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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Pendas : Jurnah Ilmiah Pendidikan Dasar J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal Economic Review (IJER) Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies Social Sciences Journal International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
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Analysis the Development of Oyster Cultivation (Crassostrea Sp.) on Coastal Communities’s Income Dzikira, Teuku Muharna; Purwoko, Agus; Rini, Endang Sulistya
Journal of Environmental and Development Studies Vol. 3 No. 2 (2022): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v3i2.8133

Abstract

This study aims to determine the effect of cultivation on the income of the coastal community of Alue Naga Village, Syiah Kuala District, Banda Aceh City, which was carried out with mentoring, cultivation and technology variables. Seeing the extent of the contribution, the impact of mentoring on oyster cultivation on people's incomes. The research method used is descriptive quantitative, with data processing method using Statistical Packag For The Sociences (SPSS). The population in this study is the entire community of Alue Naga who cultivate oysters from 4 hamlets namely Musafir, Bunot, Kuntara and Podiamat hamlets totaling 164 people with a sample of 62 people. The results showed that the income contribution was 37.47% (assistance) and the income contribution was 23.72% (without assistance) with the difference in the value of income per individual, the difference was Rp. 639,000 thousand rupiah per month. From these results simultaneously mentoring and technology variables have a positive and significant effect on income, while the cultivation variable has no (negative) and insignificant effect on income, for more details it has been presented in this study.
Peran Inovasi Layanan E-Loyalty dalam Pemanfaatan Cash Management BNI Melalui E-Satisfaction di PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Medan Sari, Mufida; Rini, Endang Sulistya; Situmorang, Syafrizal Helmi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5ya32t51

Abstract

Penelitian ini bertujuan untuk menyelidiki hubungan antara inovasi layanan dan e-loyalty melalui e-satisfaction pada pengguna Cash Management BNI di sebuah kantor cabang di Medan. Dengan mengidentifikasi faktor-faktor yang mempengaruhi e-loyalty, diharapkan BNI dapat merancang strategi inovasi yang efektif untuk meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini menggunakan desain penelitian asosiatif, dengan metode analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Populasi penelitian ini adalah  seluruh nasabah korporasi pengguna Cash Management BNI di kantor cabang Medan. Pengambilan sampel dilakukan dengan metode nonprobability sampling menggunakan teknik sensus sampling. Data dikumpulkan melalui penyebaran kuesioner yang ditujukan kepada nasabah korporasi pengguna Cash Management BNI. Temuan penelitian menunjukkan bahwa sebagian besar varians dalam e-satisfaction dijelaskan oleh inovasi layanan, dan sebagian besar varians dalam e-loyalty dijelaskan oleh inovasi layanan dan e-satisfaction. Efek total menunjukkan bahwa inovasi layanan memiliki dampak signifikan baik secara langsung maupun tidak langsung terhadap e-loyalty melalui e-satisfaction.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Sugest Kopi Keude Matangglumpangdua Nora, Yeni Safitri; Rini, Endang Sulistya; Fadli, Fadli
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. IX | No. 1 | 2024
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v9i1.19414

Abstract

This research aims to examine the analysis of marketing strategies to increase sales on Sugest Kopi Keude Matangglumpangdua. Research methods with qualitative methods are based on the philosophy of postpositivism with a descriptive qualitative approach. The research took place at Sugest Kopi Keude Matangglumpangdua, Peusangan District, Bireuen Regency which was carried out from July 2021 to September 2021. Sugest Kopi is a café. The data type is primary data and secondary data. Data collection techniques include observation, documentation, and interviews. As for the data analysis technique with SWOT analysis. The results showed an average score of internal strategy factor scores of 7,69. This means that the internal strategy factor is in the strong and high category, which is already very good in terms of strengths and or weaknesses in the Sugest Kopi business opportunity. The average score of the external strategy factor score was 9,12. This means that the external strategy factor is in the strong and high category, which is already very good in terms of opportunities and or threats of business opportunities in Sugest Kopi. Sugest Kopi  also needs to increase the number of supporting facilities to attract consumers to return to buy and visit by providing seats to lean on. Of course, free Wifi is provided to consumers.
INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN Muhammad Ismuroji; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.803

