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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Endang Sulistya Rini
Faculty Of Economics And Business, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Audit Delay and Its Determinants: Financial Characteristics, Audit Firm Size, and Going Concern Pasaribu, Mhd Hasan; Erlina; Rini, Endang Sulistya
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2821

Abstract

This study examines the effect of solvency, profitability, and public accounting firm (PAF) size on audit delay, with the going concern audit opinion as a moderating variable. The sample consists of property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Secondary data were obtained from annual reports, financial statements, and audit reports published by the IDX. Panel data regression analysis was conducted using EViews software. The results show that solvency, profitability, and PAF size have positive and significant effects on audit delay. Furthermore, the going concern audit opinion moderates the relationship between financial characteristics and audit delay with varying effects. Specifically, the going concern audit opinion weakens the effect of solvency on audit delay but is not statistically significant. In contrast, it significantly strengthens the positive effect of profitability on audit delay. Meanwhile, the moderating effect of the going concern audit opinion on the relationship between PAF size and audit delay is negative but insignificant. These findings highlight the importance of financial characteristics and auditor-related factors in explaining audit delay in the property and real estate sector.
The Effect of Utilitarian, Hedonic, and Social Values on Behavioral Outcomes through Consumer Trust Sembiring, Beby Karina Fawzeea; Rini, Endang Sulistya; Absah, Yeni; Rossanty, Yossie
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4072

Abstract

Live streaming e-commerce is rapidly transforming digital retail, yet the psychological drivers of consumer behavior in emerging markets like Indonesia. This study investigates consumer behavior in Indonesia’s live streaming e-commerce by examining how utilitarian, hedonic, and social values shape trust toward products and streamers, ultimately driving purchase intention and consumer engagement. Using the theory of consumption values integrated with trust-based models, data from 350 active live commerce consumers were analyzed with PLS-SEM via SmartPLS 4.0. The findings reveal that utilitarian, hedonic, and social values significantly enhance trust, which in turn strongly predicts purchase intention and consumer engagement. The model explains 52.5% of trust, 33.2% of purchase intention, and 21.8% of engagement variance, highlighting trust’s mediating role in linking consumption values to behavioral outcomes. The results emphasize the need for live commerce strategies that combine efficiency, entertainment, and community to cultivate trust, thereby boosting both immediate sales and long-term engagement. The study offers original contributions by being the first comprehensive empirical test in Indonesia applying consumption values and trust frameworks in live commerce.
Bridging Green Human Resource Management and Digital Capability Through Organizational Learning: A Resource-Based View Perspective for Sustainable Organizational Performance Togar Naibaho; Endang Sulistya Rini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5132

Abstract

The integration of environmental sustainability and digital transformation has become a strategic imperative for organizations seeking long-term competitiveness. Yet, many firms struggle to align Green Human Resource Management (GHRM) and Digital HR Capability (DHRC), resulting in fragmented HR practices and inconsistent sustainability outcomes. Grounded in the Resource-Based View (RBV), Dynamic Capability Theory (DCT), and Knowledge-Based View (KBV), this study conceptualizes GHRM and DHRC as complementary strategic resources that enhance Sustainable Organizational Performance (SOP) through the mediating role of Organizational Learning Capability (OLC). Data were obtained from 205 HR managers representing Indonesia’s manufacturing, energy, and service sectors. The analysis employed a hybrid Partial Least Squares Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) approach. Results reveal that both GHRM and DHRC significantly influence SOP, directly and indirectly via OLC. The ANN model confirms a non-linear predictive accuracy of 89.2%, validating the robustness of the proposed hybrid framework. Theoretically, this study advances RBV by integrating environmental and digital HR capabilities as dual levers for sustainable competitiveness. Methodologically, it contributes to HRM scholarship by bridging predictive and explanatory paradigms within the context of sustainable digital transformation.
The Influence of Instagram Social Media and User-Generated Content on Purchase Decision Through Brand Trust at Alligator Roastery Medan Sakinah, Dwi; Rini, Endang Sulistya; Absah, Yeni
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.184

