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Analisis Pengaruh Kualitas Iklan Media Sosial Youtube Terhadap Loyalitas Konsumen Pada Iklan Ramayana Department Store Regita Cahyani Pramesti; Yusi Tyroni Mursityo; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Youtube is one of a social media platform to conduct promotions. In this research, Ramayana Department Store uses Youtube as a marketing tool through their interesting adveritsements that caught a lot of Youtube users' attention. The objective of this research is to discover the impact of social media promotions against the loyalty of consumers. Data collection is conducted against 120 respondents that meets the criteria; in which the respondents of this research are Youtube users who have watched Ramayana Department Store's advertisements and have purchased a transaction at least once in all of Ramayana Department Store's outlets all over Indonesia. After the data is acquired, there will be further analysis using multiple linear regression. The analysis for this research will be done by using a SPSS statistic software. The result shows that the variables of advantageous campaign, popular content, relevant content, and frequently update content indicates significant impact against dependent variable that is consumers' loyalty. However, the variable of varous platform and offers application has no significant influence against the dependent variable that is consumers' loyalty.
Evaluasi Critical Success Factors Pada Implementasi Sistem Informasi Supply Chain Management (ALISTA) Menggunakan Metode Dematel Pada PT. Telkom Akses Malang Nina Dian Kusumawardani; Yusi Tyroni Mursityo; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Supply Chain Information System in PT. Telkom Akses or known as ALISTA is a website-based information system that helps PT. Telkom Akses to manage its supply chain. Nevertheless, practically, PT. Telkom Akses especially in Malang have many obstacles within the implementation. This study aims to evaluate CSF in implementation of ALISTA. The speakers in this study consisted of 5 stakeholders in ALISTA who are the IT Support staff, Team Leader Operational, Team Leader Procurement, Team Leader Finance and General Manager. The method used in this study is DEMATEL method. The calculation result using the DEMATEL method shows several factors that have the highest degree of prominence, namely communicating effectively (CSF001) with value of 0.643, managing relationships (CSF002) with value of 0.563 and align vision and build plans (CSF005) with value of 0.556. There are also factors that have a large influence (degree of relation) on other factors, namely taking top management responsiveness (CSF004) with value of 0.177, align vision and build plans (CSF005) with value of 0.110 and communicate effectively (CSF001) with value of 0.037. Factors with high importance and still not well implemented, such as CSF001, CSF004 and CSF005 need to be considered more optimally to achieve 80% success in implementing ALISTA.
Evaluasi Usability Pada Website E-commerce XYZ Dengan Menggunakan Metode Cognitive Walkthrough dan System Usability Scale (SUS) Muhamad Arroofi Arga Kusumah; Retno Indah Rokhmawati; Faizatul Amalia
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

XYZ is an e-commerce that runs on various platforms, one of which is a website. XYZ provides a variety of features that support users to carry out the activities of buying and selling goods through the website. As time went on, XYZ became one of the most popular e-commerce sites. For this reason, we need to know the evaluation results of usability aspects and problems that exist on the XYZ website in order to maintain and improve the achievement of e-commerce XYZ. Usability aspects that are evaluated are learnability, effectiveness, efficiency and satisfaction. The method used in this study is cognitive walkthrough, usability testing and system usability scale (SUS). Evaluation using the cognitive walkthrough method and usability testing is carried out by five XYZ users who have never used e-commerce XYZ websites to find out existing problems and learnability aspects, effectiveness and efficiency. As for the usability scale (SUS) system, respondents numbered 20 people who had used e-commerce XYZ websites to find out aspects of satisfaction. After the evaluation was carried out, through the cognitive walkthrough method found 58 usability problems with 21 different problems. Then from usability testing obtained the learnability aspect value of 86%, effectiveness of 24% and efficiency of 0.02 seconds. While aspects of satisfaction using SUS obtained a value of 57,625. Recommendations for improving usability of e-commerce XYZ websites consist of two types of recommendations, namely, user interface design improvements and system improvements.
