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Analysis of the Influence of Social Media Use on Consumer Behavior in Indonesia Hadikusumo, Reina A.; Saleh, Rahmat; Costa, Tiago
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i1.1979

Abstract

In recent years, social media has emerged as a powerful tool that shapes consumer behavior globally, especially in emerging markets like Indonesia. The growing prevalence of social media platforms has transformed the way consumers make purchasing decisions, engage with brands, and share their experiences. Despite the widespread use of social media in Indonesia, its specific influence on consumer behavior remains underexplored in academic research. This study aims to analyze the impact of social media use on consumer behavior in Indonesia. Specifically, it investigates how social media affects consumers' purchasing decisions, brand perception, and online shopping habits. A mixed-methods approach was used for this research. A survey was conducted with 500 Indonesian consumers who actively engage with social media platforms. The data collected were analyzed using descriptive and inferential statistical techniques, including regression analysis, to assess the relationship between social media usage and consumer behavior. The findings indicate a significant positive relationship between social media use and consumer purchasing decisions. Consumers who frequently engage with brand-related content on platforms like Instagram, Facebook, and Twitter tend to have higher brand recall and are more likely to make purchases based on recommendations from influencers or online ads. Social media plays a pivotal role in shaping consumer behavior in Indonesia, influencing both direct and indirect purchasing decisions.
PENGEMBANGAN MEDIA ASSEMBLR EDU DENGAN MODEL PEMBELAJARAN ANCHORED INSTRUCTION PADA MATERI PENCEMARAN LINGKUNGAN : Development of Assemblr Edu Media with an Anchored Instruction Learning Model for Environmental Pollution Material Riyanto; Ummah, Roisatul; Murniati, Neni; Saleh, Rahmat; Iza, Nikmatul
Diklabio: Jurnal Pendidikan dan Pembelajaran Biologi Vol 9 No 2 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/diklabio.9.2.311-319

Abstract

Perkembangan teknologi telah mempengaruhi pola belajar generasi Alpha yang akrab dengan perangkat digital. Teknologi yang peneliti pilih sebagai media pembelajaran adalah teknologi Augmented Reality. Penelitian ini bertujuan mengembangkan media pembelajaran Assemblr Edu berbasis teknologi Augmented Reality yang dikolaborasikan dengan model pembelajaran Anchored Instruction untuk materi pencemaran lingkungan. Penelitian menggunakan metode Research and Development (R&D) dengan model 4D (Define, Design, Develop, Disseminate) yang disederhanakan menjadi tiga tahap. Subjek penelitian adalah 28 siswa kelas 7 SMP. Hasil penelitian menunjukkan bahwa pengembangan media Assemblr Edu dengan model pembelajaran Anchored Instruction pada materi pencemaran lingkungan menunjukkan kategori “Sangat Valid” dengan dengan rata-rata skor 82,25%. Media Assemblr Edu dengan model pembelajaran Anchored Instruction pada materi pencemaran lingkungan dikategorikan sebagai media pembelajaran yang valid dan layak digunakan dalam proses pembelajaran
Guidance And Counseling Teachers' Strategies in Preventing Bullying in Junior High Schools Salfiadis, Salfiadis; Hizir, Hizir; Ismail, Ismail; Saleh, Rahmat
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol. 9 No. 6 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v9i6.7656

Abstract

Bullying in physical, verbal, or social forms negatively impacts students’ mental health and academic success, necessitating systematic prevention efforts. This study aims to describe the strategies used by Guidance and Counseling (BK) teachers to prevent bullying at Simeulue Tengah State Junior High School (SMP). The research adopted a qualitative approach with a case study design conducted over three months, from August to October 2025. Data were gathered through interviews, observations, and documentation involving six key informants, including BK teachers and student council (OSIS) administrators, supported by school records. The results indicate that BK teachers combat bullying through awareness campaigns about its negative effects during student admissions, OSIS activities, religious programs, and extracurricular events. They also offer personal and persuasive counseling to both victims and perpetrators while promoting the values of togetherness, tolerance, cooperation, and the courage to report. Additionally, student and OSIS involvement is vital in maintaining a safe and inclusive school environment. This collaborative approach involves principals, teachers, students, and OSIS members to foster a positive, violence-free school climate. The study concludes that sustainable bullying prevention is achievable through collaboration, policy integration, and nurturing positive values within the school community.
The Construction of Narratives Regarding Accusations of Wahabism and Anti-Pancasila Against PKS in the Mass Media Sianipar, Henry; Saleh, Rahmat; Bakti, Andi Faisal
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52041

