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Reducing Outdated Solution To Drive Destination Loyalty Based On Destination Image And Destination Congruence: An Empirical Investigation Dewi, Idah Kusuma; Sukrisno, Sukrisno; Pranoto, Pranoto; Hidayat, Sarrah Jessica
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7364

Abstract

This study aims to build a new conceptual model that aims to provide an explanation of a tourism marketing destination, in this case the destination loyalty concept. The conceptual model was built with the aim of creating a bridge to overcome the gap between the Destination service cave quality variables on Destination royalties and information service on destinations. The data taken in this study used data from the Convenience sample. The data was collected from a population of both domestic and foreign tourists visiting destinations in Central Java province and the data was analyzed using the 25 Amos software. Research deserves to be accepted. This study provides evidence that the application of service dominant logic theory and self-concruity theory has become an optimal solution to increase destination loyalty based on the variables proposed from this theory. Companies are expected to provide service providers who are able to encourage positive emotions which are expected to be able to build an alignment. In addition, a destination plan that has a form of consideration in making a hard cape and soft cape. Later it will be able to encourage the emergence of a Destination which can comprehensively lead to an increase in Destination loyalty.
Sky-High Transformation: Measuring Tourist Satisfaction in Ahmad Yani Airport’s New Era MAULIDHIYA, Adisti; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 1 (2025): Journal of Tourism Economics and Policy (January - March 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1314

Abstract

This study aims to analyze the level of tourist satisfaction regarding the change in status of Jenderal Ahmad Yani Airport from an international to a domestic airport, as stipulated in the Decree of the Minister Nomor KM 31 Tahun 2024. This change affects the airport's classification, including the elimination of direct flight routes to Singapore and Malaysia. To evaluate the level of tourist satisfaction, the study employs the Customer Satisfaction Index (CSI) method with a questionnaire that assesses various aspects of service, such as accessibility, check-in processes, security checks, and terminal facilities. The sample consists of passengers who have used the airport's services in the past year, using a purposive sampling technique. The data is analyzed statistically using instrument tests, classical assumption tests, and multiple linear regression. The results indicate that service quality and connectivity have a significant effect on tourist satisfaction. The change in the airport's status also impacts passenger traffic for tourism purposes. Prior to this change, the airport served international routes that supported visits from foreign tourists to Central Java. However, with the loss of direct international routes, international tourists must now transit at other airports such as Jakarta or Surabaya, which increases travel costs and time. Nevertheless, this change opens up opportunities to increase the number of domestic passengers, contributing to the growth of local tourism. Therefore, evaluating the need for new infrastructure and improving service quality are priorities to ensure the sustainable growth of the tourism sector.
Analysis of Factors Influencing Tourist Satisfaction in the Gedungsongo Temple Area, Semarang Regency SARUMAHA, Kasdim; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i2.1338

Abstract

The purpose of the study was to determine and analyze the effect of promotion and facilities on tourist satisfaction in the gedungsongo temple area, Semarang Regency. The research was conducted in the gedungsongo temple area, Semarang Regency. Research using quantitative methods with survey research types. The research population is the tourists of gedungsongo temple in Semarang regency which amounted to 1240 people. The sampling technique is porposive sampling with a sample size of 93 people. The data collection technique is distributing questionnaires while the data analysis technique is multiple linear regression analysis. The results of the study are 1) Promotion has a significant and positive influence on visitor satisfaction with a tcount value of 3.818> t table 1.98638 and a significant value of 0.000 less than 0.05 (sig (0.000) <0.05), 2) Facilities have a significant and positive influence on visitor satisfaction with a tcount of 6.583> ttable 1.98638 and a significant value of 0.000 smaller than 0.05 (sig (0.000) <0.05), 3) Promotion and facilities have a simultaneous influence on visitor satisfaction with a value of Fcount 63,730> Ftable 3.95 with a significant value of 0.000 smaller than 0.05 (0.000 <0.05).
Digital Promotion Strategy Analysis in Developing Bukit Cinta Rawa Pening Tourist Destination: A Perspective of Managers and Business Actors GULO, Sokhimano; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1339

