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All Journal JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi AJIE (Asian Journal of Innovation and Entrepreneurship) Binus Business Review Graduasi: Jurnal Bisnis & Ekonomi DERIVATIF Jurnal Mirai Management International Journal of Artificial Intelligence Research International Conferences SDGs 2030 Challenges and Solutions Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) DIJB (Diponegoro International Journal of Business) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Economics and Digital Business Review Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Nobel Management Review International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Community Services and Dedication BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Journal Online Manajemen ELPEI (JOMEL) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Prapanca : Jurnal Abdimas Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) AMMA : Jurnal Pengabdian Masyarakat Lajagoe Pustaka Jurnal Ekonomi Bisnis dan Kewirausahaan International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences Academia Open
Elia Ardyan
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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MENGAPA PELANGGAN BEGITU MUDAH BERALIH MEREK? PERAN PENTING PERSEPSI KEADILAN HARGA, DAYA TARIK PROMOSI, DAN KEPUASAN PELANGGAN TERHADAP LAYANAN GRAB DAN GOJEK Jesika Phurnama; Meisyelin Yuriko Chananta; Kesya Natalia Angriawan; Nada Syifa; Syifa Annisa Nur Salsabilah; Elia Ardyan
Accounting Profession Journal (APAJI) Vol. 8 No. 2 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v8i2.456

Abstract

Transformasi digital telah mendorong perubahan signifikan pada sektor transportasi, khususnya melalui layanan transportasi digital seperti Gojek dan Grab yang berkembang pesat seiring pertumbuhan pengguna internet dan kebutuhan mobilitas masyarakat Indonesia. Tujuan penelitian ini adalah menguji pengaruh persepsi keadilan harga dan daya iklan pada kepuasan pelanggan dan perilaku perpindahan pelanggan Gojek dan Grab. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei online kepada pengguna aktif layanan transportasi digital di Sulawesi, menggunakan skala Likert 5 poin. Analisa data pada penelitian ini menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel, seperti keadilan harga (Persepsi Keadilan Harga), daya tarik promosi (Daya tarik promosi), kepuasan pelanggan (Kepuasan pelanggan) dan perilaku peralihan konsumen (Perilaku konsumen berpindah merek). Hasil penelitian menunjukkan bahwa kepuasan pelanggan dan daya tarik promosi, memiliki pengaruh positif dan signifikan terhadap perilaku peralihan konsumen (Perilaku konsumen berpindah merek), sedangkan keadilan harga lebih berkontribusi dalam meningkatkan kepuasan pelanggan dibandingkan niat berpindah. Temuan ini menegaskan pentingnya strategi promosi dan peningkatan pengalaman pelanggan sebagai upaya memperkuat daya saing layanan transportasi digital di tengah dinamika kebutuhan dan ekspektasi konsumen, sekaligus memberikan rekomendasi strategis bagi penyedia layanan transportasi digital untuk meningkatkan daya saing dan kepuasan pelanggan, peningkatan keandalan teknologi serta penerapan strategi promosi yang menarik dan relevan dengan kebutuhan konsumen masa kini.
If Aesthetics Don’t Drive Gamer Enjoyment, What Does? Insight from Valorant Skin Purchases Muhammad Sa’ad Trisnawijaya; Elia Ardyan
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2189

Abstract

The Free-to-Play (F2P) business model in the digital gaming market, exemplified by Valorant, relies primarily on a monetization strategy centered on In-App Purchases (IAP) of non-functional cosmetic goods and battle passes. Unlike functional microtransactions, these IAPs are defined as virtual assets that offer aesthetic or symbolic value without providing direct mechanical advantages to gameplay. This explanatory quantitative study adopts the Stimulus-Organism-Response (S-O-R) theory to test the influence of four primary stimuli, Competitive Edge, Aesthetic Dominance Effect, Perceived Scarcity, and Peer Validation Expectancy, on purchase intention through the mediating role of Perceived Enjoyment. Data were collected from 180 active Valorant players in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Competitive Edge (β = 0.163, p = 0.039), Perceived Scarcity (β = 0.200, p = 0.018), and Peer Validation Expectancy (β = 0.362, p < 0.001) contribute significantly and positively to Perceived Enjoyment. However, the Aesthetic Dominance Effect was found to be non-significant (β = 0.111, p = 0.118), suggesting that visual complexity alone does not drive enjoyment in a competitive FPS context. Perceived Enjoyment was confirmed as a significant mediator, effectively converting psychological and social stimuli into Purchase Intention (β = 0.611, p < 0.001). This research contributes to the S-O-R framework by demonstrating the dominance of social signaling and mastery over pure aesthetics in the competitive gaming ecosystem. Managerially, developers are advised to implement responsible monetization by prioritizing social recognition systems and transparent scarcity triggers that enhance, rather than disrupt, the player’s hedonic experience.
From Social Exclusion to Impulsive Buying: FOMO’s Role in Digital Consumption Regret Amdar Amdar; Elia Ardyan
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2190

