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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Pendas : Jurnah Ilmiah Pendidikan Dasar J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Indonesian Journal Economic Review (IJER) Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management Majapahit Journal of Islamic Finance dan Management Journal of Innovative and Creativity Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal Journal of Environmental and Development Studies Social Sciences Journal International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) International Journal of Economics and Management Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Endang Sulistya Rini
Fakultas Ekonomi Dan Bisnis, Universitas Sumatera Utara
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IMPLEMENTATION OF QUALITY FUNCTION DEPLOYMENT ANALYSIS BY ADOPTING IN SERVICE QUALITY METHODS EFFORTS TO IMPROVE SERVICE QUALITY AT UPT. RUMAH SAKIT KHUSUS MATA IN NORTH SUMATRA PROVINCE Aris Handiyoko Sibuea; Endang Sulistya Rini; Linda Trimurni Maas
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.192

Abstract

UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara is one of the type B eye hospitals that serves as a referral hospital for eye disease treatment. Based on the community satisfaction index in 2022, there were 2 service elements below standard value according to regulation no.14 of 2017 issued by the Ministry of Administrative Reform and Bureaucratif Reform. These service elements are service time and executor competence. This research aims to identify the service quality of these 2 unsatisfactory elements using the service quality methode and quality function deployment on patients of the UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara. The research begins by describing the 2 service elements into service quality dimensions, resulting in 17 attributes from 5 dimensions. The overall gap analysis reveal negative gaps, and the House of Quality concludes that special attention should be given to the technical response, which has an above-average score 111,5 in its development. This ensures that the service attributes receive good ratings in the future.
ANALYSIS OF THE INFLUENCE OF ORGANIZATIONAL JUSTICE, TRANSFORMATIONAL LEADERSHIP, AND AKHLAK CORE VALUES ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT JASA RAHARJA (BRANCH OF NORTH SUMATRA) Rival Irwanson Damanik; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.322

Abstract

This research aimed to determine the influence of organizational justice, transformational leadership, and AKHLAK core values ​​on employee performance with motivation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra). This type of research is descriptive research. The population in this study were all employees of PT Jasa Raharja (Branch of North Sumatra), totaling 104 people. The sampling technique in this research was the Probability Sampling technique. The sampling calculation used the Slovin formula, so the sample consisted of 82 respondents. The data collection techniques were observation, interviews, questionnaires, and documentation studies (library). The data analysis method uses path analysis and hypotheses. The research results show that Transformational Leadership and Moral Core Values ​​influence employee performance at PT Jasa Raharja (Branch of North Sumatra). Meanwhile, Organizational Justice does not affect Employee Performance at PT Jasa Raharja (Branch of North Sumatra). The results of testing organizational justice and moral core values ​​do not significantly affect employee performance, with motivation as an intervening variable. At the same time, transformational leadership is increased because it significantly affects performance with an explanation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra).
ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS) Ramadhan Nurmuhammad; Endang Sulistya Rini; Amrin Fauzi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.338

Abstract

This research aims to determine and analyze the influence of product quality, service quality, price and promotion on purchasing decisions. The research location is Sembilan Wali Bookstore, Medan. The research method in this research is descriptive with a quantitative approach. The sample for this research is 100 consumers. The data analysis technique uses multiple linear regression analysis which is processed with the help of SPSS version 25 software. The results of the research show that Product Quality partially has a significant effect on the Purchasing Decision variable with a t value of > from t table, namely 2,411 > 1,660 and sig < alpha, namely 0.002 < 0.05. Service Quality partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 3.105 > 1.660 and sig < alpha, namely 0.003 < 0.05. Price partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 2,283 > 1,660 and sig < alpha, namely 0.020 < 0.05. Partial promotion does not have a significant effect on the Purchasing Decision variable with a value of tcount > ttable, namely 1.433 < 1.660 and sig > alpha, namely 0.066 > 0.05. Product Quality, Service Quality, Price and Promotion simultaneously have a significant effect on the Purchasing Decision variable with a value of Fcount > from Ftable, namely 3,439 > 2,306, while sig. < of alpha, namely 0.011 < 0.05. The contribution of the influence of the independent variable to the dependent variable is 35.6% and the remainder is influenced by other variables outside this research.
ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS Fadli Hazmi; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.401

Abstract

Control of coffee plantations in Indonesia is dominated by small farmers who have not yet implemented the value chain. This research aims to analyze coffee farmers in implementing the value chain at each stage of cultivation and post-harvest processing activities and find out how the value chain is implemented to improve product quality. This type of research is qualitative research with a grounded theory approach. The informants in this research were five informants from several villages in Mandailing Natal Regency, North Sumatra. Data collection uses participatory observation, in-depth interviews, and documentation. The research results show that the majority of coffee farmers in Mandailing Natal Regency do not carry out cultivation and post-harvest processing to increase production and quality, so they do not get added value to the product because farmers do not receive assistance in carrying out these activities. Farmers need assistance in implementing the value chain, namely assistance with cultivation activities by carrying out conceptual planting, using superior seeds, routine fertilization, routine pruning, and harvesting red fruit and assistance with post-harvest processing by carrying out fruit sorting, standard grinding, clean washing, and standard drying. Assistance provided to farmers can be provided through exporters, farmer groups and related institutions who continuously increase the added value of coffee products.
THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY Suci Chasara Nasution; Endang Sulistya Rini; Prihatin Lumbanraja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.457

