Endorse dan Online Customer Review terhadap Keputusan Pembelian produk Barenbliss dengan Brand Trust sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner online yang disebarkan kepada masyarakat Kota Jambi. Sampel diambil menggunakan teknik purposive sampling non-probabilitas sebanyak 100 responden. Analisis data dilakukan secara deskriptif menggunakan SEM-PLS versi 4.0. Hasil penelitian menunjukkan bahwa Celebrity Endorse dan Online Customer Review berpengaruh positif dan signifikan terhadap Brand Trust. Selain itu, Online Customer Review dan Brand Trust juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Celebrity Endorse tidak berpengaruh signifikan terhadap Keputusan Pembelian. Begitu pula, Celebrity Endorse tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Brand Trust, namun Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Brand Trust.
PENGARUH GRATIS ONGKIR DAN KUALITAS PRODUK MELALUI KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA SECARA ONLINE Levie Nia; Syahmardi Yacob; Idham Khalik
Integrative Perspectives of Social and Science Journal Vol. 2 No. 2 Mei (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gratis ongkir dan kualitas produk terhadap keputusan pembelian di Tokopedia, baik secara langsung maupun melalui kepercayaan pelanggan sebagai variabel intervening. Penelitian ini dilatarbelakangi oleh maraknya belanja online yang mendorong pentingnya strategi pemasaran seperti gratis ongkir dan kualitas produk dalam membangun kepercayaan pelanggan serta mendorong keputusan pembelian. Metode yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Data diperoleh dari penyebaran kuesioner kepada 100 responden pengguna Tokopedia di Kota Jambi yang telah melalukan pembelian secara online. teknik analisis data menggunakan Partial Least Square (PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukan bahwa gratis ongkir berpengaruh positif dan tidak signifikan terhadap keputusan pembelian, kualitas produk memiliki pengaruh positif dan tidak signifikan terhadap keputusan pembelian, gratis ongkir memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan, kualitas produk memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan, gratis ongkir memiliki pengaruh positif dan tidak signifikan melalui kepercayaan pelanggan terhadap keputusan pembelian, kualitas produk memiliki pengaruh positif dan signifikan melalui kepercayaan pelanggan terhadap keputusan pembelian.
The Influence Of Store Environment, Product Quality Perception, Word Of Mouth, And Customer Experience On Purchasing Decisions For Mixue Ice Cream In Jambi City Melisa Sebtiani; Syahmardi Yacob; Novita Sari
International Journal of Economic Research and Financial Accounting Vol 3 No 4 (2025): IJERFA JULY 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i4.379

Abstract

This study aims to analyze the influence of store atmosphere, product quality perception, word of mouth, and customer experience on purchasing decisions for Mixue Ice Cream in Jambi City. A quantitative approach was employed, using questionnaires distributed to 100 respondents. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 29. The results show that the store atmosphere has no significant effect on purchasing decisions (t = 1.192, sig = 0.236). In contrast, product quality perception (t = 2.758, sig = 0.007), word of mouth (t = 2.928, sig = 0.004), and customer experience (t = 3.339, sig = 0.001) have a significant and positive influence on purchasing decisions. Simultaneously, all four variables jointly have a significant effect on purchasing decisions (F = 11.717, sig = 0.000), with an R² value of 0.324, indicating that 32.4% of the variance in purchasing decisions can be explained by the model. These findings suggest that experiential and relational factors play a more dominant role in influencing consumer purchasing behavior than physical store attributes. The study offers practical implications for businesses in optimizing marketing strategies focused on product quality, customer experience, and word of mouth to enhance consumer purchase decisions.
PENGARUH KEMUDAHAN, KEAMANAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PENGGUNA E-WALLET DANA DI KOTA JAMBI Amaliatul Mar’atus Sholekhah; Syahmardi Yacob; Novita Ekasari
Jurnal Media Akademik (JMA) Vol. 3 No. 8 (2025): JURNAL MEDIA AKADEMIK Edisi Agustus
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i8.2685