Abstract

The development of digital technology has encouraged the tourism sector to adapt its marketing strategies to increase destination attractiveness. This study aims to analyze the implementation of digital promotion strategies in the development of the Bukit Cinta Rawa Pening tourist destination from the perspectives of managers, business actors, communities, and tourists. The research method used is qualitative, with in-depth interview techniques applied to Semarang Regency Tourism Office staff, business people, local communities, and tourists. The results showed that digital promotion has had a positive impact on increasing tourists' awareness of the Bukit Cinta Banyu destination. Challenges faced include limited human resources and budget, a lack of understanding of digital marketing, and the minimal involvement of influencers and digital media in promoting this destination. In addition, information about the destination that is spread across various platforms is still not centralized and not always updated, making it difficult for tourists to access accurate information.
Prai Ijing: Dissecting the Magic of Community-Based Tourism in the Heart of West Sumba LEDEWARA, Kornelia Esyi; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1340

Abstract

The purpose of this study was to identify the analysis of the effectiveness of the application of the Community Based Tourism concept in Prai Ijing Traditional Village, West Sumba Regency. The method used was field studies and direct interviews with various respondents or related parties, such as local communities, tourism destination managers and tourists. The data collected were analyzed using qualitative and interpretive approaches. The results of the study showed that the application of the CBT concept has provided many benefits, such as increasing local community income, increasing local community awareness of the importance of maintaining the environment, culture and local wisdom, increasing the quality of tourist experience, and increasing the promotion and image of tourist destinations. However, the application of the CBT concept also has challenges, such as the lack of understanding and skills of local communities in terms of tourism management and promotion. This can be done by providing training and assistance to local communities so that they can better understand and work together in managing tourism well between local communities, tourism destination managers, and local governments in an effort to develop and promote sustainable tourist destinations.
FINANCIAL MANAGEMENT OF UPZ INSTITUTIONS IN MAXIMIZE ZAKAT POTENTIAL Pranoto, Pranoto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2955

Abstract

Abstract: This study aims to analyze the financial management of the Zakat Collection Unit (UPZ) of Pamulang University (UNPAM) in its efforts to maximize the potential of zakat from lecturers and students. Using a qualitative approach with descriptive quantitative elements, this study explores the financial management practices of UPZ, the perceptions of muzakki (lecturers and students) towards transparency and accountability, and the factors that influence their participation in paying zakat through campus institutions. Qualitative data were collected through in-depth interviews with UPZ managers as well as lecturers and students, and document analysis. Descriptive quantitative data were obtained through a questionnaire survey of a sample of lecturers and students to measure the level of awareness, participation, and perception of zakat management. The results of the study indicate a gap between awareness of zakat and the level of participation through UPZ, as well as the need to increase transparency and accountability in financial management to build muzakki trust. Strengthening the financial management system, intensifying socialization regarding the role and programs of UPZ, and evaluating the effectiveness of zakat fund distribution were identified as key factors in maximizing the potential of zakat in the UNPAM environment. This study concludes that effective and reliable financial management is an important foundation for UPZ UNPAM to optimize the collection and utilization of zakat from the campus academic community for the welfare of the community. Keywords: Financial Management, Zakat Collection Unit (UPZ), Zakat Potential,                 Accountability Abstrak: Penelitian ini bertujuan untuk menganalisis pengelolaan keuangan Unit Penghimpun Zakat (UPZ) Universitas Pamulang (UNPAM) dalam upayanya memaksimalkan potensi zakat yang bersumber dari dosen dan mahasiswa. Dengan menggunakan pendekatan kualitatif dengan unsur deskriptif kuantitatif, penelitian ini mengkaji praktik pengelolaan keuangan UPZ, persepsi muzakki (dosen dan mahasiswa) terhadap transparansi dan akuntabilitas, serta faktor-faktor yang memengaruhi partisipasi mereka dalam membayar zakat melalui lembaga kampus. Data kualitatif dikumpulkan melalui wawancara mendalam dengan pengelola UPZ serta dosen dan mahasiswa, dan analisis dokumen. Data deskriptif kuantitatif diperoleh melalui survei kuesioner terhadap sampel dosen dan mahasiswa untuk mengukur tingkat kesadaran, partisipasi, dan persepsi terhadap pengelolaan zakat. Hasil penelitian menunjukkan adanya kesenjangan antara kesadaran berzakat dengan tingkat partisipasi melalui UPZ, serta perlunya peningkatan transparansi dan akuntabilitas dalam pengelolaan keuangan untuk membangun kepercayaan muzakki. Penguatan sistem pengelolaan keuangan, intensifikasi sosialisasi peran dan program UPZ, serta evaluasi efektivitas penyaluran dana zakat menjadi faktor kunci dalam memaksimalkan potensi zakat di lingkungan UNPAM. Penelitian ini menyimpulkan bahwa pengelolaan keuangan yang efektif dan andal menjadi landasan penting bagi UPZ UNPAM untuk mengoptimalkan penghimpunan dan pendayagunaan zakat dari sivitas akademika kampus demi kesejahteraan masyarakat. Kata Kunci: Manajemen Keuangan, Unit Penghimpun Zakat (UPZ), Potensi Zakat, Akuntabilitas
MARKETING STRATEGY OF OMAH MBUDUR TOURISM DESTINATION IN WANUREJO VILLAGE, BOROBUDUR DISTRICT Amilla, Agustin Kinthan; Pranoto, Pranoto; Dwijaningtyas, Srinata
International Journal Mathla’ul Anwar of Halal Issues Vol. 3 No. 2 (2023)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202332.82

