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All Journal JELLT (Journal of English Language and Language Teaching) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal on Education Aptisi Transactions on Technopreneurship (ATT) Jurnal Teknologi Terpadu eCo-Buss Jurnal Investasi Jurnal Abdi Insani BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Community Empowerment Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Digit : Digital of Information Technology Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Kepada Masyarakat J-MIND (Jurnal Manajemen Indonesia) Jurnal Manajemen Sistem Informasi Central Publisher Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Jurnal Manajemen dan Pemasaran Digital Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Literature Language and Academic Studies (J-LLANS) Journal of Social Comunity Services ADIMA Blockchain Frontier Technology (BFRONT) Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Witana Asmara Journal of Literature Review KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Bakti Akademisi
Pranata, Sudadi
Universitas Catur Insan Cendekia
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PENGARUH INSENTIF DALAM MENINGKATKAN KINERJA KARYAWAN PADA NINJA EXPRESS CIREBON Hambali, Firdaus; Dhea Praadha Gitama, Gytha Nurhana; Pranata, Sudadi
Jurnal Witana Vol 2 No 1 (2024)
Publisher : Jurnal Witana

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Abstract

Tujuan peneltian ini adalah untuk mengetahui pengaruh insentif terhadap kinerja karyawan. Penelitian ini menggunakan data primer berupa kuesioner dan wawancara langsung dengan karyawan yang menjadi responden. Selain data primer berupa kuesioner dan wawancara, penelitian ini juga menggunakan data sekunder berupa referensi yang berasal dari buku dan artikel yang publish di jurnal. Penelitian ini menggunakan data primer berupa kuesioner yang dibagikan pada 81 orang karyawan Ninja Express Cirebon. Variabel yang diamati dalam penelitian ini terdiri dari insentif dan kinerja karyawan. Setelah kuesioner dibagikan pada responden, kemudian ditabulasi dan dilakukan uji validitas dan reliabilitas. Data penelitian dianalisis dengan deskriptif kuantitatif menggunakan regresi linear sederhana, data penelitian diolah dengan bantuan software SPSS.uji parsial signifikan mempengaruhi kinerja karyawan pada Ninja Express Cirebon pada tingkat standar koefisiennya sebesar 0,528.
ANALISIS PENGARUH CUSTOMER REVIEW DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA THEWAGYU CIREBON Tendi, Grace Regina; Pranata, Sudadi; Kartika, Ika
Jurnal Witana Vol 2 No 1 (2024)
Publisher : Jurnal Witana

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer review dan kualitas pelayanan terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif dan pengukuran indikator menggunakan skala likert. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner melalui google formulir yang terdiri dari 14 pernyataan dengan jumlah responden sebanyak 70 orang ditentukan dengan Teknik purposive sampling. Teknik analisis yang digunakan SPSS versi 18. Analisis data menggunakan uji validitas, uji reliabilitas, analisis deskriptif, analisis regresi linear berganda, dan uji hipotesis melalui uji t, uji f, uji koefisien determinasi. Hasil penelitian menunjukan bahwa customer review berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian, dan customer review dan kualitas pelayanan secara bersama-sama berpengaruh terhadap keputusan pembelian. Persentase pengaruh customer review dan kualitas pelayanan terhadap kepuasan pelanggan sebesar 65,6% dan 34,4% dipengaruhi variabel independen lainnya yang tidak ada dalam penelitian.
ANALISIS PENGARUH HARGA MAKANAN, BIAYA DELIVERY, DAN BIAYA APLIKASI TERHADAP PENGAMBILAN KEPUTUSAN TRANSAKSI GOFOOD PADA APLIKASI GOJEK DENGAN KONDISI KEUANGAN SEBAGAI VARIABEL MODERATOR Dewansyah, Bilal; Gunawan, Novalia; Lukita, Chandra; Pranata, Sudadi
Jurnal Digit : Digital of Information Technology Vol 13, No 2 (2023)
Publisher : Universitas Catur Insan Cendekia (CIC) Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51920/jd.v13i2.351