Abstract

Indonesia ranks fourth globally in coffee production, yet faces challenges in domestic market penetration. This study examines how Instagram social media marketing and User-Generated Content (UGC) influence purchase decisions through brand trust at Alligator Roastery Medan, a specialty coffee business experiencing declining customer visits from 680 daily visitors in 2022 to 420 in 2024. Using quantitative methodology with PLS-SEM analysis on 161 respondents selected through purposive sampling, data were collected via structured questionnaires. Results indicate that Instagram positively influences brand trust (β=0.423, p=0.004) and purchase decisions (β=0.298, p=0.005). UGC significantly affects brand trust (β=0.428, p=0.004) but shows no significant direct effect on purchase decisions (β=0.194, p=0.097). Brand trust mediates both relationships significantly and demonstrates the strongest direct effect on purchase decisions (β=0.456, p=0.000), explaining 80.8% of variance in purchase decisions. Findings suggest that digital marketing strategies must prioritize building brand trust through consistent, authentic content and leveraging consumer-generated content to enhance credibility and drive purchase behavior in the specialty coffee market.
The Effect Of Service Quality And Advertising Attractiveness On Honda Motorcycle Purchase Decisions With Brand Image As An Intervening Variable At Pt Indako Trading Coy Medan Branch Yusuf , M. Dede; Rini, Endang Sulistya; Fadli
Journal of Business Management Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i3.181

Abstract

Developments in the business world today present new opportunities and challenges to maximize profits. These conditions are expected to assist each company in developing products and achieving maximum profits, including in the transportation business. Transportation is a vital part of people's daily lives, making it easier for them to get to their destinations. The purpose of this study is to analyze the influence of service quality and advertising appeal on purchasing decisions through brand image at PT Indako Trading Coy, Medan Branch, using a sample of 100 respondents. The analysis used descriptive analysis and path analysis with the Smart PLS application. The results of the study indicate that service quality directly impacts brand image, service quality significantly impacts purchasing decisions, advertising appeal significantly impacts brand image, and advertising appeal significantly impacts purchasing decisions. Indirectly, service quality significantly impacts purchasing decisions through brand image, and advertising appeal significantly impacts purchasing decisions through brand image.
THE EFFECT OF SERVICE QUALITY AND INSTITUTIONAL IMAGE ON STUDENT LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE AT BATTUTA UNIVERSITY Andrio Bukit; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2310

Abstract

Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming increasingly crucial in preparing the next generation to be competitive and innovative. The current phenomenon is that universities, especially private universities whose main source of funding comes from students, are experiencing problems with low levels of student loyalty. Several experts argue that student loyalty is greatly influenced by the level of student satisfaction which is factored by the quality of service and the image of the university itself. The purpose of this study is to determine and analyze the effect of service quality and institutional image on student loyalty at Battuta University through satisfaction. This type of research is associative research and the data used is quantitative data. The population of this study was all students of Battuta University, totaling 701 students. The technique for determining the number of samples used the Slovin formula so that a sample size of 258 students was obtained. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that service quality has a positive and significant effect on satisfaction, institutional image has a positive and significant effect on satisfaction, service quality has a positive and significant effect on student loyalty, institutional image has a positive and significant effect on student loyalty, and satisfaction has a positive and significant effect on student loyalty. Indirectly, service quality has a positive and significant effect on student loyalty through satisfaction, as well as institutional image has a positive and significant effect on student loyalty through satisfaction.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG Yudha Yustiasa; Endang Sulistya Rini; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2952

Abstract

The development of digital technology has encouraged companies to integrate marketing communication strategies through various channels, including social media. This study aims to analyze the effect of integrated marketing communication (IMC) and the use of Instagram social media on improving brand image in the local brand Kopi Ladang. The study used a quantitative approach with a survey technique on 140 respondents who were active followers of the Instagram account @kopiladang.id. IMC variables include advertising, sales promotion, direct marketing, public relations, and digital marketing, while social media variables focused on interaction intensity, content quality, and user engagement. The results of multiple regression analysis show that there is a positive impact between Integrated Marketing Communication on Brand Image in Kopi Ladang, There is a positive impact between Kopi Ladang Instagram Media on Kopi Ladang Brand Image, There is a significant relationship between Integrated Marketing Communication and Instagram Media on Brand Image in Kopi Ladang and There is an Influence between Integrated Marketing Communication on Brand Image through Instagram Social Media, namely between Integrated Marketing Communication and Instagram Social Media has a significant impact on Brand Image in Kopi Ladang. Instagram social media acts as a medium between Integrated Marketing Communications, showing how influential the level of Instagram Social Media among customers can be in increasing Brand Image in achieving a more significant influence.
PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER Al Hilal Akbar Ferdynanda; Endang Sulistya Rini; Syahyunan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.4964