Abstract

Along with rising population and income levels, it has become a major factor in the rising demand for non-consumption-based necessities, which many have adopted as a way of life. The expansion of the Coffee Shop industry has made coffee an integral part of people's lifestyles. Starbucks' continued existence depends on customer loyalty. Starbucks Multatuli's efforts to maintain brand loyalty are still relatively low. Customers continue to prefer other coffee shops over Starbucks. However, the customer's affection for Starbucks will cause the customer to form an emotional bond with Starbucks. Consequently, the customer's emotional attraction to Starbucks and feelings of pleasure will increase customer satisfaction. Thus, a positive brand image will provide customers with a positive experience, which will foster a sense of love for Starbucks and increase brand loyalty. This study's objective is to examine how brand image and customer satisfaction influence brand loyalty via brand love. Four variables comprise the survey: brand image, customer satisfaction, brand loyalty, and brand love. Accidental sampling is used for sampling. The population of this study consisted of 120 Starbucks Multatuli customers who participated in the survey. Using the SmartPLS 3.0 application, PLS-SEM was utilized for data analysis. The results indicated that brand image and customer satisfaction had a significant effect on brand love, a significant effect on brand loyalty, and a significant effect on brand loyalty via brand love.
ANALYSIS OF THE EFFECT OF COMMITMENT AND PARTICIPATION ON COOPERATIVE PERFORMANCE WITH INNOVATION AS INTERVENING VARIABLES IN COOPERATIVES IN SERDANG BEDAGAI DISTRICT Adinda Nadila Azhari; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.929

Abstract

This study aims to determine the Effect Analysis of Commitment and Participation on Cooperative Performance with Innovation as an Intervening Variable in Cooperatives in Kab. Serdang Bedagai. This study used primary and secondary data obtained by distributing questionnaires to all actively assisted cooperatives in the Serdang Bedagai district government area, totaling 72 cooperative units. The questionnaire that was distributed online consisted of profiles of respondents and consisted of several statements that were in accordance with the variables contained in this study. The type of research used in this research is to use an associative method with a quantitative approach. Associative research was conducted to determine whether there is influence between exogenous variables and endogenous variables. The results of the study show that organizational commitment directly has a positive and significant effect on cooperative innovation in Serdang Bedagai District. Directly member participation has a positive and significant effect on cooperative innovation in Serdang Bedagai District. Directly organizational commitment has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency. Directly member participation has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency. Cooperative innovation directly has a positive and significant effect on the performance of cooperatives in Serdang Bedagai District. Indirectly, organizational commitment has a positive and significant effect on the performance of cooperatives in Serdang Bedagai Regency through cooperative innovation.
THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICESCAPE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A VARIABLE INTERVERNING ON ME & COFFEE WORKS WAHID HASYIM MEDAN Rindi Sharifa; Endang Sulistya Rini; Amlys Syahputra Silalahi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.950

Abstract

This study aims to determine and analyze the effect of customer experience and servicescape on customer loyalty through customer satisfaction as an intervening variable in me & coffee works by Wahid Hasyim Medan. The population in this study is the people of Medan City with 6 sub-districts including the sub-district of Me & Coffee Works customers who have visited at least 2 times with an unknown number. The sampling technique in this study was non-probability sampling as many as 85 respondents. The data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study show that customer experience has an effect on customer loyalty. Servicescape influences customer loyalty. Customer experience influences customer satisfaction. Servicescape influences customer satisfaction. Customer satisfaction affects customer loyalty. Customer experience influences customer loyalty through customer satisfaction as an intervening variable. Servicescape influences customer loyalty through customer satisfaction as an intervening variable.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH CONSUMER TRUST IN FORE COFFEE PRODUCTS AT SUN PLAZA MEDAN Erwin Sahat Mora Pardede; Paham Ginting; Endang Sulistya Rini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.964

