Mira Yulianti
Program Studi Agribisnis/Jurusan SEP, Fakultas Pertanian, Universitas Lambung Mangkurat

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SIKAP KONSUMEN TERHADAP PRODUK MINUMAN KOPI “NUANSA” DAN “PICCOLO” DI KAFE TUJU BANJARBARU Setiawan Muhammad Luthfie; Ahmad Yousuf Kurniawan; Mira Yulianti
Frontier Agribisnis Vol 8, No 1 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/frontbiz.v8i1.12282

Abstract

Bisnis Coffee Shop semakin marak sehingga menyebabkan semakin ketatnya persaingan. Tiap pelaku usaha berupaya untuk menyajikan terobosan baru pada tiap produknya. Penelitian ini bertujuan untuk mengetahui sikap dan pendapat responden terhadap atribut produk minuman kopi “Nuansa” dan “Piccolo” di kafe Tuju Banjarbaru. Penelitian ini dilakukan pada bulan Maret 2022 sampai April 2022,dengan menggunakan data primer dan sekunder. Penelitian ini menggunakan metode Accidental Sampling. Cara pada prosedur ini sederhana yaitu penentuan sampel berdasarkan factor spontanitas. Metode pengolahan data yang dilakukan pada penelitian ini adalah dengan menggunakan metode Fishbein dan akan diuraikan secara deskriptif. Berdasarkan hasil penelitian, atribut yang menjadi preferensi minuman kopi “Nuansa” dan “Piccolo” mendapatkan nilai skor sebesar 181,56 yang berarti Netral, dapat diterima oleh konsumen namun masih memerlukan banyak penyesuaian dalam masing-masing atribut yang ada agar lebih sesuai dengan selera dan keinginan konsumen. Atribut dengan skor sikap terendah ada pada atribut tekstur produk piccolo (12,35), dengan nilai kepentingan (3,86) dan nilai evaluasi (3,2). Atribut dengan skor sikap tertinggiada pada atribut rasa produk piccolo (18,81), dengan nilai kepentingan (4,48) dan nilai evaluasi (4,2).
Penentuan Prioritas Komoditas Unggulan Buah-Buahan di Kabupaten Minahasa Utara Provinsi Sulawesi Utara: Aplikasi Analisis LQ dan Daya Tarik-Daya Saing Mira Yulianti
AGRIDES: Jurnal Agribisnis Perdesaan Vol 1, No 3 (2011)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v1i3.20364

Abstract

North Minahasa is known as the source of fruits production for North Sulawesi Province and surrounding. However, in its development, North Minahasa district has not determined which fruits that can be a superior products. Thus, the research is performed to determine those, especially local fruits. The method used was exploratory method. Primary data was collected through questionnaire and depth-interviews. The samples were purposively taken, consists of: 5 government officers from the Agricultural Agency of North Minahasa regency and BP4K, 3 village chiefs and 3 businessmen. The analysis used were Location Quotient (LQ) and AttractivenessCompetitiveness Analysis. The result showed that the local commodities which became the top priority for the development were rambutan, papaya, rose apple, mango and duku. The study also suggested that local government were recommended to: (1) develop the new and existing area, and (2) increase human resources, both businessmen and farmer groups, and facilitate partnership between them.
Analisis Lingkungan Pengembangan Agribisnis Komoditas Unggulan Buah-Buahan Kabupaten Minahasa Utara Provinsi Sulawesi Utara Mira Yulianti
AGRIDES: Jurnal Agribisnis Perdesaan Vol 1, No 4 (2011)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v1i4.20370

