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All Journal Indonesian Journal of Geography Efisiensi : Kajian Ilmu Administrasi Jurnal Manajemen Terapan dan Keuangan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Media Informasi Manajemen Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Studi Manajemen dan Bisnis MBR (Management and Business Review) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) J-MAS (Jurnal Manajemen dan Sains) Bisma: Jurnal Bisnis dan Manajemen At-Tawassuth: Jurnal Ekonomi Islam Al-Irsyad: Jurnal Pendidikan dan Konseling International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism and Entrepreneurship Ilomata International Journal of Management International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis dan Kewirausahaan Journal of International Conference Proceedings Asian Journal of Management Analytics International Conference on Sciences Development and Technology Proceedings of The International Conference on Business and Economics Indonesian Journal of Advanced Research (IJAR) Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economic, Technology and Social Sciences (Injects) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen dan Pemasaran Digital Journal of Business Management Journal of Innovative and Creativity Management Studies and Business Journal Journal of Environmental and Development Studies International Journal of Economics, Business and Innovation Research Bulletin of Engineering Science, Technology and Industry Proceeding Of International Conference On Education, Society And Humanity Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat (Jubdimas) Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Endang Sulistya Rini
Faculty Of Economics And Business, Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Social Media dan Kualitas Produk terhadap Repurchase Intention Melalui Kepuasan Pelanggan pada UMKM Alfahmi Konveksi Mawaddah, Wirda; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1674

Abstract

This research aims to know the impact of social media and product quality on repurchase intention through customer satisfaction at UMKM Alfahmi Konveksi. The research method in this research is the quantitative method. The location of the research was carried out at Alfahmi Konveksi located at Rahmad PIK Complex No. A 42 Menteng VII, Medan Tenggara, Kec. Medan Denai, Kota Medan, North Sumatra 20226. As for the results of the research, it was found that (1) there was a positive and significant influence of social media on repurchase intention in UMKM Alfahmi Konveksi. (2) there is a positive influence and significant impact of product quality on repurchasing intention. (3) Colabored between social media and product quality have a positive, significant impact on repurchase intention through customer satisfaction. The findings provide a deep understanding of the importance of the role of social media and product quality in improving repurchase intention through customer satisfaction at UMKM Alfahmi Konveksi.
Optimizing Sharia Bank Digitalization Efforts to Improve the National Economy and Human Resources in the Industrial Era 4.0 Andiansyah, Farma; Rini, Endang Sulistya; Absah, Yeni
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.11732

Abstract

The movement of the community's economic structure experienced a very drastic decline in line with the spread of the COVID-19 virus. The Covid-19 pandemic has become a driving force for digitalization in almost all sectors, including payment systems. Digitalization of the payment system is considered to be the key to accelerating national economic recovery in addition to the COVID-19 vaccination program. This research aims to find out how the Digitalization of Sharia Banks Promotes National Economic Recovery during the COVID-19 pandemic. The research method used by the author in preparing this article is a literature review or literature study that contains theories that are relevant to the research problems. Several digital services can be put forward to encourage the acceleration of increasing sharia financial inclusion in Indonesia such as digital payment systems, peer-to-peer lending, and branchless banking. Increasing Sharia financial inclusion itself is carried out because it has a direct impact on improving the welfare of people who use digital-based Sharia financial services and products. Digitalization of Sharia banking can be the key to encouraging national economic recovery. The convenience of digital transaction services facilitates bank transaction activities amidst the limited mobility of community activities. So it cannot be denied that the Sharia banking industry has experienced an increase through digital banking services even though it has been hit by a crisis due to the COVID-19 pandemic.
The Influence of Relationship Marketing on Customer Loyalty of Glad2Glow Skincare Products in Medan Azzahra, Nindya; Rini, Endang Sulistya; Fawzea, Beby Karina
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.80