Abstract

This study examines the narratives constructed by mass media regarding accusations of Wahabism and anti-Pancasila associated with the Prosperous Justice Party (PKS) in Indonesia. Utilizing a critical paradigm, the research analyzes the impact of media coverage on public opinion and the ideological implications for PKS. Through qualitative methods—including in-depth interviews with four key informants (PKS Secretary General H. Muhammad Kholid, Head of PKS DPP Organization Bureau Sunarto, media observer Andre Bachtiar, and political researcher Revan Fauzano from Constra Indonesia) and critical discourse analysis of online media content from 2019–2024—this study reveals systematic patterns in media discourse that contribute to the stigmatization of PKS. The findings highlight the role of disinformation in shaping political narratives and uncover a disconnect between media representations and PKS's actual ideology, which upholds Pancasila as its foundational principle. The results emphasize the need for improved journalistic practices and media literacy to counteract sensationalism and misinformation in political communication. This study contributes to political communication literature by providing empirical validation of Aeron Davis's theory on structural crisis in digital-age political communication, demonstrating how media political economy, attention economy, and mediatization processes interact to produce systematic disinformation campaigns against political actors. Recommendations include structural media industry reforms addressing business model crises, regulatory frameworks emphasizing transparency and accountability rather than censorship, multi-stakeholder dialogue forums, and comprehensive public media literacy programs integrated with community institutions.
PROSES ERECTION PEMASANGAN CANGKANG DAN BILAH SAYAP KANTOR PRESIDEN DI IKN PENAJAM PASER UTARA – KALIMANTAN TIMUR Chasanah, Ummi; Soehartono; Saleh, Rahmat
JUTSU : Jurnal Teknik Sipil Unpand Vol. 2 No. 1 (2025): JUTSU : Jurnal Teknik Sipil Unpand
Publisher : Program Studi Teknik Sipil Universitas Pandanaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69796/02ph8e14

Abstract

Pembangunan proyek Ibu Kota Negara (IKN) adalah hal dalam rangka memindahkan ibu kota dari DKI Jakarta ke Kabupaten Kutai Kertanegara dan Kabupaten Penajam Paser Utara. Rencana pemindahan ibu kota di Kalimantan Timur dengan gedung-gedung pemerintahan, yang merupakan lompatan transformasi bangsa menuju Indonesia Maju. Pembangunan IKN Nusantara mengusung konsep Future Smart Forest City of Indonesia dengan tetap memperhatikan aspek lingkungan sekitar dan representasi bangsa yang unggul dengan mewujudkan smart city (kota pintar) kota modern berkelanjutan yang memiliki standar internasional. Pekerjaan cangkang dan bilah – bilah sayap burung garuda. Pekerjaan tersebut dengan menggunakan kerangka baja, cangkang tembaga, kuningan, galvalum serta kaca. Tembaga dan kuningan, bahan tersebut nantinya akan mengalami proses oksidasi sehingga secara perlahan namun pasti akan berubah warna menjadi hijau tosca matang. Bahan tersebut telah terbukti pada peninggalan masa lalu yang merupakan bahan konstruksi bangunan, terbuat dari baja yang tahan cuaca dan sampai akhirnya berhenti dengan warna kemerahan mirip warna tembaga, Sedangkan bilah sayap pada garuda menggunakan bahan brush dan besi baja yang sangat tahan dengan kondisi alam dan bentuk asli bilah garuda ini tidak di cat sama sekali. Bilah sayap garuda dibuat model kotak – kotak, hal ini memudahkan untuk memasang dan menyusun cangkang dan bilah sayap. Burung garuda dipilih dengan desain tepat, karena berkaitan erat dengan Bangsa Indonesia dengan berbagai perbedaan, silang pandang, keragaman adat istiadat, budaya, dan perilaku serta perbedaan kepercayaan maupun agama. Garuda adalah simbol persatuan dan juga Lambang Negara Bhineka Tunggal Ika, secara simbolik dan mengandung bahasa keindahan, keramahtamahan, keteduhan, kemandirian, keindahan dan kewibawaan sebagai bangsa.
PERENCANAAN STRUKTUR ATAS GEDUNG 5 (LIMA) LANTAI RUMAH SAKIT JL. KH. HASYIM ASYARI – KABUPATEN SEMARANG (PERHITUNGAN DENGAN PROGRAM SAP2000.v.14) Saleh, Rahmat; Adi Kurniawan, Eka; Soehartono; Baswindro
JUTSU : Jurnal Teknik Sipil Unpand Vol. 2 No. 2 (2025): JUTSU : Jurnal Teknik Sipil Unpand
Publisher : Program Studi Teknik Sipil Universitas Pandanaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69796/g14wd913

