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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Pendas : Jurnah Ilmiah Pendidikan Dasar J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal Economic Review (IJER) Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies Social Sciences Journal International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
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The Influence of Social Influence and Online Customer Reviews on Consumers' Repurchase Interest with Trust as a Mediation Variable on the Tokopedia Marketplace (Study on Students of the Faculty of Business Economics, Harapan University of Medan) Maulidina Yuliani; Endang Sulistya Rini; Fadli
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14741

Abstract

This study aims to analyze social influence and online customer reviews on repurchase interest through consumer trust in the Tokopedia Marketplace. The type of research used in this study is associative research. The population in this study is students of the Faculty of Business Economics, Harapan University of Medan with a sample taken in this study of 105 respondents. The withdrawal of the sample size was carried out by non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS analysis tool version 3.0. The results of the study directly show that social influence has a positive and insignificant effect on repurchase interest, online customer reviews have a positive and significant effect on repurchase interest, social influence has a negative and insignificant effect on trust, online customer reviews has a positive and significant effect on trust, and trust has a positive and significant effect on repurchase interest. Then the results of the test that were carried out indirectly showed that trust was not able to mediate the relationship between social influence and repurchase interest, but trust was able to mediate the relationship between online customer reviews and repurchase interest.
The Fairness of Price and Satisfaction On Loyalty Of Digital Streaming Services Users Harmawan, Wisnu Agus; Situmorang, Syafrizal Helmi; Rini, Endang Sulistya
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2023): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/ebima.v2i2.110

Abstract

The digital streaming industry faces increasing competition, particularly in price competition. The subscription prices of digital streaming platforms vary, making it difficult for companies to maintain price fairness. The fairness of price is a psychological factor that impacts consumer reactions to prices, and it significantly impacts satisfaction and loyalty. This study examines the relationship between price fairness, consumer satisfaction, and loyalty among digital streaming subscribers in Medan City. The sample consisted of 180 respondents, with the data collected using a questionnaire. The results showed that the fairness of price has a positive and significant impact on the satisfaction of customers and loyalty, the satisfaction of consumers positively and significantly affects loyalty, and price fairness influence consumer loyalty through the satisfaction of customers positively and significantly. The study suggests that digital streaming companies should adjust prices to meet consumer satisfaction and loyalty. Future research should explore engagement and expand the types of streaming platforms to gain further understanding. The findings can help digital streaming companies adjust prices to meet customer needs and preferences, ultimately increasing consumer satisfaction and loyalty.
Literasi Digital Marketing Pada Wirausaha Perempuan Di Sumatera Utara Erwansyah, Erwansyah; Rini, Endang Sulistya
JUBDIMAS ( Jurnal Pengabdian Masyarakat) Vol 2 No 1 (2023): Jurnal Pengabdian Masyarakat, Maret 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jubdimas.v2i1.214

Abstract

Abstract In digital era, digital marketing is one of the most effective ways to support marketing activities and increase sales. However, there are still many people who do not understand digital marketing, especially among women entrepreneurs in North Sumatra. Although they are accustomed to using social media as a communication medium, this habit must continue to be improved in developing their business marketing strategies. The lack of understanding of women entrepreneurs about digital marketing encourages community service activities to be carried out by delivering socialization and providing training on the use of information and communication technology. From the partner's problems obtained, the solution offered to partners is to provide material related to knowledge of digital marketing concepts and provide skills in the use and optimization of information technology products. The methods used in this activity are lectures, questions and answers, and simulations. The target to be achieved in this community service activity is the implementation of the introduction and optimal utilization of digital marketing in an effort to increase sales for women entrepreneurs in North Sumatra who are members of several women entrepreneurial communities. Keywords: Digital Marketing, Womenpreneurs, Micro, Small and Medium Enterprises Abstrak Di era yang serba digital, digital marketing merupakan salah satu cara paling efektif untuk mendukung kegiatan pemasaran dan meningkatkan penjualan. Walau demikian, masih banyak orang yang belum memahami mengenai digital marketing khususnya di lingkungan wirausaha perempuan di Sumatera Utara.Walaupun mereka sudah terbiasa menggunakan media sosial sebagai media komunikasi tetapi kebiasaan ini harus terus ditingkatkan penggunaannya dalam mengembangkan strategi pemasaran usahanya. Kurangnya pemahaman wirausaha perempuan mengenai digital marketing mendorong untuk dilakukan kegiatan pengabdian kepada masyarakat dengan cara menyampaikan sosialisasi dan memberikan pelatihan mengenai penggunaan teknologi informasi dan komunikasi. Dari permasalahan mitra yang didapatkan maka solusi yang ditawarkan kepada mitra adalah dengan memberikan materi terkait pengetahuan tentang konsep digital marketing dan memberikan keterampilan dalam penggunaan dan optimalisasi produk teknologi informasi. Metode yang digunakan dalam kegiatan ini adalah ceramah, tanya jawab, dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan dan pemanfaatan secara optimal digital marketing dalam upaya meningkatkan penjualan bagi wirausaha perempuan di Sumatera Utara yang tergabung dalam beberapa komunitas wirausaha perempuan. Kata kunci: Digital Marketing, Wirausaha Perempuan, Usaha Mikro Kecil Menengah
Analysis of User Experience and Perceived Value on Repurchase Intention With E- Satisfiction as an Intervening Variable in the Traveloka Application : Users of the Traveloka Application in Medan City Suci Veny Beauty; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i2.675

Abstract

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.
Community-Driven Brand Loyalty: The Interplay of Experience, Benefits, and Engagement Hermawan, Indra; Ginting, Paham; Rini, Endang Sulistya
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11922

Abstract

The aim of this study is to conduct a comprehensive analysis of the effects of community experience and perceived community benefits on brand loyalty, with brand engagement serving as an intervening variable. Employing a quantitative survey methodology with an associative approach, this research focuses on members of the Sampoerna Retail Community in Area Medan 2, comprising a population of 2,293 individuals. A sample of 180 respondents was selected. Data collection utilized a structured questionnaire, and analytical methods included descriptive analysis and PLS-SEM, ensuring a robust evaluation of the relationships among the key variables. The findings indicate that community experience and the perception of community benefits both exert a positive and statistically significant influence on brand loyalty. While community experience positively influences brand engagement, this relationship does not achieve statistical significance. In contrast, the perception of community benefits significantly affects brand engagement. Furthermore, brand engagement positively impacts member loyalty. Notably, while brand engagement does not mediate the relationship between perceived community benefits and brand loyalty, it does mediate the relationship between community experience and brand loyalty. This research enhances the understanding of the dynamics among these variables within the research context.
THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER VALUE AS AN INTERVENING VARIABLE IN CONSUMERS OF HILON PRODUCTS IN MEDAN CITY Sembiring, Aprianta Raskami; Ginting, Paham; Rini, Endang Sulistya
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of brand image and service quality on repurchase intention through customer value. The number of samples is 100 respondents with the sampling technique using a purposive sampling technique. This type of research is explanatory research. The research results show that brand image has a positive and significant effect on repurchase intention. Service quality has a positive and significant effect on repurchase intention. Apart from that, brand image has a positive and significant effect on customer value and service quality has a positive and significant effect on customer value.
The Impact of Product Quality, Corporate Image, and Service Quality on Property Product Purchase Decisions at HZ Property Company Rahmadani; Endang Sulistya Rini; Syahyunan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.484

Abstract

This study aims to analyze the influence of product quality, corporate image, and service quality on property product purchasing decisions at the HZ Property company in Medan. The background of this study is the low purchase conversion even though the company has developed projects in strategic locations. This study uses a quantitative approach with a survey method through a questionnaire to 85 respondents who are HZ Property consumers, which is determined using the Slovin formula. The independent variables in this study are product quality, corporate image, and service quality, while the dependent variable is the purchase decision. The data analysis technique used is multiple linear regression with the help of SPSS. The results of the study show that the three independent variables have a significant effect on purchasing decisions, both partially and simultaneously. Consistent product quality, positive corporate image, and responsive service have been shown to increase consumer trust and buying interest. These findings provide theoretical contributions in the development of property consumer behavior studies, as well as practical benefits for HZ Property in formulating customer preference-based marketing strategies. This study also fills the literature gap by highlighting the simultaneous influence of the three variables on the local property sector. With an integrative approach, the results of this study are expected to be a strategic reference in improving property sales performance amidst increasingly competitive market competition.
The Impact of Product Quality, Corporate Image, and Service Quality on Property Product Purchase Decisions at HZ Property Company Rahmadani; Endang Sulistya Rini; Syahyunan
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.484

Abstract

This study aims to analyze the influence of product quality, corporate image, and service quality on property product purchasing decisions at the HZ Property company in Medan. The background of this study is the low purchase conversion even though the company has developed projects in strategic locations. This study uses a quantitative approach with a survey method through a questionnaire to 85 respondents who are HZ Property consumers, which is determined using the Slovin formula. The independent variables in this study are product quality, corporate image, and service quality, while the dependent variable is the purchase decision. The data analysis technique used is multiple linear regression with the help of SPSS. The results of the study show that the three independent variables have a significant effect on purchasing decisions, both partially and simultaneously. Consistent product quality, positive corporate image, and responsive service have been shown to increase consumer trust and buying interest. These findings provide theoretical contributions in the development of property consumer behavior studies, as well as practical benefits for HZ Property in formulating customer preference-based marketing strategies. This study also fills the literature gap by highlighting the simultaneous influence of the three variables on the local property sector. With an integrative approach, the results of this study are expected to be a strategic reference in improving property sales performance amidst increasingly competitive market competition.
The Influence of Hedonic Shopping Motivation and Electronic Word of Mouth (eWOM) on Impulse Buying in Shopee E-Commerce Users in Medan Tuntungan with Positive Emotion as an Intervening Variable Wulanda, Astrea; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14922

