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Effect of brand equity on purchasing decisions (studies on tiktok shop consumers) Ita Rahmawati; Lailatus Sa’adah; Fillafittrotun Nisa
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Marketing is the activity of introducing products to consumers that aims to meet consumer needs. Competition in marketing is very tight, especially because technological developments provide a variety of e-commerce for marketing activities so that competitors will have their own way of marketing their products to customers. One marketing strategy that effectively influences purchasing decisions is brand equity. In this study, researches rs wanted to know the effect of brand equity on purchasing decisions at the Tiktok shop. tiktok shop is one of the e-commerce that is often used. The purpose of this study was to determine the effect of brand equity consisting of four variables, namely brand awareness, brand association, quality perspective, and brand loyalty on purchasing decisions. This research was conducted using by conducting a survey through distributing questionnaires to 100 respondents.Tiktok shop consumer respondents who had been determined on the sample. In this study, analytical techniques were used which included descriptive analysis, classical assumption test, multiple linear regression analysis, hypothesis testing, and the calculation of the coefficient of determination. The results of this study conclude that brand equity simultaneously influences purchase decisions. and partially, brand awareness has no influence on purchasing decisions. for brand associations, perceived quality, and brand loyalty have a significant influence on purchasing decisions.
Balanced scorecard analysis to measure the performance of PT. KAI Jombang City Lailatus Sa'adah; Nur Fauziyah
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4047

Abstract

Performance determination is the main objective of this study. PT. KAI Jombang City using a financial perspective, internal company perspective, learning and growth perspective are the four perspectives of the balanced scorecard. Type This research uses quantitative methods and is descriptive in nature. tools for collecting data which includes surveys, interviews, and documentation. Respondents on customer satisfaction are customers of PT. KAI Jombang City totaled 100 people while respondents to employee satisfaction were employees of PT. KAI Jombang City numbered 30 people. The sampling technique uses a probability sample. The results of this study The results of this study from a financial perspective, namely the economic ratios decreased by 42.6%. Efficiency has decreased by 36.1%. Effectiveness decreased by 0.1%. Customer satisfaction trust value shows the highest value of 89%. In the internal business, new innovations such as the addition of VIP rooms, AC standing, display screens, parking areas for box counters and reductions. In the operation process using GAPEKA (Rail Travel Graph). In the after-sales process of giving points and rewards. Meanwhile, from the perspective of growth and learning, the indicator of satisfaction with supervision and salary results has the highest value, namely 90%. On retention only 10% of employees leave, meaning good performance. Productivity has decreased by Rp. 22,695.43, meaning that performance is said to be lacking
PENDAMPINGAN PEMASARAN PRODUK UMKM BERBASIS DIGITAL MAEKETING DI DESA MEGALUH JOMBANG Lailatus Sa'adah; Ayunanda Retno Putri; Wisnu Mahendri; Mochamad Alfianata Pradana; Baitul Ainun Makin
Journal of Community Empowerment Vol 1, No 2 (2022): Desember
Publisher : Journal of Community Empowerment

