p-Index From 2021 - 2026
5.807
P-Index
This Author published in this journals
All Journal International Journal of Applied Power Engineering (IJAPE) Transmisi: Jurnal Ilmiah Teknik Elektro HUMANIKA KALAM CENDEKIA PGSD KEBUMEN ART EDUCARE Pendidikan Seni Rupa Jurnal Anestesi Perioperatif Jurnal Produksi Tanaman CEMARA Jurnal IPTEK JURNAL EKOLOGI BIROKRASI Padjadjaran Journal of Dentistry Sinkron : Jurnal dan Penelitian Teknik Informatika Majalah Pembelajaran Geografi J-SAKTI (Jurnal Sains Komputer dan Informatika) JISIP: Jurnal Ilmu Sosial dan Pendidikan Ijtihad The Indonesian Journal of Social Studies Journal of the Indonesian Medical Association : Majalah Kedokteran Indonesia Journal of Robotics and Control (JRC) Science Midwifery Majalah Ilmiah Dian Ilmu Sriwijaya Journal of Informatics and Applications Among : Jurnal Pengabdian Masyarakat MEDIA BISNIS Jurnal Agama Buddha dan Ilmu Pengetahuan SOCIAL : Jurnal Inovasi Pendidikan IPS J-SAKTI (Jurnal Sains Komputer dan Informatika) Indonesian Journal of Innovation Studies International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Jurnal Riset Fisika Indonesia Abdimas Indonesian Journal Jurnal Mekar Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Sewagati Jurnal Pendidikan dan Pengabdian Masyarakat Bulletin of Network Engineer and Informatics (BUFNETS) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Conference on Education for All Jurnal Ilmiah Research Student GLOBAL: Jurnal Lentera BITEP Jurnal Bakti Masyarakat Manajemen Indonesian Journal of Islamic Law (IJIL) Cahaya Pengabdian Jurnal Legislasi Indonesia Jurnal Geosaintek
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MEDIA BISNIS

Pengaruh Perceived Social Media Marketing Elements terhadap Brand Awareness dan Brand Image pada Pengguna Smartphone Xiaomi di DKI Jakarta Kurniawan, Adi; Indriyanti, Irma Satya
Media Bisnis Vol. 15 No. 2 (2023): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v15i2.2158

Abstract

This study aims to examine the impact of the influence of social media marketing elements through consumer brand engagement on brand awareness and brand image on Xiaomi smartphone users in DKI Jakarta. This study used a research design, namely descriptive research and causality research and variables were measured using seven Likert points. In taking the sample using a purposive sampling technique and using 220 respondents who fit the existing criteria. The data in this study were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results found in this study are the influence of entertainment, EWOM and trendiness through consumer brand engagement on brand awareness and brand image among Xiaomi smartphone users in DKI Jakarta.
Co-Authors Abadi, Siti Rafika Abdiansah, Abdiansah Abdul Halim Anshor Aboka, Helmi Abram Anugrahta Sitepu, Elroy Achmad Fiqhi Ibadillah Adinda, Gadistya Novitri Adriyanto, Andhy Tri Agus Fredy Maradona Agus Rifai, Abdul Aziz Ahlan, Mauzatul Hasanah Ahmad, Arisona Al Ma'ruf, Hidayat Alifah, Umi Alvi Syahrini Utami Ana Susiati, Ana andi hermawan Anggun Fitrian Isnawati Anisa Harumwidiah Apriliana, Candra Yuli Aquarini Priyatna Assa, Inriyati Ayu Trisna Hayati, Ayu Trisna Budi Irmawati Budianto, Firman Dafid, Ach Daniyal, Moh. Darmawan, Diki Dinda Ayu Muthia Eddy Setiawan Edi Purwanto Eko Nugroho Enri, Ultach Euis Mufahamah Faikul Umam Faisal, Hana Farabi, M.J. Al Farkhan, M. Fatmawati, Ririn Dwi Gumilang, Ahlur Roi Novanto Harkat, Avisenna Hartanto, Sugeng Haryono, Budi Ibadillah, Achmad Fiqih Iffa Mutmainah Ihsan, Mohamad Indriani, Wiewiek Indriawati, Anisa INDRIYANTI, IRMA SATYA Irfansyah, Raka Islami, Ratu Claudia Suwandi Isyanto Isyanto Jannan, Ahmad Muthoharul Joko Triyono Kariani, Ni Ketut Kinasih, Sekar Koenhardono, Eddy S. Kurnianto, Fahmi Arif Kurniawan, Akhmad Reinaldy Kurniawan, Denni Kusuma, Indra R. Laksono, Deni Tri Lanyumba, Hajjaria I Lestari, Eke Febi Libria Widiastuti Librianty, Nurfanida Lina Herlina Lubis, Arina Luthfini Maharani, Ivana Septia Mahrani, Mahrani Marwadhani, Sarah Shafa Maulana, Hasan Syafik Mawabagja, Dico Medha Baskara Milly Armilya Andang, Milly Armilya Mimi, Hidayah Atta Morshed, Md. Monzur Muhamad Ridwan Muhtadin, Teddi Mulyadien, Muhamad Khandava Natasya, Putri Wilda NUR AJIJAH, NUR Pangastuti, Era Iswara Paramita Khairan, Paramita Pasau, Febri Yolanda Patriadi, Andi Prameswari, Anindya Pramono, Wiandi Nur Annisa Ms. Prananda, Juniarko Pratiwi, Vira Prawesti, Shafira Indah Prawirohardjo, Pukovisa Putri, Fadillah Dwi Rahmawati, Fitriana Nur Raihan, Muhammad Ramadhani, Andini Ratnasari Diah Utami Riyanti, Ririn Rosidi, M. Ahyar Sajiyo Sajiyo, Sajiyo Sardono Sarwito Sari, Novita Yuliana Sari, Uti Nilam Septima, Richasanty Setyono Yudo Tyasmoro Sianturi, Reni Sukri, Hanifudin Suryani Suryani Susilawati, S Suspia, Suspia Suyatman Suyatman Tantra, Manggala Wiriya Tarakolo, Hernitis Silvana Thinakaran, Rajermani Utami, Alya Hadranita Utami, Dwiarti Rahma Utomo, Rizky Fadjri Wahyu Pamungkas Wayan, Wininda Yani, Iis Yushardi Yushardi, Yushardi Yustina Sri Ekwandari Yuwono Yuwono zulfa, Ira