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Journal : Tematik

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PENGEMBANGAN UMKM BANDENG PRESTO MELALUI PENINGKATAN MANAJEMEN USAHA MARKA, MIRA MEILIA; Masruri, Masruri; Salisa, Nalla Rizki
TEMATIK Vol. 2 No. 1 (2022): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i1.4541

Abstract

AbstractMicro, Small and Medium Enterprises (MSMEs) is one of the economic boosters of Kudus Regency. SMEs of presto milkfish is a processed effort of milkfish that was established in 2020. The demand for the presto milkfish market has increased over time. Despite the increase in demand, partners still experience obstacles related to marketing, finance, and business legality aspects. SMEs of presto milkfish use online media to promote their product, but it has not been done to the maximum, the market share is limited. In addition, in the financial aspect, the recording of financial transactions has not been well organized. Then, the partner does not have the legality of the business and its products, so it cannot increase product sale because it does not have a business license.As a solution to overcome these problems, the team provides several methods for increasing business to presto milkfish Ping!.The solutions offered include training and mentoring related to marketing online and offline. In financial problem, the team will conduct assistance and training in the use of financial recording applications that can help partners to record transactions in a structured manner. The team will also conduct assistance related to the submission of SPP IRT as a business legality which is one of the conditions in the PIRT permit application process.The result of the implementation of this program is that partners are able to improve competencies related to marketing, finance, and business legality. SMEs of presto milkfish has obtained the SPP IRT and participated in a series of activities in the framework of PIRT licensing submission.    Keywords: presto milkfish, business management, MSMEs                                                                                                                                                           Abstrak                                                                     Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu penggerak perekonomian Kabupaten Kudus. UMKM Bandeng Presto merupakan usaha hasil olahan ikan bandeng yang berdiri pada tahun 2020. Permintaan pasar bandeng presto mengalami peningkatan dari waktu ke waktu. Meskipun terjadi peningkatan permintaan, namun mitra masih mengalami kendala terkait dengan aspek pemasaran, keuangan, dan legalitas usaha. Pemasaran bandeng presto dengan menggunakan media online belum dilakukan dengan maksimal, sehingga pangsa pasarnya terbatas. Selain itu, pada aspek keuangan, pencatatan transaksi keuangan belum tersusun dengan baik. Kemudian, mitra belum memiliki legalitas usaha dan produknya, sehingga tidak bisa memasarkan produk lebih luas karena belum memiliki izin usaha.                           Sebagai solusi untuk mengatasi permasalahan tersebut, tim pengabdian kepada masyarakat memberikan beberapa metode untuk peningkatan usaha kepada Bandeng Presto Ping. Solusi yang ditawarkan diantaranya melakukan pelatihan dan pendampingan terkait dengan pemasaran baik secara online dan offline. Pada permasalahan keuangan, tim akan melakukan pendampingan dan pelatihan penggunaan aplikasi pencatatan keuangan yang dapat membantu mitra untuk melakukan pencatatan transaksi secara terstruktur. Tim pengabdian juga akan melakukan pendampingan terkait dengan pengajuan SPP IRT sebagai legalitas usaha yang merupakan salah satu syarat dalam proses pengajuan izin PIRT.Hasil dari pelaksanaan program ini adalah mitra mampu meningkatkan kompetensi terkait dengan pemasaran, keuangan, dan legalitas usaha. Mitra telah mendapatkan SPP IRT dan mengikuti serangkaian kegiatan dalam rangka pengajuan perijinan PIRT.     Kata Kunci: bandeng presto, manajemen usaha, UMKM                
Co-Authors -, Yentisna Abda Abda Abdul, Kartini Maharani Adi Hermansyah, Adi Agustiyani, Halimah Thusyadiyah Aisya, Sitti Aji, Sandra Sukmaning Alim Hardiansyah Almayda, Nabila Anggoro, Vieri Anna Roosdiana Ayatulloh, Daviq Budi Mulyadi Budi Mulyadi Budiyantara, Agus Dedi Setiawan Dodi Iskandar, Dodi Dwi Soegiarto, Dwi Edi Priyo Utomo EKO TRIANTO Erekso Hadiwijoyo Eyad Saleh Bani-Domi Fahmi Rizka Laily, Nurul Feber, Wempi Febri Rahadi Hartika, Ika Helda Wika Amini Hema Malini, Hema Henmaidi, Henmaidi Ichsan Ichsan Ikhtiarini, Nur Imam Muazansyah, Imam Indra Lasmana Tarigan Irfan Suliansyah Irsyad Sudirman Irsyad Sudirman, Irsyad Isak Rapinadi Merang Iskandar Iskandar Iyad Abdallah Al- Shreifeen Jamalus, Jamalus Jimmy Nasroen Judijanto, Loso Karma Iswasta Eka Kartini Maharani Abdul Keke Tamara Fahira Khalifatus Zuhriyah Alfianti Khasanah, Nadirotul kusmawati, diyah dwi Madyawati Latief Mariyah Ulfa, Siti Marzuki Mira Meilia Marka Mohammad Ahmad Bani Amer Mufida Istati Muhammad Faisal Mulatsih, Srie Nuning Murdani Murdani, Murdani Musran Munizu MUSTAMIN IDRIS Mustofa, Ihsan Najamuddin Petta Solong Najibah, Najibah Nanang Zakaria Nashi Widodo Nasroen, Jimmy Naufal, Muji Zain Nijwah, Izzah Sarirotun Norikun, Bun Novan Ardy Wiyani Nurhikmah Nurhikmah Nurravida, Elvira Nurul Inayah Nurul Inayah Prima Yulianti Priyantini, Diah qurrota aini Raizaldi, Achmad Ria Kurniawati Rika Ampuh Hadiguna Riyanti, Ika Rizal, Muh Rollando, Rollando Rurini Retnowati Safitri, Anna Sahrul, Sahrul Salisa, Nalla Rizki Saputra, Andra Wibowo Sari Sukma Setyawan, Hendrix Yulis Siska Lusia Putri Siti Mariyah Ulfa Sobirin Sobirin Sri Eva Lusiana Subiyantoro, Heru Suhari, Rahman Supriatna Supriatna Suratmo Suratmo Surya, Rahadiyan Sutarjo Sutarjo Syaini Syaini, Syaini Syaini*, Syaini Toepak, Erwin Prasetya Trianto , Eko Udrika Lailatul Qodri Utami, Atrisia Aulia Warsito Warsito Wempi Feber Wicaksono, Edi Widagdo, Djoko Wike, Wike Wiryawan, Adam Yolanda Yolanda, Yolanda Zakaria, Nanang