Abstract

MS Glow is one of skincare product brands. Glow in Medan City. Currently there has been a decline in sales of MS Glow care products, this is thought to be due to a lack of interest from the people of Medan City to repurchase MS Glow care products. Low repurchase intention must be addressed immediately considering the increasingly competitive beauty industry in Indonesia. This research aims to determine and analyze the influence of Customer Reviews, Brand Experience and Customer Satisfaction on Repurchase Intention in Care Products MS. Glow in Medan City. The population in this study is the people of Medan City who use MS treatment products. Glow. The sampling technique in this research was non-probability sampling using accidental sampling of 180 respondents. The data analysis method uses Multiple Linear Regression Analysis. The research results show that Customer Reviews have a positive and significant effect on Repurchase Intention. Brand Experience has a positive and significant effect on Repurchase Intention. Customer Satisfaction has a positive and significant effect on Repurchase Intention. Customer Reviews, Brand Experience and Customer Satisfaction have a positive and significant effect on Repurchase Intention.
THE EFFECT OF SERVICE QUALITY ON REPURCHASE INTEREST IN HOME CLEANER SERVICES THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Ginting, Ninda; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 7 (2024): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i7.477

Abstract

Cleaning service is a service provided to the hygiene of a building carried out carefully and thoroughly with the help of mechanical and non-machine hygiene tools, as well as chemical (chemical) performed by a sanitary officer. (cleaner). Many people don't have the time or energy to clean their own homes or workplaces so that's where the need for cleaning services arises. The aim of this study is to analyze the influence of quality of service on interest in re-purchase of home cleaner services through consumer satisfaction as an intervening variable. The type of research used in this study is explanatory research with a quantitative approach, which is a method of research intended to explain the position of the variables studied and the influence between one variable and another variable as well as to test the hypotheses that have been formulated. The results of the research were that the quality of service had a positive and significant influence on the interest in re-purchase in SAS Home Cleaner Field. It shows that the better the quality of the service performed, the greater the interest in re-purchase
ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE Annisa Amelia; Paham Ginting; Endang Sulistya Rini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.703

Abstract

Talk about consumer purchasing behavior associated with the purchase of an insurance product, it will relate to answer the question of what type of insurance product that will be purchased, how much tariff should be issued by the holder of the policy premiums, and how the company's payments insurance policy. The problem in this study is the Tariff, Product Insurance Types and Insurance Premium Payment policies significantly influence the purchase decision of Insurance Products in PT BSAM Insurance Medan. The method used in this study is descriptive quantitative, and the nature of this study is explanotary research. The population in this study is 7590 totaled of insurance policyholders with a total sample of 400 respondents. The data analysis technique used in this study is multiple regression analysis. To test the hypothesis, F test was used to test simultaneously, and the t test for partial testing. The test results show that the hypothesis simultaneously (Test F) variable tariff, Products, and Insurance Premium Payment Policy has a positive and significant impact on Purchasing Decisions Insurance Products, while partial (t test) variable tariff and products has a positive and significant the decision to purchase insurance products in BSAM Insurance Medan, and variable insurance policy premium payment policy is not a positive and significant impact on the buying decision Insurance Products Insurance BSAM Medan.
DAMPAK BRAND TRUST, SOCIAL MEDIA MARKETING, DAN INOVASI PRODUK TERHADAP MINAT MENGGUNAKAN JASA DIGITAL OUT OF HOME (DOOH) PADA PT ODY LESTARI ADVERTISING Endang Setiawati; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
ALWAQFU: Jurnal Hukum Ekonomi dan Wakaf Vol. 3 No. 3 (2025): Oktober Jurnal Hukum Ekonomi dan Wakaf
Publisher : P2WP MUI Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis dampak kepercayaan merek, pemasaran media sosial dan inovasi produk terhadap minat menggunkan jasa digital out of home (DOOH) pada PT Ody Lestari Advertising. Jenis penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif. Pupolasi dalam penelitian ini yaitu masyarakat umum yang merupakan followers akun Instagram PT Ody Lestari Advertising sebanyak 1881 followers Instagram, dengan pengambilan sampel menggunakan teknik solvin, sampel akhir yang digunakan dalam penelitian ini yaitu 95 responden. Teknik analisis data menggunakan analisis regresi berganda dengan bantuan aplikasi SPSS 30. Hasil penelitian menunjukkan bahwa kepercayaan merek berpengaruh positif dan signifikan terhadap minat, pemasaran media sosial berpengaruh positif dan signifikan terhadap minat, Inovasi Produk berpengaruh positif dan signifikan terhadap minat, dan kepercayaan merek, pemasaran media sosial dan inovasi produk berpengaruh secara simultan terhadap minat menggunkan jasa digital out of home (DOOH) PT Ody Lestari Advertising.
Mempertahankan Keunggulan melalui Sumber Daya: Strategi Kepemimpinan Biaya Usaha Mikro di Tengah Lonjakan Harga Input Adha, Ishbir Mujahid; Rini, Endang Sulistya; Absah, Yeni
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 3 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i3.152-162

