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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis JKMS : Jurnal Ilmu Komunikasi Jurnal Sosial Ekonomi Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat Surya Abdimas Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Pengembangan Penyuluhan Pertanian Buletin Tanaman Tembakau, Serat & Minyak Industri Jurnal Triton Nivedana : Jurnal Komunikasi dan Bahasa Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Multidisiplin Dehasen (MUDE) Journal Media Public Relations Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Mamangan Social Science Journal All Fields of Science Journal Liaison Academia and Sosiety Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis paradigma agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika Agrifo: Jurnal Agribisnis Universitas Malikussaleh J-CEKI PESHUM Communica : Journal of Communication paradigma agribisnis Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Hubungan Konten Kesejahteraan Sosial Akun Instagram @ipmmbogor1 dengan Pelestarian Budaya Minangkabau di Kalangan Mahasiswa IPB University Efliani, Novita; Priatna, Wahyu Budi; Pranata, Rici Tri Harpin; Riyanto, Sutisna
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 6 (2025): EduTIK : Desember 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelestarian budaya lokal menjadi penting di tengah arus globalisasi yang berpotensi mengikis identitas bangsa. Budaya Minangkabau dengan falsafah adat basandi syarak, syarak basandi Kitabullah perlu dijaga agar nilai-nilai luhur dapat diwariskan kepada generasi berikutnya. Penelitian ini bertujuan mengetahui hubungan antara konten kesejahteraan sosial pada akun Instagram @ipmmbogor1 dengan pelestarian budaya Minangkabau di kalangan mahasiswa IPB University. Penelitian menggunakan pendekatan kuantitatif korelasional dengan kuesioner daring kepada 97 responden yang merupakan pengikut akun @ipmmbogor1 sekaligus mahasiswa aktif IPB University. Validitas dan reliabilitas diuji menggunakan Pearson Product Moment dan Cronbach’s Alpha, sedangkan analisis hubungan antar variabel dilakukan melalui uji Spearman’s Rho. Hasil penelitian menunjukkan bahwa paparan mahasiswa terhadap konten kesejahteraan sosial berada pada kategori sedang hingga tinggi, sedangkan pelestarian budaya Minangkabau berada pada kategori sedang. Uji korelasi menunjukkan adanya hubungan positif cukup kuat dan sangat signifikan antara konten kesejahteraan sosial dan pelestarian budaya Minangkabau (Rs = 0,648; p < 0,01). Hal ini menunjukkan bahwa semakin tinggi paparan mahasiswa terhadap konten, semakin tinggi pula kesadaran dan partisipasi mereka dalam menjaga budaya Minangkabau. Penelitian ini menegaskan bahwa media sosial, khususnya Instagram, berperan strategis dalam memperkuat kesadaran budaya generasi muda.
Komunikasi Organisasi Pemerintah Kabupaten Bogor dalam Program Bantuan Keuangan Infrastruktur Desa Ahmadi, Andi; Saleh, Amiruddin; Budi Priatna, Wahyu
Jurnal Pengembangan Penyuluhan Pertanian Vol. 22 No. 2 (2025): Desember
Publisher : UPPM Politeknik Pembangunan Pertanian Yogyakarta Magelang (Polbangtan Yoma)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36626/jppp.v22i2.1400

Abstract

Studi ini mengeksplorasi pola komunikasi organisasi Pemerintah Kabupaten Bogor dalam mengimplementasikan Program Bantuan Keuangan Infrastruktur Desa. Satu desa diberikan dana maksimal satu miliyar, sehingga program ini lebih dikenal dengan Satu Miliyar satu Desa (Samisade).Penelitian menggunakan  metode kualitatif deskriptif dengan pendekatan kritis. Penelitian dilaksanakan di Kabupaten Bogor. Jumlah informan terdiri dari 10 kepala desa, sembilan camat.Teknik pengumpulan data dengan wawancara, observasi langsung, dan dokumentasi. Hasil penelitian menunjukkan bahwa: (1) Komunikasi vertikal—antara pejabat pemerintah tingkat tinggi dan aktor di tingkat desa—memiliki peran penting dalam penyebaran kebijakan, pendelegasian tugas, dan penegakan akuntabilitas; (2) Komunikasi horizontal antar instansi dan antar aktor sejawat memfasilitasi koordinasi dan pemahaman bersama, sedangkan komunikasi diagonal memungkinkan keterlibatan lintas fungsi, sehingga memperkuat kapasitas respons dan pemecahan masalah; dan (3) Terdapat empat strategi komunikasi utama yang digunakan pemerintah: strategi berbasis media (cetak, digital, dan media sosial), strategi instruksional (pelatihan teknis untuk bendagara dan staf desa), strategi pemasaran  mengemas nilai pembangunan dengan, serta pendekatan budaya, agama dan sosial kemasyarakatan. Strategi pastisipatori dengan musdes, musrenbang desa, musrenbang kecamatan  dan musrenbang kabupaten. Strategi-strategi ini secara kolektif memperkuat kepatuhan, dan mendorong partisipasi masyarakat dalam pembangunan perdesaan. Hasil dari penelitian ini bahwa komunikasi organisasi dalam program Samisade, yang mengalir secara vertikal, horizontal dan diagonal mendukung proses perencanaan, pelaksanaan hingga evaluasi program. Empat strategi komunikasi yang digunakan berdampak positif bagi pembangunan infrastruktur di pedesaan.
The Role of SEO Content Writer in Increasing The Organic Traffic of Akurat.co Website Syafitri, Dinda Nur; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1167