Abstract

Semakin tinggi perkembangannya zaman, dunia kuliner semakin banyak diminati terutama dengan adanya food delivery, gofood adalah salah satu aplikasi yang menjediakan jasa food delivery. Jenis penelitian ini adalah deskriptif kuantitatif. Sumber data pada penelitian didapat melalui kuisioner yang disebarkan secara online kepada pengguna layanan gofood yang ada di Indonesia dengan jumlah sampel sebanyak 100. Teknik analisis data dalam penelitian ini adalah Partial Least Square menggunakan aplikasi Smart PLS 4. Hasil penelitian ini menyimpulkan bahwa (1) harga makanan berpengaruh positif dan signifikan terhadap pengambilan keputusan, (2) biaya delivery berpengaruh positif dan signifikan terhadap pengambilan keputusan, (3) biaya aplikasi berpengaruh positif dan tidak signifikan terhadap pengambilan keputusan, (4) kondisi keuangan berpengaruh positif dan signifikan terhadap pengambilan keputusan, (5) Kondisi keuangan konsumen berpengaruh positif dan tidak signifikan memoderasi pengaruh harga makanan terhadap pengambilan keputusan (6) Kondisi keuangan konsumen berpengaruh positif dan tidak signifikan memoderasi pengaruh biaya delivery terhadap pengambilan keputusan, (7) Kondisi keuangan konsumen berpengaruh positif dan tidak signifikan memoderasi pengaruh biaya aplikasi terhadap pengambilan keputusan.Kata kunci: Harga Makanan, Biaya delivery, Biaya Aplikasi, Kondisi Keuangan, Pengambilan Keputusan, dan Gofood
PENGUATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN KETERAMPILAN DIGITAL UNTUK MENINGKATKAN PRODUKTIVITAS MASYARAKAT DI CIREBON Umi Narimawati; M. Yani Syafei; Sudadi Pranata; Amroni
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.258

Abstract

The digital era brings new challenges and opportunities for communities, including Cirebon City, which holds significant potential in the local economic sector. This community service aims to enhance human resource capacity through digital skills training to support community productivity. The training focused on introducing basic technologies, digital marketing, and application-based financial management. The methods employed included participatory approaches through simulations, interactive discussions, and hands-on practices. The participants consisted of MSME actors, youth, and the general public who needed technological mastery in their economic activities. The results of the training showed a significant improvement in participants' understanding and application of technology. Many participants were able to utilize social media and e-commerce platforms to market their products, leading to a sales increase of up to 20%. Additionally, participants began using digital financial recording applications, making business management more efficient and accurate. However, some limitations were identified, such as the gap in technological abilities among participants and infrastructure issues in certain training locations. This program has had a wide-ranging positive impact on empowering the people of Cirebon, both in terms of enhancing technical skills and shifting mindsets. Developing more flexible modules, improving digital infrastructure, and providing continuous mentoring are necessary to ensure the long-term benefits of this training can be sustained.
Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City with Digital Literacy as an Intervening Variabl Sudadi Pranata; Umi Narimawati; M. Yani Syafei
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 1 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i1.1426

Abstract

In the digital era that continues to develop, the role of information technology and the internet increasingly dominates various aspects of life, including the business world. In particular, Micro, Small and Medium Enterprises (MSMEs) in Cirebon City need to continue to adapt to these changes in order to maintain and improve their business performance. The three main strategies to focus on in this context are Content Marketing, Social Media Marketing, and Search Engine Optimization (SEO). The aim of this research is to examine the influence of content marketing on digital literacy, social media marketing on digital literacy, search engine optimization (SEO) on digital literacy and digital literacy on business performance among MSMEs in the city of Cirebon. This research was conducted on micro, small and medium enterprises (MSMEs) in the Cirebon City area by giving questionnaires to business owners and MSME managers. The West Java Cooperatives and UMKM Service said that there were 21,939 MSMEs in Cirebon City. The Slovin formula was used to determine the sample size for this study. The sampling limit percentage that can still be tolerated is (0.1). So there were at least 96 people who answered the survey. Partial Least Square (PLS) model analysis was used in this research. The results of this research are that content marketing has no effect on MSME business performance, digital literacy has an effect on MSME business performance, social media marketing has an effect on MSME business performance and search engine optimization has an effect on MSME business performance.
Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs Wahdiniwaty, Rahma; Pranata, Sudadi; Komara, Nandang
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.469

