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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies International Journal of Economics, Business and Innovation Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Endang Sulistya Rini
Faculty Of Economics And Business, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention Endang Sulistya Rini; Yeni Absah; Beby Karina Fawzeea; Alfifto Alfifto
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (999.741 KB) | DOI: 10.34007/jehss.v4i4.1180

Abstract

The aim of this study was to determine the effect of tourism image, experiential value, experiential satisfaction, on revisit intention in Lake Toba. The population in this study is tourists who visit Lake Toba, North Sumatra with an unknown number, so that the sampling uses the formula from the Malhotra theory where the number of questions is multiplied by four to obtain a sample of 324 tourists. The results showed that tourism image had a positive and significant effect on experiential satisfaction, experiential value had a negative but significant effect, experiential satisfaction had a positive and significant effect on revisit intention, tourism image had a positive and significant effect on revisit intention through experiential satisfaction and experiential value had a negative effect but significant to revisit intention through experiential satisfaction.
Analisis Penciptaan Loyalitas Melalui Pengaruh Penerapan Strategi Pemasaran Rasional, Emosional, dan Spiritual Terhadap Kepuasan Nasabah PT. Bank Sumut Syariah Cabang Utama Medan Endang Sulistya Rini; Yeni Absah
Jurnal Studi Manajemen dan Bisnis Vol 2, No 1 (2015): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v2i1.1504

Abstract

Dewasa ini bank syariah menjadi salah satu sektor industri yang berkembang pesat di Indonesia. Bisnis perbankan syariah semakin dinamis sehingga memacu para pengelola perbankan untuk dapat berpikir secara kreatif dan inovatif agar selalu memberikan yang terbaik bagi pelanggannya dengan menyediakan produk dan jasa yang lebih unggul dibandingkan para pesaingnya. Bank perlu mengembangkan strategi pemasaran yang efektif sehingga dapat memberi kepuasan dan loyalitas konsumen. Strategi tersebut antara lain adalah strategi pemasaran rasional, emosional dan spiritual. PT. Bank Sumut Syariah Cabang Utama Medan menghadapi persaingan yang sangat ketat dengan bank konvensional dan bank syariah yang semakin meningkat jumlahnya. Selain itu, persepsi yang selama ini ada di benak masyarakat adalah perbankan konvensional selalu lebih menguntungkan secara finansial dibandingkan perbankan syariah karena sistem bunganya. Sistem bagi hasil yang diterapkan bank syariah masih dianggap sama saja dengan bunga pada bank konvensional. Masalah lain adalah kurangnya pengetahuan masyarakat terhadap sistem perbankan syariah. Banyak masyarakat mengira bank syariah hanya untuk Kaum Muslim saja dan masih ragu terhadap prinsip Syariah yang diterapkan. Populasi pada penelitian ini adalah nasabah Bank Sumut Syariah Cabang Utama Medan, dengan sampel sebanyak 100 nasabah. Responden ditentukan dengan metode Sampel Random Sistematik (Systematic Random Sampling). Alat analisis inferensial yang digunakan adalah Path Analysis (Analisis Jalur). Hasil penelitian menunjukkan bahwa strategi pemasaran emosional dan spiritual berpengaruh langsung secara positif dan signifikan terhadap kepuasan nasabah, sedangkan strategi pemasaran rasional berpengaruh tidak signifikan terhadap kepuasan nasabah. Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah Bank Sumut Syariah Cabang Utama Medan.
Antecedents of destination brand experience Miska Irani Tarigan; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
PENGARUH KUALITAS NETWORK & TARIF SIMPATI TERHADAP LOYALITAS PEGAWAI PEMERINTAHAN KABUPATEN ACEH SINGKIL Ardiansyah Putra Ramadhan; Amrin Fauzi; Endang Sulistya Rini
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 6, No 1 (2016): Edisi Januari-Juni 2016
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v6i1.6605

