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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Pengabdian Masyarakat Madani Jurnal Public Relations (J-PR) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora PENGABDIAN SOSIAL Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Indonesian Research Journal on Education Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies Journal International Dakwah and Communication Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik West Science Interdisciplinary Studies International Journal of Management and Business Intelligence (IJMBI) Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science Journal of Creative Power and Ambition (JCPA) Journal of Conflict and Social Class (JCSC) Tamilis Synex: Multidimensional Collaboration Journal of Dialogos International Journal of Educational Narratives
RR Roosita Cindrakasih
Universitas Bina Sarana Informatika
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THE INSTAGRAM SOCIAL MEDIA ACCOUNT @MAGI.SPACE IN PROMOTING A HEALTHY LIFESTYLE AMONG GENERATION Z Firdausi Nur Aulia; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2889

Abstract

The rapid development of digital technology and the increasing use of social media have transformed the way Generation Z obtains information and shapes their lifestyle, including the adoption of healthy living practices. Social media has evolved beyond an entertainment platform and now functions as a medium for education and community building that encourages awareness of physical and mental well-being. This study aims to analyze the role of the Instagram account @magi.space in promoting a healthy lifestyle among Generation Z and to explore audience responses and perceptions toward the content presented. This research employed a qualitative approach with a descriptive method. Data were collected through non-participant observation, in-depth interviews, documentation, and source and technique triangulation. The informants consisted of the account manager, Generation Z followers, and a triangulation informant. The findings indicate that @magi.space serves as a medium for promotion, education, interaction, and wellness community building through the use of Feeds, Reels, and Instagram Stories. The content is perceived as informative, engaging, and relevant to the needs of young audiences, encouraging motivation to adopt healthy lifestyles, expand social interactions, and increase awareness of physical and mental health. The novelty of this study lies in its examination of a community-based Instagram account in fostering Generation Z's awareness and interest in healthy living through the integration of digital content, community interaction, and participatory experiences.
THE VISUAL APPEAL OF ACTORS IN GENERATION Z’S PERCEPTION OF MOTIVATIONS FOR WATCHING KOREAN DRAMAS Mikael Dito Bangun Napitupulu; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2890

Abstract

The development of digital media has driven the increasing consumption of Korean dramas among Generation Z in Indonesia through internet-based streaming platforms that are increasingly accessible to society. One aspect that plays a role in viewing decisions is the visual appeal of actors, encompassing physical appearance, style of dress, facial expressions, and aesthetic impressions displayed in Korean dramas. This study aims to understand Generation Z's perception of the visual appeal of Korean drama actors, identify viewing motives, and describe the meaning of actors' visual appeal in relation to those motives. The study was conducted at Jl. Cempaka VI, RT 008/RW 09, Kelurahan Cakung Timur, Kecamatan Cakung, East Jakarta. The method used was descriptive qualitative, with data collection through observation, in-depth interviews, and documentation involving three Generation Z informants and one expert triangulator in Communication Studies. The findings indicate that the visual appeal of actors serves as a first impression triggering viewer interest in Korean dramas. Viewing motives include entertainment, visual satisfaction, emotional closeness with characters, and the desire to follow South Korean popular culture trends. Thus, the visual appeal of actors is interpreted as an important element in viewing motives among Generation Z in Cempaka VI, Cakung Timur
THE ROLE OF PUBLIC RELATIONS IN BUILDING A COMPANY'S REPUTATION THROUGH THE CSR PROGRAM AT PT PLN IP UBP PRIOK Mutiara Azka; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2891

Abstract

Corporate Social Responsibility (CSR) is a strategic approach that enables companies to strengthen relationships with communities while enhancing corporate reputation. The successful implementation of CSR is closely related to the role of Public Relations as a managerial function responsible for managing communication and stakeholder relationships. This study aims to analyze the implementation of Public Relations roles in the Pesona Betawi CSR Program and their contribution to the corporate reputation of PT PLN Indonesia Power UBP Priok. A qualitative case study approach was employed. Data were collected through in-depth interviews, observations, and documentation involving five informants selected using purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing with source triangulation to ensure credibility. The findings indicate that Public Relations implemented the four roles proposed by Dozier and Broom throughout the planning, implementation, and evaluation stages of the Pesona Betawi CSR Program. These integrated roles strengthened the relationship between the company and the community and contributed to building a positive corporate reputation.
THE ROLE OF TIKTOK LIVE STREAMING IN BUILDING INTERACTIVE COMMUNICATION WITH CONSUMERS: A CASE STUDY OF THE @JUNE_COLLECTIONS ACCOUNT Santa Carolina Sagala; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2892