Abstract

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.
Pengabdian Masyarakat International Pendampingan dan Pembuatan Alat Bantu Gerak (Orthosis) Bersama SRC Holland Sudadi Pranata; Chandra Lukita; Amroni Amroni; Ridho Taufiq Subagio; Kusnadi Kusnadi; Lena Magdalena; Suwandi Suwandi; Chairun Nas
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 3 (2021): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i3.2455

Abstract

This International Community Service activity is motivated by the community's need for quality assistance and mobility aids (orthoses). People who have physical limitations often face challenges in getting access to mobility aids that meet international health needs and standards. This assistance covers various aspects, including providing emotional support, education and training regarding the use of mobility aids. The focus of International PkM activities aims to increase the independence and quality of life of individuals with physical limitations. The method of International PkM activities consists of socialization, patient registration and examination, making orthosis devices, installing equipment, monitoring and evaluating activities. The result of the Catur Insan Scholar University (UCIC) International PkM activity is an increase in mobility and ability to move for individuals who receive mobility aids. This can have a positive impact on daily life, allowing them to be more independent and involved in social and economic activities.
Pengaruh Influencer Marketing terhadap Minat Beli Mahasiswa Pengguna TikTok: Systematic Literature Review Satriyo Satriyo; Muhammad Saeful Anwar; Clarissa Lillian; Sudadi Pranata
Journal of Literature Review Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kya70q76

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing terhadap minat beli mahasiswa pengguna TikTok melalui pendekatan Systematic Literature Review. Kajian ini menggunakan alur PRISMA 2020 dengan sumber utama dari database Scopus dan artikel tambahan yang relevan. Dari 122 artikel yang teridentifikasi melalui Scopus, sebanyak 105 artikel masuk tahap penapisan, 8 artikel berhasil diperoleh dalam bentuk teks lengkap, dan 12 artikel tambahan dari sumber lain turut dianalisis, sehingga total artikel yang digunakan dalam sintesis akhir berjumlah 20 artikel. Hasil kajian menunjukkan bahwa influencer marketing berpengaruh positif terhadap minat beli, baik secara langsung maupun tidak langsung melalui brand awareness, brand attitude, trust, social satisfaction, information adoption, dan purchase intention. Faktor utama yang memengaruhi efektivitas influencer marketing meliputi kredibilitas influencer, autentisitas konten, kesesuaian influencer dengan merek dan audiens, engagement, kualitas konten visual, social presence, interaktivitas, serta etika komunikasi pemasaran. Temuan ini menegaskan bahwa influencer marketing merupakan strategi komunikasi digital yang relevan dalam membentuk minat beli mahasiswa pengguna TikTok.
Socialization of Digital Technology for Children with Special Needs via International Webinar Chandra Lukita; Suwandi Suwandi; Rifqi Fahrudin; Noor Azura Zakaria; Sudadi Pranata; Yuni Awalaturrohmah Solihah
Jurnal Pengabdian Bakti Akademisi Vol. 3 No. 2 (2026): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v3i2.1179

Abstract

Children with special needs often face challenges in accessing inclusive and adaptive learning environments, particularly due to limited awareness and utilization of digital technologies among educators and parents. This community service activity aims to enhance understanding and capacity in the use of digital technology to support learning for children with special needs through an international webinar. The program was conducted in Cirebon and involved collaboration with an international expert from Malaysia, targeting educators, parents, and community stakeholders. The method used included a socialization approach delivered through an online webinar platform, featuring presentations, interactive discussions, and question-and-answer sessions. The materials focused on innovative digital tools for early detection, personalized learning, and strengthening collaboration between home and school environments. Evaluation of the activity was carried out through participant feedback and observation of engagement levels during the session. The results indicate that participants showed increased awareness and knowledge regarding the importance and practical use of digital technologies in supporting children with special needs. Participants also expressed positive responses toward the relevance of the materials and the international perspective provided. Furthermore, the activity fostered motivation among educators and parents to adopt digital tools in daily learning practices and encouraged collaboration across stakeholders to create a more inclusive educational environment. In conclusion, the international webinar proved to be an effective approach in disseminating knowledge and promoting the utilization of digital technology for inclusive education in Cirebon, contributing to the empowerment of educators and parents in supporting children with special needs.
PENGARUH KEPERCAYAAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PROVIDER TELKOMSEL DI WILAYAH CIREBON Dinda Nikmah; Sudadi Pranata
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 2 (2026): January
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i2.2887