Abstract

Resource Advantage idea in business competitiveness promotes the development of competitive advantages by enterprises through their better possession of resources. MSME need to retain and improve their competitive advantage through cost leadership strategy. To achieve the competitiveness, MSME have to pay attention to their resource advantage. In terms of cost leadership,  MSMEs must also assess the quality and superiority of their available resources. Resource superiority is a significant concern when it comes to competition based on low prices. This study aims to investigate the tactics employed by micro enterprises in addressing sudden increases in the costs of production inputs in order to preserve their competitive edge. The study utilised a sample of organisations who successfully maintained company continuity following instances of price surge since 2022. There were a total of 30 businesses that took part in this research. The chosen methodology is a qualitative approach that involves conducting content analysis on the interview results. Typically, corporations choose raising the prices of their products as the input is rising. MSME is prefer to raise the price while retaining the quality rather than lower the quality to keep the price in check.
Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Co-Authors Achmad Rifai Adinda Nadila Azhari Adita Wanda Syahputri Siregar Agnes Lolyta Tambunan Agus Purwoko Al Hilal Akbar Ferdynanda Alexander Romario Bukit Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Annisa Amelia Aprianta Raskami Sembiring Aprizal Haris Sinaga Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Aris Handiyoko Sibuea Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Augina Amelia Putri Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Semiring Betharia Nandasari Siregar Chairiyah, Hasanatul Clarisa Felicia Dalimunthe, Doli Muhammad Ja'far Dewantoro, Riy Dewi Maya Sari Dhery Wiranata Surya Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elfa Yolanda Elisabet Siahaan Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil Endang Setiawati ERLINA Erman Munir Erwin Sahat Mora Pardede Euodia Grace Maranatha Evawany Yunita Aritonang Fadli Fadli Fadli Fadli Fadli Fadli Hazmi Fadli, Fadli Fairuza Rikha Amri Fani Al Vionita Rangkuti Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Gita Ayu Lestari Harmawan, Wisnu Agus Harris Pinagaran Nasution Hartini Pratiwi Pane Hidayat Nasution Iin Irwanto Indah Ardhina Oktaria Indawati Lestari Indi Ade Fitri Koto INDRA HERMAWAN Iqbal Habibie Irma Zulhana Koto Isfenti Sadalia Ishbir Mujahid Adha Iskandar Muda Junita Safitri Karina, Beby Lestariningsih, Marsudi Lidya Kesuma Sari Linda Trimurni Maas Mahyunnisa yunus Maria Damaianty Pasaribu Marlina Widiyanti Maulidina Yuliani Mawaddah, Wirda May Friska Yuliani Saragih Megaria Damanik Meilita Tryana Sembiring, Meilita Tryana Mesra B Mirza Abdillah Pane Moudy Fitria Respati Mufida Sari Muhammad Asrin Jazuli Muhammad Ismuroji Muhammad Syahputra Nabila Khairunisa Khaidir Namora Lumongga Lubis Nanda Adilfa Mulya Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Parapat Gultom Pasaribu, Mhd Hasan Petrus Lajor Ginting Prihatin Lumbanraja Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rahmadani Raja Palti Tambunan Ramadhan Nurmuhammad Rangkuti, Agus Edy Renancy Pratiwi Riki Riduansyah Rambe RINDI SHARIFA Ritha F. Dalimunthe Rival Irwanson Damanik Rizki Ermaliza Ronald Sibuea Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Shabrina Tifani Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Siti Putri Luthfiyyah Situmorang, Syafrizal Helmi Stifani Emerta Perangin-angin Suci Chasara Nasution Suci Veny Beauty Sugih Arto Pujangkoro Sugih Arto Pujangkoro Sugiharto Sugiharto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syafrzal Helmi Situmorang Syahyunan Syahyunan Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wahyu Ario Pratomo Wibowo, Rulianda P. Windi Puspita Dian Sari Hasibuan Wisnu Agus Harmawan Wulanda, Astrea Yeni Absah yeni absah yeni absah Youanita Tri Sevanya Damanik Yudha Yustiasa Yuliana, Yayuk yunus, Mahyunnisa Zharifah Putri Masturah Hasibuan