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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital Journal of Business Management Journal of Innovative and Creativity Management Studies and Business Journal Journal of Environmental and Development Studies International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Endang Sulistya Rini
Faculty Of Economics And Business, Universitas Sumatera Utara, Indonesia
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THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER VALUE AS AN INTERVENING VARIABLE IN CONSUMERS OF HILON PRODUCTS IN MEDAN CITY Sembiring, Aprianta Raskami; Ginting, Paham; Rini, Endang Sulistya
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of brand image and service quality on repurchase intention through customer value. The number of samples is 100 respondents with the sampling technique using a purposive sampling technique. This type of research is explanatory research. The research results show that brand image has a positive and significant effect on repurchase intention. Service quality has a positive and significant effect on repurchase intention. Apart from that, brand image has a positive and significant effect on customer value and service quality has a positive and significant effect on customer value.
The Influence of Hedonic Shopping Motivation and Electronic Word of Mouth (eWOM) on Impulse Buying in Shopee E-Commerce Users in Medan Tuntungan with Positive Emotion as an Intervening Variable Wulanda, Astrea; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14922

Abstract

This study aims to determine and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion in Shopee users. This type of research is associative research using quantitative data The sampling technique used was purposive sampling with the criteria that respondents who have shopped at Shopee for at least a year. The data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results showed that directly hedonic shopping motivation has a positive and significant effect on positive emotion and impulse buying, electronic word of mouth has a positive and insignificant effect on positive emotion and impulse buying, positive emotion has a positive and significant effect on impulse buying. In indirect research results, hedonic shopping motivation has a positive and significant effect on impulse buying through positive emotion. Meanwhile, electronic word of mouth has a positive and insignificant effect on impulse buying through positive emotion.
Analysis of The Effect of Service Quality, Product Quality, and Price on Customer Loyalty at Seis Coffee with Customer Satisfaction as an Intervening Variable Arby Prawira , Muhammad; Sembiring, Paham Ginting; Rini, Endang Sulistya
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.162

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on customer satisfaction at Seis Coffee. To determine the effect of service quality, product quality, price, and customer satisfaction on consumer loyalty at Seis Coffee. To determine the effect of service quality, product quality, and price on consumer loyalty and customer satisfaction as intervening variables at Seis Coffee. The theories considered relevant in this study are service quality, product quality, price, customer satisfaction, and consumer loyalty. This study is a quantitative study using SPSS research techniques. The population in this study was Seis Coffee customers taken during the last 3 months, namely April to June 2025, as many as 1051 respondents, and the research sample obtained was 91 people using the Slovin formula with a precision of 10% with a confidence level of 90%. The data collection technique in this study was by distributing questionnaires. The data analysis technique in this study used multiple linear regression analysis and hypothesis testing using the SPSS program. The results showed that service quality did not have a significant effect on customer satisfaction, product quality had a positive and significant effect on customer satisfaction, and price had a positive and significant effect on customer satisfaction. Service quality did not affect consumer loyalty, product quality did not affect consumer loyalty, price had a positive and significant effect on consumer loyalty, and customer satisfaction had a positive and significant effect on consumer loyalty. The results of the Sobel test showed that customer satisfaction did not significantly mediate the effect of service quality on consumer loyalty. Customer satisfaction did not significantly mediate the effect of product quality on consumer loyalty, and customer satisfaction did not significantly mediate the effect of price on consumer loyalty.
THE EFFECT OF SERVICE QUALITY ON REPURCHASE INTEREST IN HOME CLEANER SERVICES THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Ginting, Ninda; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.477

Abstract

Cleaning service is a service provided to the hygiene of a building carried out carefully and thoroughly with the help of mechanical and non-machine hygiene tools, as well as chemical (chemical) performed by a sanitary officer. (cleaner). Many people don't have the time or energy to clean their own homes or workplaces so that's where the need for cleaning services arises. The aim of this study is to analyze the influence of quality of service on interest in re-purchase of home cleaner services through consumer satisfaction as an intervening variable. The type of research used in this study is explanatory research with a quantitative approach, which is a method of research intended to explain the position of the variables studied and the influence between one variable and another variable as well as to test the hypotheses that have been formulated. The results of the research were that the quality of service had a positive and significant influence on the interest in re-purchase in SAS Home Cleaner Field. It shows that the better the quality of the service performed, the greater the interest in re-purchase
Mempertahankan Keunggulan melalui Sumber Daya: Strategi Kepemimpinan Biaya Usaha Mikro di Tengah Lonjakan Harga Input Adha, Ishbir Mujahid; Rini, Endang Sulistya; Absah, Yeni
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.152-162

