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Pengaruh Budaya Kerja Islami, Komunikasi, Kompensasi, dan Lingkungan Kerja Terhadap Kinerja Karyawan dengan Motivasi Sebagai Variabel Moderating Pada PT. Bawang Mas Putri Ayu Firawati; Holili; Mamluur Rohmah; Habibur Rohman; Rudy Haryanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2284

Abstract

Performance includes the quantity and quality of work results that employees achieve when carrying out their duties based on the responsibilities the company gives them. PT employee performance. Bawang Mas still cannot be said to be good because there are still employees who have low levels of quality and quantity of work, are not punctual, are less effective and lack commitment to the company. The aim of this research is to determine the influence of Islamic work culture, communication, compensation, individual work environment on employee performance, as well as to determine the influence of Islamic work culture, communication, compensation, work environment on employee performance which is moderated by motivation. The method in this research uses quantitative methods which are analyzed using moderating regression analysis. The population is 1,600 with a sample of 94 respondents with data obtained through a questionnaire. The results of this research are, individually, work culture Islam, communication, compensation and work environment have a significant positive effect on employee performance. Islamic work culture, communication, compensation and a work environment moderated by motivation have a significant positive effect on employee performance.
Pengaruh Strategi Branding Terhadap Minat Beli dengan Preferensi Merek Sebagai Moderasi Adang Sutisna; Ajeng Andriani Hapsari; Rudy Haryanto; Muhammad Aqshel Revinzky; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7125

Abstract

The business and trade world continues to experience growth and development. One of the industrial sectors that continues to experience development, especially in Indonesia, is the fashion industry, which is an industry that is growing and continuing to increase. In order to maintain the sustainability of its business, companies are faced with the creation of a strategy that is able to face competitive competition. This study aims to determine the effect of branding strategy on purchasing interest with brand preference as a moderation. The sampling technique in quantitative research is carried out randomly, data collection using research instruments, statistical data analysis with the aim of testing the established hypothesis. The results of this study found that branding strategy has an effect on purchasing interest. And brand preference as a moderating variable is able to moderate branding strategy on purchasing interest
DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DI ERA SOCIETY 5.0: SEBUAH LITERATURE REVIEW Haryanto, Rudy; Setiawan, Arief; Nurhayati, R.; Mertayasa, I Gede Agus; Nugraha, Aat Ruchiat
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13093

Abstract

Rapid technological developments have changed business paradigms and interactions with consumers, encouraging the emergence of the concept of Society 5.0. This era emphasizes technological integration and collaboration between humans and machines. In the era of Society 5.0, digital marketing is the key to success for companies in achieving business goals. This article discusses basic digital marketing concepts, key marketing strategies, successful implementation, challenges, and solutions in running digital promotions. Through qualitative literature study methods, this article analyzes various sources to understand these concepts. The results show that identifying the target audience, creating relevant content, using digital channels, and digital analytics are the keys to success in digital marketing. In the Society 5.0 era, companies need to adopt a business strategy that includes advanced technology, a focus on user experience, collaboration, sustainability, and transformation to a platform-based business model. Nevertheless, companies are faced with challenges such as technological complexity, fierce competition, data security, changing trends, and limited resources. To overcome these challenges, companies need to have a deep understanding of trends and technology, creativity in strategy development, commitment to data security, and flexibility in adapting. In this way, companies can run digital marketing promotions more effectively and achieve marketing goals in today's digital era.
Perdagangan Orang di Era Digitalisasi Ekonomi Global: Strategi Hukum Internasional dan Tantangan Kriminologi Haryanto, Rudi; Purwati, Ani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3261