Abstract

This study examines the influence of relationship marketing on customer loyalty toward Glad2Glow skincare products in Medan. Relationship marketing is operationalized through trust, commitment, communication, and personalized service; customer loyalty is measured by repurchase intention, positive word-of-mouth, and brand preference. Using a cross-sectional survey of 320 Glad2Glow customers in Medan and analyzed with partial least squares structural equation modeling (PLS-SEM), the study finds that trust and commitment significantly predict customer loyalty, while communication and personalization show moderate but positive effects. The research contributes to both theory and practice by validating relationship marketing dimensions in an Indonesian skincare retail context and offering managerial recommendations to strengthen loyalty through targeted relationship-building strategies.
ANALYSIS OF THE EFFECT OF E-SERVICE QUALITY ON SATISFACTION CUSTOMERS OF PT BANK TABUNGAN NEGARA (PERSERO) TBK PEMATANG SIANTAR BRANCH OFFICE Iqbal Habibie; Endang Sulistya Rini; Sugih Arto Pujangkoro
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1930

Abstract

The decrease in the number of BTN Mobile Banking users of BTN Pematang Siantar Branch Office customers needs to be analyzed, so that the cause of the decrease in BTN Mobile Banking users will be known. This study aims to test and analyze the effect of e-service quality on customer satisfaction of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office. The population of this study was all customers of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office, both individual customers, debtors and payroll customers who used BTN Mobile Banking in the period from January to March 2023, totaling 7,023 customers. The sample in this study was 380 people. The analysis technique used was Multiple Linear Regression Analysis. The results of statistical tests showed that efficiency, reliability, fulfillment, privacy partially influenced customer satisfaction of PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office. The results of simultaneous tests showed that efficiency, reliability, fulfillment, privacy simultaneously influenced customer satisfaction at PT Bank Tabungan Negara (Persero) Tbk Pematang Siantar Branch Office.
ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION Sarah Madaniah; Arlina Nurbaity Lubis; Endang Sulistya Rini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3044

Abstract

The beauty industry has experienced significant and rapid growth in recent years. However, this growth has not been reflected in Sociolla's revenue, which has shown fluctuations and a downward trend. In its annual report, Sociolla stated that it has implemented an omnichannel system to enhance customer experience. Surprisingly, this system has become the least utilized shopping channel among its consumers. Previous studies have also presented mixed results regarding the implementation of omnichannel strategies and customer management. This phenomenon has gained increasing attention from both academics and industry practitioners due to the growing challenges in delivering effective customer service. This study aims to examine and analyze the influence of omnichannel system usage and customer experience on customer loyalty through customer satisfaction at Sociolla Sun Plaza Medan. The research adopts an associative approach with quantitative data. The population consists of Sociolla customers at Sun Plaza Medan, whose total number is unknown. 210 respondents were selected using purposive sampling, with criteria including having made at least three purchases at Sociolla Sun Plaza Medan and having used multiple shopping channels. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicate that the use of the omnichannel system has a positive but insignificant effect on both customer satisfaction and loyalty. In contrast, customer experience has a positive and significant effect on both satisfaction and loyalty. Regarding indirect relationships, customer satisfaction does not mediate the effect of omnichannel system usage on customer loyalty. However, customer satisfaction does mediate the relationship between customer experience and loyalty at Sociolla.
Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Audit Delay and Its Determinants: Financial Characteristics, Audit Firm Size, and Going Concern Pasaribu, Mhd Hasan; Erlina; Rini, Endang Sulistya
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2821

Abstract

This study examines the effect of solvency, profitability, and public accounting firm (PAF) size on audit delay, with the going concern audit opinion as a moderating variable. The sample consists of property and real estate companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Secondary data were obtained from annual reports, financial statements, and audit reports published by the IDX. Panel data regression analysis was conducted using EViews software. The results show that solvency, profitability, and PAF size have positive and significant effects on audit delay. Furthermore, the going concern audit opinion moderates the relationship between financial characteristics and audit delay with varying effects. Specifically, the going concern audit opinion weakens the effect of solvency on audit delay but is not statistically significant. In contrast, it significantly strengthens the positive effect of profitability on audit delay. Meanwhile, the moderating effect of the going concern audit opinion on the relationship between PAF size and audit delay is negative but insignificant. These findings highlight the importance of financial characteristics and auditor-related factors in explaining audit delay in the property and real estate sector.
Bridging Green Human Resource Management and Digital Capability Through Organizational Learning: A Resource-Based View Perspective for Sustainable Organizational Performance Togar Naibaho; Endang Sulistya Rini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5132