Abstract

Resource Advantage idea in business competitiveness promotes the development of competitive advantages by enterprises through their better possession of resources. MSME need to retain and improve their competitive advantage through cost leadership strategy. To achieve the competitiveness, MSME have to pay attention to their resource advantage. In terms of cost leadership,  MSMEs must also assess the quality and superiority of their available resources. Resource superiority is a significant concern when it comes to competition based on low prices. This study aims to investigate the tactics employed by micro enterprises in addressing sudden increases in the costs of production inputs in order to preserve their competitive edge. The study utilised a sample of organisations who successfully maintained company continuity following instances of price surge since 2022. There were a total of 30 businesses that took part in this research. The chosen methodology is a qualitative approach that involves conducting content analysis on the interview results. Typically, corporations choose raising the prices of their products as the input is rising. MSME is prefer to raise the price while retaining the quality rather than lower the quality to keep the price in check.
Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Analysis the Development of Oyster Cultivation (Crassostrea Sp.) on Coastal Communities’s Income Dzikira, Teuku Muharna; Purwoko, Agus; Rini, Endang Sulistya
Journal of Environmental and Development Studies Vol. 3 No. 2 (2022): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v3i2.8133

Abstract

This study aims to determine the effect of cultivation on the income of the coastal community of Alue Naga Village, Syiah Kuala District, Banda Aceh City, which was carried out with mentoring, cultivation and technology variables. Seeing the extent of the contribution, the impact of mentoring on oyster cultivation on people's incomes. The research method used is descriptive quantitative, with data processing method using Statistical Packag For The Sociences (SPSS). The population in this study is the entire community of Alue Naga who cultivate oysters from 4 hamlets namely Musafir, Bunot, Kuntara and Podiamat hamlets totaling 164 people with a sample of 62 people. The results showed that the income contribution was 37.47% (assistance) and the income contribution was 23.72% (without assistance) with the difference in the value of income per individual, the difference was Rp. 639,000 thousand rupiah per month. From these results simultaneously mentoring and technology variables have a positive and significant effect on income, while the cultivation variable has no (negative) and insignificant effect on income, for more details it has been presented in this study.
Peran Inovasi Layanan E-Loyalty dalam Pemanfaatan Cash Management BNI Melalui E-Satisfaction di PT Bank Negara Indonesia (Persero) Tbk Kantor Cabang Medan Sari, Mufida; Rini, Endang Sulistya; Situmorang, Syafrizal Helmi
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/5ya32t51

Abstract

Penelitian ini bertujuan untuk menyelidiki hubungan antara inovasi layanan dan e-loyalty melalui e-satisfaction pada pengguna Cash Management BNI di sebuah kantor cabang di Medan. Dengan mengidentifikasi faktor-faktor yang mempengaruhi e-loyalty, diharapkan BNI dapat merancang strategi inovasi yang efektif untuk meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini menggunakan desain penelitian asosiatif, dengan metode analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Populasi penelitian ini adalah  seluruh nasabah korporasi pengguna Cash Management BNI di kantor cabang Medan. Pengambilan sampel dilakukan dengan metode nonprobability sampling menggunakan teknik sensus sampling. Data dikumpulkan melalui penyebaran kuesioner yang ditujukan kepada nasabah korporasi pengguna Cash Management BNI. Temuan penelitian menunjukkan bahwa sebagian besar varians dalam e-satisfaction dijelaskan oleh inovasi layanan, dan sebagian besar varians dalam e-loyalty dijelaskan oleh inovasi layanan dan e-satisfaction. Efek total menunjukkan bahwa inovasi layanan memiliki dampak signifikan baik secara langsung maupun tidak langsung terhadap e-loyalty melalui e-satisfaction.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Sugest Kopi Keude Matangglumpangdua Nora, Yeni Safitri; Rini, Endang Sulistya; Fadli, Fadli
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. IX | No. 1 | 2024
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v9i1.19414

