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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Pendas : Jurnah Ilmiah Pendidikan Dasar J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal Economic Review (IJER) Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies Social Sciences Journal International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Endang Sulistya Rini
Fakultas Ekonomi Dan Bisnis, Universitas Sumatera Utara
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Determinants Affecting Consumer Purchase Decisions in The New Normal Era Beby Karina Fawzeea Sembiring; Endang Sulistya Rini; Yeni Absah
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1362

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions in the new normal era, to determine the effect of price on purchasing decisions in the new normal era, to determine the effect of promotion on purchasing decisions in the new normal era, to determine the effect of product quality price and promotion on purchasing decisions in the new normal era. The population in this study were Shopee users in the city of Medan. The data analysis tools used are descriptive statistics and SPSS statistics. The results showed that product quality price and promotion partially had a positive and significant effect on purchasing decisions. Simultaneously it is also known that product quality, price and promotion simultaneously have a positive and significant effect on purchasing decisions.
The Influence of Promotions and Shopping Lifestyle on Impulsive Purchases through Positive Emotions as an Intervening Variable in the Balyan Shop Online Store Tri Widiyanti; Endang Sulistya Rini; Syafrizal Helmi Situmorang
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6439

Abstract

Along with the development of an increasingly modern business, marketers are required to have an effective strategy to create market share for consumers. Balyan Shop is an online store located in East Aceh and is engaged in retail, especially fashion. This study aims to determine the effect of promotion and lifestyle on impulse purchases through positive emotions as an intervening variable at the online store Balyan Shop. This research is a quantitative study with an associative approach, namely to determine the relationship between two or more variables. The types of data used in this study are primary data and secondary data. The population represented in this study represents all customers of the online store Balyan Shop, the exact number of whom is unknown.
Analysis of Individual Characteristics and Infrastructure of Employee Performance through Job Satisfaction at Tax Management Agency and Regional Retribution (BP2RD) UPT Samsat Medan Utara Fionita Idanesia Br Tarigan; Endang Sulistya Rini; Ritha F. Dalimunthe
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6953

Abstract

Organizations in this era are required to have advantages both in terms of service, cost, product quality and professional human resources. However, good infrastructure will be useless if human resources do not support it. This means that human resources remain an important factor for advancing the organization. In this case the organization requires quality human resources. Quality human resources are human resources who are able and willing to do things that go beyond the demands of organizational standards. Therefore, good employee behavior is important and should exist in employees because positive actions taken will produce quality and beneficial performance for the organization. Factors that can affect the high involvement of employees and good behavior can be triggered by several aspects such as individual characteristics and infrastructure. This study aims to analyze individual characteristics and infrastructure on employee performance through job satisfaction at the Regional Tax and Retribution Management Agency (BP2RD) UPT Samsat Medan Utara. The objective of the research is to analyze of individual characteristics and infrastructure of employee performance through job satisfaction at the Regional Tax and Levy Management Agency (BP2RD) UPT Samsat Medan Utara. This type of research is causal with a quantitative approach. The population in this study were all employees who worked at the Regional Tax and Retribution Management Agency (BP2RD) UPT Samsat Medan Utara, totaling to 70 employees. Used primary and secondary data which are obtained through documentation study and question list. The data are analyzed with structural equation modeling (SEM) using SmartPLS version 3.0 analysis tool. The results demonstrated that individual characteristic had a positive and significant effect on employee performance, infrastructure positive and significant effect on employee performance, individual characteristic had a positive and significant effect on job satisfaction, infrastructure positive and significant effect on job satisfaction, job satisfaction had positive and significant effect on employee performance. Individual characteristic had an indirect positive and significant effect on employee performance through job satisfaction and infrastructure had a positive and significant effect on employee performance through job satisfaction.
Influence of Servicecape and Brand Experience on Customer Satisfaction Café the Main Show of Chicken Noodles & Coffee In Medan City Adita Wanda Syahputri Siregar; Endang Sulistya Rini; Beby Karina Fauzeea Sembiring
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6626

