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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies International Journal of Economics, Business and Innovation Research Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Endang Sulistya Rini
Faculty Of Economics And Business, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Sugest Kopi Keude Matangglumpangdua Nora, Yeni Safitri; Rini, Endang Sulistya; Fadli, Fadli
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. IX | No. 1 | 2024
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v9i1.19414

Abstract

This research aims to examine the analysis of marketing strategies to increase sales on Sugest Kopi Keude Matangglumpangdua. Research methods with qualitative methods are based on the philosophy of postpositivism with a descriptive qualitative approach. The research took place at Sugest Kopi Keude Matangglumpangdua, Peusangan District, Bireuen Regency which was carried out from July 2021 to September 2021. Sugest Kopi is a café. The data type is primary data and secondary data. Data collection techniques include observation, documentation, and interviews. As for the data analysis technique with SWOT analysis. The results showed an average score of internal strategy factor scores of 7,69. This means that the internal strategy factor is in the strong and high category, which is already very good in terms of strengths and or weaknesses in the Sugest Kopi business opportunity. The average score of the external strategy factor score was 9,12. This means that the external strategy factor is in the strong and high category, which is already very good in terms of opportunities and or threats of business opportunities in Sugest Kopi. Sugest Kopi  also needs to increase the number of supporting facilities to attract consumers to return to buy and visit by providing seats to lean on. Of course, free Wifi is provided to consumers.
STRATEGI BAURAN PEMASARAN JASA PROGRAM PERISAI UNTUK MENINGKATKAN JUMLAH KEPERSERTAAN DI BPJS KETENAGAKERJAAN CABANG MEDAN UTARA Dewantoro, Riy; Rini, Endang Sulistya; Fadli, Fadli
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1413

Abstract

Kesejahteraan masyarakat merupakan tanggung jawab suatu negara, penyelenggara program jaminan sosial dimaksud diserahkan kepada Badan Penyelenggara Jaminan Sosial yang dibentuk dengan undang-undang BPJS. Dalam menjalankan tugas nya agen penggerak jaminan sosial, perisai mencari nasabah dengan cara langsung datang ke perusahaan atau UMKM yang tidak terjangkau oleh BPJS secara langsung. Secara spesifik tugas agen Perisai adalah melaksanakan sosialisasi program jaminan sosial ketenagakerjaan, meningkatkan cakupan kepesertaan kepada pekerja baik Penerima Upah (PU) maupun Bukan Penerima Upah (BPU), dan melakukan kegiatan pengelolaan peserta. Sebagai agen Perisai harus mampu untuk melakukan akuisisi, sosialisasi, edukasi serta memberikan informasi terkait manfaat dan prosedur klaim. Penelitian ini dilakukan dengan tujuan Menjelaskan pengaruh promosi terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh persepsi harga terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh kualitas produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh distribusi produk terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh orang (people) terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh proses terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan, Menjelaskan pengaruh bukti fisik terhadap keputusan konsumen dalam peningkatan jumlah kepersertaan Di BPJS Ketenagakerjaan.
Pengaruh Social Media dan Kualitas Produk terhadap Repurchase Intention Melalui Kepuasan Pelanggan pada UMKM Alfahmi Konveksi Mawaddah, Wirda; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1674

Abstract

This research aims to know the impact of social media and product quality on repurchase intention through customer satisfaction at UMKM Alfahmi Konveksi. The research method in this research is the quantitative method. The location of the research was carried out at Alfahmi Konveksi located at Rahmad PIK Complex No. A 42 Menteng VII, Medan Tenggara, Kec. Medan Denai, Kota Medan, North Sumatra 20226. As for the results of the research, it was found that (1) there was a positive and significant influence of social media on repurchase intention in UMKM Alfahmi Konveksi. (2) there is a positive influence and significant impact of product quality on repurchasing intention. (3) Colabored between social media and product quality have a positive, significant impact on repurchase intention through customer satisfaction. The findings provide a deep understanding of the importance of the role of social media and product quality in improving repurchase intention through customer satisfaction at UMKM Alfahmi Konveksi.
Optimizing Sharia Bank Digitalization Efforts to Improve the National Economy and Human Resources in the Industrial Era 4.0 Andiansyah, Farma; Rini, Endang Sulistya; Absah, Yeni
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.11732

