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All Journal TINGKAP Indonesian Journal of Geospatial JURNAL PENGABDIAN KEPADA MASYARAKAT Abdimas Dewantara Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI JETL (Journal Of Education, Teaching and Learning) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Journal of Informatics Jurnal Teknologi Informasi dan Pendidikan Journal of Technopreneurship and Information System (JTIS) Maker: Jurnal Manajemen Dinasti International Journal of Education Management and Social Science Prosiding National Conference for Community Service Project JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Manajemen Universitas Bung Hatta Science Midwifery Edunesia : jurnal Ilmiah Pendidikan Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Hijai - Journal on Arabic Language and Literature Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kewarganegaraan Algor Human Resource Management Studies Journal of Aafiyah Health Research (JAHR) Abdi-Dharma Jurnal Talenta Sipil JURNAL HUTAN TROPIS Journal of Comprehensive Science Relevance: Journal of Management and Business The South East Asian Journal of Management Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam (JURRIMIPA) Electronic Journal of Education, Social Economics and Technology Academy of Social Science and Global Citizenship Journal Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Salingka Nagari Manaruko: Jurnal Pengabdian Masyarakat Jurnal Akademika Baiturrahim Jambi ILJ: Islamic Learning Journal Jurnal Info Kesehatan
Rino Rino
Geodesy Research Division, Faculty of Earth Sciences and Technology, Institut Teknologi Bandung, Ganesa 10, Bandung 40132, West Java, INDONESIA
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Journal : Jurnal Ecogen

 1 
Pengaruh Marketing Mix Terhadap Keputusan Pembelian KPR Subsidi Yang Dimoderasi Oleh Kualitas Pelayanan Dalimunthe, Selli Askia; Rino, Rino
Jurnal Ecogen Vol 7, No 3 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i3.16641

Abstract

The research aims to evaluate the impact of the marketing mix on the decision to purchase subsidized mortogages (KPR) at PT. Mandiri  Adna Properti, with service quality as a moderating variable. The study is causal in nature and involves customers of PT. Mandiri Adna Properti .  A  simple  random  sampling method was used,  with a total population  of 86 customers. From this population, a sample of 71 customers was selected. The criteria for inclusion were customers who had made a purchase decision at the company. Both primary and secondary data were used. Primary data was obtained through questionnaires distributed to buyers at PT. Mandiri Adna Properti, while secondary data was obtained from reference books and websites. SmartPLS 4.0 software was used to conduct SEM analysis. The  results showed that (1) Product has a significant influence on purchase decisions; (2) Price also has a significant influence on purchase decisions; (3) Location has a significant influence on purchase decisions; (4) Promotion does not influence purchase decisions; (5) Product has a significant impact on purchase decisions when moderated by service quality; (6) Price, when moderated by service quality, has a significant impact on purchase decisions; (7) Location, when moderated by service quality, has a significant impact on purchase decisions; and (8) Promotion, when moderated by service quality, does not significantly influence purchase decisions.
Pengaruh Customer Experience dan Online Customer Review Terhadap Keputusan Pembelian pada Marketplace Tokopedia dengan Customer Satisfaction sebagai Pemediasi dan Perbedaan Gender sebagai Pemoderasi pada Mahasiswa Universitas di Indonesia Saputra, Anggi; Rino, Rino
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17191

