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All Journal Media Akademika Reflective Al-Fikrah JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Pendas : Jurnah Ilmiah Pendidikan Dasar IQRO: Journal of Islamic Education JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal On Teacher Education (Jote) Jurnal Pengabdian kepada Masyarakat Nusantara DIMAR: Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Education Research International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ilmiah Pendidikan Dasar (JIPDAS) re-JIEM (Research Journal of Islamic Education Management) Jurnal Pendidikan Siber Nusantara JARITA : Journal of Children’s Education and Learning Research Nidhomiyyah: Jurnal Manajemen Pendidikan Islam At- Ta'lim : Jurnal Pendidikan
Mahmud MY
IAIN Sulthan Thaha Saifuddin Jambi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Educational Excellence and Strategiec Promotion: Strengthening Islamic School Branding through 7P Integration MY, Mahmud; Fadlilah, Fadlilah; Fitriani, Suci; Chaniago, Fransisko; Farwati, Sizka; Sakunti, Sri Ramdayeni
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.1907

Abstract

This research investigates the strategic efforts of Madrasah Tsanawiyah Darul Arifin to enhance its branding image through the application of the 7P Marketing Mix framework: Product, Price, Place, Promotion, People, Process, and Physical Evidence. In an increasingly competitive Islamic education sector, effective branding is crucial for establishing institutional credibility, increasing enrollment, and fostering public trust. The study adopts a qualitative descriptive approach using data collected through interviews, observation, and documentation. Key informants include school leaders, administrative staff, academic personnel, students, and community members. The analysis reveals that the leadership of the Kyai, the implementation of flagship programs, consistent promotion strategies, and the quality of physical infrastructure significantly shape the institution’s brand image. These flagship programs serve as key differentiators in the competitive education market, emphasising both academic excellence and religious devotion. The institution’s commitment to producing well-rounded students competent in Islamic knowledge, languages, and leadership has strengthened its positioning as a leading Islamic educational institution. Findings show that the figure of the Kyai serves as a moral and symbolic leader, fostering public trust and social legitimacy. The madrasah’s flagship programs function as academic differentiators that attract both urban and rural communities. Promotional efforts, including social media and alums networks, expand the madrasah’s visibility while maintaining its spiritual values. The registration process reflects administrative professionalism, and the well-maintained facilities support both educational effectiveness and brand positioning. This study concludes that a strong brand image in Islamic education is built not only through visibility but through integrated, value-based institutional management. The 7P framework provides a comprehensive lens to understand how internal consistency, leadership, flagship programs, infrastructure, and strategic communication collectively influence public perception and educational choice.
MANAJEMEN BOARDING SCHOOL DALAM MENINGKATKAN PRESTASI PESERTA DIDIK DI MADRASAH TSANAWIYAH AL-KINANAH KOTA JAMBI Putra, Lidin Wiwah Jaya; Syukri, Ahmad; MY, Mahmud
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48337

Abstract

This study aims to analyze the implementation of boarding school management in improving student achievement at Madrasah Tsanawiyah Al-Kinanah Jambi City. The research focuses on the management functions applied in the boarding school program, the outcomes achieved in improving students’ academic and non-academic achievements, as well as the obstacles and solutions encountered in its implementation. This study employed a qualitative research approach with data collected through interviews, observations, and documentation. The data were analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings revealed that the management of the boarding school at Madrasah Tsanawiyah Al-Kinanah Jambi City has been implemented effectively through proper planning, organizing, implementation, and supervision. The planning process is reflected in the preparation of academic calendars, dormitory schedules, and standard operating procedures for students’ daily activities. The organizational structure is clearly arranged with well-defined duties and responsibilities. The implementation of the boarding school program runs according to schedule and supports the development of students’ discipline, religious character, and learning motivation. The results indicate that the boarding school program contributes significantly to improving student achievement both academically and non-academically. However, several obstacles were identified, including limited facilities, shortage of teaching staff, and constraints in extracurricular program development. Therefore, continuous improvement in management and infrastructure is necessary to enhance the effectiveness of the boarding school program.
Co-Authors Abda Abda Afifah, Yuliana Ahmad Syukri Aisya, Afrawita Ajuzar Fiqhi Ananda Syafira, Friska Arestya, Deassy Asbui, Asbui Asrulla, Asrulla Chaniago, Fransisko Chayanti, Sari Dahliati, Desma Darma Putra Edy Kusnadi Fadlilah Fadlilah Fadlilah Farwati, Sizka Fransisko Chaniago Hilmi, H Husnullail, Muhammad Indah Nurul Hazairin Jamrizal Jeka, Firdaus Junaidi, Roni Kasful Anwar L, Samsu Alam Lukman Hakim Maisah Maisah Marwazi Megariani Mukhtar Mukhtar Munte, Rita Sahara Musli musli Nasution, Faisal Hakim Nispi Syahbani Normilah, Normilah Nur Astuti, Nur Putra, Lidin Wiwah Jaya Putra, Suntama Putri, Nadella Rahman, Muhammad Zaki Resi, Maida Resmalia Putri, Desti Risnita Risnita Sakinah, Nurul Sakunti, Sri Ramdayeni Salahuddin Salahuddin Samsu Samsu Siregar, Isropil Sofwatillah Sofwatillah, Sofwatillah Suci Fitriani, Suci Summiyani Suriani, Nindia Thontawi, Muhammad Tuti Indriyani Wahyudi Diprata, Aprizal