Abstract

Customer Satisfaction is the main goal of large or small companies today. In general, consumers want to enjoy a cafe that suits their needs and desires such as the suitability of music, cafe atmosphere, temperature, lighting, and others. On the other hand, the company must also be able to anticipate when the number of visitors is booming with the employees provided in order to adjust the needs and desires of consumers. The results of the pre survey found that the majority of respondents did not have good knowledge about Café Sinar Utama Mie Ayam & Kopi, as well as servicecape, the majority of respondents did not think it was something important. This study aims to analyze the effect of Servicecape and Brand Experience on Customer Satisfaction at Cafe Sinar Utama Mie Ayam & Kopi in Medan City. The population in this study were all consumers who visited or came to the Sinar Utama Mie Ayam & Kopi cafe in the city of Medan whose number was unknown. While the samples taken in this study were 96 respondents. Data collection by distributing questionnaires. This research is field research (field research) using quantitative methods with multiple linear regression analysis which is processed in the SmartPls version 3.0 application. The results of the study indicate that Servicecape and Brand Experience have a positive and significant impact on Customer Satisfaction at Cafe Sinar Utama Mie Ayam & Kopi Medan. Based on the F-Square test, it shows that Servicecape has a moderate or moderate influence on Customer Satisfaction while Brand Experience has a substantial or strong influence on Customer Satisfaction. Therefore, the main light cafe, Mie Ayam & Kopi Medan, needs to evaluate the Servicecape so that it can affect Customer Satisfaction more effectively and efficiently.
The Influence of Brand Trust and Product Quality on Customer Loyalty Through Customer Engagement on Users Toyota Cars in Medan City Indawati Lestari; Isfenti Sadalia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.729

Abstract

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.
Menganalisis Pengaruh Strategi Bauran Pemasaran Terhadap Pembelian Sertifikat Laik Operasi Tegangan Rendah (SLO-TR) Muhammad Syahputra; Endang Sulistya Rini; Sugiharto Pujangkoro
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 4 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i4.3418

Abstract

This research aims to analysis the significant influence between marketing mix strategy on the purchase of Low Voltage Operating Eligibility Certificate (SLO-TR). Marketing mix strategy indicator as independent variable are product (X1), price (X2), location (X3), promotion (X4), people (X5), process (X6) and physical evidence (X7). The purchase decision indicator of Low Voltage Operating Eligibility Certificate (SLO-TR) as the dependent variable is the purchasing decision (Y). Quantitative research methods are described in multiple linear regression analysis models. The population is obtained from customers who make purchasing decision for Low Voltage Operating Eligibility Certificates (SLO-TR) at PT. Serkolinas. Type of research with primary data collected by dissemination of questionnaire. Using the Slovin formula, the number of respondents who became a sample of 100 people for further analysis. Stratified proportionate sampling technique by random sampling. Research results: (1) The estimation model shows an R2 value of 0,534 which represents the value of the coefficient of determination. This means that 53,40% of the dependent variable variation is able to be explained by the independent variable in this model. The remaining 46,60% is explained by other causes that are not included in the model; 2) The regression model on the independent variable simultaneously influence the dependent variable; and (3) This research produces results that product (X1), price (X2), process (X6) and physical evidence (X7) are influential and significant in analysis the influence of marketing mix strategy on purchasing decision (Y). But, place (X3), promotion (X4) and people (X5) had no influential and were not significant in analysis the influence of marketing mix strategy on purchasing decision (Y).
The Impact Of Percieved Ease of Use, Brand Awareness And Freemium Business Model on Buying Interest of Spotify Users In Medan City Mirza Abdillah Pane; Endang Sulistya Rini; Beby Karina Fawzeea
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 1 (2022): May 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.524 KB) | DOI: 10.53695/injects.v3i1.632

Abstract

The rapid development of internet technology causing significant impact of innovative disruption in any aspect of life, especially on music industry. Disruptive innovation is a very new innovation made for competing the challengers in the music industry. The people consumption of music has been shifted because of the technology. From CD’s or cassettes into digital album. These digital albums are provided by the music streaming apps. The music streaming apps need to offer the most attractive innovation to attract user’s attention in aim the user’s buying the premium package. Known that the perceived ease of use, brand awareness, and free trial can be useful in attract buying interest of the users. The music streaming apps in this theses is Spotify. The goal of this theses is to analyze the impact of percieved ease of use, brand awareness and freemium business model on buying interest of spotify users in medan city. This theses is a associative causal, quantitative approach. The population of this theses are the users of spotify apps in medan city, and the samples are 100 respondents. The sampling methods is incidental sampling. Data analysis is multiple regression analysis to be analyzed in SPSS. The results is percieved ease of use has positive and significant impact on buying interest, brand awareness has positive and significant impact on buying interest, and freemium business model has positive and significant on buying interest. The percieved ease of use, brand awareness, and freemium business have simultaneously impact on buying interest.
Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yayuk Yuliana; Endang Sulistya Rini; Sirojuzilam; Syafrizal Helmi Situmorang
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
OMNI-CHANNEL STRATEGY TO INCREASING INTEREST REPURCHASING WITH GROWING FOCUS IN CONSUMER SATISFACTION FOR SOMETHING PRODUCTS: AN EMPIRICAL STUDY AT SUN PLAZA SHOPPING CENTER MEDAN Shabrina Tifani; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring; Paham Ginting; Parapat Gultom
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.286