Abstract

This research aims to analyze the phenomenon of the problem in the form of applying different promotions and product tastes at each Fore Coffee outlet causing low consumer purchasing decisions for Fore Coffee products. This is an associative type of research. The population in this research is consumers who have purchased online and offline from Fore Coffee Sun Plaza Medan and the sample is 135 respondents. The sample is withdrawn by a non-probability sampling using the purposive sampling method. The data using are primary data and secondary data are obtained through a list of statements and documentation studies. The data analysis technique employs structural equation modeling (SEM) with the analytical tools of Smart PLS. The research results directly show that online customer reviews and online customer ratings have a positive and significant effect on purchasing decisions, online customer reviews and online customer ratings have a positive and significant effect on consumer confidence, consumer confidence has a positive and significant effect to the purchase decision. Then the test results which are carried out indirectly show that consumers trust are able to mediate online customer review correlation with purchasing decisions and are able to mediate online customer rating correlation with purchase decisions.
EFFECT OF SERVICE MARKETING MIX AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN BANK BTPN ZAINUL ARIFIN MEDAN Indah Ardhina Oktaria; Endang Sulistya Rini; Paham Ginting
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.982

Abstract

Banks as financial institutions are businesses that are exposed to many problems and are not even discussed and studied endlessly on various occasions. The ups and downs and ups and downs of the banking business in Indonesia have a direct effect on all business sectors wherever and whenever. PT Bank Tabungan Pensiunan Nasional, Tbk is a company engaged in the banking sector, which was founded in 1958, and is headquartered in Jakarta Customer loyalty in this study is influenced by the service marketing mix where there are still a lack of aspects of the service marketing mix so that customers switch to other banks, as well as service quality which is still considered not good in terms of service to customers so that this also affects customer satisfaction so that it is necessary to examine based on the variables that have been described. The purpose of this study was to analyze the influence of service marketing mix and service quality through customer satisfaction on customer loyalty at PT. Bank BTPN Tbk Zainul Arifin Medan Branch. This type of research is associative research and the population in this study is PT. Bank BTPN Medan branch of Zainul Arifin as many as 63,276 customers, with a total sample of 397 customers. The sampling method used is purposive sampling. Data analysis was carried out through PLS-SEM using the SmartPLS program. The results showed that the service marketing mix, service quality and customer satisfaction had a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin. then indirectly service marketing mix has a positive and significant effect on customer loyalty through customer satisfaction and service quality through customer satisfaction has a positive and significant effect on customer loyalty at PT. Bank BTPN Medan branch of Zainul Arifin.
STRATEGY ANALYSIS OF BUILDING CUSTOMER LOYALTY INDIHOME PT. TELECOMMUNIKASI INDONESIA Tbk Dhery Wiranata Surya; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.983

Abstract

Looking at the emerging internet service competitors, it is hoped that IndiHome will become one of the providers offering the best internet access and services. High consumer loyalty for a product is the most important aspect for a company in carrying out its business activities. To increase consumer loyalty, companies must pay attention to the factors that become a benchmark for consumer loyalty, including product, price, place, promotion, people, process, and physical evidence. The type of research used is quantitative, with a research method that is correlational research which is defined as a research method based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are carried out randomly, and data collection uses research instruments. The study results show that the product (product) positively and significantly affects IndiHome consumer loyalty at PT. Telkom witel Medan. Price has a positive and insignificant effect on IndiHome consumer loyalty. Promotion has a positive and significant effect on IndiHome consumer loyalty. People have a positive and insignificant effect on consumer loyalty. The process (process) positively and significantly affects consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION CAFE RUANG SARCA MEDAN Euodia Grace Maranatha; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1001