Abstract

Perencanaan struktur atas Gedung Rumah Sakit KH. Hasyim Asyari 5 lantai yang berlokasi di Kabupaten Semarang. Rumah sakit sebagai fasilitas pelayanan kesehatan harus memiliki struktur yang kuat, aman, dan tahan terhadap gempa, sesuai dengan SNI 1726:2019 yang menyebutkan bahwa struktur gedung rumah sakit harus memiliki kekuatan 1,5 kali lebih besar dibandingkan bangunan biasa. Perencanaan struktur meliputi pelat, balok, kolom, dan inti tangga dengan beban rencana berdasarkan fungsi ruangan. Spesifikasi material yang digunakan yaitu beton mutu f’c = 30 MPa dan baja tulangan polos fy = 240 MPa serta ulir fy = 390 MPa. Metode perhitungan pembebanan dilakukan secara manual mengacu pada PPPURG 1987, dan pemodelan struktur menggunakan perangkat lunak SAP2000 v.14. Struktur atas dirancang agar memenuhi kriteria kekuatan, kekakuan, dan stabilitas sesuai peraturan SNI 03-2847-2019. Hasil dari perencanaan ini diharapkan dapat menghasilkan desain struktur bangunan rumah sakit yang efisien, ekonomis, dan sesuai standar keamanan, serta tetap berdiri dalam kondisi gempa tanpa mengalami keruntuhan.
EVALUASI KINERJA KEUANGAN PERUSAHAAN KONSTRUKSI DI BURSA EFEK INDONESIA DENGAN PENDEKATAN DUPONT Saleh, Rahmat; Dadang Iwan Riswandi; Iman Firmansyah; Asty Khairi Inayah Syahwani; Lesia Fatma Ginoga
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7953

Abstract

This study aims to evaluate the financial performance of construction companies listed on the Indonesia Stock Exchange during the 2019–2023 period using the DuPont System approach. The analysis focuses on three sample companies, PT Total Bangun Persada Tbk, PT Acset Indonusa Tbk, and PT Adhi Karya (Persero) Tbk by measuring Net Profit Margin (NPM), Total Asset Turnover (TATO), and Return on Investment (ROI). The results indicate that PT Total Bangun Persada Tbk consistently recorded the strongest financial performance, with an average ROI of 4.29%. In contrast, PT Acset Indonusa Tbk experienced significant financial pressure, with an average negative ROI of (13.33)%, while PT Adhi Karya (Persero) Tbk showed fluctuating performance, averaging an ROI of 0.68%. The industry average remained negative, reflecting the ongoing challenges in profitability and asset efficiency faced by the construction sector. These findings highlight the importance of asset management optimization and operational efficiency strategies to enhance the competitiveness of construction companies in Indonesia.
A Study of Panel Data Approach: Analysis of Minimum Wage and Poverty In Yogyakarta, Indonesia Nashiruddin, Rafie; Yuniarti, Dini; Saleh, Rahmat
Fast in Humanities Vol. 1 No. 1 (2025)
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, the main focus is to see the relationship between the minimum wage and poverty in the Special Region of Yogyakarta. By adding independent variables, namely average years of schooling, economic growth, and open unemployment rate. The data used in this study is secondary data from the official website of the Yogyakarta Central Bureau of Statistics (BPS) from 5 districts / cities with a time span of 2013 to 2023. Data analysis in this study uses panel data analysis that combines time series and cross section data with a fixed effect model (FEM) approach processed with Stata14 static tools. The results showed that the minimum wage (LUMK) had a negative and significant effect on poverty (LPM) and the open unemployment rate (TPT) had a significant positive effect on poverty (LPM), while the average years of schooling (RRLS) and economic growth (PE) had no effect on poverty. However, simultaneously all independent variables have a significant effect on poverty in the Special Region of Yogyakarta.
The Algorithmic Boss: Communication Challenges in Organizations Using AI-Driven Management Systems Ruslan, Arief; Saleh, Rahmat
Fast in Social Sciences Vol. 1 No. 1 (2025): April
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the communication challenges organizations face when adopting AI-driven management systems, a growing trend in digital transformation. The integration of algorithmic management, where AI systems autonomously handle tasks such as scheduling, performance tracking, and decision-making, has led to a shift in traditional communication flows. This research aims to investigate how these systems alter organizational communication, focusing on the implications for employee engagement, feedback mechanisms, and decision-making processes. Using a qualitative approach with multiple case studies across the logistics, e-commerce, and digital services sectors, data was collected through semi-structured interviews, observations, and document analysis. The findings reveal that algorithmic management systems reduce communication to one-way, impersonal directives, resulting in emotional dissonance, alienation, and ambiguity among employees. Informal communication networks emerge as critical spaces for meaning-making and restoring agency. The study concludes that while algorithmic systems optimize efficiency, they must be designed to incorporate dialogic processes and feedback loops to preserve organizational cohesion and trust. This research highlights the need for more communicatively informed approaches to algorithmic management that balance efficiency with relational dynamics.
Determinants of Unemployment: Empirical Evidence from Indonesia Asmara, Gea Dwi; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 8 No. 2 (2024): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.12123

Abstract

Indonesia faces the challenge of a rapidly increasing labor force that is not proportional to the number of jobs available, resulting in unemployment. This study examines the effect of economic growth, inflation, and minimum wage on unemployment in 34 provinces in Indonesia from 2018 to 2022. This research uses secondary data from the Central Bureau of Statistics and Bank Indonesia. The data processing method uses panel data regression with the Fixed Effect model. The results of the analysis show that economic growth and inflation have a negative and significant relationship with unemployment in Indonesia. In contrast, the provincial minimum wage has a positive and significant relationship with unemployment in Indonesia.
Co-Authors Abdul Kohar Ade Latifa, Ade Adi Kurniawan, Eka Afriva Khaidir Akhyar, M. Nur Alqarni, Wais Andi Faisal Bakti & Venny Eka Meidasari Andi Mariani Z., Andi Anggraini, Titi Anisah, Nur Anita Munawwaroh, Anita Asmara, Galuh Jati Asty Khairi Inayah Syahwani Baswindro Costa, Tiago Dadang Iwan Riswandi Daniel Happy Putra Deni Yanuar, M. Ikom Deny Setiawan Dini Yuniarti Ditaellyana Artha Dwiyana, Asnurbaety Fatoni, Zainal Fernando, Lanang Koko Gea Dwi Asmara Ginoga, Lesia Fatma Hadikusumo, Reina A. Hamdani M. Syam, Hamdani Hayatun Nufus Henrie Buchari, Henrie Hizir, Hizir Husna, Mawaddatul Iban, Angela Ibnu, Fitranita Iman Firmansyah Iman Firmansyah Irwan Irwan Ismail Ismail Iza, Nikmatul Jalil.M, Abd. Khairani, Dini Khalisni Khoirun Nisa Lesia Fatma Ginoga Lestari, Mathilda Sri Lisdayanti, Lisdayanti Lutfi Nurcholis Mashur Razak Meita Sondang Rizki, Meita Sondang Merdekawati, Eka Moh. Basri Muchsin Muchsin Nashiruddin, Rafie Neni Murniati Ningrum, Vanda Norman Luther Aruan, Norman Luther Nurdin, Andi Asmiati Oktafiani, Irin Pratama, Dhipo Rahmat Saleh Rahmatul Ahya Ramadhan, Masri Ramadhani, Suci Qadriana Rani Usman, Abdul Ratih Pratiwi Resti Jayeng Ramadhanti Riyanto Riyanto Riyanto Roni Ekha Putera Rosyanti, Novi Ruslan, Arief Sabri Sabri Safar Nasir, Muhammad Salfiadis, Salfiadis Sianipar, Henry Siti Zubaidah Sitohang, Marya Yenita Soehartono SRI RAHAYU Suharni M.Pd Sujatmiko Sujatmiko Sunuyeko , Nurcholis Susriyati Mahanal Syahidin Syahidin, Syahidin Syahwani, Asty Khairi Inayah Syamsudin, Muhammad Hasan TUNJUNG SULAKSONO Ummah, Roisatul Ummi Chasanah, Ummi Utami, Dian Wahyu Utomo, Muhajir Varita, Nirma Wasilah Wasilah Wibowo, Wahyu Adi Setyo Wulandari, Nurafifah Yamaly, Fadhil Yusnaini Yusnaini Zakia Asrifah Ramly Zetra, Aidinil