Abstract

Seiring perkembangan globalisasi telah menimbulkan dampak negatif berupa munculnya berbagai bentuk kejahatan khususnya kejahatan lintas negara (transnasional). Salah satu bentuk kejahatan lintas negara yang aktual dan melanggar hak asasi manusia adalah tindak pidana perdagangan orang (TPPO). Fenomena atau tantangan kriminologi tindak pidana perdagangan orang (TPPO) saat ini semakin kompleks seiring dengan perkembangan teknologi digital, dimana pelaku memanfaatkan media sosial, platform online, dan teknologi digital lainnya untuk merekrut, mengangkut, menampung, mengirimkan atau memindahkan korban, sehingga tindak pidana perdagangan orang (TPPO) semakin meluas dalam bentuk jaringan kejahatan yang terorganisasi serta bersifat antarnegara yang menjadi ancaman terhadap masyarakat, bangsa dan negara. Dalam perspektif ekonomi global, tindak pidana perdagangan orang (TPPO) mengacu pada aktivitas pedagangan orang khususnya perempuan dan anak yang bergerak melintasi batas negara, dimana pelaku mendapatkan keuntungan ekonomi dari praktik pedagangan orang tersebut. Melihat kondisi tersebut, maka dalam penanggulangan tindak pidana perdagangan orang (TPPO) perlu strategi hukum internasional serta kerjasama internasional. Dalam hal ini, pengembangan hukum internasional dan organisasi internasional seperti Interpol menjadi bagian dari upaya bersama untuk menegakkan hukum tindak pidana perdagangan orang (TPPO) di tingkat global. Implementasi strategi hukum internasional sebagai alat penting dalam hubungan kerjasama internasional untuk mencegah, menindak dan menanggulangi tindak pidana perdagangan orang (TPPO).
Co-Authors - Sunarwo, - Aat Ruchiat Nugraha Abdi Rachman, Gt Abdillah Lbs Abdul Rahman Abidin, Ali Adang Sutisna AGOES KAMAROELLAH Agus Pebrianto, Agus Ahmad, Azline Alisa Ajeng Andriani Hapsari Al Jufri, Elda Ayu Nabila Aliva Riwana Alvi Nur Hidayati Ani Purwati, Ani Arief Setiawan Ashadi, Andri Azlin Alisa Ahmad Bariyah, Choiril Basuki , Budi Priyanto Desy Kurniati Agustina Didik Darmawan, Didik Didin Burhanuddin Rabbani Eka Wahyu Kasih Elisabeth, Christine Riani Eva Desembrianita Eva Yuniarti Utami F. Gatot Sumarno, F. Gatot Fadlan Faruq, Safira Adibatul Fauziyah, Hanifah Fery Nur Hidayat Fery Nur Hidayat Fitri, Mariatul Fitriana Destiawati Fitriana Destiawati Habibur Rohman Hanif Noer Kholis Harahap, Henri Hariana Holili Ilmia Rofi Indra Kurniawan Isnaini, Miladiyati Istiana, Luluk Farhatin Jannatin Naimah, Rahmatul Jev N Hilga, Jev N karni, awis Khoir, Miatul Kristiawanto, Kristiawanto Lailatul Maufiroh Laili, Mahiratul Linda Permanasari, Linda Lukmanul Hakim M. Zai, Yovita Yulia Mamluur Rohmah Mertayasa, I Gede Agus Mey Risa, Mey Mochammad Denny Surindra Moh Anis Mohammad Hamim Sultoni Muhammad Aqshel Revinzky Nafilatun Khoirun Nisa NAIMAH, RAHMATUL JANNATIN Nampira, Ardi Azhar Nurhasanah Nurhayati, R. Nurmaidah Nurmaidah Nurul Badriyah Nurul Fitriyah Nurul Fitriyah Panilih, Veronika Rayung Putri Ayu Firawati Rahmawati, Mardiana Rezqi Kusuma, Noor Rika novyanti, Rika Riwana, Aliva Rohim, Abd rohmah, Unsilatur Rohmatin, Atin Ruslaini, Ruslaini Saipul, Saipul Sari, Mailatun Linda Setiawan, Ahmad Nur Sholihah, Aulia Fitriyatus Siti Kustini, Siti Siti Rahmawati Arifin Slamet Priyoatmojo, Slamet Suaidi Subandi Subandi Sugianto Sugianto Sulaiman, Sulaiman Hasan Sumartono Suparno Suwondo Suwondo Syaifuddin Zuhri Syaifullah Syaifullah Syamsul Arifin Umi Rahmawati Urfi, Muhammad Rizqoni Velayati, Ayatullah Vava Vina, Augus Wahab, Zainul WARDHANA, MUHAMMAD WAHYU wardiah, isna Widyastuti Widyastuti Yuliana, Ana Zainal Abidin Zainal Abidin Zuhri, Ach.