Analisis Value Terhadap Minat Penggunaan OVO di Malang Raya Menggunakan Consumption Value Model Nabila Aulia Anwar; Yusi Tyroni Mursityo; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

This study aims to determine the values of the interest in the use of OVO in Malang partially and using multiple linear regression analysis on five variables, namely functional values, emotional values, epistemic values, conditional values and social values. The technique of collecting data using questionnaires distributed online. The population in this study is the OVO users in Malang.The sampling technique in this research is non-probability sampling using purposive sampling techniques, while samples used were 97 respondents. Based on the analysis of the partial, variable functional values have a value of t count 2.578, conditional values have a value of t count 2.340 and social values have a value of t count 2.535 significantly affect the interest of the use of OVO in Malang, while emotional values have a value of t count 1.005 and epistemic values have a value of t count 0.988 not significantly affect the interest of the use of OVO in Malang. Of the five variables can be known that which has significant influence on the interest in the use of OVO in Malang is a functional variable values. Where the use of OVO in Malang significantly affect the interest of the use of OVO in Malang for OVO services can be used to do anything and OVO has a unique service that is not owned by similar products.
Perancangan Antarmuka Sistem Informasi Akademik Mahasiswa Berbasis Perangkat Bergerak Muhammad Fadhil; Ismiarta Aknuranda; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Universitas Brawijaya is one of many educational institutions that have implemented information technology to support the academic process successfully. Even though they had provided an adequate information portal, the system provided by Universitas Brawijaya has various problems, limitations and shortcomings. One of the problems found in the system is when the system is accessed through a mobile device. To solve various problems that exist in the system, especially those related to Usability, Design Thinking techniques are used to find suitable solutions to correct existing problems. Design Thinking is a methodology is used to define problems and produce solutions. This methodology is chosen because its ability to define problems and explore solutions that can solve said problems. Data obtained from the Design Thinking process is supported by data obtained from Usability testing which was also used during this study. The result of this study is a prototype that functions like the final system would. Existing prototype can be used as a basis for the organization to implement the resulting solutions so that the problems experienced by users while accessing the system can be minimized. The final prototype produced effectively reduce user task completion time by 59.12%.
Evaluasi dan Perbaikan Antarmuka Pengguna Menggunakan Pendekatan User Centered Design (UCD) dan Card Sorting (Studi Kasus: Website Awake Project Malang) Muh Indra Gunawan; Retno Indah Rokhmawati; Niken Hendrakusma Wardani
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Awake Project is a brand and clothing store located in the Malang City. Awake Project also utilizesthe website to provide product pricing information and how to purchase the product. Website Projectrequires improvements the user interface and the addition of the Profile page. To make improvements,we use the User Centered Design approach that puts the user as the center of the process of websitedevelopment process and Card Sorting to design Information Architecture on the website. Thisresearch discusses from initial evaluation, specify the context of user, specification user requirements,produce design solutions and evaluate design. The initial evaluation using System Usability Scalequestionnaire got an average score of 41, the Acceptability Ranges level was Not Acceptable, theGrade Scale level was in category F, the Adjective Rating got OK and Percentile Rank was Grade F.On the final evaluation using System Usability Scale questionnaire got an average score of 83.625, theAcceptability Ranges level was Acceptable, the Grade Scale in category B, the Adjective Rating gotExcellent and Percentile Rank Grade was Grade A. From these results, the problems can be resolvedand can be accepted by the users and stakeholders.
Analisis dan Perancangan Sistem Informasi Pendaftaran Izin Survei dan Magang dengan Pendekatan Berorientasi Objek (Studi Kasus: Dinas Kesatuan Bangsa dan Politik, Pemerintahan Kota Batu) Resna Yulita; Ismiarta Aknuranda; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

The National Unity and Political Unit (Kesbangpol) of Batu City is a service that engages in politics to improve national security and unity in Batu City and has several external services, namely survey and apprenticeship services, mass organization registration services and information services on political development and intelligence information. In carrying out its activities this service uses a manual method for survey permit and apprenticeship registration services. Applicants (students and students) who will conduct surveys and internships in various Regional Organizations (OPD) or Dinas in Kota Batu must visit the office of the National Unity and Political Office of Kota Batu by bringing several requirements to obtain a registration permit. Constraints and problems faced are when a signature is needed from the head of office but the head of office is out of town or not in the room and the applicant who lives far from Kesbangpol Batu City is having trouble registering by visiting the office and risk losing file. To overcome these problems, a survey permit and apprenticeship permit information system is needed. System analysis and design is carried out using an object oriented approach. Evaluation in research uses consistency analysis, decision table and prototype testing. This research produces a web-based information system design that allows applicants to register via the web, the Head of Office can verify registration permits and the parties concerned can carry out their duties through the system. The results of the evaluation of the information system design show consistency between the requirements with the design and testing of the prototype that produces input for design improvement.
