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All Journal Jurnal Penyuluhan JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JAM Psikopedagogia Jurnal Ilmiah Teknik Industri Paradigma Agro Ekonomi Graduasi: Jurnal Bisnis & Ekonomi MNJ (Malang Neurology Journal) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Penataan Ruang Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JPPI | Jurnal Penelitian Pendidikan Islam AGROMIX Jurnal Masyarakat Merdeka (JMM) JAE (Jurnal Akuntansi dan Ekonomi) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JPMI (Jurnal Pembelajaran Matematika Inovatif) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Investasi Journal of Lifelong Learning (JOLL) Devotion: Journal of Research and Community Service Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Jurnal Agristan Jurnal IPTEK Bagi Masyarakat Jurnal Penyuluhan Pertanian Empowerment Society JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Agribusiness Science and Rural Development Jurnal Ilmiah SOSIO AGRIBIS Agrita Tropical Plantation Journal Panthera : Jurnal Ilmiah Pendidikan Sains dan Terapan Sewagati Jurnal RAK (Riset Akuntansi Keuangan) INOVASI: Jurnal Politik dan Kebijakan Journal of Sustainable Community Development INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmu-Ilmu Pertanian
Siti Nurlaela
Jurusan Fisika, Fakultas Sains dan Teknologi, Universitas Islam Negeri Sunan Gunung Djati, Bandung, INDONESIA
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Journal : Journal of Agribusiness Science and Rural Development

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Analisis Insight Instagram sebagai Media Pemberdayaan Digital pada Komunitas Pertanian Perkotaan Fadhil Ahla Firdaus; Nurlaela, Siti; Mastur, Mastur
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/vj04ft98

Abstract

The development of the era demands the optimization of the use of the Instagram platform as a strategic digital empowerment tool in supporting the effectiveness of information dissemination, increasing community participation, and strengthening the management of sustainable urban agriculture in the context of digital transformation. This study uses a qualitative descriptive approach, by collecting data and analyzing it in depth to describe the facts systematically, factually, and accurately. The qualitative approach allows researchers to understand the phenomena that occur based on experience and interpretation of data in the form of speech, writing, and behavior. Instagram insight analysis was carried out on data on impressions, reach, and content interactions recorded during the period from November 20, 2023 to April 28, 2025. The informant selection technique was also carried out purposively, involving six informants consisting of four key informants and two additional informants. The results of the study show that the Instagram account @great.andgreen experienced positive growth with a total of 1,335 followers, dominated by users aged 18–24 years. This encourages the use of a non-formal language style that is adjusted to the characteristics of a young audience. The total number of impressions obtained was 130,413 with the highest impressions coming from the promotional content "Holiday Farm". The content reach reached 18,991, with the highest reach on the educational video on maggot cultivation. The high reach shows great potential in expanding influence beyond the main followers. Content interaction also showed positive results reaching 2,215 interactions through the number of likes, saves, comments, and shares. Digital utilization includes elements such as brand story, brand mission, product samples, community development, memorable content and packaging, and differentiation.
Co-Authors Ade Suryanda Adhriana, Adhriana Adi Prayoga, Adi Alfatah, Zafar Shidiq Amperawati, Endang Dwi Ananti Yekti Anik Yuliani Anita Wijayanti Aulya, Nailul Rahmi Avrinia Wulansari, Tutik Azami, Yasmin Siti Sara Bambang Pujiasmanto Baskara, Ika BUDITIAWAN, KRISTIAN Candra Dewi Celviana Winidyaningrum, Celviana Choirul Anwar Pratama, Nova Damayanti, Era Rizqi Darmawan, Figo Arief Dewi, Kadek Vicky Cintya Dewi, Riana R Dewi, Riana Rachmawati Dwi, Endah Dyaksa, Gde Abhichanika Pranata Edy Supriyono Eko Binti Lestari, Eko Binti Eko Budi Santoso Endang Masitoh, Endang Eny Kustiyah, Eny Euriga, Epsi Fadhil Ahla Firdaus Fajri, Rosa Nikmatul Febtia Devi Ananti Fitria, Ina Galvin, Gretiesia Goestjahjanti, Francisca Sestri Haq, Sandika Cahya Helmi Muzaki Hendra Titisari, Kartika Hendra Ts, Kartika Hidayat , Rohmat Hoerniasih, Nia Indah, Yuliana Irfansyah, Ilham Isna Tustiyani Iswara, Dewi JANAH, NURUL Jean Ivanka, Febrinka Joseph, Corina Ak Juliani, Indah Junaidi, Amir Kartika Hendra Titisari Khairudin Khairudin Khotidyah, Guswiarni Dwi Kurniawan, Agil Achmad Machlusil Husna, Machlusil Mahameru Rosy Rochmatullah Maharani, Eynne Zeynnora Maharani, Kandi Mardaningsih, Dewi Marinda, Vira Markhumah, Umatun Masrurroch, Lustina Rima Mastur Mastur Maulan, Erika Maya Oktavia, Maya Mayasari, Silvi Melani, Avenia Millah, Saepul Murnisari, Yunita Natasya Rahman Navitas, Prananda Ningsih, Dewi Ayu Novtiar, Chandra Nur Rois, Dimas Ilham Oktavia, Amelia Ivon Padmawati, Tri Panicara, Salsadila Pradesti, Rahmadiva Pradinata, Aviad Rezqiano Pramesti, Galuh Ajeng Prasetyo, Fadil Handika Pratiwi, Anisa Wantifa Purwanti, Reni Puspitojati, Endah Putra, Afri Chandra Putri, Dyah Pramesti Irine Putri, Tiska Sahila Widodo R. Hermawan Rachmawati Dewi, Riana Rahmatia, Utami Rahmawati, Rahmawati Ratna Wijayanti Daniar Paramita Raya, Alia Bihrajihant Rina Anindita Rita Noviani, Rita Rohman, Ahmad Abdur Rr. Siti Astuti, Rr. Siti Rudianto Rudianto Rudianto, M Salaste, Ibel Samsi Samsi Saputra, Rendi Ramadani Saputro, Reppy Agung Sarah Rum Handayani Sartika, Aprilia Helmi Setiawan, Usep Shahdevi Nandar Kurniawan, Shahdevi Nandar Siddi, Purnama Siti Arifah Soenarto Soenarto Sri Murni Suhendro Suhendro Suhendro Sujono Sujono Sujono, Sujono Sukadi Sukadi Sumedi, Mokhamad Suminar, Uum Syahadah, Muhammad Ali Syarif, Adnan Tri Lestari Ubaidillah Ubaidillah Valorie Yang Cen, Ronald Veithzal Rivai Zainal Vely Kukinul Siswanto Veni, Silvia Widayani, Astrid Wijaya, Intan Putri WULANDARI, APRILIA Yuli Chomsatu Yuniasih, Annisa Wirrdiana Zega Budiarti, Zega