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Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan melalui Kepuasan Kerja sebagai Mediasi di Perusahaan Manufaktur Kabupaten Cirebon Tri Wulandari; Sudadi Pranata; Mualif Ismail
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 4 No. 1 (2026): JURIHUM : Jurnal Inovasi dan Humaniora
Publisher : CV. Shofanah Media Berkah

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Abstract

Kinerja karyawan menjadi indikator penting keberhasilan perusahaan, namun industri manufaktur di Kabupaten Cirebon menghadapi tingginya turnover karyawan yang diduga terkait sistem kompensasi yang belum memadai dan lingkungan kerja yang kurang mendukung, sehingga penting untuk mengkaji faktor-faktor yang memengaruhi kepuasan dan kinerja karyawan. Penelitian ini bertujuan menganalisis pengaruh kompensasi dan lingkungan kerja terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel mediasi. Metode yang digunakan adalah kuantitatif dengan teknik simple random sampling, melibatkan 79 responden yang dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) berbantuan SmartPLS 4. Hasil penelitian menunjukkan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja maupun kinerja karyawan dan menjadi faktor paling dominan, sedangkan kompensasi hanya berpengaruh signifikan terhadap kepuasan kerja tanpa berdampak langsung pada kinerja. Kepuasan kerja tidak terbukti berperan sebagai mediator dalam hubungan kompensasi maupun lingkungan kerja terhadap kinerja karyawan. Temuan ini menegaskan pentingnya perbaikan lingkungan kerja sebagai prioritas utama perusahaan manufaktur dalam meningkatkan kinerja karyawan, sekaligus memberikan kontribusi baru terkait batasan peran kepuasan kerja sebagai variabel mediasi dalam konteks industri padat karya.
Green Awareness and Eco-Friendly Products Shaping Purchase Decisions through Moral Obligation and Social Influence Sudadi Pranata; Dewi Laily Purnamasari; Oryz Agnu Dian Wulandari
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6623

Abstract

Purpose: This study aims to examine how environmental awareness and the availability of eco-friendly products influence purchase decisions in Small and Medium Enterprises (SMEs) that sell eco-friendly food. Research Methodology: This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through a survey of consumers who had previously purchased eco-friendly food products, and the proposed relationships were analyzed using Smart-PLS. Results: The findings revealed that environmental awareness did not directly influence purchase decisions. However, it significantly affected purchase decisions indirectly through social influence, indicating a full mediating effect. In contrast, eco-friendly product availability had a significant direct effect on purchase decisions and an additional indirect effect through moral obligation, demonstrating the complementary role of moral motivation in sustainable consumption behavior. Conclusions: Sustainable purchasing behavior is shaped more strongly by social influence and moral obligation than environmental awareness alone. The results emphasize the importance of integrating social and ethical mechanisms into strategies that promote eco-friendly consumption. Limitations: This study is limited by its cross-sectional design and reliance on self-reported responses from consumers of urban eco-friendly food SMEs. Contributions: This study extends the Norm Activation Model by explicitly demonstrating the mediating roles of social influence and moral obligation in sustainable purchasing decisions. These findings provide practical insights for food SMEs and green marketing practitioners seeking to strengthen consumer engagement with eco-friendly products.
How Self-Control Mediates Fintech Ease of Use and Consumptive Lifestyle on Generation Z's Financial Behavior Nonni Mariani Fomeni; Sudadi Pranata; Oryz Agnu Dian Wulandari
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1615

