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All Journal Jurnal Pendidikan Humaniora Jurnal Pendidikan Sains PIONIR: Jurnal Pendidikan Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Naturalistic : Jurnal Kajian dan Penelitian Pendidikan dan Pembelajaran Jurnal Mirai Management Jurnal Pendidikan Dasar Jurnal Studi Manajemen dan Bisnis DWIJA CENDEKIA: Jurnal Riset Pedagogik MODELING: Jurnal Program Studi PGMI Jurnal Ilmiah Manajemen "E M O R" Educatio Pendas : Jurnah Ilmiah Pendidikan Dasar Justek : Jurnal Sains Dan Teknologi Indonesian Journal of Primary Education Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Basicedu AT-TA`DIB Journal on Education JURTEKSI Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat EDUKATIF : JURNAL ILMU PENDIDIKAN SAP (Susunan Artikel Pendidikan) Faktor Jurnal Ilmiah Kependidikan COLLASE (Creative of Learning Students Elementary Education) Jurnal Pendidikan JURNAL PEMASARAN KOMPETITIF Communications Al-Kharaj: Journal of Islamic Economic and Business Jurnal Educatio FKIP UNMA Jurnal Ilmiah Profesi Pendidikan Jurnal Industri Kreatif dan Kewirausahaan JIKA (Jurnal Informatika) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Ideguru: Jurnal Karya Ilmiah Guru JURNAL PENDIDIKAN DASAR FLOBAMORATA Jurnal Kajian Ilmiah Economics and Digital Business Review Dawuh Guru: Jurnal Pendidikan MI/SD Jurnal Abmas Negeri (JAGRI) TIERS Information Technology Journal Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business Jurnal Algoritma Jurnal Basicedu Journal of Artificial Intelligence and Digital Business Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Information Systems Management and Digital Business JEBD Indonesian Journal of Primary Education J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Asep Nuryadin
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : TIERS Information Technology Journal

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UI/UX Design of the Shop Feature on the Seafood by Aruna Website Using the Design Thinking Method Anugerah Tirta Kenanga Unggul Mitra Mandiri; Rangga Gelar Guntara; Asep Nuryadin
TIERS Information Technology Journal Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/tiers.v5i1.5459