Abstract

Cellular telecommunication is a cellular operator company which has grownrapidly amidst the tight competition among the cellular operator companies inIndonesia. Realizing that it is very crucial to keep the customers and to find morepotential customers, the company strives to upgrade network quality and adjust fare. Thecompany’s most potential customers are employees. The formulation of the problem wasto what extent the influence of network quality and simPATI’s fare on loyalty. The aimof this research was to know and to analyze the influence of network quality andsimPATI’s fare on loyalty. The research was descriPT.ive quantitative;. The data wereprocessed by using SPSS version 16 software. The hypothesis was tested by usingmultiple linear regression analysis, F test and t test in order to know the influence ofindependent variables on the dependent variables in the liability of 95% (α =0.05). Thedata were collected by questionnaires. The result of the research from the simultaneoustest showed that the network quality and simPATI’s fare had positive influence on loyalty.The variables of the network quality played an important role in determining the loyaltyof Aceh Singkil government employee, compared with the variables of simPATI’s fare.The variables of network quality and simPATI’s fare were able to explain their role ingiving the satisfaction of the pre-paid Telkomsel consumers 35,2% to the Aceh Singkilgovernment employees, and the rest (64,8%) was explained by the other variables whichwere not studied in this research. The conclusion of this research was that networkquality and simPATI’s fare had significant influence on the Aceh Singkil governmentemployees.Keywords: Kualitas, Tarif dan Loyalitas.
THE EFFECTS OF ATTITUDE, PERCEIVED BEHAVIOURAL CONTROL, AND SUBJECTIVE NORM ONLINE ON SHOPPING BEHAVIOUR IN NORTH SUMATERA Endang Sulistya Rini; Beby Karina; Yeni Absah
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Due to advances in technology, now in – store shopping for our needs is the past; we just stay at home to find our needs. Consumers must have access and knowledge of the internet shop online. Once the infrastructure is ready, the internet can give consumers easy access to information and shopping quickly, 24 hours a day, seven days a week, regardless of their geographic location. The development of shopping through the online system in Indonesia is growing rapidly. Indonesia is becoming one of the trending countries with an online store presence. The emergence of various online stores such as Kaskus, Tokopedia, Bukalapak, Shopee, and Lazada proves the case. The research method used is qualitative - quantitative with descriptive technique. Data collection is questionnaires distributed to 150 people. The results provide empirical evidence that there are significant effects of attitude, perceived behavioural control, and subjective norm variables on online shopping behaviour variable. Keywords: Attitude, Perceived Behavioural Control, Subjective Norm, Online Shopping Behaviour
THE EFFECT OF EXPERIENTIAL QUALITY AND EXPERIENTIAL VALUE ON TOURIST SATISFACTION IN LAKE TOBA OF SAMOSIR REGENCY Alfifto Alfifto; Endang Sulistya Rini; Yeni Absah
PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) 2020: PROCEEDINGS ICTESS
Publisher : PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is a new type of industry that can accelerate economic growth and employment provision, increase income and standard of living, and stimulate other productive sectors. Samosir regency is a tourism destination that has captivated both international and domestic tourists because of the stunning natural beauty of Lake Toba.This study aims to discover and analyze the effect of experiential quality and experiential value on tourist satisfaction in Lake Toba, Samosir regency. The population in this study were tourists of unspecified number visiting Lake Toba in Samosir regency. The number of samples were 140 respondents. The study involved accidental sampling technique, questionnaire in data collection, and multiple linear regression on data analysis. The results of this study indicated that simultaneously experiential quality and experiential value significantly influenced tourist satisfaction in Lake Toba in Samosir Regency. Partial test showed that experiential quality and experiential value had a positive and significant effect on tourist satisfaction in Lake Toba, Samosir regency. Keywords: Experiential Quality, Experiential Value, Tourist Satisfaction
Customer Integration, Top Management Support, Organizational Structure and Supply Chain Technology Adoption. Examining the Mediating Role of Intention to Adopt Specific Supply Chain Technologya Marlina Widiyanti; Marsudi Lestariningsih; Iin Irwanto; Endang Sulistya Rini
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The main focus of the present study is to examine the impact of top management support, organizational structure, and customer integration on the intention to adopt specific technology management and adoption of e-supply chain technology. Additionally, mediating impact of intention to specific technology between top management support, organizational structure, customer integration and adoption of new technology is assessed as well. The data is collected from the employees of commercial banks of Indonesia. The data collection technique adopted was stratified random sampling. The collected data was analyzed through PLS-SEM using PLS 3.2.1. The findings of the study revealed that all of the proposed direct as well, and mediating hypothesis is accepted. The findings of the study are important for the practitioners of the banking sector to adopt strategy by which they can adopt new technology. Moreover, this study fills the gap of limited studies related to technology in the supply chain perspective of the banking sector.
A Study of Supply Chain Management for Preliminary Destination Brand Experience in North Sumatera, Indonesia Miska Irani Tarigan; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina F. Sembiring
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The development of tourism places is getting more attention in current era especially Lake Toba, North Sumatera, Indonesia. It aims to attracts many tourists. As one way to differentiate the identity of a product or service is by the brand. The brand experience emerges as an essential and effective in management and marketing. Thus, this study consider the brand experience as a factor in market competition. In conjuction with the issue, this study aims to identify the supply chain management for preliminary destination brand experience In North Sumatera, Indonesia. This quantitative study designed using the library, literature reviews and others relevance source. The data analyzed using the Matrix Strategic Position and Action Evaluation (SPACE). The results of the analysis found that the environmental stability of Lake Toba as tourism area categorized as medium position. Also, using the inelastic dimension of environmental stability (pricing), we found that the Lake Toba is still a tourist choice. In addition, the experience as the value of excellence to increase the tourist satisfaction.
The University's Reputation as Intervening Is Between Quality of Service and Electronic Word of Mouth at Private Universities in Medan City Mesra B; Arlina Nurbaity Lubis; Endang Sulistya Rini; Amlys Syahputra Silalahi
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1396