Abstract

The development of financial technology (fintech) provides convenience for Generation Z in conducting financial activities; however, this convenience needs to be balanced with the ability to control financial behavior in order to prevent excessive consumption. This study aims to analyze the effect of fintech ease of use and consumptive lifestyle on the financial management behavior of Generation Z in Cirebon City, with self-control as a mediating variable. This study employed a quantitative approach using a survey method involving Generation Z fintech users in Cirebon City. Data were collected from 100 respondents and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method through SmartPLS 4. The results show that fintech ease of use has a positive and significant effect on self-control and financial management behavior, while consumptive lifestyle has a negative and significant effect on self-control and financial management behavior. Furthermore, self-control has a positive and significant effect on financial management behavior and is able to partially mediate the relationship between the independent variables and financial management behavior. This study indicates that fintech use supported by strong self-control can help Generation Z develop better and more planned financial management behavior.
Pengaruh Green Marketing dan Environmental Awareness terhadap Green Purchase Intention Melalui Green Trust di Kota Cirebon Niken Maria Agatha; Chandra Lukita; Sudadi Pranata
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 5 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan environmental awareness terhadap green purchase intention pada produk tumbler reusable di Kota Cirebon, dengan green trust sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif asosiatif-kausal dengan teknik purposive sampling terhadap 200 responden masyarakat Kota Cirebon yang pernah membeli dan/atau menggunakan tumbler reusable. Data dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui software SmartPLS. Hasil penelitian menunjukkan bahwa environmental awareness berpengaruh signifikan terhadap green purchase intention, green marketing dan environmental awareness berpengaruh signifikan terhadap green trust, serta green trust berpengaruh signifikan terhadap green purchase intention. Namun, pengaruh langsung green marketing terhadap green purchase intention tidak signifikan. Green trust terbukti memediasi penuh (full mediation) pengaruh green marketing dan memediasi sebagian (partial mediation) pengaruh environmental awareness terhadap green purchase intention. Model penelitian menjelaskan 84,1% variansi green purchase intention dan 72,8% variansi green trust. Temuan ini menegaskan bahwa kepercayaan konsumen merupakan faktor kunci yang menjembatani strategi pemasaran hijau dengan niat beli aktual terhadap produk ramah lingkungan.
Kualitas Layanan Ojek Online dalam Sistem Gig Ekonomi: Systematic Literature Reizaldi Reviansyah; Yosafattrinovianto Yosafattrinovianto; Richo Excllecia Wijaya; Fachri Dwi; Sudadi Pranata
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7277

Abstract

The development of digital platforms has driven the emergence of the gig economy, transforming work mechanisms in app-based transportation services, including online motorcycle taxis. This system provides flexibility for workers and convenience for consumers; however, factors influencing service quality within the gig ecosystem require comprehensive investigation. This study aims to analyze the factors affecting online motorcycle taxi service quality within the gig economy system. The research employed a Systematic Literature Review (SLR) method using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach. Article selection was conducted through the Watase UAKE platform on Scopus-indexed publications, with 107 initial articles identified and 20 articles selected based on inclusion criteria for qualitative descriptive analysis. The findings indicate that service quality is influenced by algorithmic management, work engagement, platform fairness and transparency, incentive and compensation systems, as well as workers’ adaptability to the digital environment. Service quality is not solely determined by driver competence but also by platform governance that enhances worker motivation, engagement, and perceptions of fairness. This study highlights the importance of integrating technology, human resource management, and worker well-being to support sustainable improvements in gig economy service quality.
Strategi Pemasaran Digital UMKM Kuliner di Era Ekonomi Digital: Systematic Literature Review Rohimah Tejaningrum; Atifah Atifah; Mayura Izziz; Sudadi Pranata
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8597