Abstract

Minahasa Utara has been known as center fruits producer in Sulawesi Utara Province for years. However, some problems is still faced by businessmen in order to develop these commodities, those are: high fluctuated prices, long gestation period, and land decrease. Therefore, environment analysis to develop fruits agribusiness that to be local advantages and have high competitiveness is needed. Exploratory method was used in this study. Primary data were gathered through questionnaires and interviews. Samples were taken purposively consist of: 5 government officers from Agricultural Agency and BP4K of Minahasa Utara, 3 villages chiefs, and 3 agribusinessmen. Analysis used was environment analysis of internal (IFE) and external factors (EFE). The results showed, the internal factors, which to be the strengths were: land resource, strategic location, local government policies, and existence of traders and seed breeders. On contrary, the weakness factors were: low technological use in post-harvest and product processing, fruits business management, institutional (farmer groups), and capital access. While, the external factors those to be opportunity were: promotion program in national and international events, increase in fruits demand, decentralization, horticulture development policies from Ministry of Agriculture. Nonetheless, the treats factors were: fluctuated fruits’ prices, coordination among government agencies, trade liberalization and globalization, and quality standards system. This study also suggested that: processing industry should be developed as well as fruits production and quality. Moreover, the human resources quality should be increased in terms of management, experiences and technological mastery.
Analisis Ketahanan Pangan Rumah Tangga Petani Padi Ladang di Desa Tumingki Kecamatan Loksado Kabupaten Hulu Sungai Selatan Ahut Saputra; Mira Yulianti; Karimal Arum Shafriani
AGRIDES: Jurnal Agribisnis Perdesaan Vol 7, No 2 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/agrides.v7i2.24614

Abstract

Produksi padi ladang di Desa Tumingki untuk memenuhi kebutuhan pangan dan sebagai sumber pendapatan. Penelitian ini bertujuan menganalisis proporsi pengeluaran dan Tingkat ketahanan pangan rumah tangga petani padi ladang di Desa tersebut. Sampel sebanyak 70 orang dari 227 orang populasi petani, diambil dengan metode Simple Random Sampling, berdasarkan karakteristik petani yang homogen, terutama varietas benih. Hasil penelitian menunjukkan total pengeluaran rumah tangga tahun 2024 sebesar Rp37.585.901, di mana proporsi pengeluaran pangan (47,87%) sedikit lebih rendah daripada non-pangan (52,13%). Berdasarkan indikator ketahanan pangan berdasarkan pangsa pengeluaran pangan, mayoritas rumah tangga (75,71%) tergolong tahan pangan, namun persentase rentan pangan dan kurang pangan yang mencapai 24,29% mengindikasikan perlunya intervensi untuk penguatan terhadap akses pasar dan diversifikasi pendapatan.
Co-Authors Abdur Rahim Adzim Hadi Wibowo Agus Agus Ahmad Afriyadi Pratama Ahmad Yousuf Kurniawan Ahut Saputra Anggia Dwi Yustianingsih Artahnan Aid Aulia Rahmah Aulya Triapritasyari Bintang Fatma Lestari Bunga Resa Hartati Denny Mandala Putra Devi Mailinda N Aulia Dian Nugraha Ramadhan Djoko Santoso Edgar Octoyuda Eka Radiah Fanesa Natasye Salendu Ferrianta, Yudi Hairi Firmansyah Hairin Fajeri Hamdani Hartoni Hartoni Hendriana Hendriana Herma Sari Hikmah Hikmah Intan Suari Adidarma Putri Ismi Norma Haqiqi Isti Radiah Kamiliah Wilda Karina Dinda Puteri Kartika Ariswara Khairunnisa Khairunnisa Lindawati Lindawati Lindy Karlina Luki Anjardiani Mahfus Mahfus Mariani Mariani marwan setiawan Masyhudah Rosni Mawaddah Rahmah Meidila Mazaya Amajida Mufi Jatur Rahmi Muhamad Nor Taufan Muhammad Alif Muhammad Alif Muhammad Alif Muhammad Dafa Surya Kemala Muhammad Fauzi Muhammad Husaini Muhammad Zaini Muhammad Zakki Yamani Muslimin Muslimin Muzdalifah Muzdalifah Muzdalifah Muzdalifah Nia Octaviani Nina Budiwati Nurmelati Septiana Prasetyo Bayu Aji Putra, Hendris Syah Putri Shinta Dianti Rabiatul Adawiah Rahman Aulia Rahmat Hidayat Raihanah Raihanah Rifiana Rifiana Rifki Arselan Sadik Ikhsan Samuel Eka Putra Depari Sandy Setiawan Sela Karuniani Setiawan Muhammad Luthfie Shafriani, Karimal Arum Siti Fatimatuzzahra Siti Narul Jannah Siti Normilahayani Siti Rahmah Sri Wahyuni Suhan Sukma Sari Syafiq Nurfahuda Syahril Syahril Umi Salawati Usamah Hanafie Varenna Faubiany Veronica Silalahi Sidebang Wahyudi Agustino Wawan Halwany Yatimah Yatimah Yudi Yudi Yulizar Ihrami Rahmila Yusuf Azis