Abstract

The current Seafood by Aruna website functions solely as a landing page to promote products, with actual sales still conducted through a marketplace. This reliance on a marketplace limits the brand's control over personalization, customer value, shopping experience, and brand identity due to strict platform policies and standards. Additionally, shifts in consumer behavior in the digital era indicate a desire for a more personalized, sustainable shopping experience that meets specific needs, including accurate product information and quality assurance. To address these challenges, this research aims to design an online shopping feature for the Seafood by Aruna website using the Design Thinking method. This approach is applied to understand user needs and address various pain points faced by consumers when shopping for seafood online. The research found that users require accurate delivery, reliable product information, and assurances of product freshness. Testing of the designed features using the System Usability Scale (SUS) yielded an average score of 90.12, categorized as "Best Imaginable." This score reflects that the developed features meet user expectations, thanks to the effective application of the Design Thinking method. The implications of this research suggest that developing a dedicated e-commerce platform enables Aruna to better control all aspects of the shopping experience, enhance customer satisfaction and loyalty, and strengthen its position in the e-commerce market. However, further development is needed to adapt the features to changing consumer behavior and market trends.
Co-Authors Adam Hermawan Adam Hermawan Adam Hermawan Adetia, Adetia Adi Prehanto Adisubagja, Balebat Dwi Agra Fadhiila Tamara Ahmad Rafli Ananda Putra Akhmad Nugraha Akmal Ramadhan Putra Setiawan Alwini, Selin Nadia Amaliyatul, Mita Ana Ratnasari Anggit Merliana Anindya, Arini Anugerah Tirta Kenanga Unggul Mitra Mandiri Apriliya, Seni Ar Ridlo, M Dzikri Ar-Ridlo, Muhammad Dzikri Aryanto, Sani Asep Herry Hernawan Astrid Nurul Azizah Aulia Rahma Syadila Azhar, Azizah Azhari, Fairuz Azka Azizah Azhar Azzizah, Diah Siti Nur Balebat Dwi Adisubagja Benyamin Hartanto Benyamin Hartanto Btari Mariska Purwaamijaya Conquero, Hilzi Maulana Dahlia Sidabutar Dede Nurhidayah Deni Hadiana Dessy Nur Amelia Devina Fauziyah Devina Fauziyah Dhea Febrianti Dinda Rizki Lestari Dindin Abdul Muiz Lidinillah Djogi Banyu Adem Donny Karunia Pratama Ejah Siti Ejah Siti Hodijah Erif Ramadansyah Eva Silvia Agustin Fadhilah S.R, Shifa Fauziyah, Devina Febrianti, Dhea Fitri Indriyanti Fitri Nur Ramdaniyah Fitria Wulanadari, Riska Fitry Fakhirah Azzahra Gelar Guntara, Rangga Ghullam Hamdu Gina Cissy Aprilia Ginna Islamiati Guntara, Rangga Gelar Gupi Rohman Nurmansyah hafiz, zhafran Hani Pertiwi Hani, Ma'iswati Hanif Pradika Indradi Henri Yawan Herdiana, Oding Hidayat, Syarip Iftia Nur Azizah Ika Fitri Apriani Indrianingsih, Reva Irni Rachmawati Putri Irni Rachmawati Putri Islamiati, Asti Izqulby, Mochammad Revo Karlimah Karlimah Khoerunnisa, Karina Laela Nur Fauziah Legasfino, Zahri Lilis Susilawati Lilis Susilawati Maesaroh, Syti Sarah Maharani, Melani Defina Marsanda Marsanda Marwiyyah, Linda Maulidhia, Qikha Maulidhia, Qikha Moch. Habibi, Fajar Muhammad Aizuddin bin Ab Alim Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Muhammad Fadli Al-Multazim Muhammad Naufal Nurfirmansyah Muhammad Rijal Wahid Muharram Muhammad Rizki Nugraha Nadiyah Husniyah Nahda Nabilaturrahma Nandang Rusmana Nandita Afifah Nazwa Syahda Anisa Nizar, Zahara Fajriati Nizza Nadya Rachmani Noeryuliza, Noeryuliza Noor Kholis Budiman Nugraha, Ardiansyah Nunuy Nurkaeti Nurfadilah, Sani Sarah Nurkaeti, Nunuy Nursaadah, Wida Octapiana Aulia Oktapiana Aula Opi Irmayani Pratiwi, Shinta Ade Purwaamijaya, Btari Mariska Puspitasari, Ina Putri Alawiyah Putri, Irni Rachmawati Rabiatul Adwiah Rahayu Saputra, Erwin Rahmawati, Wulan Yuniar Ramadhani, Raja Almas Ramasiah, Suci Ramdaniyah, Fitri Nur Rangga Gelar Guntara Rasyid Nata Mulyana Regina Regina Regina, Regina Respati, Resa Reyhan Qatrunada Usulu Risma Rahatuningtyas Risma Rahatuningtyas Risyani, Nina Ruth, Joy Noeliona Salsabila, Khairinnisa Salwa Nur Albania Sani Aryanto Saputra, Erwin Rahayu Siahaan, Michael Abraham Sintya Setia Ningrum Sipa, Padilatul Sri Ariyani Desmawati Sri Ariyani Desmawati Sri Rahmayanti, Sri Suci Islami Suci Ramasiah Sutrisno, Sastro Swardana, Ardli Syarip Hidayat Syifa Unnafsyah Taofik Hidayat Taofik Hidayat, Taofik Tasya Novita Sari Tia Komala Sari Tia Nurul Fauziah Tiara Melinda Usulu, Reyhan Qatrunada Wardah, Sansan Khaulatul Widiyanto , Yovi Windy Widya Kusuma Ningrum Winny Josephine Wulansari Wulansari Wulansari Wulansari yogi prasetyo Yulistia, Arin Yuni Nurfauziah Yunita Susanti Zam Zam Jamaludin