Abstract

Efforts to expand customer networks and enhance the bargaining power of culinary MSMEs are currently driven by the adoption of digital marketing technologies amidst the rapid growth of the digital economy. Various studies indicate that the use of digital platforms, marketing innovation, online reviews, digital branding, consumer trust, and consumer behavior all contribute to the success of digital marketing. This study examines and synthesizes research findings regarding digital marketing strategies for culinary SMEs in the digital economy era, employing a Systematic Literature Review (SLR) methodology. Through the identification, assessment, and synthesis of relevant studies, the data were analyzed using a qualitative descriptive approach. The review reveals that successful digital marketing strategies depend not only on the use of digital technology but also on the ability of MSME operators to manage customer feedback, improve service quality, build brand reputation, and deliver satisfying customer experiences. Integrating these elements helps foster customer loyalty and trust while influencing purchasing decisions. Therefore, in the digital economy era, well-integrated digital marketing strategies can play a pivotal role in enhancing the competitiveness and sustainability of culinary MSMEs.
Co-Authors Aan Kanivia Abdun Wijaya Abshor Marantika Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Amelia, Shinta Amroni Amroni Amroni Amroni, Amroni Anisa Nur Ayunda Sari Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arifin Arifin Arsya Febriani Asharryadi Noegroho Atifah Atifah Ayu Lestari, Ni Wayan Fitriana Bangun, Cicilia Sriliasta Bayu Sadewa Bilal Dewansyah Budi Djatmiko Chaerunisa, Danya Rizki Chaerunisa Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina Clarissa Lillian David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dewi Laily Purnamasari Dhea Praadha Gitama, Gytha Nurhana Dinda Nikmah Dini Hidayati Dwi Meldiansyah Rahadi Elsa, Khofifah Fachri Dwi Fahrudin, Rifqi Fajrinoor Fanani Fakhrudin, Mohammad Umar Fauzi, Feri Fauziah, Devy Nadya Feri Fauzi Fhia Amelia Frans Sudirjo Gilang Putratama Gunawan, Novalia Gytha Nurhana Dhea Praadha Gitama Hadi Prasetyo, Arif Hambali, Firdaus Handoko, Elvina Muliani Helni Herliani Huneman, Taufan I Ketut Gunawan Ika Kartika Ine Rachmawati Inggrid Panjaitan Ishak Ismail, Mualif Ivon Bilkistan Putri Tanri Julianti, Fifi Kanivia, Aan Keisha Ivana Wibowo Kiran Agustin Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Kusuma Putra, Rengga Laily Purnamasari, Dewi Lena Magdalena Lubis, Dokmen M. Syamsul Maarif M. Yani Syafei M. Yani Syafei M. Yani Syafei Margaretha, Jolanda Marsani Asfi Marsani Asfi Maulana Arif Komara Mayura Izziz Mayvina Nanda Wijaya Meira, Kanitha Dwi Meirisha Handayani Meria, Lista Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Mohammada Umar Fakhrudin Mualif Ismail Muhamaad Rifat Syauqy Muhammad Ade Kurnia Harahap Muhammad Nur Muhammad Rizal Septriyanto Muhammad Saeful Anwar Munir Tubagus Munir Tubagus Nandang Komara Niken Maria Agatha Noah Rangi Nolen, Jeammy Nonni Mariani Fomeni Noor Aziz Noor Azura Zakaria Nurfitriyani, Vivi Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurkholis, Muhammad Oryz Agnu Dian Wulandari Padmajati, Astri Pratiwi, Rizma Ratih Priadi, Adzustina Prisilia Jesica, Sheren Purnamasari, Dewi Laily Purnamasari Putratama , Gilang Rahma Wahdiniwaty Rahma Wahdiniwaty Reizaldi Reviansyah Richo Excllecia Wijaya Ridho Taufiq Subagio Rina Agustina Rizki Chaerunisa, Danya Rohimah Tejaningrum Ronaldo Brilian Wijaya Rony Nur Triwibowo Rosa Lesmana Satriyo Satriyo Septian, Willy Eka Setiawan, Apriansyah Rizqi Sidik, Aditya Ihsan Sitohang, Lita Meliana Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana, Sundana Suwandi Suwandi Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tan, Felicia Linggayani Tendi, Grace Regina Tri Wulandari Turini Turini Umi Narimawati Wahyuningsih, Intan Indah Widia Wati Willy Eka Septian Wulan Sari, Nunung Wulandari, Oryz Agnu Dian Yahya, Irfan Yolanda Albertina yosafat trinovianto Yosafattrinovianto Yosafattrinovianto Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Zinhle Ndlovu