Evaluasi Usability dan Pengalaman Pengguna Website Zenius.net Menggunakan Metode TUXEL: A Technique for User Experience Evaluation in e-Learning Mareta Siregar; Retno Indah Rokhmawati; Hanifah Muslimah Az-Zahra
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

E-learning is a platform that provides educational content, activities and support for managing learning programs using a combination of Information and Communication Technology. The purpose of this study was to determine usability and User Experience (UX) on Zenius.net's website with three aspects, namely general usability, pedagodical usability and user experience. This study uses the TUXEL method, which is a method used to evaluate usability and user experience in e-learning using three questionnaires, namely the problem reporting table, general LMS evaluation checklist and user experience evaluation. Retrieval of data through a validated questionnaire then distributed to respondents with sampling using non probability sampling techniques. The sample used was obtained from research on students of SMK N 12 Malang with a total sample of 10 students with characteristics of having knowledge about e-learning. The data obtained will be analyzed by descriptive analysis method. The evaluation results obtained from the three questionnaires, namely the problem reporting table, found 14 problems from the four variables, namely login, general interfaces, assignments and assessments. The General LMS evaluation checklist found 18 problems from the four variables namely Help and Documentation, LMS Learnability, Learning Through the LMS and LMS Flexibility. At User Experience Evaluation, it gets a positive mean value. The Zenius website excels in the dimensions of supporting, innovative, creative and motivating. Zenius.net is suitable for use in independent learning.
Evaluasi Kualitas dan Kesuksesan Implementasi E-Learning Fakultas Ilmu Komputer Menggunakan Model Unified Theory of Acceptance And Use Of Technology, Model Delone & Mclean dan Hot Fit Terintegrasi Bayu Andhika Sarwono; Retno Indah Rokhmawati; Niken Hendrakusma Wardani
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 5 (2019): Mei 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

Based on data obtained from observations at the Faculty of Computer Science (FILKOM) in Universitas Brawijaya who have made use e-learning. This study aims to determine the quality conditions and the success of e-learning implementation. This study uses an integrated evaluation model from the acceptance model of the Unified Theory Acceptance and Use of Technology (UTAUT), the success information system model of DeLone & McLean and the HOT Fit human-organization-technology conformity model integrated with modifications adapted to the characteristics of the Faculty of Computer Science and can describe the success and acceptance of e-learning itself. The used data in this study were obtained from 100 respondents using purposive sampling technique. Data collection is done through a questionnaire. Data analysis in this study used descriptive statistical methods. The results show that Social influence variables, service quality, user satisfaction, Top Management Support, and Organization support into the high enough category and other variables enter the high category. The recommendations from this study are based on indicators of each variable which has a value below the total average so that later it can improve the quality and success of e-learning implementation.
Pengembangan Sistem Informasi Manajemen Administrasi Perangkat Pembelajaran dan Supervisi Guru pada Sekolah Menengah Kejuruan (SMK) (Studi pada SMK Negeri 5 Malang) Moh Arif Andrian; Satrio Agung wicak; Retno Indah Rokhmawati
Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Vol 3 No 6 (2019): Juni 2019
Publisher : Fakultas Ilmu Komputer (FILKOM), Universitas Brawijaya

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Abstract

The teacher as one of the educational actors has the task and authority to arrange teaching administration, so the learning process can be systematic evaluated. In addition, the teacher also has an obligation to conduct a performance assessment called “Teacher Supervision”. In fact, teachers feel burdened due to time constraints, the number of subjects taught and the standard of teaching administration that change frequently. This causes the teachers not willing to arrange teaching administration and it impacts on the constraints of “Teacher Supervision”. This study develops a management information system that can assist teachers in arranging learning administration and facilitating the “Teacher Supervision” process. The method used is waterfall, Object Oriented Analysis and Design (OOAD) requirements modeling, and the Model-ViewController (MVC) architecture model. The results showed 17 functionals were declared valid through validation testing, the system went according to the design logic flow through white-box testing and representation of user acceptance assessment of 83.62% through 15 test participants. Based on these results, it can be concluded that the development of Teaching Administration and Teacher Supervision Management Information System can be accepted and work well in Vocational High Schools.