Abstract

This study aims to analyze the influence of promotional strategies and word of mouth on purchase decisions, with brand awareness as a moderating variable at Bezzie Mini Soccer. Competition in the sports industry, particularly in mini soccer field rentals, is becoming increasingly intense, requiring effective marketing strategies to sustain and enhance consumer purchasing decisions. The research adopts a quantitative approach through a survey method involving 85 respondents who have previously used Bezzie Mini Soccer's services. The data analysis technique employed is Structural Equation Modeling – Partial Least Square (SEM-PLS). The results indicate that both promotional strategies and word of mouth have a positive and significant effect on purchase decisions. Brand awareness also significantly influences purchase decisions and moderates the relationship between promotional strategies and word of mouth with purchase decisions. These findings highlight the importance of consistent promotion, positive recommendations, and strong brand awareness in shaping consumer purchasing behavior.
THE EFFECT OF PRICE AND WORD OF MOUTH ON PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE AT WARKOP AGAM STABAT Fairuza Rikha Amri; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Bulletin of Engineering Science, Technology and Industry Vol. 4 No. 1 (2026): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/besti.v4i1.165

Abstract

This study investigates the effects of price and word of mouth (WOM) on purchasing decisions, with brand image acting as an intervening variable. Conducted at Warkop Agam Stabat, a local coffee shop in Stabat, Indonesia, the study uses a quantitative research method involving primary and secondary data collection from 216 respondents. The data analysis includes descriptive statistics and Structural Equation Modeling (SEM). The findings reveal that price negatively affects both purchasing decisions and brand image, while WOM positively influences brand image but does not directly affect purchasing decisions. However, brand image significantly influences purchasing decisions and mediates the relationships between price, WOM, and purchasing decisions. This study contributes to the understanding of consumer behavior in the context of small local businesses.
THE EFFECT OF INSTITUTIONAL IMAGE AND EDUCATIONAL COST ON STUDENTS' INTEREST IN STUDYING AT NAMIRA MADINA HEALTH COLLEGE WITH BRAND TRUST AS AN INTERVENING VARIABLE Lidya Kesuma Sari; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Bulletin of Engineering Science, Technology and Industry Vol. 4 No. 1 (2026): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/besti.v4i1.174

Abstract

This study aims to determine the effect of institutional image and educational cost on student interest through brand trust. This is an associative study, and the data used are quantitative. The data were obtained from primary and secondary data. The analytical methods used were descriptive statistical analysis and structural equation modeling. The population and sample in this study consisted of 297 members of the Mandailing Natal Regency generation Z community. The sampling technique used was accidental sampling. The results of this study indicate that institutional image has a positive and significant effect on brand trust, institutional image has a positive and significant effect on student interest, educational cost has a negative but insignificant effect on student interest, educational cost has a negative and significant effect on brand trust, brand trust has a positive and significant effect on student interest, institutional image has a positive and significant effect on student interest through brand trust, and educational cost has a negative and significant effect on student interest through brand trust among the Gen Z community in Mandailing Natal Regency.
Co-Authors Achmad Rifai Adita Wanda Syahputri Siregar Agus Purwoko Al Hilal Akbar Ferdynanda Albert Albert Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Arby Prawira , Muhammad Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Azhar Maksum Azzahra, Nindya B, Mesra Beby Karina Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Dalimunthe, Doli Muhammad Jafar Deva Djohan Dewantoro, Riy Dewi Maya Sari Dina Widya Astuti Dzikira, Teuku Muharna ERLINA Evawany Yunita Aritonang Fadli Fadli Fadli Fadli, Fadli Fairuza Rikha Amri Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Ginting, Ninda Harmawan, Wisnu Agus Iin Irwanto Indawati Lestari INDRA HERMAWAN Iqbal Habibie Isfenti Sadalia Ishbir Mujahid Adha Junita Safitri Kaban, Karina Putri Karina, Beby Kosasih, Hengky Lesmana, Fakhri Lestariningsih, Marsudi Lidya Kesuma Sari Mahyunnisa yunus Manda Dwipayani Bhastary Maria Damaianty Pasaribu Marlina Widiyanti Mawaddah, Wirda Megaria Damanik Mesra B Mirza Abdillah Pane Muhammad Anggia Muchtar Muhammad Asrin Jazuli Namora Lumongga Lubis Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Pasaribu, Mhd Hasan Pasaribu, Wilson Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Renancy Pratiwi Ritha F. Dalimunthe Rumiaty Manurung Sakinah, Dwi Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Sembiring, Paham Ginting Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sinaga, Aprizal Haris Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Situmorang, Syafrizal Helmi Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahyunan Tarigan, Miska Irani Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wulanda, Astrea Yayuk Yuliana yeni absah yeni absah Yossie Rossanty Yudha Yustiasa yunus, Mahyunnisa Yusuf , M. Dede