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer experience dan online customer reviews terhadap keputusan pembelian pada marketplace Tokopedia dengan kepuasan pelanggan sebagai mediator dan perbedaan gender sebagai moderator pada Mahasiswa Universitas di Indonesia. Jenis penelitian ini adalah kausatif. Populasi dalam penelitian ini adalah mahasiswa Universitas Negeri Padang, Universitas Pendidikan Indonesia, Universitas Negeri Semarang, dan Universitas Negeri Makassar yang pernah melakukan pembelian dan melihat review/ulasan pada marketplace Tokopedia. Jumlah sampel ditentukan sebanyak 200 sampel dengan menggunakan rumus Hair dan teknik proporsional random sampling. Data yang digunakan adalah jenis data primer yang diperoleh melalui penyebaran kuesioner kepada mahasiswa Universitas Negeri Padang, Universitas Pendidikan Indonesia, Universitas Negeri Semarang, dan Universitas Negeri Makassar dengan kriteria yang telah ditentukan. Metode analisis yang digunakan adalah analisis SEM dengan menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: 1) Pengalaman Pelanggan berpengaruh signifikan terhadap keputusan pembelian, 2) Ulasan pelanggan online berpengaruh signifikan terhadap keputusan pembelian, 3) Pengalaman pelanggan berpengaruh signifikan terhadap kepuasan pelanggan, 4) Ulasan pelanggan online berpengaruh signifikan terhadap kepuasan pelanggan, 5) Kepuasan pelanggan berpengaruh signifikan terhadap keputusan pembelian, 6) Kepuasan pelanggan memediasi hubungan antara pengalaman pelanggan dengan keputusan pembelian. 7) Kepuasan pelanggan memediasi hubungan antara ulasan pelanggan online dengan keputusan pembelian, 8) Ulasan pelanggan online memediasi hubungan pengalaman pelanggan dengan kepuasan pelanggan, 9) Perbedaan gender tidak dapat memoderasi hubungan antara kepuasan pelanggan dengan keputusan pembelian.
Co-Authors Abd Rahman, Ishak Adhiva, Itsna Muthia Adhytia, Fajri Af Pandi, Muhammad Afdal, Zul Agung, Hakim Ahmad Nasir Ari Bowo Akbar, Junaidi Alek, A Alfajri, Jufri Alvita, Wini Amelia, Desrimelda Andi Asrina Andi Nurlinda anggi saputra Arianto, Faizha Husna Arijanto, Rudy Arindy Indah Permata Armando, Jose Armiati Asriel, armida Asriel, Armida S Aulia Putri, Anjely Azman Ismail Bayu Rianto Benni Aziz, Benni Buyung Buyung, Buyung Carlos, Yuan Christian, Fernando Dalimunthe, Selli Askia Daniawan, Benny Danny Hilman Natawidjaja Darwinto, Vicky Dedi Supriadi Dethan, Jacob Febryadi Nithanel Dewantara, Jagad Aditya Diah Permata Diki Alfarizi Dyah Safitri, Ramona Edy Edy Eka Fauzihardani Eko Suhartono Elok Savitri Pusparini, Elok Savitri Fadhli Ranuharja Faradila, Sonia Fauzan Rahman Febrianti, Dwi Kartika Fennita, Fennita Fenriana, Indah Fernando, Rizky Fharenza Halmaroza Fitri Fitri Hariyanto, Susanto Hasanah, Ulfah Yuziya Hasibuan, Anggy Qurnia Ra’afi Hayatin Puspa Dilah Huda, Syahrul Husna, Nailal Idris Idris Imran Imran irwan meilano Istiqomah, Febbi Ari Iwan Ramadhan JOKO WAHONO Khadavi, Khadavi Landra, Windra Agus Lasut, Desiyanna Mahrus Aryadi Maimaznah, Maimaznah Maliana, Maliana Marlius, Doni Meitria Syahadatina Noor Mohamad, Nur Izzaty Muchtadi , Muchtadi Mulfag, Febby Chika Putri Mulyani, Rini Muskhir , Mukhlidi Nazarwin, Nazarwin Nurani, Khadijah Nurgita Fauziah Nurhayati Nurhayati Ong, Milenia Owen, Michael Padli Padli Poerwadi, Albertus Yudha Qaadir, Qaadir Rahmawati, Dian Laili Rahmi, Syarifa Rahyono Rahyono Ramadhani, Dwi Yunita Ramona Safitri, Ramona Rangga Saputra Rialdi, Fauzi Risdayani, Risdayani - Riski, Aulia Rose Rahmidani Roselina Panghiyangani Septiyadi, Agung Septrizola, Whyosi Soviya, Fenti Sulastri Sulastri Sunardi Sunardi Suri, Marta Susanti, Dessi - Tabjung, Lesti Tan, Nelson Tanjung, Naia Putri Triawanti Triawanti Uli, Ester Roma velistin, Fellix Wijaya, Ardie Winta, Lasti Rahma Wuryanti, Lestari Yanti, Rahmi Dwi Yaumil Akbar Yesni, Marnila Yoma, Fanny Okta Yuliana Yuliana Yulianti, Welly Yunia Wardi Zainal Abidin Zihni Tunca, Mustafa Zul Fahmi Zulvia, Dewi