Abstract

This study examines the role of TikTok's live streaming feature in building interactive communication between the @june_collections account and consumers of children’s clothing aged 0-6 years. Using a qualitative approach with a case study design, the research involved five purposively selected informants comprising the business owner, the main host, and three active consumers. Data were collected through in-depth interviews, non-participant observation of eight live streaming sessions, and account documentation. Data were analyzed using the Miles, Huberman, and Saldaña (2014) interactive model and validated through expert triangulation. Findings indicate that live streaming operates as a multidimensional communication medium through three primary functions: bridging information gaps, transforming transactional into relational interactions, and cultivating a loyal consumer community. The three most dominant interactive communication elements are personalization, responsiveness, and entertainment. Communication strategies employed include a non-coercive approach, sensory-rich product demonstrations, organic testimonials as social proof, and the simultaneous integration of the 4P marketing mix in each broadcast session. This study affirms that live streaming commerce, implemented with an appropriate communication strategy, serves as a sustainable relationship-building medium between small businesses and their consumers.
PUBLIC RELATIONS STRATEGY IN MAINTANING GOOD RELATIONSHIPS WITH EXTERNAL STAKEHOLDERS Siti Hawa; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2893

Abstract

Good relationships between companies and external stakeholders are important for organizational sustainability, especially in the energi sector with diverse stakeholders. PT PLN Indonesia Power UBP Priok is required to maintain trust, meet expectations, and build harmonious relationships with external stakeholders through effective and sustainable public relations strategies. This study aims to analyze the public relations strategy of PT PLN Indonesia Power UBP Priok in maintaning good relationships with external stakeholders. This research uses Stakeholder Theory by Freeman and Relationship Management Theory by Hon and Grunig as the analytical framework. The research method used is a descriptive qualitative approach with a case study design. Data were obtained through in-depth interviews, observation, and documentation involving internal informants and external stakeholders selected using purposive sampling. Public relations strategy of PT PLN Indonesia Power UBP Priok is implemented through the stages of fact finding, planning, communication and action, and evaluation. Relationships with stakeholders are built through two-way communication, community programs, discussion forums, continous evaluation, trust, commitment, satisfaction, and mutual control. This study concludes that the public relations strategy of PT PLN Indonesia Power UBP Priok has been effectively implemented in maintaning good and sustainable relationships with external stakeholders in the long-term sustainable development perspective.
BEHAVIORAL PATTERNS OF GENERATION Z WHEN HANGING OUT AT AFFAN COFFEE FROM A SOCIAL COMMUNICATION PERSPECTIVE Fadly Raihan Nugroho; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2894

Abstract

This study examines the hangout (nongkrong) behavioral patterns of Generation Z at Affan Coffee from a social communication perspective. Café hangout culture has evolved beyond mere consumption into a social space supporting interaction, idea exchange, and identity formation. Using a descriptive qualitative approach, data were collected through observation, semi-structured interviews, and documentation. Informants were selected via purposive sampling—three visitors aged 23–27 who qualify as Gen Z. Findings show: (1) Gen Z chooses Affan Coffee for its comfortable atmosphere, adequate facilities, strategic location, and affordable prices; (2) hangout activities are multifunctional, including casual conversation, group work, work-from-café, and gaming together; (3) hangout is perceived as a transitional space to reduce stress, maintain social connections, and express identity. Results are analysed through George Herbert Mead's Symbolic Interactionism—specifically the concepts of Mind, Self, and Society—revealing that hangout activity is a social process that constructs meaning, identity, and interpersonal relationships.
THE PROMOTIONAL CONTENT STRATEGY ON THE @SCREENPLAYFILM INSTAGRAM ACCOUNT TO BOOST THE APPEAL OF THE FILM PERTARUHAN SEASON 3 Aji Bagus Prasetyo; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2895

Abstract

This study aims to analyze the content promotion strategy on the Instagram account @screenplayfilm in increasing the audience appeal of Pertaruhan The Series Season 3. This research uses qualitative methods with a descriptive and case study approach. Data was obtained through observation, in-depth interviews with informants directly involved in the promotion process, and documentation of Instagram content. The analysis was conducted using the AIDA model (Attention, Interest, Desire, Action). The results show that the @screenplayfilm account implements a systematic content strategy through various types of content including teasers, trailers, reels, behind the scenes, and the use of interactive Instagram features. This strategy successfully fulfills all stages of AIDA: attracting attention through strong visuals, building interest through storytelling and actor popularity, cultivating desire through story clips that provoke curiosity, and encouraging action through active engagement in the form of likes, comments, shares, and views. This study concludes that Instagram-based content promotion strategies are proven effective in increasing audience appeal for Indonesian local series.
GATEKEEPING MECHANISM IN THE SELECTION OF GUEST SPEAKERS FOR THE LIVE PROGRAM DAMAI INDONESIAKU ON TVONE Rosdiana; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2896

Abstract

This study is motivated by the increasing challenges faced by mass media in maintaining public trust amid today’s information overload, particularly in live religious television programs. Religious talk shows carry a high credibility risk due to the limited ability to filter information in real time. This study aims to analyze the gatekeeping mechanism in selecting guest speakers for the Damai Indonesiaku program on tvOne, identify influencing factors, and examine the parties involved. The study applies the Hierarchy of Influences Theory by Pamela Shoemaker and Stephen D. Reese, encompassing five levels of influence: individual, media routines, organizational, extramedia, and ideological. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. Informants consisted of the Executive Producer, the Producer of Damai Indonesiaku, and a communication studies expert as triangulator. Findings reveal that gatekeeping occurs in sequential stages, beginning with weekly editorial meetings, speaker selection based on competence, credibility, public speaking ability, thematic relevance, and digital popularity, followed by schedule confirmation by the Talent Division, and final approval from the Deputy Editor-in-Chief. The process is influenced by KPI regulations, P3SPS standards, and the Press Council.
THE ROLE OF THE LEMBAGA MUSYAWARAH KELURAHAN IN MAINTAINING TWO-WAY COMMUNICATION WITH THE COMMUNITY Serlin Maharani; RR. Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2897

Abstract

This study was motivated by the phenomenon of low participation among residents of RT 03 RW 04, South Utan Kayu Village, Matraman Subdistrict, East Jakarta, in conveying their concerns to the Village Consultative Body (LMK), despite the availability of communication channels. This study aims to determine the role of the LMK in maintaining two way communication with the community, to understand the forms of two way communication that occur, and to identify the obstacles encountered. This study employs the Symmetrical Two Way Communication theory proposed by Grunig and Hunt. The research method used is descriptive qualitative, with data collection techniques including non participant observation, in depth interviews, and documentation from five informants. The results indicate that the LMK serves as a communication bridge between residents and the village administration through deliberative forums and a WhatsApp group. The barriers identified include delays in following up on residents concerns due to bureaucratic processes, as well as limited resident attendance at deliberative forums. Thus, two way communication between the LMK and the community of RT 03 RW 04 South Utan Kayu continues despite various obstacles, as the LMK consistently fulfills its role as a conduit for residents concerns and information from the sub district office.
THE SYMBOLIC MEANING OF CUSTOM MOTORCYCLES AS A MEDIUM OF IDENTITY EXPRESSION FOR BUILDERS Aziiz Assariy; RR Roosita Cindrakasih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 3 (2026): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i3.2899