Abstract

This study aims to see the direct influence of service quality rather than electronic word of mouth (EWOM) and by presenting the role of the university's reputation in mediating the quality of service at EWOM at private universities in Medan City. A sampling of 120 respondents from five private universities with active student status, a minimum study period of three semesters, and a strata 1 education level. The research methodology used is path analysis with the Smart PLS Program Version 3. The results show that the service quality is directly greater. its effect on EWOM when compared to the effect from service quality on EWOM is mediated by the reputation of the university at private universities in Medan City.
Business Strategy on Marketing Entrepreneurial Performance with Competitive Advantage as Intervening Case Study of UKM Ulos Fabric Craftsmen at the Department of SMEs and Cooperatives of North Sumatra Province Nurafrina Siregar; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1337

Abstract

The benchmark for the success of SMEs to be able to win in the competition is through marketing performance, especially because SMEs are currently becoming something important in supporting Indonesia's economic growth and the quantity of SMEs (the number of SMEs) is a big potential in the economy. Indonesia as a cultural country has the opportunity to develop products based on local wisdom. This research is a quantitative study, the population in this study is Ulos cloth SMEs assisted by the UKM and Cooperatives Service in North Sumatra Province. The population is 221 and the samples are spread over the area. Structural equation modeling (SEM) was used to analyze the data from this study.
Co-Authors Achmad Rifai Adita Wanda Syahputri Siregar Agus Purwoko Albert Albert Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Arby Prawira , Muhammad Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Azhar Maksum Azzahra, Nindya B, Mesra Beby Karina Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Dewantoro, Riy Dewi Maya Sari Dina Widya Astuti Djohan, Deva Dzikira, Teuku Muharna ERLINA Erwansyah, Erwansyah Fadli Fadli Fadli Fadli, Fadli Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Ginting, Ninda Harmawan, Wisnu Agus Iin Irwanto Indawati Lestari INDRA HERMAWAN Iqbal Habibie Isfenti Sadalia Ishbir Mujahid Adha Junita Safitri Kaban, Karina Putri Karina, Beby Kosasih, Hengky Lesmana, Fakhri Mahyunnisa yunus Manda Dwipayani Bhastary Maria Damaianty Pasaribu Marlina Widiyanti Marsudi Lestariningsih Mawaddah, Wirda Megaria Damanik Mesra B Mirza Abdillah Pane Muhammad Anggia Muchtar Muhammad Asrin Jazuli NAIBAHO, TOGAR Namora Lumongga Lubis Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Pasaribu, Mhd Hasan Pasaribu, Wilson Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Ritha F. Dalimunthe Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Sembiring, Paham Ginting Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sinaga, Aprizal Haris Sirojuzilam Sirojuzilam Hasyim Situmorang, Syafrizal Helmi Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Tarigan, Miska Irani Tri Widiyanti Trisatya, Achmad Afriadi Wulanda, Astrea Yayuk Yuliana yeni absah yeni absah Yossie Rossanty yunus, Mahyunnisa