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All Journal Jupiter JSI: Jurnal Sistem Informasi (E-Journal) Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan Record and Library Journal Lentera Pustaka Jurnal Kajian Informasi & Perpustakaan Pedagogia: Jurnal Pendidikan Bakaba: Jurnal Sejarah Kebudayaan dan Kependidikan Sumatra Journal of Disaster, Geography and Geography Education Pendas : Jurnah Ilmiah Pendidikan Dasar Georafflesia : Artikel Ilmiah Pendidikan Geografi JMM (Jurnal Masyarakat Mandiri) Jurnal Geografi JURNAL PENDIDIKAN TAMBUSAI Turast: Jurnal Penelitian dan Pengabdian Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Shaut Al-Maktabah: Jurnal Perpustakaan, Arsip dan Dokumentasi PAKAR Pendidikan Teaching and Learning Journal of Mandalika (Teacher) JPI (Jurnal Pendidikan Inklusi) International Research on Big-data and Computer Technology (IRobot) Jurnal Jeumpa Literatify : Trends in Library Development Journal of Research in Social Science and Humanities Indo-MathEdu Intellectuals Journal Journal Computer Science and Informatic Systems : J-Cosys Journal Of Human And Education (JAHE) Jurnal Ilmu Komputer ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Jurnal Masyarakat Madani Indonesia Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam Jurnal Pengabdian Pada Masyarakat IPTEKS
Lailatur Rahmi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Research in Social Science and Humanities

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Analysis of the Influence of the Role of Influencers on Increasing Income in Liberica Utari, Marti; Sari, Diah Novita; Rahmi, Lailatur; Devani, Ferizka Tiara; Mardiana, Mardiana
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.140

Abstract

The role of influencers is a successful marketing strategy because in the digital era, users choose interesting content from influencers and people they follow over advertising and frequent use of social media. This research aims to determine "The Influence of the Role of Influencers on Increasing Income in Liberica". This research will use quantitative research methods, with a research sample of 56 respondents. "The research results show that multiple linear regression has a constant value with a positive sign of 17.882. The F test states that the role of influencers in increasing income in Liberica is 0.013 0.05. The T test states that the role of influencers (X1) produces a significance value of 0.00 0.05 and the calculated t value is 6.043 t table 1.673, and the R value is 0.119 or 11.2%.
Co-Authors Afdhaluddin, Muhammad Afdini Rihlatul Mahmudah, Afdini Rihlatul Afwina, Tiara Lingga Aisyah , Yopi Alfi, Math Andri Sulistyani Angraina, Dilla Anuar Rasyid Aprizon Putra Ardelia, Selly Arwendria Arwendria, Arwendria Astutik Nur Qomariyah, Astutik Nur Azhari Syarief Bayu Wijayanto Bigharta Bekti Susetyo Daulay, Rosniar Deded Chandra Devani, Ferizka Tiara Dian Adhetya Arif dion, nofrion Doni, Sefri Ebtaria Nadeak, Ebtaria Egga Asoka Endang Lestari Ruskan Fadhila Nurul Husna Zalmi FAJRINA, SUCI Fakhlina, Resty Jayanti Fitri, Mega Orina Fitriah, Rahmuliani Fitriah, Rahmulyani Haerotunisa, Haerotunisa Hamdani, Selvia Yunita Hasfera, Dian Helendra Helendra Helfia Edial Helsa Rahmatika Hendry Frananda, Hendry Husna Zalmi, Fadhila Nurul Hutagalung, Mawaddah Warahma Ilhan Erdeannda Indira Irawati, Indira Irawati, Indiria Irna, Irna Jamal, Johari Jannah, Zah Jatul Juniati Putri , Elgia Karmelia Yuanda Ken Ditha Tania Khairat, Nurul Khairunnisa, Syakira Komariah Komariah Kunio, Nurul Ilma Hasana Linawati, Dwi Lolytasari M. Fadli Malinda, Tia Mardiana Mardiana Marya, Sri Miftahul Khairi Friona Milawati, Dede Muhammad Reza Fauzan Muyasaroh, Mumuy Nelmawarni, Nelmawarni Nova, Sari Nur Falah Nur, Maulida Nurhasanah Nurlaely, Eli Nurul Husna Zalmi, Fadhila Pratama, Rizky Nur Putri Andini Putri Bunda, Mega Putri, Sri Kandi Rahmawati, Rahmawati Rahmayuni, Suci Rahmi, Fitri Olvia Ramadhan, Risky Ramos Mardiansyah Ratna Wilis Rendi Prayoga Rery Novio Resty Jayanti Fakhlina Rezkia, Yusraini Rosniar Daulay Ruslani, Silfia Safitri, Pipit Safitri, Riski Salma, Fitra Salsabila Ilza, Rizka Sandora, Lisna Saniati, Saniati Santimah, Santimah Saputra, Agil Sari, Diah Novita Sari, Yulia Permata Siregar, Muhammad Ardiansyah Siti Rofikoh, Siti Sri Mariya Sulistiyanto Sulistiyanto, Sulistiyanto Susanti, Intan Susetyo, Tamara A Syafri Anwar Tamara A Susetyo Salim, Tamara A Susetyo Tridola, Regita Triwulandari, Septi Ulinnuha, Ulinnuha Utari, Marti Wati, Ade Sukma Widya Prarikeslan Yosi Laila Rahmi Yudi Antomi Yulia Hapsari Yunita, Rahmi Yurni Suasti Zalmi, Fadhila Nurul Husna