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PRODUCTION DESIGN IN THE CREATION OF THE SHORT FILM BEHIND THE DOOR : (A Qualitative Approach to Cinematography and Visual Storytelling) Ken Norton Hutasoit; Tuty Mutiah; Ali Imron Hamid
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2779

Abstract

This study examines the process of making a short film entitled “Behind the Door”, which has a psychological and mystery theme. Audio-visual works with optimized artistic and technical work are the main objectives of this design. Pre-production, production, and post-production are all part of the design process, which focuses on script creation, storyboarding, location selection, and lighting and sound arrangements to support the mood of the story. To ensure the quality of production in accordance with cinematographic standards, this design uses a qualitative approach by conducting literature research, observation, and interviews with film practitioners. It is hoped that this design will become a model for making short films that can convey story messages and provide a deep experience to the audience.
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION MELALUI BRAND ACTIVATION DALAM MENINGKATKAN BRAND AWARENESS KAI WISATA Ramadhani Regita Zein, Nadia; Mutiah, Tuty; Saputra Dewa, Faris
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59807

Abstract

KAI Wisata continues to strengthen its corporate brand by implementing various brand activation programs designed to increase public awareness of its tourism services. This study examines how communication strategies are applied within these activities and evaluates their contribution to enhancing brand awareness. A descriptive qualitative approach was employed through in depth interviews, direct observation, and documentation. Data were analyzed using the concepts of Integrated Marketing Communication (IMC), communication strategy, brand activation, and brand awareness. The findings indicate that the company integrates multiple communication elements, including advertising, sales promotion, public relations, personal selling, direct marketing, and event and experience, to create meaningful interactions with its target audience. These activities are reinforced by the selection of competent communicators, audience oriented message development, the use of diverse communication media, and the implementation of interactive engagement during brand activation events. As a result, the communication strategy contributes to strengthening brand recognition and brand recall among participants. Nevertheless, continuous communication efforts are still required to achieve stronger top of mind awareness and broaden public understanding of the company's comprehensive range of tourism services.
STRATEGI KOMUNIKASI KEPEMIMPINAN DALAM MENGATASI KRISIS DI J&T EXPRESS CABANG LIMO KOTA DEPOK Nafa Azzahra, Najwa; Mutiah, Tuty; Saputra Dewa, Faris
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62259

Abstract

Operational crises in logistics service companies are among the major challenges that can disrupt the distribution process and affect customer trust in service quality. Therefore, effective leadership communication strategies are essential to ensure that crisis management is carried out efficiently and appropriately. This study aims to analyze the leadership communication strategy in managing operational crises at J&T Express Limo Branch, Depok City, using the perspective of the Situational Crisis Communication Theory (SCCT). This research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving the Supervisor (SPV) and the Operational Administrator as the research informants. The data were analyzed using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. Data validity was ensured through triangulation techniques. The findings indicate that operational crises are caused by both internal and external factors, including increased shipment volume, operational errors, system disruptions, adverse weather conditions, and traffic congestion. To address these challenges, the company implements leadership communication strategies that emphasize prompt responses, transparency, consistent communication, and accountability through internal coordination and effective communication with customers. In addition, the company conducts evaluations of the causes of crises and improves operational procedures to enhance the effectiveness of crisis management. The implementation of these communication strategies contributes to maintaining and restoring customer trust in the services provided by J&T Express Limo Branch, Depok City.
Co-Authors A A Aditya Kusuma A Rafiq A Rafiq A Yudo Triartanto A. Agung Ketut Patera A. Rafiq A. Yuda Triantanto A. Yuda Triantanto A. Yudo Triartanto A. Yudo Triartanto A. Yudo Triartanto, A. Yudo AA Aditya Kusuma Patera AA Ketut Patera AA Ketut Patera ADHI DHARMA SURIYANTO Adhi Dharma Suryanto Adhi Suriyanto Adityo Fajar Agi Gimnastiar Agung Raharjo Alba Pane, Ilham Albar Pane, Ilham Ali Imron Ali Imron Hamid Ali Imron Hamid Anak Agung Ketut Anastasia Tety Kusuma Astuti Andi Setyawan Angelina Purnama Angghi Muliya Ma'mur Anisti Anisti Anisti , Anisti Anisti Anisti, Anisti Anisti, Anisti Annisa Leovani Arieva, Dian Arista, Roynaldi Arvin Hardian Bonardo Marulitua A Chepi Nurdiansyah Denny Setiawan Batubara Devin Lucky Gunawan Dhefine Armelsa Euis Resti Nurmawandini Eulin Karlina Fajar Astuti Fajar Kurniawan Fajar Kurniawan Fajar Kurniawan Fajar Muharam Fajri Ariandi Faqihar Risyan Ferrari Lancia Fitria Argarini, Vivit Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Fitriyanto Geofakta Razali Hamid, Ali Imron Himalaya, Anita Ilham Albar Ilham Albar Pane Ilham Pane Inka Sulitya Jaka Atmaja Juniarti Eka Juniarti Eka Sapitri Juniarti Eka Sapitri Ken Norton Hutasoit Ken Norton Hutasoit Kristina Natalia Lasmery RM Girsang Leni Listiana Liliyana Ludmila Navita Made Saisan Made Saisan Marchelino Argayoga Pradana Marlina Rahmi Shinta P. Marlina Shinta Muhammad Abel Aldhan Muhammad Reynaldi muharam, fajar Nabilah Khairunnisa Nafa Azzahra, Najwa Ni Putu Limarandani Novie Indriani, Maria Dwi Nurdiansyah, Chepi Nurhandayani, Dini Panji Suratriadi Panji Surattriadi Patera, AA Aditya Kusuma Patera, AA Ketut Patera, AAA Kusuma Pratasis, Joshua Adithya Rafiq, A Rafiq, A. Rahma Juliyani Rahtika Diana Raihaanah Hisaanah, Naurah Raja Syamsidar Rajab Ritonga Ramadhani Regita Zein, Nadia Rawit Sartika Ridzki Rinanto Sigit RR. Ella Evrita Hestiandari Salma Besariani Saputra Dewa, Faris Sulitya, Inka Syarif Fitri Syarif Fitri, Syarif Syatir, Syatir titi widyaningsih Veranus Sidharta Windratno, Haryo wulan Apriani Yuda Triartanto Yusni Mirat Yusni Mirat La Ode Yusni Mirat La Ode Yusnimirat La Ode