Abstract

This research aims to see the influence of omnichannel strategy on repurchase interest through consumer satisfaction with Somethinc products at Sun Plaza Medan. The type of research used is quantitative research. The population in this study were 154 consumers who had purchased Somethingnc products. The sample size was drawn using non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS 3.3 analysis tool. The research results directly show that omnichannel strategy has a positive and significant effect on repurchase interest, omnichannel strategy has a positive and significant effect on consumer satisfaction, customer experience has a positive and significant effect on repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Then the results of tests carried out indirectly show that tourist satisfaction is not able to mediate the relationship between omnichannel strategy and repurchase interest, but consumer satisfaction is able to mediate the relationship between customer experience and repurchase interest.
THE INFLUENCE OF SOCIAL MEDIA CONTENT AND MENTAL HEALTH CONDITION ON PURCHASE INTENTION AT SHOPEE (CASE STUDY: STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA) Clarisa Felicia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.344

Abstract

This research aims to know the influence of Social Media Content and Mental Health Conditions on Purchase Intention. The population and sample in this study were 30 mahasiswa aktif yang aktif di media sosial dan bersedia berpartisipasi terhadap penelitian ini with the sampling technique being accidental sampling. The data analysis technique used is multiple linear regression statistical analysis. The primary data used in this study consisted of social media content and mental health conditions on purchase intention. The results of this research show that Based on the partial test (t test), the Social Media Content and Mental Health Condition have a significant effect on the variables of the Purchase Intention, the simultaneous test (f-test), Social Media, and Mental Health Condition have a significant effect on the variables of the Purchase Intention.
Co-Authors Achmad Rifai Adinda Nadila Azhari Adita Wanda Syahputri Siregar Agnes Lolyta Tambunan Agus Purwoko Al Hilal Akbar Ferdynanda Alexander Romario Bukit Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Annisa Amelia Aprianta Raskami Sembiring Aprizal Haris Sinaga Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Aris Handiyoko Sibuea Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Augina Amelia Putri Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Semiring Betharia Nandasari Siregar Chairiyah, Hasanatul Clarisa Felicia Dalimunthe, Doli Muhammad Ja'far Dewantoro, Riy Dewi Maya Sari Dhery Wiranata Surya Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elfa Yolanda Elisabet Siahaan Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil Endang Setiawati ERLINA Erman Munir Erwin Sahat Mora Pardede Euodia Grace Maranatha Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Fadli Hazmi Fadli, Fadli Fairuza Rikha Amri Fani Al Vionita Rangkuti Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Gita Ayu Lestari Harmawan, Wisnu Agus Harris Pinagaran Nasution Hartini Pratiwi Pane Hidayat Nasution Iin Irwanto Indah Ardhina Oktaria Indawati Lestari Indi Ade Fitri Koto INDRA HERMAWAN Iqbal Habibie Irma Zulhana Koto Isfenti Sadalia Ishbir Mujahid Adha Iskandar Muda Junita Safitri Karina, Beby Lestariningsih, Marsudi Lidya Kesuma Sari Linda Trimurni Maas Mahyunnisa yunus Maria Damaianty Pasaribu Marlina Widiyanti Maulidina Yuliani Mawaddah, Wirda May Friska Yuliani Saragih Megaria Damanik Meilita Tryana Sembiring, Meilita Tryana Mesra B Mirza Abdillah Pane Moudy Fitria Respati Mufida Sari Muhammad Asrin Jazuli Muhammad Ismuroji Muhammad Syahputra Nabila Khairunisa Khaidir Namora Lumongga Lubis Nanda Adilfa Mulya Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Parapat Gultom Pasaribu, Mhd Hasan Petrus Lajor Ginting Prihatin Lumbanraja Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rahmadani Raja Palti Tambunan Ramadhan Nurmuhammad Rangkuti, Agus Edy Renancy Pratiwi Riki Riduansyah Rambe RINDI SHARIFA Ritha F. Dalimunthe Rival Irwanson Damanik Rizki Ermaliza Ronald Sibuea Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Shabrina Tifani Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Stifani Emerta Perangin-angin Suci Chasara Nasution Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Sugiharto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syafrzal Helmi Situmorang Syahyunan Syahyunan Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wahyu Ario Pratomo Wibowo, Rulianda P. Windi Puspita Dian Sari Hasibuan Wisnu Agus Harmawan Wulanda, Astrea Yeni Absah yeni absah yeni absah Youanita Tri Sevanya Damanik Yudha Yustiasa Yuliana, Yayuk yunus, Mahyunnisa Zharifah Putri Masturah Hasibuan