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All Journal JAAKFE UNTAN ( (Jurnal Audit Dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura) Journal of Education and Learning (EduLearn) JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Al Ishlah Jurnal Pendidikan Anterior Jurnal Cakrawala Dini : Jurnal Pendidikan Anak Usia Dini PINUS: Jurnal Penelitian Inovasi Pembelajaran EDUKATIF : JURNAL ILMU PENDIDIKAN Tunas: Jurnal Pendidikan Guru Sekolah Dasar Socius (Jurnal Pendidikan dan Pembelajaran Ilmu Pengetahuan Sosial) (Edisi Elektronik) The Kalimantan Social Studies Journal The Innovation of Social Studies Journal Ideguru: Jurnal Karya Ilmiah Guru Publikasi Berkala Pendidikan Ilmu Sosial Keizai Mamangan Social Science Journal JOURNAL OF SOCIAL DEVELOPMENT International Conference On Social Science Education Proceeding
Rusmaniah, Rusmaniah
Social Studies Education Department, FKIP Lambung Mangkurat University
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Marketing Mix of Mban Man White Tofu Factory Amelia, Sri; Abbas, Ersis Warmansyah; Sari, Raihanah; Rusmaniah, Rusmaniah; Jumriani, Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.
Gender Dynamics And Economic Empowerment Among Female Traders at The South Kalimantan Floating Market Jumriani, Jumriani; Subiyakto, Bambang; Rusmaniah, Rusmaniah; Abbas, Ersis Warmansyah; Mutiani, Mutiani; Muhaimin, Muhammad; Ratković, Nada
Jurnal Mamangan Vol 15, No 1 (2026): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v15i1.10263

Abstract

This study examines the gender dynamics and economic Empowerment of female traders in the Floating Market of South Kalimantan, focusing on dual roles, adaptation strategies, and socio-economic support systems that develop among traders. Using a qualitative approach, this study involved in-depth interviews with female traders, observations, and documentation studies with various stakeholders. The results showed that female traders developed complex adaptive strategies in managing their dual roles, characterized by establishing an effective time management system and the involvement of family members in trading activities. Other important findings revealed that the informal financing system, primarily through arisan groups, is an effective support mechanism in economic Empowerment. The social networks formed not only act as an economic support system but also as a means of transferring knowledge and skills between generations. This study contributes to the understanding of the intersection of gender and economic Empowerment in the context of traditional markets while providing practical implications for the development of gender-responsive policies in community economic empowerment. The research findings recommend an integrated approach to the economic Empowerment of female traders that considers local socio-cultural aspects and the dual role of women in the family economy.
Co-Authors Achmad Zainul Rozikin Ady Ferdian Noor Agustina, Ella Ahmad Maulana Akhmad Fauzan Al Wahid, Muhammad Ridho Andyastuti, Etty Arifa, Nurul Maulida Auliya, Desy Awaliyah, Hijatul Bambang Subiyakto Bambang Subiyakto Bambang Subiyakto Celia Cinantya Deasy Arisanty Dedy Ari Nugroho Devi Lasdya Dona Eka Lovianie Dwi Mi'rajiatinnor Dwi Safitri Emelda Humaira Endang Astuti Ersis Warmansyah Abbas Farahdita Rahmi Fathul Jannah, Fathul Fazri, Ahmad Febrian, Muhammad Ikhsan Firdaus, Ahmad Maulana Firdaus, Akhmad Maulana Fitri Mardiani Gunawan, Doni Haris Munandar Hasanah, Mahmudah Herman Herman Herry Porda Nugroho Putro Hidayat Putera, M. Adhitya Hilaliyah, Sari Atul Indriyani, Putri Dyah Irawan Hadi Wiranata Ismi Rajiani Jayawarsa, A.A. Ketut Jumriani Jumriani Jumriani, Jumriani Linda Sari Lydia Lasprita Mahmudah Hasanah Martiya Istika Mastiah Mastiah Maulidah, Dina Muhammad Adhitya Hidayat Putra Muhammad Maulana Muhammad Maulana Muhammad Muhaimin Muhammad Muhaimin Muhammad Rezky Noor Handy Muhammad Ridha Ilhami Muhammad Rival Muhammad Yurbani Mukti, Muhammad Riyaldi Mutiani Mutiani Nadia Nadia Niliyani Niliyani Noor Handy, M. Rezky Nor Azizah Norhayati Norhayati Nugroho Putro, Herry Porda Nur Annisa Nur'aini, Fatwa Nurhalizah, Siti Nursahid Nursahid Nur’aini, Fatwa Parida Angriani Puteri Mulyani Putri Hana Pebriana Raden Mohamad Herdian Bhakti Radjikan, Febrian Putra Anugrah Rahmia, Sovia Husni Raihanah Sari Rajiani, Ismi Ramiadani, Ayu Kesuma Ratkovic, Nada Ridha Ilhami, M. Riswan Riswan Rizal, Muhammad Syahrul Sari, Raihanah Savitri, Siti Nur Laila Setiawan, Rizky Siti Nor Laila Savitri Siti Zulfah Sri Amelia, Sri Subiyakto, Bambang Suwarjo Suwarjo Syaharuddin Syarifuddin Syarifuddin Taufik Rahman Triyono, Sigit Wening Mustikaningsih Winarso, Heru Puji Winata, Atikah Yusup Yusup