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, kepuasan pelanggan, dan kepercayaan terhadap loyalitas konsumen dalam industri telekomunikasi di Indonesia. Di tengah persaingan pasar digital yang semakin intensif, perusahaan perlu membangun hubungan jangka panjang dengan pelanggan melalui strategi berbasis kepercayaan dan nilai merek. Metode kuantitatif digunakan dengan pendekatan analisis Structural Equation Modeling (SEM) berbasis SmartPLS untuk menguji hubungan antar variabel. Sampel terdiri dari 250 responden pengguna aktif layanan telekomunikasi. Hasil penelitian menunjukkan bahwa citra merek dan kepercayaan pelanggan memiliki pengaruh signifikan terhadap loyalitas, sedangkan kepuasan pelanggan berperan sebagai variabel mediasi. Temuan ini mengindikasikan pentingnya integrasi antara strategi branding dan hubungan pelanggan dalam meningkatkan nilai seumur hidup konsumen. Studi ini memberikan implikasi praktis bagi pengelola merek dalam merancang program loyalitas dan memperkuat kepercayaan pelanggan di era digital.
Co-Authors Aan Kanivia Abdun Wijaya Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Amelia, Shinta Amroni Amroni Amroni Amroni, Amroni Anisa Nur Ayunda Sari Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arifin Arifin Arsya Febriani Ayu Lestari, Ni Wayan Fitriana Bilal Dewansyah Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina Clarissa Lillian David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dhea Praadha Gitama, Gytha Nurhana Dinda Nikmah Dini Hidayati Dwi Meldiansyah Rahadi Elsa, Khofifah Fahrudin, Rifqi Fajrinoor Fanani Fauzi, Feri Fauziah, Devy Nadya Feri Fauzi Frans Sudirjo Gilang Putratama Gunawan, Novalia Gytha Nurhana Dhea Praadha Gitama Hambali, Firdaus Handoko, Elvina Muliani Huneman, Taufan I Ketut Gunawan Ika Kartika Ine Rachmawati Inggrid Panjaitan Julianti, Fifi Kiran Agustin Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Laily Purnamasari, Dewi Lena Magdalena Lubis, Dokmen M. Syamsul Maarif M. Yani Syafei Margaretha, Jolanda Marsani Asfi Marsani Asfi Meira, Kanitha Dwi Meirisha Handayani Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Mohammada Umar Fakhrudin Muhammad Ade Kurnia Harahap Muhammad Nur Muhammad Saeful Anwar Munir Tubagus Munir Tubagus Nandang Komara Nolen, Jeammy Noor Aziz Noor Azura Zakaria Nurfitriyani, Vivi Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurkholis, Muhammad Padmajati, Astri Pratiwi, Rizma Ratih Priadi, Adzustina Prisilia Jesica, Sheren Rahma Wahdiniwaty Ridho Taufiq Subagio Rina, Agustina Rizki Chaerunisa, Danya Ronaldo Brilian Wijaya Rosa Lesmana Satriyo Satriyo Septian, Willy Eka Setiawan, Apriansyah Rizqi Sidik, Aditya Ihsan Sitohang, Lita Meliana Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana, Sundana Suwandi Suwandi Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Tan, Felicia Linggayani Tendi, Grace Regina Turini Turini Umi Narimawati Wahyuningsih, Intan Indah Willy Eka Septian Yahya, Irfan Yolanda Albertina Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Zinhle Ndlovu