Abstract

The integration of environmental sustainability and digital transformation has become a strategic imperative for organizations seeking long-term competitiveness. Yet, many firms struggle to align Green Human Resource Management (GHRM) and Digital HR Capability (DHRC), resulting in fragmented HR practices and inconsistent sustainability outcomes. Grounded in the Resource-Based View (RBV), Dynamic Capability Theory (DCT), and Knowledge-Based View (KBV), this study conceptualizes GHRM and DHRC as complementary strategic resources that enhance Sustainable Organizational Performance (SOP) through the mediating role of Organizational Learning Capability (OLC). Data were obtained from 205 HR managers representing Indonesia’s manufacturing, energy, and service sectors. The analysis employed a hybrid Partial Least Squares Structural Equation Modeling (PLS-SEM) and Artificial Neural Network (ANN) approach. Results reveal that both GHRM and DHRC significantly influence SOP, directly and indirectly via OLC. The ANN model confirms a non-linear predictive accuracy of 89.2%, validating the robustness of the proposed hybrid framework. Theoretically, this study advances RBV by integrating environmental and digital HR capabilities as dual levers for sustainable competitiveness. Methodologically, it contributes to HRM scholarship by bridging predictive and explanatory paradigms within the context of sustainable digital transformation.
THE EFFECT OF SERVICE QUALITY AND INSTITUTIONAL IMAGE ON STUDENT LOYALTY THROUGH SATISFACTION AS AN INTERVENING VARIABLE AT BATTUTA UNIVERSITY Andrio Bukit; Endang Sulistya Rini; Syafrizal Helmi Situmorang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2310

Abstract

Universities play an important role as the main pillar in driving national transformation, both in terms of economy, social, and culture. In the era of globalization and revolution 4.0, the role of universities is becoming increasingly crucial in preparing the next generation to be competitive and innovative. The current phenomenon is that universities, especially private universities whose main source of funding comes from students, are experiencing problems with low levels of student loyalty. Several experts argue that student loyalty is greatly influenced by the level of student satisfaction which is factored by the quality of service and the image of the university itself. The purpose of this study is to determine and analyze the effect of service quality and institutional image on student loyalty at Battuta University through satisfaction. This type of research is associative research and the data used is quantitative data. The population of this study was all students of Battuta University, totaling 701 students. The technique for determining the number of samples used the Slovin formula so that a sample size of 258 students was obtained. The data analysis used is Partial Least Square Structural Equation Modeling. The results of the study directly show that service quality has a positive and significant effect on satisfaction, institutional image has a positive and significant effect on satisfaction, service quality has a positive and significant effect on student loyalty, institutional image has a positive and significant effect on student loyalty, and satisfaction has a positive and significant effect on student loyalty. Indirectly, service quality has a positive and significant effect on student loyalty through satisfaction, as well as institutional image has a positive and significant effect on student loyalty through satisfaction.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG Yudha Yustiasa; Endang Sulistya Rini; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2952

