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Journal : Journal La Bisecoman

The Influence of Financial Behavior and Financial Experience on Financial Literacy among Generation Z: JEL Classification: D14, G53, I21, A20 Khasanah, Uswatun; Puspitasari, Intan; Utomo, Agus Saur
Journal La Bisecoman Vol. 6 No. 2 (2025): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v6i2.2137

Abstract

Financial literacy plays a crucial role in supporting sustainable development and is a fundamental need for individuals in managing their finances. Although Generation Z (Gen Z) is considered tech-savvy, this skill does not always correlate with a high level of financial literacy. The main challenge faced by Gen Z is the increasing temptation of consumerism, driven by various digital facilities such as e-commerce apps and electronic payment services, which make spending easier without proper planning. Despite their relatively high financial literacy, consumer behavior influenced by digital technology remains an obstacle. This study aims to analyze the impact of financial behavior and financial experience on the level of financial literacy among Gen Z, who play a significant role in the digital economy. This research is a quantitative study with a survey approach. The purposive sampling technique was used to select the research sample, with a sample size of 160 respondents calculated using the Hair formula. Data collection was conducted by distributing questionnaires to Gen Z respondents (born between 1995-2012) who are pursuing higher education (diploma or bachelor’s degree) at colleges or universities and reside in Purworejo Regency. The data analysis technique used is quantitative analysis with multiple linear regression analysis method using smartPLS 3.3.9 software. The research findings show that financial behavior and financial experience have a positive and significant partial impact on financial literacy among Generation Z in Purworejo. Therefore, it is important to enhance Generation Z's understanding and involvement in daily financial activities to strengthen their financial literacy.
Co-Authors A, Salsabilla Auliazaki A, Tiara Nebrisca Valonika Abdul Aziz Adilia, Fatin Aditya Revianur Agus Saur Utomo Alfiani, Lili Ali Tarmuji Alif Muarifah Alvi Khumairoh Andi Putranto Anggraini, Olivia Zahwa Ardi, Rudi Prasetyo Ardiandhini, Aditya Dwi Arif Firmansyah Ariski, Deska Ramadani Arrozain, M. Dziyaul F. ASRIYADI, FITROH Budiyanto Budiyanto Bui, Maria Magdalena Cendikia Succesy, Betah Dwi Hastuti DWI YULIANTI Endah Pri Ariningsih Esti Margiyanti Utami Fairuzi, Sabilatussilmi Falah, Jalu Naufal Febriyanti, Ekanitami Fitri Rahmawati Fitriani Fitriani Handa, Ita Handayani Hartelina Hasan, Muhammad Yuda Hastian, Putri Welis Hayatun, Hayatun Herlinawati, Nanda Arum Hery Widijanto Hidayah, Isma Ainisa Hutapea, Edison Bonar Tua Ina Kuswanti Irene Rini Demi Pangestuti Irwanto Irwanto Iyan Sofyan, Iyan Jinan Lam’a, Fairuz Kahraman, Özlem Gözün Kamila , Arfah Khasanah, Ramadhani Uswatun Khoiroh, Ihda Umul Kholik, Wildan Abdul khusnul khotimah Latupeirissa, Julianus Edwin Lestari, Shifa Lestari, Susetya Diah Lindawati Kartika M. Bachtiar Safrudin Mabanja, Ashiraf Maharani, Clarisa Xtri Maharani, Ega Asnatasia Maharani, Ega Asnatasia Makruf, Syahdara Anisa Mardhiyyah, Inda Rabbi Maulida Lutfia Aminin Muflihah, Ulfatul Muhaedi, Muhammad Mufid Muhammad Hidayat Nadila Faiza Nancy Silvana Haliwela Nasution, Zulkarnain Ashar Nathania D.P, Salsabilla Nita Rusdiana S.Farm., M.Sc, Apt Nunung Nurhasanah Nurmaisya Al Ghonia Nursafira, Titania Oktavia, Syifa Prasaja, Mahendra Galih Pratiwi, Anatasya Ristu Prima Suci Rohmadheny Punuindoong, Anneke Y. Purwanti, Arni Putri, Riska Anisa Putri, Viana Lifianty Raharjanti, Amalia Putri Ramdaniah, Delia Nur Rendi Shafira, Dhafa Retno, Dewi Madu Retno, Diana Puspita Retnowati, May Shinta Riana Mashar Rulinting, Ninda Runanto, Dedi Saputri, Aprilia Ayu Saswati, Risna Selvia, Wahyu Sofwan Noerwidi, Sofwan Solehudin, Mohammad Sri Suartini Sugeng Wahyudi, Sugeng Suharti Sujibto, B J Sulistyo, Mohammad Yudi Sulvina, Sulvina SUMAMPOUW, HARRY J. Susi Widjajani Sutarya, Ikhsan Ali Syaiful Bakhri Syifa, Reza Nabilla Titin Ekowati Tri Puspita Ningrum Wahyuni, Khusnul Wandari, Sri Wati, Dewi Eko Wati, Dewi Eko Welvinanda, Adzahrra Wijaya, Candrika Ilham Wijayanti Wijayanti Yuli Triyani, Yuli Zein, Yasmin Shafitri