Abstract

The tourism sector is a profitable industrial sector for now, tourism involves many people and can revive various business fields so that it can become a global industry. Along with the development of information technology and transportation, this has become a trigger for the increase in new tourism products. Each tourism product needs to have its own characteristics so that it can compete with other tourism products.  The purpose of this study was to find out the existing tourism products in the Omah Mbudur Tourism Destination, to find out the existing management system in the Omah Mbudur Tourism Destination, and to find out the marketing strategy used by the management.  While the method used in research is descriptive qualitative. The results of this study indicate that Omah Mbudur is a destination with a village tourism concept that carries the theme of cultural arts related to basic human needs, namely clothing, food and boards along with activities such as VW safaris, jeep adventures, regional arts and so on. The management of the Omah Mbudur tourist destination is a mutual cooperation system, namely by entrusting the staff to their respective fields with the aim of characterizing the culture of the community.    
Small Claim Court as the Alternative of Bad Credit Settlement for Legal Certainty of the Economic Actors Pujiyono, Pujiyono; Pati, Umi Khaerah; Pranoto, Pranoto; Tejomurti, Kukuh
Indonesian Journal of Advocacy and Legal Services Vol. 3 No. 2 (2021): Strengthening Communities Amid Uncertainty: How Does Law Work for Society?
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v3i2.23077

Abstract

This article aimed to analyze the problem of legal cases accumulation, especially default on credit contracts in court. It also analyzes the effectiveness of implementing a small claim court in contract default and the independence of a single judge in handling cases through the small claim court mechanism. Small claim court also to offer a breakthrough in the settlement of bad loans related to contract defaults to reduce the burden on courts in Indonesia and provide legal certainty to business actors. The sole judge also examine, resolve and decide on inheritance cases in a fast and efficient process to issue a fair decision for all parties. This normative study was carried out using statutory, case, comparative law, and analysis content approaches. The research results showed that the filing of small claim court increased 10 times from 2015 to 2020, with the plaintiffs dominated by banks in bad credit cases. A small claim court provides benefits the bank and the customer because it speeds up the settlement of the plaintiff's money in a bad credit case with a case value of not more than 500 million, especially for microloans in a maximum period of 25 days. Furthermore, the latest regulation of 2019 concerning small claim court gives judges the authority to confiscate guarantees and conduct auctions to carry out forced executions through the Court Execution Auction process.
SAFETY AND SECURITY ANALYSIS OF TOURISTS AT MARON BEACH SEMARANG: A QUALITATIVE STUDY ON WATER TOURISM MANAGEMENT Nurdina Prasetyo; Pranoto, Pranoto
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.1056

Abstract

This research explores the safety and security conditions of tourists at Maron Beach Semarang through a qualitative approach, employing participant observation, in-depth interviews, and document analysis. The study identifies several critical issues in safety and security management at this coastal tourism destination. Findings reveal significant challenges including inadequate safety equipment, shortage of professional rescue personnel, suboptimal supporting infrastructure, and ineffective coordination among relevant stakeholders. These discoveries offer important insights for developing safer and more sustainable water tourism management policies in the coastal region of Semarang.
Mangkunegaran Temple as A Leading Cultural Tourism Attraction: an Analysis Of Digital Marketing Integration and Heritage Preservation in Solo City LAHAGU, Agusman; PRANOTO, Pranoto
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1538

Abstract

This research analyzes Pura Mangkunegaran as a leading cultural tourism attraction in Solo City with a focus on digital marketing integration and cultural heritage preservation. Using a qualitative approach with a case study method, data was collected through in-depth interviews with 15 informants, participatory observation, and Instagram social media analysis. The results showed that Pura Mangkunegaran has a very high cultural tourism potential with 268 years of historical value, a collection of 5,000 artifacts, and original Javanese-European architecture. The visitation rate reached 132,060 people in 2024 with 300% growth from the previous year. A digital marketing strategy through Instagram @mangkunegaran with 65,000 followers proved effective in increasing awareness and visitation. Key challenges include limited digital infrastructure, content inconsistency, and a gap between tradition and millennial traveler expectations. This research recommends an integrated strategy that combines digitization of cultural heritage, interactive content development, and strengthening stakeholder partnerships to make Pura Mangkunegaran a major attraction for sustainable cultural tourism in Indonesia.
Co-Authors Achmad Chaerul Muslim Adi Saputra, Fuad Afriadi, Fiqih Aji Suraji AL. SENTOT SUDARWANTO Ali Akbar Amilla, Agustin Kinthan Anang Ansyori Andyko, Mohammad Ari Handono Ramelan Arifin, Achmad Saiful Ashadi Bambang Djatmiko Bambang Revantoro, Nemesius Bambang Supriyanto Boedi Rahardjo Boedya Djatmika Calvin Oktaviano Adinugraha, Calvin Oktaviano Chyntia Damayanti Darmanijati, Maria Roosa Srah Desi Suci Handayani Dewi, Idah Kusuma Dian Endah Kusuma Astuti, Dian Endah Dwijaningtyas, Srinata Evi Widowati Galih Syahdandi, Alviando GULO, Sokhimano Haniek Listyorini Harlita Harlita HARRIS, Erna Haryono Haryono Henri Siswanto Hidayat, Sarrah Jessica Hilda Yuwafi Nikmah Ibnu Rois Ika Salsabila Nurahida Inayati Inayati ITOK DWI KURNIAWAN Kukuh Tejomurti, Kukuh Kundori Kurniawan, Eka Yudha Kurniawaty, Erlita Kusnul Khotimah LAHAGU, Agusman Lahagu, Aristo LEDEWARA, Kornelia Esyi Livansyah, Angel MAULIDHIYA, Adisti Muhadisin, Muhadisin Muhammad Aris Ichwanto Mulyanto Mulyanto Mundilarno Mundilarno, Mundilarno Najib Imanullah, Najib Najmuddin, Najmuddin Nina Mistriani Novina Eky Dianti Nur Amin Solikhah, Nur Amin Nurdina prasetyo Pati, Umi Khaerah Prabowo Prabowo Prabowo, Setyo Prabowo, Setyo Pramesty, Dihar Alfian Pujiyono Pujiyono Putri, Lailvie Cahyaning Rudi Prasetya Timur Saputra, Jumadil SARUMAHA, Kasdim Sauzan Vidya Rastratama Mitra Siswahyudi, Dwi Slamet Santosa Soehari, Hartoyo Sri Budiastuti SUBARA, Ari Sukrisno, Sukrisno Sunarto Sunarto Supriyanto, Sapto Triana Kusumaningsih Trisnanda, Raviendo Viola Malta Ramadhani Vita Ayu Kusuma Dewi Waruwu, Agustinus Wicaksono, Mochammad Hendy Wijanarko, Yudistiar Wintara, Jane Ayu Yulianti, Monica Zakki Adhliyati, Zakki Zamzami, R. Mohd.