Abstract

The development of digital technology has encouraged companies to integrate marketing communication strategies through various channels, including social media. This study aims to analyze the effect of integrated marketing communication (IMC) and the use of Instagram social media on improving brand image in the local brand Kopi Ladang. The study used a quantitative approach with a survey technique on 140 respondents who were active followers of the Instagram account @kopiladang.id. IMC variables include advertising, sales promotion, direct marketing, public relations, and digital marketing, while social media variables focused on interaction intensity, content quality, and user engagement. The results of multiple regression analysis show that there is a positive impact between Integrated Marketing Communication on Brand Image in Kopi Ladang, There is a positive impact between Kopi Ladang Instagram Media on Kopi Ladang Brand Image, There is a significant relationship between Integrated Marketing Communication and Instagram Media on Brand Image in Kopi Ladang and There is an Influence between Integrated Marketing Communication on Brand Image through Instagram Social Media, namely between Integrated Marketing Communication and Instagram Social Media has a significant impact on Brand Image in Kopi Ladang. Instagram social media acts as a medium between Integrated Marketing Communications, showing how influential the level of Instagram Social Media among customers can be in increasing Brand Image in achieving a more significant influence.
Co-Authors Achmad Rifai Adita Wanda Syahputri Siregar Agus Purwoko Al Hilal Akbar Ferdynanda Albert Albert Alexander Tan Alfifto Amlys Syahputra Silalahi Amlys Syahputra Silalahi Amrin Fauzi Amrin Fauzi Andiansyah, Farma Andrio Bukit Aprianta Raskami Sembiring Aprizal Haris Sinaga Arby Prawira , Muhammad Ardiansyah Putra Ramadhan Arif Qaedi Hutagalung Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Azhar Maksum Azzahra, Nindya B, Mesra Badikenita br. Sitepu Beby Karina Beby Karina F. Sembiring Beby Karina F. Sembiring Beby Karina Fauzeea Sembiring Beby Karina Fawzeea Sembiring Betharia Nandasari Siregar Dalimunthe, Doli Muhammad Jafar Deva Djohan Dewantoro, Riy Dewi Maya Sari Dian Natari Dina Arfianti Siregar - Dina Widya Astuti Dzikira, Teuku Muharna Elperida Juniarni Sinurat Elsa Noviliani Syarif Emil ERLINA Evawany Yunita Aritonang Fadli Fadli Fadli, Fadli Fairuza Rikha Amri Farid Aulia Fauzi, Amrin Fawzea, Beby Karina Fionita Idanesia Br Tarigan Florence Sirait Ginting, Ninda Harmawan, Wisnu Agus Harris Pinagaran Nasution Hidayat Nasution Iin Irwanto Indawati Lestari INDRA HERMAWAN Iqbal Habibie Isfenti Sadalia Ishbir Mujahid Adha Junita Safitri Karina, Beby Kosasih, Hengky Lestariningsih, Marsudi Lidya Kesuma Sari Mahyunnisa yunus Manda Dwipayani Bhastary Maria Damaianty Pasaribu Marlina Widiyanti Mawaddah, Wirda Megaria Damanik Mesra B Mirza Abdillah Pane Moudy Fitria Respati Muhammad Asrin Jazuli Namora Lumongga Lubis Nazaruddin Negara, Satia Nora, Yeni Safitri Nurafrina Siregar paham ginting Pasaribu, Mhd Hasan Pasaribu, Wilson Prihatin Lumbanraja Purnawan Junadi R. Hamdani Harahap Rangkuti, Agus Edy Renancy Pratiwi Ritha F. Dalimunthe Rumiaty Manurung Saputra, Adi Hasan Ragil Sarah Madaniah Sari, Mufida Sembiring, Aprianta Raskami Sembiring, Paham Ginting Sihombing, Edi Epron Sihombing, Marlon Silalahi, Amlys Syahputra Sirojuzilam Sirojuzilam Hasyim Siswahyudianto Situmorang, Syafrizal Helmi Sugih Arto Pujangkoro Syafrizal Helmi Situmorang Syafrizal Helmi Situmorang Syahyunan Tarigan, Miska Irani Tengku Muhammad Adriansyah Togar Naibaho Tri Widiyanti Trisatya, Achmad Afriadi Wulanda, Astrea yeni absah yeni absah Yudha Yustiasa Yuliana, Yayuk yunus, Mahyunnisa