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Abstract

ABSTRAK                                                                                     Untuk bertahan di era industri pada zaman sekarang sektor usaha mikro kecil dan menengah (UMKM) dituntut kreatif dan mengikuti perkembangan jaman yang mana pada saat ini semuannya sudah menggunakan online dalam segala bidang khususnya pemasaran. digital marketing dapat menggunakan facebook dan whatsapp. dengan demikian perlu dilakukan pendampingan strategi pemasaran yang lebih baik dengan memanfaatkan media sosial agar jangkauannya lebih luas dan tepat sasaran. Pendampingan ini dilakukan fokus pada strategi digital melalui Facebook dan whatsapp.  dipemilihnya facebook dan whatsapp karena kedua aplikasi ini merupakan pengguna media sosial terbanyak. Peserta dalam pendampingan ini adalah pelaku usaha tergabung dalam Pujasera Desa Megaluh.  Tujuan dari pendampingan ini adalah untuk dapat meningkatkan pemahaman mengenai digital marketing, meningkatkan penggunaan digital marketing lebih efektif, dapat memperluas area pasaran serta meningkatkan pendapatan. Metode yang digunakan adalah  ceramah dan praktik langsung menggunakan gedget masing-masing. Untuk peserta yang belum memiliki akun facebook, peserta dibimbing membuat iklan produk masing-masing di facebook marketplace, penyebaran ke grub facebook serta pembuatan akun whatsapp business  Setelah mengikuti pelatihan, kemampuan pelaku UMKM dalam melakukan promosi meningkat. Hasil dari pendampingan ini didapatkan Sebanyak 100% peserta menyatakan akan melakukan promosi melalui facebook baik marketplace maupun grup serta whatsapp business.  Kata kunci: Digital marketing, facebook, whatsapp Business, dan Usaha Mikro Kecil dan Menengah ABSTRACTTo survive in the current industrial era, the micro, small and medium enterprise (MSMEs) sector is required to be creative and keep up with the times, where at this time all of them are already using online in all fields, especially marketing. digital marketing can use facebook and whatsapp. thus it is necessary to provide better marketing strategy assistance by utilizing social media so that the reach is wider and right on target. This assistance is carried out focusing on digital strategies through Facebook and WhatsApp. he chose facebook and whatsapp because these two applications are the most users of social media. Participants in this assistance are business actors who are members of the Megaluh Village Pujasera. The purpose of this assistance is to be able to increase understanding of digital marketing, increase the use of digital marketing more effectively, expand the market area and increase revenue. The method used is lectures and hands-on practice using each gadget. For participants who do not yet have a Facebook account, participants are guided to make advertisements for their respective products on the Facebook marketplace, distribute them to Facebook groups and create WhatsApp business accounts. After attending the training, the ability of MSME actors to carry out promotions increases. As a result of this assistance, 100% of the participants stated that they would carry out promotions via Facebook, both marketplaces and groups as well as WhatsApp business. Keywords: Digital marketing, facebook, whatsapp Business, and Micro, Small and Medium Enterprises
Peran Ekonomi Kreatif Dalam Meningkatkan Pendapatan Di Zaman Kopi Sengon Jombang Lailatus Sa'adah; Febby Indah Oktavia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6445

Abstract

The purpose of this study is to understand the creative economic cycle in order to increase earnings in Zaman Kopi Sengon Jombang. The term "creative economy" refers to a new theory of economics that combines information with creativity to use ideas, insights, and opinions from everyday human beings as production-related factors. Zaman Cop's contribution to the creative economy is the invention of the cup gelas, which has become a symbol of the botol. As a result of this study's findings, creative economy is doing well in its current state, which causes productivity to also experience growth, The results of the study show that the creative economy is doing well in the country as a whole because of this, and that's why the rate of pay growth has also been increasing. For example, in September, the rate of pay growth was Rp. 12.488.000, and in October, it was Rp. 14.121.000. This indicates that the rate of pay growth was greater than Rp.2.000.000, and that the following month saw a similar increase. Economi creative also has a role to play in the development of economic fundamentals, particularly in regard to advancing monetary, labor, and other fundamentals.
Analisis Pengaruh Penggunaan E-Banking Dan Fitur Produk Terhadap Kepuasan Nasabah Bank Rakyat Indonesia Di Kecamatan Jombang Ita Rahmawati; Lailatus Sa'adah; Elva Fitria Ningrum
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.6976

Abstract

This research is included in quantitative research, which aims to determine the effect of using e-banking and product features on customer satisfaction of Bank Rakyat Indonesia in Jombang District. This research uses associative descriptive research. Associative research is research that aims to determine the relationship between two or more variables. The sample is part of the number and characteristics possessed by the population, the determine of the number of samples in this study uses the lameshow formula, thus for an infinite or detectable population, a minimum of 100 respondent can be used. With non-probability sampling tecnique because the research does not have definite data about population size and complete information about elements. Based on the research results, the e-banking variable has a positive direction. Meanwhile for the calculation of T arithmetic obtainet by -0,801 T tabel 1,984 then -0,801 > 1,984. And the value of sig (0,425 > 0,05) then Ho is accepted, Ha is rejected, then e-banking has no effect on customer satisfaction. The product feature variabel has a regression coefficient of 0,656. This indicates that the value has a positive direction. Meanwhile, for the calculation of T arithmetic obtained by 7,476 T tabel 1,984 then 7,476 > 1,984. And the value of sig (0.000 < 0,05) then Ho is rejected, Ha is acceped. So product features have a significant effect on customer satisfaction
Pengaruh Kebijakan Dividen, Profitabilitas, Dan Pertumbuhan Perusahaan Terhadap Kebijakan Hutang Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia (Bei) Ita Rahmawati; Lailatus Sa'adah; Zakiyatul Miskiyah
Journal of Financial and Tax Vol 4 No 1 (2024): Journal of Financial and Tax
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/fintax.v4i1.448

Abstract

The goal of this study was to ascertain how the debt policies of banking businesses listed on the Indonesia Stock Exchange would evolve between 2018 and 2022 depending on the dividend policy, profitability, and company growth. The dividend policy, profitability, and corporate growth on the company's debt policy are the variables used in this study. Purposive sampling, or selecting participants based on predetermined criteria, was the sampling technique utilized in this study. Four companies served as samples for this study's criteria. Panel data regression analysis is the method used to determine the combined and individual effects of the independent factors on the dependent variable. Data analysis or regression results demonstrate that debt policy is simultaneously impacted by dividend policy, profitability, and firm growth. Partially, the factors affecting the dividend policy, profitability, and corporate expansion have no appreciable impact on the debt policy. The adjusted R square value of the coefficient of determination is 0.937112 in magnitude. This indicates that three independent variables may account for 93.7112% of the dependent variable, or debt policy, while additional variables or factors outside the model can account for the remaining 6.2888% of the dependent variable
Pelatihan Pemasaran Digital Bagi Pelaku UMKM Desa Dukuhmojo-Mojoagung Menggunakan Media Sosial WhatsApp dan Instagram Khotim Fadhli; Wisnu Siwi Satiti; Lailatus Sa'adah; Tiara Pratiwi; Sindi Pradita; M. Adi Maulana; Moh. Syarifudin
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4461

Abstract

Advances in information technology have had a significant impact on various aspects of life, one of which is the economic sector. Buying and selling activities are one of the main components of economic activity. Initially buying and selling activities depended on conventional markets which were carried out directly. However, with the development and advancement of technology, buying and selling activities have become more common and efficient. One sector that carries out buying and selling is Micro, Small and Medium Enterprises (UMKM). Along with advances in technology, MSME players should also adapt the form of marketing and sales they carry out, namely by making optimal use of digital marketing. As an effort to help UMKM carry out digital marketing, community service activities are carried out in the form of digital marketing training. Partners in this activity are MSMEs in Dukuhmojo Village, Mojoagung District, Jombang Regency, East Java. This community service activity is carried out using the Asset Based Community-Driven Development (ABCD) method. Adopting this method, community service activities are carried out in the form of training for partners, with a focus on digital marketing using social media Instagram and WhatsApp media. The results of the activity show that the training is effective in increasing partners' knowledge about digital marketing. Apart from that, MSME players stated that they were helped by the assistance from the service team, especially in terms of technical marketing using Instagram social media.
Pengaruh Earning Per Share Dan Dividen Per Share Terhadap Harga Saham Perusahaan Pertambangan Yang Terdaftar di Bursa Efek Indonesia Tahun 2018-2022 Lailatus Sa’adah; Silviana Najuwah
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.685

Abstract

The purpose of this study was to find out how the relationship between the ratio of earnings per share and dividends per share on the company's stock price. The subjects used in this study are mining sector companies listed on the Indonesian stock exchange in 2018-2022. The sampling technique in this study used a purposive sampling technique, using certain criteria and obtained a sample of 5 companies. The data processing technique used in this study uses multiple regression analysis assisted by Microsoft Excel 2013 and the Eviws 12 application. The implications of this study indicate that the ratio of earnings per share has an effect but not significant on stock prices, while dividends per share have an effect and are significant on prices. shares and simultaneously these two variables have no effect on stock prices. The suggestion in this study is that it is necessary to increase the company's financial performance in order to increase the company's profits so that the company's price can also increase.
Analisis Risiko dan Return Menggunakan Metode CAPM Terhadap Keputusan Investasi pada Indeks LQ45 Periode 2018-2022 Lailatus Sa’adah; Taufik Hidayat
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 1 (2024): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i1.1165

Abstract

This study aims to analyze stock returns and risks, as well as grouping efficient and inefficient stocks to make investment decisions using the Capital Asset Pricing Model (CAPM) model. This type of research is descriptive research with a quantitative approach. The samples used were companies in the LQ45 index in the infrastructure and transportation sectors during the 2018-2022 period using the purposive sampling method so that a total sample of 2 companies was obtained. Calculations using the CAPM model result in 1 efficient company and 1 inefficient company. Shares of PT. XL Axiata Tbk. is an undervalued stock, because the value of the individual rate of return (Ri) is higher at 0.00152 or 0.15%, with the resulting investment decision for stocks in the efficient category is to consider buying these shares at the lowest price today before experiencing an increase in the future. While the shares of PT. Telkom Indonesia Tbk. is an overvalued stock, because the value of the individual rate of return (Ri) is lower at 0.00190 or 0.19% of the expected rate of return E(Ri) which is 0.00223 or 0.22%, the resulting investment decision for stocks with inefficient category is to sell the shares at the highest price now and before experiencing a price decline in the future.
Pengaruh Kompensasi, Lingkungan Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada Perusahaan Umum Daerah Air Minum (PERUMDAM) Tirta Kencana Kabupaten Jombang Lailatus Sa’adah; Tadzarikuz Zaman
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1367

Abstract

Employee performance has a very important role in the company's progress. Therefore, this research aims to determine the impact of compensation, work environment, and workload on employee performance, with a focus on a case study at the Regional Public Company for Drinking Water (PERUMDAM) Tirta Kencana, Jombang Regency. This research was conducted with the aim of finding out how big the influence is partially or simultaneously, as well as the most significant variables in influencing employee performance. The research method used was multiple linear regression, so that partial results were obtained that the compensation variable had an insignificant effect on employee performance, the work environment variable also had an insignificant effect on employee performance, and the workload variable had a significant effect on employee performance. Then simultaneously the variables of compensation, work environment, and workload simultaneously influence employee performance at the Regional Public Company for Drinking Water (PERUMDAM) Tirta Kencana, Jombang Regency. 
Co-Authors ., Yunaidah Abdillah Mundir Abi Muhammad Wahid Ach. Nurholis Majid Achmad Aji Bayu Pamungkas Achmad Alfaridzih Achmad Miftahul Huda Achmad zarvendo Alamsyah Adinda Tiara Choirunnisa Agustin, Zeni Aristiya Ahmad Ardi Hamzah Ahmad Daud Alfatih Ahmad Irfan Nurdiansyah Ahmad Taqiyuddin Ahmad Taqiyuddin Aisyah Zulfa Mazadha Akhmad Taqiyuddin Aldi Kurniawan Alfatih, Ahmad Daud Alfi M, Ahmad Alfiatur Rohmah Alwi, Joni Alya Fitriani Syafa’ah Ammelia, Lailatul Ammelia Rahmawati Amsi Alkartadi Anam, Chirul Anam, Syafi'ul Andi Wicoro Andri Tiansyah Anissa Selvia Elsant Ansori, M. Rizal Ma’ruf Antonio Atito Do Rosario Aprilia, Nia Arafatur Rizki Ardila Rustafi’ah Ardila Rustafi’ah Ariska Adittya Arromlaty, Anis Laily Musyarofah Atiqoh Nur Azizah Aulia Syafira Azzahro Aulia Tegar Wicaksono Ayunanda Retno Putri Baitul Ainun Makin Binti Ayu Fadhilah Brian Dickson Argatumewa Budi Sarjana Cahyani, Rizqina Candra Nur Adiputra Canggih Nailil Maghfiroh Chairul Anam Choiril Anam Cindya Alfi Daning Hentasmaka Daning Hentasmaka, Daning Della Putri Aprillianti Diah Illun Nasikhah Dinda Fadhilah Novarinda Dita Hafizah Diyas Angga Kurniwan Eli Zahrotul Mauliddia Elva Fitria Ningrum Emi Lilawati Endang Eka Wahyuningsih Erlyn Nur Indahsari Fahim Mubarok, Fahim Mubarok Fahmi Abdulloh Efendi Famung Gangga Fani Meilinda Faruq Hidayatullah Fatiha, Ulan Supartini Febby Indah Oktavia Fillafittrotun Nisa Fina Febriyanti Firosa Faizati Firosulhaq, Muhammad Friska Devita Sari Gangga, Famung Gilang Noratama Hafizah, Dita Hanif Mauludin Ibrahim Ibrahim Ida Ayu Putu Sri Widnyani Ihsanuddin Aqda Ilham Maulana Ilham Maulana Ilma , Ailiya Silvia Imam Achmad Ahadin Indira Oktavianti Ita Rahmawati Joni Alwi Kartika Wulandari Kholifia Alzhafy Khothibul Umam Khotim Fadhli Khotimatul Kusnah Kismarotul Jannah Kurniasari, Arti Kurniawan, Aldi Kusumo, Ahmad Wasis Joyo Lailina, Hidayatul Lia Firdia Fitriani Lidia Andini Lilik Puji Lestari Linda Martadani Linda Musyafaah Liweul Wilayah Lukman Nur Yakin M. Adi Maulana M. Rafi M. Rizal Ma’ruf Ansori Mafaza, Arin Vina Maisaroh, Santi Fatna Malikha Fitri Maratus S, Umi Masruroh, Venny Ainun Maya Inayati Sari Mayasaroh, Siti Mega Putri Wulandari Mindaudah Mistin, Achmad Irfan Nurdiansyah Mochamad Alfianata Pradana Mochamad Fatikhul Thorik Moh Iqlil Al Faqih Moh. Ja’far Sodiq Maksum Moh. Syarifudin Mohammad Firmansyah Mohammad Soedarman Mohammad Thoha Syafi-in Mohammad Yusuf Habibi Mufarrihatul Hasan Mufidatul A'yun Mufidatul A’yun Muhamad Iin Pranata Muhamad Parhan Muhammad Andhika Budi Prasetyo Muhammad Fadly Al-Ghifari Muhammad Fanani Muhammad Firosulhaq Muhammad Khariri Firdaus Muhammad Rifqy Nurarifin Muhammad Sheva Fathoni Muhammad Shobirin Muhammad Sidiq Murtingtyas, Triana Musliana Fatikaningrum Musthofa Aditya Eka Nanik Lailatul Mukarromah Nanik3 Lailatul Mukarromah Nasikhatu Rosalina Nasirudin, Mohamad Natasya Valeria Nia Aprilia Nisa Candra Mutammimah Nisa Candra Mutammimah Nisa Nabila Rahma Novitasari, Ikke Dian Nur Afnenda Apriliya Rahayu Nur Aidah Fitriana Nur Fauziyah Nurul Aminah Octoria, Femmy Emilia Potalangi, Christine Clearesta Purwanti, Lely Putri Marsella Zalianti Putri Marsella Zalianti Putri Marsella Zalianti Putri, Margaretha Yetria Raden Roro Ismi Ajiono Priastuti Rahmad Kurniawan Rahmania Hidayatus Sholikah Rihlati Hajjah Rihlatil Hajjah Rina Irawati Rio Eka Pebrianto Rio Eka Pebrianto Rizatul Jumaizah Rizki Wulandari Rizqiyah, Alfiyatur Rohmad Lukman Hakim Rohmah, Alfiatur Rohmah, Nailul Rohmatulloh Rohmatulloh Rosi Anjarwati ROUDLOTUL JANNAH Saihul Atho Alaul Huda Santi Fatna Maisaroh Septian Ragil Anandita Shofi Nur Amalia Silviana Najuwah Sindi Pradita Siti Afiyah Siti Khumairotul Lutfiyah Siti Munfaqiroh Siti Nur Qomariyah Sri Esti Oktania Sri Wahyuni Susi Widiahningrum Syafa’ah, Alya Fitriani Syahidin Syahidin Syaidatul Mukaromah Syaiful Anam2 Tadzarikuz Zaman Tadzarikuz Zaman Taqiyuddin, Ahmad Tasykiylah Nuril Maulidiyah Tata Mifthakul Janah Taufik Hidayat Tiara Pratiwi Tiara Pratiwi Titan Meida Tjahjani, Fera Toriq Andana Teguh Febriansyah Triana Murtiningtyas Tyas Nur’Aini Ulfatun Hasanah Ummi Charisma Alfi Ulul Azmi Usfatun Khusniyah Utami, Wanda Nur Vina Nur Afni Vionic Andini Wardani, Dini Dwi Warih Awwaluningsih Widyawati Widyawati Wisnu Mahendri Wisnu Siwi Satiti Wiwin Ananda Dwi Agustin Yunaidah Yunaidah Zahrotun Nisak Zainal Fanani Zakiyatul Miskiyah Zawaidul Khair Zeni Aristiya Agustin