Co-Authors A'an Choiril Anwar Abdur Rahman Abdurahman Abdurahman Abdurrahman Firmansyah Adam Hendra Brata Adam Surya Wibawa Ade Gunawan Adi Nugroho Aditya Kurniawan Aditya Rachmadi Admaja Dwi Herlambang Adzanil Rachmadi P Agi Putra Kharisma Agnes Kristianti Novilda Agung Witanto Ahmad Afif Supianto Ahmad Fariddudin Ahmad Luthfi Teguh Adinegoro Ahmad Syaifulloh Imron Ainun Nuril Laily Alfa Fidel Reyhan Alfina Ayu Aulia Alif Akbar Tejamukti Amalia Dwi Indra Ramadhani Amrta Ageng Subarkah Anatasia Griselda Ferina Budiargo Andi Kautsar Thariq Andi Reza` Perdanakusuma Andika Fatimah Az-Zahara Andikarama Prasida Andreas Kurnia Ferdiantoro Andy Jaya Hartanto Anggi Riza Amirullah Sidharta Aniela Cahya Ningroem Annata Rahadiyan Apriani Ingin Marito Tampubolon Aprilia Riayatul Millah Aprivisi Ewa Abbas Argandarining Ilmi Harnis ari kusyanti Arief Budi Setiawan Arnezha Tinar Arsy Baiq Shazkya Aryo Seto Dwisaputra Asyora Dewi Prabandani Ath Thaariq Bhuwana Adifatha Atika Safitri Nugrahani Audrey Chyara Luthsa Hannita Dharma Aulia Fitri Rahmawati Ayu Fahrunnisa Ayu Meilinda Puspitasari Ayu Pratiwi Ayu Putu Augie Permata Dhea Azkia Samara Devi Azzahra Cantika Maharani Bayu Andhika Sarwono Bhanio Gemilang Putakaz Bondan Sapta Prakoso Buce Trias Hanggara Budi Iswanto Cassia Vera Diphiperidine Chaerul Irfan Nugraha Charisma Ubaidah Cholilia Cheldo Bagus Romansya Cherly Diansacharina Tri Wahyuningsuara Chika Apsari Dinda Chintia Devi Citra Mahardhika Dewi Murti Daniel Pradipta Hidayatullah Danu Firmansyah Hidayatullah Desi Rosalia Dewi Dessy Rif’a Anzani Desy Sulistyaningrum Dhiemas Gilang Pandian Dhiki Sekti Wibawa Dhuha Rizky Ramadhan Diah Priharsari Dian Indrawati Dika Imantika Dimas Adhitya Rahadiarizki Dinda Kanya Anky Putri Dwi Rahmawati Ebid Dliya'ul Haq Eko Bagus Prasetyoadi Elora Dosi Melindasari Erfan Yuono Evi Oktavia Kurniawati Fadel Muhafiizh Faiz Elyuan Permana Faizatul Amalia Fajar Pradana Fakhrizal Arif Pratidina Faradilla Umami Farhan Ishami Faried Fajar Fathin Naufal Hawi Fatur Rahnat Ariyan Fatwa Ramdani, Fatwa Febrian Diaz Maulana Febry Aditya Wibisono Romadhon Febryan Asa Perdana Filza Dikaputra Fitra Abdurrachman Bachtiar Fitri Resdiyani Fitria Handayani Galih Wisnu Murti Gayuh Syahqila Ravdania Ghasa Faraasyatul 'Alam Gidion Aldi Gitahayu Pradipta Hanifah Muslimah Az-Zahra Harin Puspa Ayu Catherina Harun Christian Bentro Haryo Setowibowo Herald Anwar Bhasarie Herman Tolle Himawat Aryadita Humfrey Prasetyo Rapri Hummam Aly Baziyad I Made Wirawan I Putu A Angga Krishna Ignatius Chandra Christian Ihsa Almasyah Pahlevi Ikrima Nuha Arifin Indrihana Kharismaning Larasati Intan Rahmawati Intan Sartika Eris Maghfiroh Iqbal Caraka Altino Ismiarta Aknuranda Jhon Septiago Ginting Juanshar Wicaksono Fajrin Juara Hutagalung Kariyoto Kariyoto Katon Pratama Susanto Kharinna Markis Kharis Alfian Kiristian Sibarani Komang Candra Brata Kristina Lely Liana Lasma Triani Laurensia Clara Sakti Lina