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Pranata, Sudadi
Universitas Catur Insan Cendekia
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ANALISIS KONSUMEN MENGGUNAKAN CUSTOMER SATISFACTION INDEX (CSI) PADA TOKO TERUS JAYA DIESEL Ronaldo Brilian Wijaya; Sudadi Pranata; Dewi Laily Purnamasari
Journal Central Publisher Vol 2 No 12 (2024): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v2i12.575

Abstract

Latar Belakang : Toko Terus Jaya Diesel mengalami penurunan penjualan dan keluhan pelanggan akibat layanan dan fasilitas yang belum optimal. Belum adanya evaluasi sistematis mendorong perlunya pengukuran kepuasan konsumen menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) sebagai dasar peningkatan strategi layanan. Tujuan : Penelitian ini bertujuan untuk mengukur tingkat kepuasan pelanggan Toko Terus Jaya Diesel menggunakan metode Customer Satisfaction Index (CSI), menganalisis kinerja layanan dengan Importance Performance Analysis (IPA), serta memberikan rekomendasi perbaikan strategi pelayanan untuk meningkatkan kepuasan dan loyalitas pelanggan. Metode : Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 105 responden. Analisis data dilakukan menggunakan uji validitas, reliabilitas, Customer Satisfaction Index (CSI), dan Importance Performance Analysis (IPA) untuk mengukur kepuasan serta menentukan prioritas perbaikan layanan. Hasil dan Pembahasan : Hasil perhitungan Customer Satisfaction Index menunjukkan nilai 81,09% (kategori puas). Analisis Importance Performance Analysis mengungkap atribut penting dengan kinerja rendah, seperti fasilitas dan kecepatan layanan, yang menjadi prioritas perbaikan, sementara ketepatan waktu dan kompetensi karyawan perlu dipertahankan. Kesimpulan : Penelitian menunjukkan bahwa pelanggan Toko Terus Jaya Diesel berada pada kategori puas dengan nilai CSI 81,09%. Namun, aspek fasilitas, kebersihan, dan kecepatan pelayanan perlu ditingkatkan, sedangkan ketepatan waktu serta kompetensi karyawan harus dipertahankan untuk memperkuat loyalitas pelanggan.
Pandopo Catering as a Medium for Student Community Service and Community Empowerment: Pandopo Catering sebagai Media Pengabdian Mahasiswa dan Pemberdayaan Masyarakat Djatmiko, Budi; Marantika, Abshor; Syauqy, Muhamaad Rifat; Pranata, Sudadi; Meria, Lista; Bangun, Cicilia Sriliasta
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1210

Abstract

This community service project examines the role University of Raharja students in community service, focusing on efforts to foster social awareness and economic independence through the introduction of "Pandopo Catering" to local communities. The importance of community service as a means of social development, particularly in empowering local communities to achieve economic self-reliance. The objective of this research is to explore how the involvement of Raharja University students in community service, through innovative business initiatives such as Pandopo Catering, can promote social awareness and contribute to economic independence in underserved areas. The method used is a qualitative approach involving case studies and interviews with students and community members participating in the community service program. The results show that student participation in this program not only enhances social awareness among students but also helps local communities develop practical skills and entrepreneurial initiatives that can strengthen their economic resilience. Additionally, students gain hands-on experience in applying the knowledge acquired in the classroom. The conclusion of this research emphasizes that the involvement of Raharja University students in community service not only benefits the community but also contributes to the personal development of students, enhancing their sense of social responsibility and entrepreneurial mindset. This research provides insights into the potential of student-led initiatives in promoting sustainable development in local communities.
Co-Authors Aan Kanivia Abdun Wijaya Abshor Marantika Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Agustina Rina Amelia, Shinta Amroni Amroni Amroni, Amroni Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arief Yanto Rukmana Arifin Arifin Bangun, Cicilia Sriliasta Bilal Dewansyah Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dini Hidayati Djatmiko, Budi Dwi Meldiansyah Rahadi Elsa, Khofifah Fahrudin, Rifqi Fajrinoor Fanani Fauzi, Feri Fauziah, Devy Nadya Fifi Julianti Firdaus Hambali Frans Sudirjo Gilang Putratama Grace Regina Tendi Gytha Nurhana Dhea Praadha Gitama Gytha Nurhana Dhea Praadha Gitama Handoko, Elvina Muliani Huneman, Taufan I Ketut Gunawan Ika Kartika Ika Kartika Ika Kartika Ine Rachmawati Inggrid Panjaitan Kiran Agustin Komara, Nandang Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Laily Purnamasari, Dewi Lena Magdalena Lita Meliana Sitohang M. Syamsul Maarif Margaretha, Jolanda Marsani Asfi Marsani Asfi Meira, Kanitha Dwi Meirisha Handayani Meria, Lista Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Muhammad Ade Kurnia Harahap Muhammad Nur Muhammad Nurkholis Munir Tubagus Munir Tubagus Noor Aziz Novalia Gunawan Nurfitriyani, Vivi Nurhajijah, Sitta Priadi, Adzustina Ridho Taufiq Subagio Rizki Chaerunisa, Danya Ronaldo Brilian Wijaya Rosa Lesmana Septian, Willy Eka Setiawan, Apriansyah Rizqi Sheren Prisilia Jesica Sidik, Aditya Ihsan Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana Sundana Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syauqy, Muhamaad Rifat Tan, Felicia Linggayani Turini Turini Wahyuningsih, Intan Indah Willy Eka Septian Yahya, Irfan Yolanda Albertina Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Yuningsih Yuningsih Zinhle Ndlovu