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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JKMS : Jurnal Ilmu Komunikasi Jurnal Sosial Ekonomi Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Surya Abdimas Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Pengembangan Penyuluhan Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Triton Nivedana : Jurnal Komunikasi dan Bahasa Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Multidisiplin Dehasen (MUDE) Journal Media Public Relations Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Mamangan Social Science Journal All Fields of Science Journal Liaison Academia and Sosiety Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis paradigma agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika Agrifo: Jurnal Agribisnis Universitas Malikussaleh J-CEKI PESHUM Communica : Journal of Communication paradigma agribisnis Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi

Wahyu Budi Priatna

Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor

Author-ID : 347075

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT Ayumi Fitriani Gunawan; Wahyu Budi Priatna
Forum Agribisnis Vol 5 No 2 (2015): FA VOL 5 NO 2 SEPTEMBER 2015
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.5.2.139-158

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

HUBUNGAN GAYA KEPEMIMPINAN KONTAK TANI TERHADAP PERSEPSI KINERJA KELOMPOK TANI IKAN LELE DI DESA BABAKAN, CISEENG, KABUPATEN BOGOR Muhammad Rizqi Mubarok; Wahyu Budi Priatna
Forum Agribisnis Vol 6 No 1 (2016): FA VOL 6 NO 1 MARET 2016
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.6.1.53-64

The role of Kontak tani in the group is one thing that can`t be separated to the survival of the group. Leadership styles that`s applied by Kontak tani are the ways of working in order to achieve the purpose directing members of a group that can be seen from the performance. This study aims to determine the leadership styles that`s generally applied by Kontak tani and the relationship of leadership styles with performance. The author use validity test, reliability test and Spearman rank test as the analysis tools in this research. Based on the research conducted, leadership styles were commonly applied by the farmer in the village of Babakan contacts are participatory that visible from the involvement of members in the group. In addition, there is a fairly strong correlation between leadership style and performance based on the perception of the group mamber. It needs a through understanding of the various stakeholders within the group or institutional farms that, establishment of groups is based on the increase in well-being and not merely for assistance.

ANALISIS SIKAP, KONSISTENSI DAN KEPUASAN PADA TEH KOTAK ULTRAJAYA: AN EXPERIMENTAL MARKETING RESEARCH ON IPB AGRIBUSINESS MASTER OF SCIENCE STUDENTS Liisa Firhani Rahmasari; Rita Nurmalina; Wahyu Budi Priatna
Forum Agribisnis Vol 7 No 1 (2017): FA VOL 7 NO 1 MARET 2017
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.7.1.85-102

Customer satisfaction is the most important factors that affect the development market of RTD-ready to drink tea industry. Recently, consumer facing several product of ready to drink tea in the middle of tea industry competition, and Teh Kotak Ultrajaya was the pioneer of ready to drink tea in a box. The primary goal of this research is to analyze customer’s attitude of the brand meaning and consistency, secondary goal is to analyze the customer satisfaction toward Teh Kotak Ultrajaya as one of the ready to drink tea product. The research conducted in two countries, Indonesia and Thailand used qualitative and quantitative methods. Fishbein analysis was conducted to measure consumer’s attitude. Customer satisfaction analyzed using the customer satisfaction index (CSI) and importance and performance analysis (IPA). The finding shows that brand meaning and concistency of tea product represented by the unique taste of the tea, satisfaction feeling after consumed it, comfortable with Indonesian brand, and positive experience while in abroad. The result also shows that customers like Teh Kotak Ultrajaya in Thailand better than in Indonesia based on Fishbein score 15,13 in Thailand and 13,80 in Indonesia. Customer satisfaction index (CSI) was also increased from 78,67 percent to 81,67 percent, from satisfied into very satisfied, and there are no atributes in main priority performance to be improved based on IPA yet still has to maintain all of the good atributes on it.

ANALISIS PEMASARAN IKAN KOI (KASUS DI DESA BABAKAN, KECAMATAN CISEENG, KABUPATEN BOGOR) Elvin Elvin; Wahyu Budi Priatna
Forum Agribisnis Vol 8 No 1 (2018): FA VOL 8 NO 1 MARET 2018
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.8.1.97-116

Koi is a prospective fishery commodity that make a positive contribution to Indonesia National GDP. Subdistrict Ciseeng especially in Babakan Village became one of the areas that make a positive contribution because there is a koi farmers, but has a different price level koi farmers with the consumer level. The purpose of this research is to analyze the institution, functioning, marketing channels and efficiency of marketing channels koi. Methods of data collection using purposive sampling to farmers and marketing agencies using snowball sampling. The results showed marketing agencies involved include farmers, village merchants, merchant shops and suppliers with functions exchange, physical and facility in nine koi marketing channels in Babakan Village. The efficiency of marketing channels occurs in channels VII because it has a lower marketing margins, the farmer's share is higher and the ratio of benefits to costs relatively with sales volume 210 tail.