Andreina Lutfi Fanani Luthfi Rahmad Hidayattullah Mahardeka Tri Ananta Makhdoum Tosinmim Mareta Siregar Marjorie Tirza Eunike Mayda Arofata Frandini Mei Mukti Wardana Mochamad Arief Satriajaya Mochamad Chandra Saputra Mochamad Chandra Saputra Mochammad Aldi Kushendriawan Mochammad Valdi Fuadi Moh Arif Andrian Moh. Firnas Amrozi Moh. Septian Al Fikri Mohamad Zakaria Al Ansori Mokhammad Pungky Fadhli Muh Indra Gunawan Muhamad Arroofi Arga Kusumah Muhamad Iqbal Tawakal Muhammad Adnan Muhammad Agusalim Hariadi Muhammad Ainu Yazid Muhammad Aminul Akbar Muhammad Aswin Muhammad Audi Muhammad Aulia Utama Muhammad Baghiz Firdausa Muhammad Fadhil Muhammad Hilmy Musyafa Muhammad Iqbal Akbar Muhammad Jauhar Fuadi Muhammad Jordan Farrell Muhammad Rizqinovniari Muhammad Syukran Ni’matullah Muhammad Zidane Hidayatullah Suprapto Mukhammad Yusuf Nabila Aulia Anwar Nabila Khaerunisa Thazila Nabila Leksana Putri Nabila Rahmah Nabila Sarah Pradila Nabilla Ridha Permana Nanang Yudi Setiawan Naufal Nuha Ardhana Ngurah Pradipta Surya Mandala Ni Made Rai Arini Permatasari Niken Hendrakusma Wardani Nina Dian Kusumawardani Nissa Madaniyah Fadhilah Nizham Media Raziqi Nur Fajri Hayyuni Maulidya Nur Fitriani Nurrachmat Ardhianto Nurul Syamsi Ekowati Panji Wicaksono Prasetyo Margaret Wibisono Prima Rizki Maulidina Priska Suseta Putra, Anak Agung Adi Wiryya Putri Maulidah Hasanah Putri Stephanie Lesilolo Rachel Jessica Silalahi Rachmad Soleh Radhy Muhammad Ampera Raditya Rizky Putra Rahmadhana Ramadan Raja Anggara Putra Raka Kurnia Novriantama Raka Putra Pratama Raka Yuwono Ario Wibowo Ramadhan Eka Prana Putera Ratih Kartika Dewi Regita Cahyani Pramesti Remizar Fahrezi Achyar Firdaus Rendra Trihardo Resna Yulita Revina Laksmi Permata Hati Rezza Ananda Yoanko Ria Nevita Rully Prastianila Indriani Ricky Nourman Alfaried Rida Nafianti Riekko Rahmat Rahardian Rifa Izza Nurlita Ringgo Abriovenandita Riski Adam Elimade Risma Ismulia Rahmi Rizal Bachtiar Rizky Nur Rochman Rizqy Anwar Hidayatullah Rona Nisrina Rahmawati Ryan Rahmadiansyah Safira Widya Hapsari Satrio Agung wicak Satrio Agung Wicaksono Satrio Hadi Wijoyo Savero Muhammad Syahrizal Seila Riska Faricha Daerina Setia Khoirunisa' Setiyawan, Ramadhana Shahnaz Maulidini Arisa Stefanus Anugrah Pribadi Supraptoa Supraptoa Sutrisno Sutrisno Syamsu Anaqin Syattya Permata Anugrah Tahmidya Kamila Putri Nicahya Tetuko Aldimas Setyawan Eka Pradana Theresia Emiliana Boleng Tio Rizky Bachtiar Tites Agung Prabowo Tri Afirianto Tri Andre Mahadika Putra Tri Kantun Erestini Veronica Sonya Souissay Victor Axelius Kristianto Siren Wahyu Al Kindy Wenny Pujawati Wibisono Sukmo Wardhono Widhy Hayuhardhika Nugraha Putra Widi Aditama Wike Agustin Kurniasari Wilda Kusnawati Willy Arief Pramono Wirahadi Kusuma Yhanuar Alkhamislam Yhouga Beta Evantio Yosua Raka Justico Yudistira Maulana Yusi Tyroni Mursityo Yusrini Meidita Yustiyana April Lia Sari Zaeni, Ilham Ari Elbaith Zahra Safanah Atari