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Holilur Rahman
Institut Dirosat Islamiyah Al-Amien (IDIA) Prenduan
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ANALISIS MARKETING MIX SYARIAH PADA PRODUK GRIYA HASANAH DALAM PENINGKATAN JUMLAH NASABAH PADA BANK SYARIAH INDONESIA KCP DIPONEGORO SUMENEP Rahman, Holilur; Annisa, Annisa; Zahrah, Alfian Rihtuz; Lisniati, Lisniati
Reflektika Vol 15, No 2 (2020)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v15i2.948

Abstract

It is hoped that the mager policy of three Islamic banks in Indonesia will provide a choice of new financial institutions for Islamic-based communities while at the same time increasing the national economy. The purpose of this study is to determine the implementation of sharia marketing mix at Bank Syariah Indonesia KCP Diponegoro. This research uses a qualitative descriptive method by applying a case study approach that aims to obtain information directly from informants. Data collection techniques using observation, interviews and documentation. Based on the results of this study, it shows that the application of marketing strategies using a marketing mix (marketing mix), the products offered are very varied according to the needs of society for the present and future, while from very cheap and flexible prices to make transactions. For an easily accessible location, then promotions using personal selling, brochures and others. However, the impact of implementing sharia marketing mix on griya hasanah products is not good, because recently the product that has been favored is Pre-Retirement Blessings
KAJIAN BAURAN PEMASARAN PEMBIAYAAN PENSIUNAN DALAM PENINGKATAN MINAT NASABAH BANK SYARIAH INDONESIA KCP SUMENEP TRUNOJOYO 1 Rahman, Holilur; Wardasari, Mamik Astik; Mutmainnah, Nur Eka; Zulfa, Kamalina; Romsiyeh, Romsiyeh; Mabruroh, Mubrikatul
Reflektika Vol 16, No 2 (2021)
Publisher : Universitas Al-Amien Prenduan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/reflektika.v16i2.907

Abstract

Pension funds are a funding system in forming accumulated funds. This is needed to maintain continuity of income and work security. The potential for pension funds can support the growth of consumer financing for Indonesian Islamic banks. With this, in order to achieve maximum results it is necessary to have a marketing mix which is one of the marketing strategies to convey information widely, introduce a product and service, stimulate consumers to give and even create personal preferences for the image of a product. Therefore, the marketing mix is considered as one of the most potential strategic elements in marketing products. This study aims to determine the application of the marketing mix for pension financing BSI KCP Sumenep Trunojoyo 1, both in terms of price, low administrative costs and competitive profit sharing, as well as promotions used. The method used in this study is a qualitative method with data collection techniques which include observation, interviews, and documentation. Implications of the marketing mix in increasing customer interest in retirement financing Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 implements the 4P marketing mix strategy (product, price, place, promotion). The marketing strategy in dealing with competition for retirement financing products at Bank Syariah Indonesia KCP Sumenep Trunojoyo 1 uses a special attack strategy, namely direct visits to the residences of prospective customers and permanent customers
Co-Authors A Hasib Abdul Hannan Abdullah Muhammady Ach Subairi Ach.Sudaryo Ade Faizin Ahadiah Hanum Ahmad Budi Susanto Ahmad Muta’ali al umam, Mupti Al-qusyairi JNZ, Rahmat fajar Alfian Rihtuz Zahrah Ali Wafa AMINULLAH Annisa Annisa Annisa Annisa Astri Ningsih Busro Busro Busro, B. Dianawati Bt Mat Romli Dumyati, Dumyati Fadilah Fadilah, Fadilah Faizah, Maftuhatul faizatul Husna Fajriyatul Izzah Fathul Rahman Fatin Najwa Nazurah Fena Ulfa Aulia Firman Ashari Ghina Shafiyyah Hasanah, Rif’atul Hasanuddin Hayati Selvia Idha Suhartatik Iffatul Aimmah Ilham Abdul Jalil Imam Buchari, Imam Isna Hidayati Istifadzah Istifadzah Kamalina Zulfa Lisniati Lisniati Lisniati, Lisniati Luluk Mukarromah Luluk Mukarromah Mabruroh, Mubrikatul Madhar Amin Madona Agustin Sari Mamik Astik Wardasari Miranda, Miranda Moh. Mahfud Mubrikatul Mabruroh Muhammad Edi Gunawan Muhammad Hafiz Muhammad Rosul Muhammad Sofiullah Muhammad Syaiful Islam Muhammadi, Hamas Mujibno, Mujibno Mukarromah, Luluk Mustaminah Mutmainnah, Nur Eka Nafilatur Rohmah, Nafilatur Noor Aimi Mohamad Puad Nur Atika Alias Nur Eka Mutmainnah Rafika Nur Yuliatri Rafiqi, Iqbal Romsiyeh Romsiyeh Romsiyeh, Romsiyeh Samdani, Dani Shophan Readi S Sitti Maulida Suprima Taufiq Marwina Hakim Turmidi, Turmidi Ulfa Nur Sakinah Ummi Kulsum Wardasari, Mamik Astik Wasful Elmiah Zahrah, Alfian Rihtuz Zaid Raya Argantara Zainal Abidin Zainal Abidin Zian Salsabila Bidaula Zulfa, Kamalina