Abstract

This study aims to understand the symbolic meaning of custom motorcycles as a medium of identity expression among builders in the Cempaka Baru 10 area. Custom motorcycles not only function as a means of transportation but also serve as a medium for expressing values, character, creativity, and the identities of their owners and builders. This study employed a qualitative approach using a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving custom motorcycle builders actively engaged in the Cempaka Baru 10 area. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, while data validity was ensured through source and technique triangulation. The findings reveal that custom motorcycles are interpreted as representations of personal identity, reflecting the builders' character, life experiences, aesthetic preferences, and personal values. The shape, style, color, and various modification elements of the motorcycles contain symbolic meanings that are used to distinguish builders from others while demonstrating their uniqueness and creativity. Furthermore, custom motorcycles function as a form of symbolic communication, enabling builders to convey messages, status, and self-image to their social environment. Therefore, custom motorcycles serve as a medium of identity expression that carries social, cultural, and personal significance for builders.
Co-Authors Abdul Azis Abdul Aziz Abdul Aziz Adelarasati, Zahra Adinda Riefwanti Adityo Fajar Adityo Fajar Adityo Fajar, Adityo Agung Rahardjo Agung Rahardjo Agung Rahardjo, Agung Agus Tapaningsih , Weni Indah Doktri Ahmad Jurnaidi Wahidin Aji Bagus Prasetyo Ali Imron H Alinda Rahmatunnisa Amalliah Amalliah Amalliah Amalliah, Amalliah Anisti Anisti Anju Kimberley Silalahi Arman Syah Putra Arvin Hardian Asmuri Asmuri Asmuri, Asmuri Aziiz Assariy Bobby Octavia Yuskar Bonardo Marulitua A Bryan Givan Budiawan, Budiawan Cahya Wulandari Purnomo Chepi Nurdiansyah Cindya Yunita Pratiwi Daniella Renatta Mogyi Debby Andra Fortuna Deby Puspitaningrum Dhiya Prameswari Diah Widyawati Diana Tambunan Diana Tambunan Diki Abdullah Dina Safira Dwi Nurahman Eni Saeni Eni Saeni Eric Krisna Sandi Ery Farida Eva Yuniarti Utami Fadly Raihan Nugroho Fahmi Wijayanto Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fani Anisa Putri Firdausi Nur Aulia Flora Meliana Siahaan Flora Meliana Siahaan Gregorius Cristison Bertholomeus Hadiansyah Ma’sum Halek Mu'min Herman Herman Ilham Albar Pane Ilham Albar Pane, Ilham Albar Ita Soegiarto Jahara Jahara Jahara, Jahara Jaka Atmaja Jaka Atmaja Jaka Atmaja, Jaka Jeffry Latumahina Jumui Junianto, Pilifus Jurnaidi, Ahmad Karno Diantoro Keiyza Akeyla Aulia Zili Lela Elvira Marlina Rahmi Marlina Rahmi Shinta P. Maytha Anuru Malihah Ma’mur, Angghi Muliya Ma’sum, Hadiansyah Mega Angkasa Mikael Dito Bangun Napitupulu Mu'min, Halek Muhamad Jejen Jaelani Muhammad Faisal Muhammad Reza Nur Hakim Muherni Asri Utami Mutiara Azka Novianita, Riastri Nurdiansyah, Chepi Nurdin Fajar Nurpaiz, Reza fahlevi Pramelani Priandono Kusumo Priyo Lulut Anggito Puspitaningrum, Deby Putri Aprillia Syavira Rafly Ramadhansyah Reva Widyanti Riastri Novianita Riastri Novianita Rini Wulandari Rizki Hidayat Rizky Hidayat Rizky Hidayat, Rizky Rosdiana Roy Mubarak Sabil Sabil Sadid Rizqillah Turrahman Saeni, Eni Safrezi Fitra Sandi, Eric Krisna Santa Carolina Sagala Serlin Maharani Setyorini, Efi Endang Dwi Shobroni, Sholihin Siahaan, Flora Meliana Siregar, Achiruddin Siti Hawa Slamet Heri Winarno Soegiarto, Ita Sultan Himawan Sultan Himawan Sunardi Ginting Suseno Syarif Fitri, Syarif Taqwa Sejati Tiara Defitri Khairunisa Utami , Eva Yuniarti Vika Yustia Weni Indah Doktri Agus Tapaningsih Wulan Muhariani Wulandari Wulandari