Abstract

This study examines the role of SEO Content Writers in increasing the organic traffic of the Akurat.co website. The rapid growth of digital media has reshaped how audiences access information, making Search Engine Optimization (SEO) an essential strategy for enhancing visibility and engagement in online journalism. Specifically, this study explores how SEO Content Writers contribute to improving organic traffic in a digital newsroom context an area that remains underexplored compared to general marketing focused SEO studies. Using a qualitative approach, data were collected through in depth interviews with three informants: a Senior Managing Editor of SEO as the key informant, supported by an SEO Content Writer and the Entertainment Editor of Akurat.co. Furthermore, literature studies were utilized to enrich the analysis and support data interpretation. The findings highlight that SEO Content Writers play a strategic role in keyword selection, content structuring, trend based topic analysis, and the production of evergreen articles that sustain long term visibility. Based on internal insights from the editorial team, approximately 80% of Akurat.co’s high traffic articles are driven by SEO based content, indicating a dominant contribution to organic readership (based on company estimation, not independent analytics tracking). In conclusion, SEO oriented content writing extends beyond technical optimization, serving as a core editorial strategy to maintain competitiveness in digital journalism.
Utilizing Google Trends for the Identification of Evergreen Topics in Online Media Akurat.co Adzhari, Noor Latifah; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 3 No. 4 (2025): October 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i4.1171

Abstract

The development of digital technology has changed how news is produced and consumed, requiring online media to adopt strategies that allow articles to remain relevant over time. Previous studies using Google Trends have focused on specific practical applications, such as analyzing newsroom patterns in Madania.co.id, assessing the impact of COVID-19 on the stock market, improving product keyword competitiveness, forecasting airport passenger arrivals, identifying public health risks, and analyzing social media usage trends. However, none of these studies investigate how Google Trends is used within editorial decision-making to support sustainable evergreen content production. This study fills that gap by examining how editors at Akurat.co utilize Google Trends to identify and select evergreen topics that continue attracting readers in the long term. The research uses a qualitative method through observation, interviews, and literature study conducted during an internship at PT Akurat Sentra Media. This internshipbased approach enables direct access to editorial routines, allowing deeper understanding of how data analytics supports decision-making in the newsroom. The findings reveal that Google Trends helps editors recognize topics with stable search interest such as education, lifestyle, and health thus supporting a more focused and data-driven SEO strategy. This study contributes to the discussion on data-driven journalism by demonstrating how search analytics can guide editorial sustainability practices in Indonesian online media. The implication is that integrating search data into newsroom workflows can improve content quality, match reader needs, and enhance the long-term competitiveness of digital news platforms.
Digital Communication Strategies of Homeless Accounts In Building Engagement on Tiktok Platform Asrie, Rakyta Azalya Maura; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1179

Abstract

This study examines the digital communication strategies of "homeless accounts" informal, anonymously managed entities on TikTok in building substantial audience engagement within Indonesia's digital landscape. Addressing a significant gap in literature regarding non-traditional media actors, the research employed qualitative methods combining digital ethnography and content analysis of 10 purposively sampled accounts over three months. Findings demonstrate that these accounts strategically leverage trending content formats, emotional storytelling, and interactive platform features to foster engagement. Their content portfolio primarily consists of viral themes, local information, and inspirational narratives, consistently enhanced with trending audio-visual elements for optimal algorithmic visibility. Core communication strategies are built upon authenticity, emotional resonance, and dialogic community management, effectively cultivating digital empathy and co-creation among followers. The study reveals that effective digital communication can be successfully cultivated outside traditional media infrastructures through strategic application of platform-specific features and authentic narrative techniques. This represents a modern form of citizen journalism that thrives on relational trust rather than institutional credibility. However, this operational model presents significant challenges regarding accountability and potential misinformation spread, necessitating enhanced digital literacy initiatives and platform-supported verification mechanisms. This research contributes valuable insights into how informal digital actors cultivate influence and community trust beyond institutional boundaries, offering important implications for understanding evolving digital communication paradigms in platform societies.
Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Adinda, Karina Adzhari, Noor Latifah Ahmad Aulia Arsyad, Ahmad Aulia Ahmadi, Andi Aida Vitayala S. Hubeis Alfaza, Dhafine Hasna Alfi Rahmawati Amali, Aisyah Rizky Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andriyono Kilat Adhi Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Asri, Dian Asrie, Rakyta Azalya Maura Assyifa, Larasati Myra Aurelia, Najwa Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Dafina, Kania David Rizar Nugroho Dian Asri Difa Nadia Kharisma, Erika Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Fahmi Fuad Cholagi Fariyanti, Anna Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Gusmia Arianti Hafied Cangara Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Hudi Santoso Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah January Rizki Khairunnisa Ramadini Lainatussifa Lainatussifa Leonard Dharmawan Lestiani, Novita Lukman M. Baga M. Fadli Marithasari, Harries Mawarti, Lely Ika Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nadiyah Sakinah Nafi'ah, Maeva Nathasya, Defallentcya Bianca Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Panggabean, Yohanes Tumpak Pudji Muljono Puji Nurul Hikmah Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rahma, Lailatul Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Ramdani, Guruh Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Rosiana, Nia Sakinah, Nadiyah Saleh, Amirruddin Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shafina Maharani Sherly Puja Tania Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Syafitri, Dinda Nur Syahroni Tasya Kamila Hamdani Tojaya, Shintata Trisna Demiyati Trisna Demiyati Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika