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All Journal Jurnal Administrasi Bisnis Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) UNEJ e-Proceeding Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI JRSI (Jurnal Rekayasa Sistem dan Industri) Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat Jurnal Pertanian Agros
Pandi Pardian
Program Studi Agribisnis, Fakultas Pertanian, Universitas Padjajaran
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Journal : Paspalum: Jurnal Ilmiah Pertanian

 1 
ORIENTASI KEWIRAUSAHAAN PETANI BROKOLI SKALA KECIL DALAM MENGHADAPI PERMINTAAN PASAR TEKSTUR (STUDI KASUS DI GAPOKTAN LEMBANG AGRI KECAMATAN LEMBANG KABUPATEN BANDUNG BARAT) Gema Wibawa Mukti; Rani Andriani Budi Kusumo; Pandi Pardian
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 1 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.751 KB) | DOI: 10.35138/paspalum.v5i1.33

Abstract

Broccoli is one of the prospective horticultural products to be developed, beside it has a good nutrition for health, broccoli also hasan interesting physical form. Broccoli is generally preferred by consumers of modern market, sold as fresh with adjust table size with consumer demand. On the other hand, broccoli has aperishable nature, with an unique morphological characteristics. Modern market demand requires a certainspec for broccoli, it cause farmers had tochange the way they do in their  business, so that their products are well received by the modern market. There fore, this study aims to determine the entrepreneurial orientation offarmersso it canmeet the demand ofbroccolito themodernmarket. Broccoli’s Farmer has a high entrepreneurial spirit, as seen from the orientation of farmers in view the future. Farmers see the modern market as an alternative market with a huge potential market in the future, so that the farmers do a variety of creative effort to make their business performance more efficiently so it can serve the  modern market better. The method usedinthisstudyis thecase studies method, theanalysis techniqueused isdescriptive qualitativeanalysis. Research shows that broccoli farmers as an entrepreneur has an unique characteristics and valuesin running their business. Broccoli farmes entrepreneurial orientation in Kecamatan Lembang emphasizes the creation of business innovation, always doing to do the improvement process of their supply chain product, namely with implementing strategies for business collaboration with other actors in the broccoli supply chain. They also always proactivein receivinga request from the modern market as an alternative market for their business, so their businesses can be more competitive and be able to runcontinuously.
Co-Authors Achdya Kusumah Achmad Dzaky Arrosyid Adhadian Akbar Adi Nugraha Adi Nugraha Adzkia, Yamandita Agriani Hermita Sadeli Agustiana, Dwinita Ahmad Choibar Tridakusumah Ahmad Thoriq Alharitsza, Elshafira Anang Muftiadi Anne Charina Annisa Agustina Armenia Ridhawardani Asri Nurrizka Hendarliana Aulia, Reza Melvina Belva Ilaika Rahmadini Girawan Bobby Rachmat Saefudin Cahyani, Elisa Happy Chabibah, Chabibah Devi Rahmawati Dhany Esperanza Dika Supyandi Dika Supyandi Dika Supyandi Dinah Triayu Asmirasari Dini Rochdiani Dwinita Agustiana Eddy Renaldi Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Erlangga, Muhamad Erna Rachmawati Ernah Ernah Ernah, Ernah Eti Suminartika Evita, Beatrice Fadhilah, Adistia Faujiah, Sifa Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gloria, Jeanete Gwendelin Hanifa Kuswatim, Salsabila harina, Anne Hasbi Salman Elli Hepi Hapsari Heru Ryanto Hesty Nurul Utami Hidayati, Syarif Ika Putri Rahmasari Istiqomah, Nabilla Iwan Setiawan Jayusman, Hera Kusmiati Jihan Marha Julia, Anna Karin Nafia Pramesti Kreshtanti Ericha Pramesti Kusno, Kuswarini Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Larasati, Farah Lestari, Goldie Shaumy Lucyana Lucyana Trimo Lucyana Trimo, Lucyana Lutfhi Juansah Madasanasa, Amienda Cahya Mahra Arari Heryanto Manthiq, Hanif Marshell, Christhoper Mia Meliani Muhammad Arief Budiman Muhammad Arief Budiman Muhammad Haikal Nikita Novalin Simaremare Nova Elfrida Manullang Nur Sari Nur Syamsiah Nur Syamsiah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurjannah, Hanifah Putri, Maura Zhafira Putri, Nadhifa Kartika Raden Maulidya Khairunnisa Rani Andriani Rani Andriani BK Rani Andriani Budi Kusumo Rani Andriani, Rani Reina Ayu Cecilia Risyad M. Ikhsan Ronnie Susman Natawidjaja Salimah, Alya Izzati Salsabiila, Defira Sari, Medi Atikah Sari, Nur Sauma Hanuuf Shilla Novira Pertiwi Sonia Az Zahra Sri Fatimah Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syarif Hidayat Teguh Santoso Trimo, Lucyana Trisna I. Noor Trisna Insan Noor Tuti Karyani Velanda Ahtayary Putri Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yohana Esfrensa Millenia Indah Simatupang Yosini Deliana Yubilanti, Laurensia Sri Zumi Saidah