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All Journal Ilmu dan Budaya Jurnal Ilmu Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata IJBE (Integrated Journal of Business and Economics) Al-'Adl JURNAL PENDIDIKAN TAMBUSAI At-Tadbir : jurnal ilmiah manajemen JAD: Jurnal Riset Akuntansi & Keuangan Dewantara Jurnal Mantik JURNAL MANAJEMEN Jurnal Ekonomi Manajemen Gema Wiralodra Legalitas: Jurnal Hukum International Journal of Marine Engineering Innovation and Research Jurnal Darma Agung Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Window of Community Dedication Journal Journal La Bisecoman Tafkir: Interdisciplinary Journal of Islamic Education Jurnal Bisnis Hospitaliti ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Impresi Indonesia Journal of Social Research Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pemberdayaan Pariwisata GENIUS JOURNAL (General Nursing Science Journal) Jurnal Bangun Manajemen International Journal of Advanced Multidisciplinary Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Public Representative and Society Provision Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Multidisiplin Sahombu Journal of Business on Hospitality and Tourism Jurnal Akuntan Publik Journal of Halal Research, Policy, and Industry Journal Of Artificial Intelligence And Software Engineering Advances In Social Humanities Research International Journal of Global Sustainable Research Jornal Of Tourism Sciences (Toursci) Bersama : Jurnal Pengabdian Masyarakat Afeksi: Jurnal Psikologi ABDIMAS Iqtishadia TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Nurbaeti Nurbaeti
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Journal : Jornal Of Tourism Sciences (Toursci)

 1 
The Impact of Organizational Culture, Dual Roles, and Work Environment on Hotel Performance with Work Effectiveness as a Mediating Variable: (Case Study of MaxOne Hotel Jakarta Post-Acquisition) Juwita, Rekke; Nurbaeti, Nurbaeti; Asmaniati, Fetty
Jurnal Toursci Vol 2 No 5 (2025): Vol 2 No 5 April 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i5.778

Abstract

Background. The corporate culture, work environment, and dual functions of each corporation vary. For organizations that are acquired by another, employees must experience a meaningful impact. Organizational culture, work environment, and dual roles are vital, as these factors significantly contribute to the advancement of the organization, especially in the hotel industry. These three criteria can ascertain the efficacy of employee performance and the overall operational success of the hotel. Aims. This research investigates these five variables. This study aimed to examine the impact of these variables. The study was carried out in five hotels affiliated with the Artotel Group: Nite and Day Mangga Besar, All Nite and Day Kebon Jeruk, Zia Sanno Menteng, MaxOne Kramat, and MaxOne Sabang. Methods. The method used was SEM PLS, with the samples studied being hotel employees. The sampling technique used in this study is Non-Probability Sampling. Result. The results of this study indicate that the variables of organizational culture, dual positions, and work environment influence hotel performance through work effectiveness, serving as an intervening variable.
Storynomics Strategy as Digital Branding of Digital Forests In Bukit Peramun, Belitung Renanda, Alfiyyah Zalfah; Rahmanita, Myrza; Boediman, Surya Fadjar; Nurbaeti, Nurbaeti
Jurnal Toursci Vol 2 No 5 (2025): Vol 2 No 5 April 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i5.870

Abstract

Background. Digital branding has emerged as a crucial element that not only expands the reach of tourism destinations but also forms a unique and attractive brand image. A consistent brand identity, packed with compelling stories, is an essential foundation for building a positive image that strengthens the attractiveness of the destination in the minds of the audience. Aims. This study aims to analyze the strategy of applying storynomics as a form of digital branding in the Bukit Peramun Digital Forest in Belitung. Methods. Using qualitative approaches and case study methods, as well as analysis based on the SOAR (Strengths, Opportunities, Aspirations, Results) framework, this study explores how story narratives are combined with digital technologies such as augmented reality (AR), QR codes, and social media to build immersive and interactive travel experiences. Result. The results of the study demonstrate that the application of storynomics can enhance the attractiveness of destinations through authentic, visual, and emotional storytelling. Storynomics successfully creates an emotional connection with visitors, strengthens the destination's brand identity, and increases traveller engagement and loyalty. Conclusion. The Bukit Peramun Digital Forest is considered to have successfully leveraged the power of storytelling to create a unique destination image in the digital era. This study concludes that storynomics is an effective strategy in supporting tourism digitalization, especially in building destination branding based on experience and emotional engagement. Implementation. The suggestions put forward emphasize the importance of collaboration between destination managers, local communities, and the private sector to consistently strengthen narrative content production, as well as to develop specialized training for destination managers to create relevant, creative, and educational stories
Co-Authors A. Rezky Amelia AP Abdul Bari Abianto, Rafi Adam Rachmatullah Adhi Trirachmadi Mumin Ahmad Badawi Saluy Akhsan, Fitriana Akhsani, Novi Amalia Mustika, Amalia Amrulah, Amrulah Amrullah Amrullah Amrullah Amrullahi Anita Swantari, Anita Anom, Rahmat Indra Pratama Arsita, Muhamad Ariadillah Arsyam, Muhammad Ayu Wahyuningputri, Rode Azikin, Busthan Bando, Nurjannah Betanika Nila Nirbita Boediman, Surya Fadjar Chairunnissa, Nur Darul Harbi, Dani Dedi Pardiansyah Defrita Metasari Derizal, Derizal Devita Gantina Dewantara, Yudhiet Dewantara, Yudhiet Fajar Dewi, Triana Rosalina Dina Mayasari Soeswoyo, Dina Mayasari Doni Muhardiansyah Emenina Tarigan, Emenina Eriyan, Muhamad Adri Fachrul Husain Habibie, Fachrul Husain Fadlan, Sandy Fetty Asmaniati Fitriani, Yessi Gratia Wirata Laksmi Gunawan, Rohmat Faizal Ade Happy Fitria, Happy Hargiani, Fransisca Xaveria Hasanah, Ade Nurul Henny Saraswati Henny Saraswati Heny Ratnaningtyas Ibrahim Ibrahim Irawati, Wiwit Jajang Gunawijaya Jajang Gunawijaya, Jajang Janianton Damanik Julita Julita Juwita, Rekke Kasim, Erna Kusdian, Eri Zam Zam Latif, B Syarifuddin Levyta, Farah Linda Desafitri RB Malda Komala Mbura, Helend A Melianah Anggreani Morena, Mochammad Rian Ahdian Muhammad Baiquni Muhammad Kadir Muhardiansyah , Doni Myrza Rahmanita Nopirin Nopirin Nova Putra, Aditya Novianty, Erlinda Novita Widyastuti Sugeng Nur Azizah Nurdin Nurdin Nurhayati Nurhayati Nurmalinda, Elda Osman, Ismeth Emier Pambudi, Bondan Pelliyezer Karo Karo Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Purwanti Dyah Pramanik, Purwanti Dyah Rachman, Arief Faizal Rachmayani, Rima Rahmat Ingkadijaya Ramdani, Nadia Rahma Rasmadan, Dendi Fitrah Renanda, Alfiyyah Zalfah Rengganis, Dafina Mutiara Ria Rismayati Rina Suprina Rudiansyah, Ahmad Saepuloh, Asep Samsuddin Samsuddin Saptarining Wulan, Saptarining Setyawati, Wiwit Sri Mariati Subaedah, Subaedah Subiyono Subiyono, Subiyono Sugeng, Novita Widyastuti Sulistiyaningsih, Neny Sundring Pantja Djati Surya Fajar Budiman Sutiawati, Sutiawati Suzanalisa Suzanalisa Syahid, Akhmad Syahruni Thamrin, Syahruni Syamara, Marthania Intan Syarifuddin Syarifuddin Tri Djoko Sulistiyo, Tri Djoko Triana Rosalina Dewi Trie Ramadhany Gunawan, Marina Vienna Artina Sembiring, Vienna Artina Wahyu Hidayat Willy Arafah, Willy Yayat Suharyat yunardi yunardi