Abstract

Based on data from the Ministry of Tourism and Creative Economy, in 2021, the creative industry will contribute quite a lot to the GDP of the national economy, up to 6.98 percent, almost 7 percent with a value of no less than Rp. 1.134 trillion (Ghofar, 2022). The Ministry of Tourism and Creative Economy explained that there are 17 sub-sectors of the creative economy in Indonesia, namely: game developer, architecture, interior design, music, fine arts, product design, fashion, culinary, (animated film and video photography), visual communication design, television and radio, craft, advertising, performing arts, publishing, and applications (Kemenparekraf, 2022), based on 17 (seventeen) sub-sectors of the creative economy in Indonesia, culinary is the largest contributor (30%) from the tourism and creative economy sectors. The culinary industry has a very strong potential for development, so that the culinary industry receives great attention from the government so that this sector can progress by providing facilitation such as business training, access to capital, and business start-up assistance. In addition, the Ministry of Tourism and Creative Economy also participates in promoting this very diverse Indonesian cuisine in domestic and foreign markets (Kemenparekraf, 2022).
Co-Authors Achmad Rifai Adinda Nadila Azhari Adita Wanda Syahputri Siregar Agnes Lolyta Tambunan Agus Purwoko Al Hilal Akbar Ferdynanda Alexander Romario Bukit Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Annisa Amelia Aprianta Raskami Sembiring Aprizal Haris Sinaga Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Aris Handiyoko Sibuea Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Augina Amelia Putri Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Semiring Betharia Nandasari Siregar Chairiyah, Hasanatul Clarisa Felicia Dalimunthe, Doli Muhammad Ja'far Dewantoro, Riy Dewi Maya Sari Dhery Wiranata Surya Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elfa Yolanda Elisabet Siahaan Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil Endang Setiawati ERLINA Erman Munir Erwin Sahat Mora Pardede Euodia Grace Maranatha Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Fadli Hazmi Fadli, Fadli Fairuza Rikha Amri Fani Al Vionita Rangkuti Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Gita Ayu Lestari Harmawan, Wisnu Agus Harris Pinagaran Nasution Hartini Pratiwi Pane Hidayat Nasution Iin Irwanto Indah Ardhina Oktaria Indawati Lestari Indi Ade Fitri Koto INDRA HERMAWAN Iqbal Habibie Irma Zulhana Koto Isfenti Sadalia Ishbir Mujahid Adha Iskandar Muda Junita Safitri Karina, Beby Lestariningsih, Marsudi Lidya Kesuma Sari Linda Trimurni Maas Mahyunnisa yunus Maria Damaianty Pasaribu Marlina Widiyanti Maulidina Yuliani Mawaddah, Wirda May Friska Yuliani Saragih Megaria Damanik Meilita Tryana Sembiring, Meilita Tryana Mesra B Mirza Abdillah Pane Moudy Fitria Respati Mufida Sari Muhammad Asrin Jazuli Muhammad Ismuroji Muhammad Syahputra Nabila Khairunisa Khaidir Namora Lumongga Lubis Nanda Adilfa Mulya Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Parapat Gultom Pasaribu, Mhd Hasan Petrus Lajor Ginting Prihatin Lumbanraja Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rahmadani Raja Palti Tambunan Ramadhan Nurmuhammad Rangkuti, Agus Edy Renancy Pratiwi Riki Riduansyah Rambe RINDI SHARIFA Ritha F. Dalimunthe Rival Irwanson Damanik Rizki Ermaliza Ronald Sibuea Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Shabrina Tifani Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Stifani Emerta Perangin-angin Suci Chasara Nasution Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Sugiharto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syafrzal Helmi Situmorang Syahyunan Syahyunan Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wahyu Ario Pratomo Wibowo, Rulianda P. Windi Puspita Dian Sari Hasibuan Wisnu Agus Harmawan Wulanda, Astrea Yeni Absah yeni absah yeni absah Youanita Tri Sevanya Damanik Yudha Yustiasa Yuliana, Yayuk yunus, Mahyunnisa Zharifah Putri Masturah Hasibuan