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Intan Puspitasari
Universitas Muhammadiyah Purworejo
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Journal : JURNAL ADMINISTRASI BISNIS

 1 
Pengaruh Kualitas Produk Dan Kesesuaian Harga Terhadap Peningkatan Penjualan Beras Premium Pada Perum Bulog Divisi Regional Sulawesi Utara Dan Gorontalo (Studi Kasus Pada Konsumen Wilayah Kota Manado) Puspitasari, Intan; Sumampouw, Harry J.; Punuindoong, Anneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 002 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.002.2018.19853.%p

Abstract

The purpose of this research is to determine and obtain a review on the effects of product quality and price compatibility on increasing the sales premium rice at Perum BULOG Division North Sulawesi and Gorontalo (In The Region of Manado City). This is a descriptive quantitative with a sample of 66 respondents that is obtained using accidental sampling method. To test the quality of the instruments, validity and reliability tests are employed, while the data is analyzed using multiple linear regressions method with t test, F test, and coefficient of determination . Therefore, Ho is rejected and Ha is accepted, which means that the independent variables (product quality and price compatibility) simultaneously affect the dependent variables (increasing the sales) positively and significantly. The result of coefficient of determination () shows that the rate of adjusted R Square is 0,713 or 71,3%, which means that the variations of sales increase can be explained by product quality and price compatibility, while the rest 28,7% can be explained by other variables outside the research variables. 
Co-Authors A, Salsabilla Auliazaki A, Tiara Nebrisca Valonika Adilia, Fatin Aditya Revianur Agus Saur Utomo Alfiani, Lili Ali Tarmuji Alif Muarifah Alvi Khumairoh Andi Putranto Anggraini, Olivia Zahwa Ardi, Rudi Prasetyo Arif Firmansyah Ariski, Deska Ramadani Arrozain, M. Dziyaul F. ASRIYADI, FITROH Budiyanto Budiyanto Bui, Maria Magdalena Cendikia Succesy, Betah Dwi Hastuti DWI YULIANTI Endah Pri Ariningsih Esti Margiyanti Utami Fairuzi, Sabilatussilmi Falah, Jalu Naufal Febriyanti, Ekanitami Fitri Rahmawati Fitriani Fitriani Handa, Ita Handayani Hartelina Hasan, Muhammad Yuda Hastian, Putri Welis Hayatun, Hayatun Herlinawati, Nanda Arum Hery Widijanto Hidayah, Isma Ainisa Ina Kuswanti Irene Rini Demi Pangestuti Irwanto Irwanto Iyan Sofyan, Iyan Jinan Lam’a, Fairuz Kahraman, Özlem Gözün Kamila , Arfah Khasanah, Ramadhani Uswatun Khoiroh, Ihda Umul Kholik, Wildan Abdul khusnul khotimah Latupeirissa, Julianus Edwin Lestari, Shifa Lestari, Susetya Diah Lindawati Kartika M. Bachtiar Safrudin Mabanja, Ashiraf Maharani, Clarisa Xtri Maharani, Ega Asnatasia Maharani, Ega Asnatasia Makruf, Syahdara Anisa Mardhiyyah, Inda Rabbi Maulida Lutfia Aminin Muflihah, Ulfatul Muhaedi, Muhammad Mufid Muhammad Hidayat Nadila Faiza Nancy Silvana Haliwela Nasution, Zulkarnain Ashar Nathania D.P, Salsabilla Nita Rusdiana S.Farm., M.Sc, Apt Nunung Nurhasanah Nurmaisya Al Ghonia Nursafira, Titania Oktavia, Syifa Prasaja, Mahendra Galih Pratiwi, Anatasya Ristu Prima Suci Rohmadheny Punuindoong, Anneke Y. Purwanti, Arni Putri, Riska Anisa Putri, Viana Lifianty Raharjanti, Amalia Putri Ramdaniah, Delia Nur Rendi Shafira, Dhafa Retno, Dewi Madu Retno, Diana Puspita Retnowati, May Shinta Riana Mashar Rulinting, Ninda Runanto, Dedi Saputri, Aprilia Ayu Saswati, Risna Selvia, Wahyu Sofwan Noerwidi, Sofwan Solehudin, Mohammad Sri Suartini Sugeng Wahyudi, Sugeng Suharti Sujibto, B J Sulistyo, Mohammad Yudi Sulvina, Sulvina SUMAMPOUW, HARRY J. Susi Widjajani Sutarya, Ikhsan Ali Syaiful Bakhri Syifa, Reza Nabilla Titin Ekowati Tri Puspita Ningrum Wahyuni, Khusnul Wandari, Sri Wati, Dewi Eko Wati, Dewi Eko Welvinanda, Adzahrra Wijaya, Candrika Ilham Wijayanti Wijayanti Yuli Triyani, Yuli Zein, Yasmin Shafitri