POLA DISTRIBUSI RANTAI PASOK JARINGAN MADU HUTAN SUMBAWA (JMHS) DI KABUPATEN SUMBAWA, NUSA TENGGARA BARAT Qashiratuttarafi Qashiratuttarafi; Andriyono Kilat Adhi; Wahyu Budi Priatna
Forum Agribisnis Vol 9 No 1 (2019): FA VOL 9 NO 1 MARET 2019
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.9.1.17-32

This study was aimed to analyze the supply chain distribution patterns of forest honey in the West Sumbawa through Sumbawa Forest Honey Network or Jaringan Madu Hutan Sumbawa (JMHS) using descriptive qualitative data. This study uses a supply chain distribution pattern approach based on the product, financial and information flow. In the product flow, honey is harvested by honey hunters in the forest and assembled to a group leader. Then, honey is handed over to JMHS and marketed at Rumah Madu” (Honey House). The forest honey harvest season in Sumbawa is between August-December. Honey hunters can harvest 15-20 liters of honey per hunter in one hunting day. In financial flow, we observed that the pricing of honey is decided by JMHS according to the market price and the harvest season. Honey price from the hunter is ranging from 60,000 - 75,000 IDR per 660 ml bottle. The purchasing price of honey by JMHS is 65,000-85.000 IDR per 660 ml bottle and after the packaging by JMHS, honey is marketed to the last consumers with a selling price of 110,000 IDR per 500 ml. The information flows in both directions. The group of honey hunters inform to JMHS about the locations of honey as well as the amount of harvested. In the JMHS side, they distribute information of the classification and quality of honey, provide the good harvest training and information on honey price to hunters.

FAKTOR-FAKTOR YANG MEMENGARUHI TINGKAT PEMANFAATAN E-MARKETING TANI NIAGA OLEH PETANI KABUPATEN GROBOGAN Ariska Rosadi Al Rasyid Shodiq; Wahyu Budi Priatna; Nunung Kusnadi
Forum Agribisnis Vol 9 No 2 (2019): FA VOL 9 NO 2 SEPTEMBER 2019
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.9.2.107-122

Most e-marketing is widely used for business activities by companies in marketing non-agribusiness products. This happens because agribusiness products have different characteristics from non-agribusiness products, that is perishable, voluminous, and bulky. Although in its development, agribusiness products can also be marketed through e-marketing. Tani Niaga is one of the e-marketing in the agribusiness sector, which managed by the Agriculture Service of Grobogan Regency (Dinas Pertanian Kabupaten Grobogan). The purpose of research are to identify factors that influence farmer to use Tani Niaga. The data were analyzed using Partial Least Square (PLS) to identify factors that influenced farmer to use Tani Niaga. The results of research showed that the individual characteristics of farmers and the characteristics of the Tani Niaga had significant effect on using Tani Niaga. The formal education was a dominant factor in individual characteristics of food farmers whose a significant effect on the level of using of the Tani Niaga, but a dominant factor in the horticulture farmers group was the courage to take risks. Moreover, the suitability of need was a dominant factor for the characteristic of Tani Niaga whose a significant effect on the level of using the Tani Niaga in the group of food farmers, but ease-of-use the Tani Niaga was a dominant factor for the group of horticultural farmers.

Strategi Pemasaran Kopi Spectrum di Kota Bogor Puji Nurul Hikmah; Wahyu Budi Priatna
Forum Agribisnis Vol 10 No 2 (2020): FA VOL 10 NO 2 SEPTEMBER 2020
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.10.2.79-85

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities.

Analisis Kepuasan dan Kepercayaan Pengunjung Agrowisata Edukasi Sentulfresh Lainatussifa Lainatussifa; Wahyu Budi Priatna; Heny Kuswanti Suwarsinah
Forum Agribisnis Vol 11 No 1 (2021): FA VOL 11 NO 1 MARET 2021
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.11.1.45-64

Changes in the children's learning curriculum that emphasize children's activities and experiences not just reading material, making agro-tourism an alternative learning media for interaction that is chosen by the school. As one of the agro-education objects, Sentulfresh needs always to evaluate their performance of the marketing mix (product, price, place, promotion, people, process and physical evidence) through visitor satisfaction and trust. This study aims to analyze any marketing mix variables that affect the satisfaction variable, is there effect of satisfaction on trust and where is the satisfaction level of Sentulfresh visitors. Data collection was carried out on 70 respondents who had visited Sentulfresh. The data analysis method used were the Structural Equation Model Partial Least Square (SEM PLS) and the Customer Satisfaction Index (CSI). SEM-PLS analysis results show that all marketing mix variables have no significant effect on visitor satisfaction, while satisfaction has a significant effect on visitor trust. CSI analysis results shows that Sentulfresh visitor satisfaction is at the “satisfied” level.

PERSEPSI PEMBACA TENTANG BERITA PEMBANGUNAN DI SURAT KABAR RADAR BOGOR (The Readers’ Perception on The Development News in Radar Bogor Newspaper) Gusmia Arianti; Amiruddin Saleh; Wahyu Budi Priatna
Jurnal Komunikasi Pembangunan Vol. 13 No. 1 (2015): Februari 2015
Publisher : Institut Pertanian Bogor

ABSTRACT The existence of newspaper becomes one of the elements that can change the society's role in development, especially in agriculture and rural areas. Radar Bogor is a local newspaper that becomes the reference of information sources forthe community of Bogor. The purposes of the study were to analyze the characteristics of the readers, factors of the characteristics of the readers that have a relationship with the readers’ perception and influence of the readers’ perception on the elements of the development news in Radar Bogor Newspaper toward their behavioral changes. The sample selection method used in the study was Multiple Stage Sampling. The samples included 99 readers. The data analysis was carried out using the descriptive correlational analysis and SEM. The readers’ perception on the elements of development news has an influence on the changes of the readers’ behavior. Differences of influence on cognitive and affective changes occur because of the way readers obtain the newspaper. Changes in cognitive aspect based on the readers’ perception on the elements of the development news in Radar Bogor Newspaper are relatively stronger than their affective changes. Keywords: development news, newspapers, perception, readers’ behaviors, the elements of the development news

Penerapan Etika Komunikasi Interpersonal Pada Mahasiswa Program Diploma IPB Enden Darjatul Ulya; Amiruddin Saleh; Wahyu Budi Priatna
Jurnal Komunikasi Pembangunan Vol. 14 No. 1 (2016): Februari 2016
Publisher : Institut Pertanian Bogor

This study aimed to answer few questions regarding the research namely 1) to analyse the application of interpersonal communication ethics in students of Diploma Program at Bogor Agricultural University (IPB); 2) to analyse the relationship between the application of communication ethics with individual characteristics of Diploma Program students at Bogor Agricultual University; 3) to analyse the relationship between the application of interpersonal communication ethics with family characteristics of Diploma Program students at Bogor Agricultural University. The study was designed as an explanatory research to look for relationships or correlational; 4) to analyse the relationship between the level of knowledge and communication ethics information source. The research site was selected purposively, which is the Diploma Program Campus of Bogor Agricultural University with sample size of 197. Results showed that respondent individual characteristics were mostly female, from mixed ethnicity and Muslim. The sample was from 14 vocational programs in the Diploma Program of Bogor Agricultural University and currently studying in the third semester. The majority of the sample originated from urban areas, had mid-range allowance and a few were active in organisations. The family characteristics of respondents were from intact family with the parents having high level of education, the majority of fathers worked as entrepreneurs and the majority of mothers were stay-at-home mothers. The respondents had high level of family income. The respondents had low level of communication ethics knowledge and information sources about communication ethics were mostly from family. The application of respondents’ communication ethics was adequate. Through correlational analysis using Chi-square it is obtained that the application of communication ethics is correlated with the characteristics of respondents in the variable respondents’ residence of origin. Meanwhile, there is no correlation between communication ethics of respondents with the variable family characteristics, and no correlation between respondents’ communication ethics with the level of knowledge and communication ethics information source.Keywords: communication ethics, individual characteristics, family characteristics, knowledge and information source, interpersonal communication

Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Adinda, Karina Adzhari, Noor Latifah Ahmad Aulia Arsyad, Ahmad Aulia Ahmadi, Andi Aida Vitayala S. Hubeis Alfaza, Dhafine Hasna Alfi Rahmawati Amali, Aisyah Rizky Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andriyono Kilat Adhi Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Asri, Dian Asrie, Rakyta Azalya Maura Assyifa, Larasati Myra Aurelia, Najwa Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Dafina, Kania David Rizar Nugroho Dian Asri Difa Nadia Kharisma, Erika Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Fahmi Fuad Cholagi Fariyanti, Anna Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Gusmia Arianti Hafied Cangara Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Hudi Santoso Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah January Rizki Khairunnisa Ramadini Lainatussifa Lainatussifa Leonard Dharmawan Lestiani, Novita Lukman M. Baga M. Fadli Marithasari, Harries Mawarti, Lely Ika Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nadiyah Sakinah Nafi'ah, Maeva Nathasya, Defallentcya Bianca Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Panggabean, Yohanes Tumpak Pudji Muljono Puji Nurul Hikmah Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rahma, Lailatul Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Ramdani, Guruh Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Rosiana, Nia Sakinah, Nadiyah Saleh, Amirruddin Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shafina Maharani Sherly Puja Tania Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Syafitri, Dinda Nur Syahroni Tasya Kamila Hamdani Tojaya, Shintata Trisna Demiyati Trisna Demiyati Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika

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