Abstract

The movement of the community's economic structure experienced a very drastic decline in line with the spread of the COVID-19 virus. The Covid-19 pandemic has become a driving force for digitalization in almost all sectors, including payment systems. Digitalization of the payment system is considered to be the key to accelerating national economic recovery in addition to the COVID-19 vaccination program. This research aims to find out how the Digitalization of Sharia Banks Promotes National Economic Recovery during the COVID-19 pandemic. The research method used by the author in preparing this article is a literature review or literature study that contains theories that are relevant to the research problems. Several digital services can be put forward to encourage the acceleration of increasing sharia financial inclusion in Indonesia such as digital payment systems, peer-to-peer lending, and branchless banking. Increasing Sharia financial inclusion itself is carried out because it has a direct impact on improving the welfare of people who use digital-based Sharia financial services and products. Digitalization of Sharia banking can be the key to encouraging national economic recovery. The convenience of digital transaction services facilitates bank transaction activities amidst the limited mobility of community activities. So it cannot be denied that the Sharia banking industry has experienced an increase through digital banking services even though it has been hit by a crisis due to the COVID-19 pandemic.
Bridging Green Human Resource Management and Digital Capability Through Organizational Learning: A Resource-Based View Perspective for Sustainable Organizational Performance Naibaho, Togar; Rini, Endang Sulistya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5132

Abstract

The integration of environmental sustainability and digital transformation has become a strategic imperative for organizations seeking long-term competitiveness. Yet, many firms struggle to align Green Human Resource Management (GHRM) and Digital HR Capability (DHRC), resulting in fragmented HR practices and inconsistent sustainability outcomes. Grounded in the Resource-Based View (RBV), Dynamic Capability Theory (DCT), and Knowledge-Based View (KBV), this study conceptualizes GHRM and DHRC as complementary strategic resources that enhance Sustainable Organizational Performance (SOP) through the mediating role of Organizational Learning Capability (OLC). Data were obtained from 205 HR managers representing Indonesia’s manufacturing, energy, and service sectors. The analysis employed a hybrid Partial Least Squares Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) approach. Results reveal that both GHRM and DHRC significantly influence SOP, directly and indirectly via OLC. The ANN model confirms a non-linear predictive accuracy of 89.2%, validating the robustness of the proposed hybrid framework. Theoretically, this study advances RBV by integrating environmental and digital HR capabilities as dual levers for sustainable competitiveness. Methodologically, it contributes to HRM scholarship by bridging predictive and explanatory paradigms within the context of sustainable digital transformation.
The Influence of Relationship Marketing on Customer Loyalty of Glad2Glow Skincare Products in Medan Azzahra, Nindya; Rini, Endang Sulistya; Fawzea, Beby Karina
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.80

Abstract

This study examines the influence of relationship marketing on customer loyalty toward Glad2Glow skincare products in Medan. Relationship marketing is operationalized through trust, commitment, communication, and personalized service; customer loyalty is measured by repurchase intention, positive word-of-mouth, and brand preference. Using a cross-sectional survey of 320 Glad2Glow customers in Medan and analyzed with partial least squares structural equation modeling (PLS-SEM), the study finds that trust and commitment significantly predict customer loyalty, while communication and personalization show moderate but positive effects. The research contributes to both theory and practice by validating relationship marketing dimensions in an Indonesian skincare retail context and offering managerial recommendations to strengthen loyalty through targeted relationship-building strategies.
ANALYSIS OF THE EFFECT OF E-SERVICE QUALITY ON SATISFACTION CUSTOMERS OF PT BANK TABUNGAN NEGARA (PERSERO) TBK PEMATANG SIANTAR BRANCH OFFICE Iqbal Habibie; Endang Sulistya Rini; Sugih Arto Pujangkoro
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1930

Abstract

The decrease in the number of BTN Mobile Banking users of BTN Pematang Siantar Branch Office customers needs to be analyzed, so that the cause of the decrease in BTN Mobile Banking users will be known. This study aims to test and analyze the effect of e-service quality on customer satisfaction of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office. The population of this study was all customers of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office, both individual customers, debtors and payroll customers who used BTN Mobile Banking in the period from January to March 2023, totaling 7,023 customers. The sample in this study was 380 people. The analysis technique used was Multiple Linear Regression Analysis. The results of statistical tests showed that efficiency, reliability, fulfillment, privacy partially influenced customer satisfaction of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office. The results of simultaneous tests showed that efficiency, reliability, fulfillment, privacy simultaneously influenced customer satisfaction at PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office.
ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Sarah Madaniah; Arlina Nurbaity Lubis; Endang Sulistya Rini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3044