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan, keamanan, dan kepuasan pelanggan terhadap loyalitas pengguna terhadap dompet digital DANA di Kota Jambi. Pendekatan kuantitatif digunakan, dengan kuesioner yang dibagikan kepada 100 responden yang dipilih melalui sampling purposif. Data yang dikumpulkan dianalisis menggunakan regresi linier berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Hasil menunjukkan bahwa, secara bersamaan, ketiga variabel independen—kemudahan penggunaan, keamanan, dan kepuasan pelanggan—memiliki pengaruh yang signifikan terhadap loyalitas pengguna. Namun, secara parsial, hanya kemudahan penggunaan dan kepuasan pelanggan yang memiliki pengaruh positif dan signifikan, sementara keamanan tidak secara signifikan mempengaruhi loyalitas. Temuan ini menunjukkan bahwa kemudahan penggunaan dan tingkat kepuasan layanan merupakan faktor utama dalam membangun loyalitas pengguna terhadap dompet digital DANA. Oleh karena itu, disarankan agar penyedia e-wallet memprioritaskan peningkatan fitur yang ramah pengguna, menjaga kualitas layanan yang tinggi, dan menciptakan pengalaman pengguna yang positif guna mempertahankan dan meningkatkan loyalitas pelanggan di tengah dinamika industri pembayaran digital yang semakin kompetitif.
The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY Tassya, Tassya Fitri Ramadhani; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42092

Abstract

This study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City.
The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE Listi, Sella Afrian; Yacob, Syahmardi; Musnaini, Musnaini
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42181

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial brand ambassador dan iklan terhadap impulse buying serta memahami peran Fomo sebagai variabel yang memediasi hubungan tersebut. Populasi dalam penelitian ini adalah penggemar exo di seluruh Indonesia, dengan menggunakan teknik purposive sampling untuk pengambilan sampel, dan jumlah responden yang dijadikan sampel sebanyak 100 orang. Penelitian ini bersifat kuantitatif, data yang digunakan dalam penelitian ini diperoleh melalui metode kuesioner. Metode analisis data penelitian ini adalah analisis statistik deskriptif dengan menggunakan alat analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) pada aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Brand ambassador berpengaruh positif dan signifikan terhadap Fomo, Iklan berpengaruh positif dan signifikan terhadap Fomo, Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying, Iklan berpengaruh positif dan signifikan terhadap impulse buying, Fomo berpengaruh positif dan signifikan terhadap impulse buying. Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo, Iklan berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo.
The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY Elsa Miranda.R; Yacob, Syahmardi; Yuniarti, Yenny
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44203

Abstract

This study aims to analyze the role of marketing public relations (MPR) in moderating price strategies for customer awareness in the activities of the Gerakan Pangan Murah (GPM) in Jambi City. The research method used is a quantitative approach with analysis techniques using SmartPLS version 4.0. The sample in this study consisted of 96 respondents who were selected through purposive sampling techniques. Data collection was carried out through observation, questionnaires and literature studies. The results of the study show that pricing strategies have a positive and significant influence on customer awareness. In addition, marketing public relations also has a positive and significant effect on customer awareness. Testing the effect of moderation shows that marketing public relations plays a role in moderating the relationship between marketing public relations and pricing strategies, but marketing public relations as moderation plays a role in weakening the relationship between price strategies and customer awareness. The implication of this study emphasizes that companies need to pay attention to the policies of marketing public relations to increase customer audience effectively. Because the company does not only rely on price strategies in building customer awareness. Therefore, it is necessary to balance the pricing strategy with marketing public relations so that marketing can be achieved optimally.
ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM Budi Susanto; Yacob, Syahmardi; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.44443

Abstract

This study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on purchase decisions for subsidized housing, as well as to evaluate the moderating role of e-WOM in the relationship between digital marketing strategies and consumer purchasing decisions. The research was conducted at PT. Digdaya Cipta Harjita, involving 190 respondents who had purchased subsidized housing in Jambi City and Muaro Jambi Regency. Employing a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicated that Content Marketing (β = 0.125; T = 2.117; p = 0.036), Influencer Marketing (β = 0.261; T = 3.195; p = 0.002), and e-WOM (β = 0.254; T = 3.012; p = 0.003) have a positive and significant impact on purchase decisions. Furthermore, e-WOM demonstrates a significant negative moderating effect on the relationship between Content Marketing and purchase decisions (β = –0.153; T = 2.314; p = 0.022), and a positive moderating effect on the relationship between Influencer Marketing and purchase decisions (β = 0.161; T = 2.067; p = 0.040). The model's R-square value of 0.267 indicates that the proposed variables explain 26.7% of the variance in purchasing decisions. These findings suggest that the effectiveness of digital marketing strategies in promoting subsidized housing is influenced not only by the quality of content and social influence but also by consumer perceptions shaped through digital word-of-mouth interactions, highlighting the critical role of online reputation management in enhancing marketing outcomes.
Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes Johannes Johannes johannes johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini Musnaini Musnaini musnaini musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana SRI RAHAYU Sri Rahayu Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani