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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Ilmiah Akuntansi dan Bisnis JABE (Journal of Accounting and Business Education) UNEJ e-Proceeding The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Social Science and Business EKUITAS (Jurnal Ekonomi dan Keuangan) GUYUB: Journal of Community Engagement IJPD (International Journal Of Public Devotion) International Journal of Environmental, Sustainability, and Social Science Journal of Electrical Engineering and Computer (JEECOM) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Abdimas Bina Bangsa Jurnal Abdi Masyarakat Indonesia Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) Bulletin of Management and Business Innovation Business Management and Accounting Journal JRAP (Jurnal Riset Akuntansi dan Perpajakan) Perigel: Jurnal Penyuluhan Masyarakat Indonesia Capacitarea : Jurnal Pengabdian Kepada Masyarakat Journal of Applied Management and Business Administration Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) TGO Journal of Community Development International Journal of Accounting and Management Research (IJAMR) Journal Educational Research and Development E-JURNAL AKUNTANSI
Riza Bahtiar Sulistyan
Institut Teknologi Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal Educational Research and Development

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Pengaruh Kualitas Produk, Citra Merek. Word Of Mouth, Persepsi Harga Dan Promosi Terhadap Minat Beli Produk Momoyo Di Jember Dimas Oktriawan Renaldi; Hamzah Fansuri Yusuf; Riza Bahtiar Sulistyan
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of product quality, brand image, word of mouth, price perception, and promotion on purchase interest in momoyo products in Jember Regency. The type of research used is quantitative research. The data used is primary data obtained by distributing questionnaires to momoyo consumers in Jember. The population in this study were all consumers who had purchased momoyo products from the Jember branch, with a sample size of 60 respondents determined using purposive sampling techniques based on certain criteria. The data collection technique used a questionnaire with a Likert scale. The data analysis methods used in this study include validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), and hypothesis testing with the help of IBM SPSS. The results of this study indicate that simultaneously the five independent variables have a significant effect on purchase interest, partially word of mouth and promotion have a significant effect on purchase interest, while product quality, brand image, and price perception do not have a significant effect partially on purchase interest. This finding indicates that word of mouth and promotion strategies have an important role in shaping purchase interest in products, and can be used as a basis for companies in developing targeted marketing strategies
Co-Authors Achmad Noerkhaerin Putra Adya Hermawati Aep Saepudin Afrianto, Eko Agustina, Iin Ana Sopanah, Ana Ato'illah, M. Aulia, Vemy Martha Aziz Safii, Abdul Bhawna Bhawna Bon, Abdul Talib Cahyaningati, Retno Carito, Danang Wikan Danang Wikan Carito Dimas Oktriawan Renaldi Emmy Ermawati Erlita Octaria Fadhel Akhmad HIZHAM Fauzan Muttaqien Fauziah, Anisatul Firdausi, Faiz Firman Nurdiyansyah Ginanjar Wira Saputra Hafid Aditya Pradesa Hamzah Fansuri Yusuf Hanif Rani Iswari Harnovinsah Harnovinsah Hary Sulaksono Hassan Touati Hermanto Hermanto Hudi Setyobakti Ida Bagus Agung Dharmanegara Iin Agustina Ikhwanul HAKIM Imanita Septian Rusdianti Johan, Ahmad Joko Setiyo Kasno Kasno Kasno T Kasim Khasanah, Midhatul Kornkanok Kanjanamethakul Kurhayadi Kurhayadi Kurniawan Yunus Ariyono Kurniawan Yunus Ariyono Kurniawan, Gogi Kurniawati Kurniawati Kushendar, Deden Hadi Kusnanto Darmawan Kusnanto Darmawan Melisa Riskawati Mimin Yatminiwati Moh. Hudi Setyobakti Moh. Hudi Setyobakti Mokhamad Taufik Mokhamad Taufik Muchamad Taufiq Muchamad Taufiq Muhamat Abdul Rohim Muhammad Dimyati Muhammad Yusuf Mulyono Mulyono Murtini Nely Supeni Ngatimun Ngatimun Ninik Lukiana Ninik Lukiana Nova Risdiyanto Ismail Noviansyah RIZAL Noviansyah Rizal Oyong Lisa Pradesa, Hafid Aditya Prihadi, M Dana Rahayu Puji Suci Ratna Wijayanti Daniar PARAMITA Ratna Wijayanti Daniar Paramita Samsuranto Samsuranto Samsuranto Samsuranto Selvia Roos Ana Setiyobakti, Moh. Hudi Setyobakti, Hudi Solikah Suhermin, Suhermin Sunardi Sunardi Suryanto Suryanto Syamsul Bahri Tamriatin Hidayah Titik Musriati Utami, Riski Nur Wiranto, Ferry Yatminiwati, Mimin Zainul Hidayat