Abstract

The beauty industry has experienced significant and rapid growth in recent years. However, this growth has not been reflected in Sociolla's revenue, which has shown fluctuations and a downward trend. In its annual report, Sociolla stated that it has implemented an omnichannel system to enhance customer experience. Surprisingly, this system has become the least utilized shopping channel among its consumers. Previous studies have also presented mixed results regarding the implementation of omnichannel strategies and customer management. This phenomenon has gained increasing attention from both academics and industry practitioners due to the growing challenges in delivering effective customer service. This study aims to examine and analyze the influence of omnichannel system usage and customer experience on customer loyalty through customer satisfaction at Sociolla Sun Plaza Medan. The research adopts an associative approach with quantitative data. The population consists of Sociolla customers at Sun Plaza Medan, whose total number is unknown. 210 respondents were selected using purposive sampling, with criteria including having made at least three purchases at Sociolla Sun Plaza Medan and having used multiple shopping channels. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that the use of the omnichannel system has a positive but insignificant effect on both customer satisfaction and loyalty. In contrast, customer experience has a positive and significant effect on both satisfaction and loyalty. Regarding indirect relationships, customer satisfaction does not mediate the effect of omnichannel system usage on customer loyalty. However, customer satisfaction does mediate the relationship between customer experience and loyalty at Sociolla.
The Effect of Visual Merchandise on Impulse Buying with Emotional Response as an Intervening Variable in the Marketplace Kaban, Karina Putri; Rini, Endang Sulistya; Muchtar, Muhammad Anggia
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.648

Abstract

This study aims to analyze the effect of visual merchandise on impulse buying, with emotional response serving as a mediating variable among Shopee marketplace users in Medan City. The research employs a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. Data were collected through questionnaires distributed to 91 active Shopee users. The results indicate that visual merchandise has a positive effect on impulse buying, both directly and indirectly through emotional response. Visual elements such as page design, product image quality, interactive promotions, and digital store navigation are proven to evoke positive emotions, including pleasure, urgency, and self-confidence. These emotional responses strengthen the tendency toward spontaneous purchasing without rational consideration. The findings confirm that emotional experience plays a crucial role in linking visual strategies to consumers’ impulsive buying behavior. Therefore, visual strategies function not only as aesthetic elements but also as effective psychological tools for enhancing consumer engagement and impulsive purchase decisions in the marketplace.
Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Co-Authors Achmad Rifai Adita Wanda Syahputri Siregar Agus Purwoko Albert Albert Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Arby Prawira , Muhammad Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Azhar Maksum Azzahra, Nindya B, Mesra Beby Karina Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Dewantoro, Riy Dewi Maya Sari Dina Widya Astuti Djohan, Deva Dzikira, Teuku Muharna ERLINA Erwansyah, Erwansyah Fadli Fadli Fadli Fadli, Fadli Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Ginting, Ninda Harmawan, Wisnu Agus Iin Irwanto Indawati Lestari INDRA HERMAWAN Iqbal Habibie Isfenti Sadalia Ishbir Mujahid Adha Junita Safitri Kaban, Karina Putri Karina, Beby Kosasih, Hengky Lesmana, Fakhri Mahyunnisa yunus Manda Dwipayani Bhastary Maria Damaianty Pasaribu Marlina Widiyanti Marsudi Lestariningsih Mawaddah, Wirda Megaria Damanik Mesra B Mirza Abdillah Pane Muhammad Anggia Muchtar Muhammad Asrin Jazuli NAIBAHO, TOGAR Namora Lumongga Lubis Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Pasaribu, Mhd Hasan Pasaribu, Wilson Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Ritha F. Dalimunthe Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Sembiring, Paham Ginting Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sinaga, Aprizal Haris Sirojuzilam Sirojuzilam Hasyim Situmorang, Syafrizal Helmi Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Tarigan, Miska Irani Tri Widiyanti Trisatya, Achmad Afriadi Wulanda, Astrea Yayuk Yuliana yeni absah yeni absah Yossie Rossanty yunus, Mahyunnisa