Abstract

This study aims to determine and analyze the effect of hedonic shopping motivation and electronic word of mouth on impulse buying through positive emotion in Shopee users. This type of research is associative research using quantitative data The sampling technique used was purposive sampling with the criteria that respondents who have shopped at Shopee for at least a year. The data were analyzed using the Structural Equation Modeling method with the Smart PLS version 4.0 analysis tool. The results showed that directly hedonic shopping motivation has a positive and significant effect on positive emotion and impulse buying, electronic word of mouth has a positive and insignificant effect on positive emotion and impulse buying, positive emotion has a positive and significant effect on impulse buying. In indirect research results, hedonic shopping motivation has a positive and significant effect on impulse buying through positive emotion. Meanwhile, electronic word of mouth has a positive and insignificant effect on impulse buying through positive emotion.
IMPLEMENTATION OF QUALITY FUNCTION DEPLOYMENT ANALYSIS BY ADOPTING IN SERVICE QUALITY METHODS EFFORTS TO IMPROVE SERVICE QUALITY AT UPT. RUMAH SAKIT KHUSUS MATA IN NORTH SUMATRA PROVINCE Aris Handiyoko Sibuea; Endang Sulistya Rini; Linda Trimurni Maas
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.192

Abstract

UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara is one of the type B eye hospitals that serves as a referral hospital for eye disease treatment. Based on the community satisfaction index in 2022, there were 2 service elements below standard value according to regulation no.14 of 2017 issued by the Ministry of Administrative Reform and Bureaucratif Reform. These service elements are service time and executor competence. This research aims to identify the service quality of these 2 unsatisfactory elements using the service quality methode and quality function deployment on patients of the UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara. The research begins by describing the 2 service elements into service quality dimensions, resulting in 17 attributes from 5 dimensions. The overall gap analysis reveal negative gaps, and the House of Quality concludes that special attention should be given to the technical response, which has an above-average score 111,5 in its development. This ensures that the service attributes receive good ratings in the future.
Co-Authors Achmad Afriadi Trisatya Achmad Rifai Adinda Nadila Azhari Adita Wanda Syahputri Siregar Agnes Lolyta Tambunan Agus Purwoko Al Hilal Akbar Ferdynanda Alexander Romario Bukit Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Annisa Amelia Aprianta Raskami Sembiring Aprizal Haris Sinaga Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Aris Handiyoko Sibuea Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Augina Amelia Putri Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Semiring Betharia Nandasari Siregar Chairiyah, Hasanatul Clarisa Felicia Corry Patricia Manik Dalimunthe, Doli Muhammad Ja'far Dewantoro, Riy Dewi Maya Sari Dhery Wiranata Surya Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elfa Yolanda Elisabet Siahaan Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil Endang Setiawati ERLINA Erman Munir Erwin Sahat Mora Pardede Euodia Grace Maranatha Eva Nirmala Sari Chaniago Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Fadli Hazmi Fadli, Fadli Fairuza Rikha Amri Fani Al Vionita Rangkuti Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Gita Ayu Lestari Harmawan, Wisnu Agus Harris Pinagaran Nasution Hartini Pratiwi Pane Hidayat Nasution Iin Irwanto Indah Ardhina Oktaria Indawati Lestari Indi Ade Fitri Koto INDRA HERMAWAN Iqbal Habibie Irma Zulhana Koto Isfenti Sadalia Ishbir Mujahid Adha Iskandar Muda Junita Safitri Karina, Beby Lestariningsih, Marsudi Lidya Kesuma Sari Linda Trimurni Maas Mahyunnisa yunus Maria Damaianty Pasaribu Marlina Widiyanti Maulidina Yuliani Mawaddah, Wirda May Friska Yuliani Saragih Megaria Damanik Meilita Tryana Sembiring Mesra B Mirza Abdillah Pane Moudy Fitria Respati Mufida Sari Muhammad Asrin Jazuli Muhammad Ismuroji Muhammad Syahputra Nabila Khairunisa Khaidir Namora Lumongga Lubis Nanda Adilfa Mulya Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Parapat Gultom Pasaribu, Mhd Hasan Petrus Lajor Ginting Prihatin Lumbanraja Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rahmadani Raja Palti Tambunan Ramadhan Nurmuhammad Rangkuti, Agus Edy Renancy Pratiwi Riki Riduansyah Rambe RINDI SHARIFA Ritha F. Dalimunthe Rival Irwanson Damanik Rizki Ermaliza Ronald Sibuea Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Shabrina Tifani Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Stifani Emerta Perangin-angin Suci Chasara Nasution Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Sugiharto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syafrzal Helmi Situmorang Syahyunan Syahyunan Syasa Anbar Pratiwi T Sabrina Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Wahyu Ario Pratomo Wibowo, Rulianda P. Windi Puspita Dian Sari Hasibuan Wisnu Agus Harmawan Wulanda, Astrea Yayuk Yuliana Yayuk Yeni Absah yeni absah yeni absah Youanita Tri Sevanya Damanik Yudha Yustiasa yunus, Mahyunnisa Zharifah Putri Masturah Hasibuan