Abstract

This research aims to examine the analysis of marketing strategies to increase sales on Sugest Kopi Keude Matangglumpangdua. Research methods with qualitative methods are based on the philosophy of postpositivism with a descriptive qualitative approach. The research took place at Sugest Kopi Keude Matangglumpangdua, Peusangan District, Bireuen Regency which was carried out from July 2021 to September 2021. Sugest Kopi is a café. The data type is primary data and secondary data. Data collection techniques include observation, documentation, and interviews. As for the data analysis technique with SWOT analysis. The results showed an average score of internal strategy factor scores of 7,69. This means that the internal strategy factor is in the strong and high category, which is already very good in terms of strengths and or weaknesses in the Sugest Kopi business opportunity. The average score of the external strategy factor score was 9,12. This means that the external strategy factor is in the strong and high category, which is already very good in terms of opportunities and or threats of business opportunities in Sugest Kopi. Sugest Kopi  also needs to increase the number of supporting facilities to attract consumers to return to buy and visit by providing seats to lean on. Of course, free Wifi is provided to consumers.
STRATEGI BAURAN PEMASARAN JASA PROGRAM PERISAI UNTUK MENINGKATKAN JUMLAH KEPERSERTAAN DI BPJS KETENAGAKERJAAN CABANG MEDAN UTARA Dewantoro, Riy; Rini, Endang Sulistya; Fadli, Fadli
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1413

Abstract

Kesejahteraan masyarakat merupakan tanggung jawab suatu negara, penyelenggara program jaminan sosial dimaksud diserahkan kepada Badan Penyelenggara Jaminan Sosial yang dibentuk dengan undang-undang BPJS. Dalam menjalankan tugas nya agen penggerak jaminan sosial, perisai mencari nasabah dengan cara langsung datang ke perusahaan atau UMKM yang tidak terjangkau oleh BPJS secara langsung. Secara spesifik tugas agen Perisai adalah melaksanakan sosialisasi program jaminan sosial ketenagakerjaan, meningkatkan cakupan kepesertaan kepada pekerja baik Penerima Upah (PU) maupun Bukan Penerima Upah (BPU), dan melakukan kegiatan pengelolaan peserta. Sebagai agen Perisai harus mampu untuk melakukan akuisisi, sosialisasi, edukasi serta memberikan informasi terkait manfaat dan prosedur klaim. Penelitian ini dilakukan dengan tujuan Menjelaskan pengaruh promosi terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh persepsi harga terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh kualitas produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh distribusi produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh orang (people) terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh proses terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh bukti fisik terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan.
Co-Authors Achmad Rifai Adita Wanda Syahputri Siregar Agus Purwoko Al Hilal Akbar Ferdynanda Albert Albert Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Aprianta Raskami Sembiring Aprizal Haris Sinaga Arby Prawira , Muhammad Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Betharia Nandasari Siregar Dalimunthe, Doli Muhammad Jafar Deva Djohan Dewantoro, Riy Dewi Maya Sari Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil ERLINA Evawany Yunita Aritonang Fadli Fadli Fadli, Fadli Fairuza Rikha Amri Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Harmawan, Wisnu Agus Harris Pinagaran Nasution Hidayat Nasution Iin Irwanto Indawati Lestari INDRA HERMAWAN Iqbal Habibie Isfenti Sadalia Ishbir Mujahid Adha Junita Safitri Karina, Beby Kosasih, Hengky Lestariningsih, Marsudi Lidya Kesuma Sari Mahyunnisa yunus Manda Dwipayani Bhastary Maria Damaianty Pasaribu Marlina Widiyanti Mawaddah, Wirda Megaria Damanik Mesra B Mirza Abdillah Pane Moudy Fitria Respati Muhammad Asrin Jazuli Namora Lumongga Lubis Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Pasaribu, Mhd Hasan Pasaribu, Wilson Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rangkuti, Agus Edy Renancy Pratiwi Ritha F. Dalimunthe Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Sembiring, Paham Ginting Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Situmorang, Syafrizal Helmi Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahyunan Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wulanda, Astrea yeni absah yeni absah Yudha Yustiasa Yuliana, Yayuk yunus, Mahyunnisa