Abstract

Introduction: Shoppertainment platforms such as TikTok Shop and Shopee Live combine live interaction, social proof, scarcity cues, and instant checkout, creating a shopping setting that can heighten emotional arousal among Generation Z consumers. This study examines how social exclusion, fear of missing out, online impulsive buying, and post-purchase regret operate together in Indonesian shoppertainment. Methods: A quantitative cross-sectional survey was conducted among Indonesian Generation Z users of TikTok Shop and Shopee Live. Validated reflective measures were adapted from prior studies and translated through forward and back translation. The data were analysed using partial least squares structural equation modelling with bootstrapping. Results: The findings show that social exclusion is strongly associated with FOMO, but its direct association with online impulsive buying is not significant. FOMO is positively associated with online impulsive buying and post-purchase regret, while online impulsive buying is positively associated with post-purchase regret. Mediation testing indicates that FOMO fully mediates the relationship between social exclusion and online impulsive buying, and online impulsive buying partially mediates the relationship between FOMO and post-purchase regret. Conclusion: FOMO is the central psychological pathway through which social exclusion is translated into impulsive purchases in shoppertainment. The study highlights the ethical need for platforms and brands to reduce manipulative urgency cues and protect consumer agency.
Co-Authors . Ismunawan . Pardi Abigail Shanen Wulung Abigail Wulung Achmad Asqar Adelfy, Muhammad Fadel Adindah Novihartina Jafar Adindah Novihartina Jafar Aditya Halim Perdana Kusuma Putra Putra Aditya M. Kouwagam Kouwagam Al Mubarak, Mahesha Alicia Stephanie Gunawan Alicia Stephanie Gunawan Amdar Amdar Amdar, Amdar Andreas Andy Kifli Djiwono Angdris, Jacqueline Fidelia Angelina Jocelyn Djunaidy Anggriani, Andi Nurhalizah Anggriawan, Claudia Ari Susanti Ari Susanti Ari Susanti Arisian, Sobhan Arselia Stefy Arianto Arya Sadely Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Ayu Roulina Natalida Simorangkir Barnabas Theodore Pistos Utomo Kaya Bilyan Putra Sari Putra Sari Biondy, Mel Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Carolina Novi Mustikarini Chaerani , Fatimah Rezky Chandra , Clarine Eugenia Chandra, Angelica Aurelia Charlyn Elizabeth Jocelyn Hamdali Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta C. Perdana Claudia, Jenica Constantine, Winston Cosmas Gatot Haryono Daniel Kurniawan David Sundoro Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Denny Dwi Wiratama Devin Riady Shak Diana Aqmala Dina Martha Hutapea Diondre Theodore Edelshia Salli Padang Endah Pri Ariningsih Endi Sarwoko Erwin Parega Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fika Kurniawaty Fintikasari, Indah Florencia Jierussel Fongiman, Evelyn Khezya Fransisca Jovita Amelfdi Gaitedy, Novyanti Gideon Carakaardi Wicaksana GINANJAR RAHMAWAN Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gobai, Febbi Afrelia Gracela Marisa Sanapang Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Hasim , Natalsjha Angelique Ersten Uno Heny Kurnianingsih Heny Kurnianingsih, Heny Hertanto, Noel Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Ivan, Johanes Jason Hartanto Jesika Phurnama Jesslyn Aurelya Chandra jodhinata, andreas Justin Wijaya Kasih, Agatha Febrina Kasmir Syariati Kesya Natalia Angriawan Laisila, Maya Lauwis, Angelica Liesapali, Karin Liliputra, Angelique Leticia Linawati Linawati Luhgianto M. Dandi Rahman Mahesha Al Mubarak Maichal Maichal Maichal Manuel Goncalves Manuel Goncalves Maritz, Alex Marselinus, Sayrina Cantika Marsya Lilyan Wijaya Meisyelin Yuriko Chananta Metta Padmalia Michel Vincencia Michel Vincencia Mouritzio Harapan Plate Muchtar Muchtar Muhammad Sa’ad Trisnawijaya Murry Harmawan Saputra Murry Harmawan Saputra Mustikarini, Carolina Novi Nada Syifa Natali Ika Widjaya Nico Lucky Wijaya Novi Yuniarti Novika Ayu Triany Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Palino , Patricia Putri Pardi, . Powell Gian Hartono Purnomo, Windy Rahmat Zulfikar Raqi Rabbani Nugraha S.E., M.M, Dr. Monalisa, Sani, Fadhil Ali Setyiawan, Clarissa Febraskynova R. Siahaan, Paroloan Sinar Dharmayana Putra Sinar Dharmayana Putra Sonata Christian St Salmah Sharon Stenly Lorens Stiven Gunawan Suade, Yuyun K. M. Suciawan, Ariell Goldina Sutanto, J.E Suwanto, Vanessa Leviane Syahril Sidik Syam, Asriah Syarif, Siti Fadilah Syifa Annisa Nur Salsabilah tandoko, jason Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Tanus, Evelyn Destiana Thedy, Patricia Aprilia Theodore, Diondre Thoriq Amir Sholehuddin Toding, Luciana Alriani Tony Antonio Tunjung Candra Ervia Danis Utama, Vionisia Efelin Utomo Wibisono Utomo Wibisono Vangeline Mevica Thevianny Vionisia Efelin Utama Vlady Marcelo Sorensen Wibisono, Utomo Wicaksana, Gideon Carakaardi Widiarti, Ary Wijaya, Cynthia Wijaya, Faustin Venus Wijaya, Oscarius Yudhi Ari Wijaya, Oscarius Yudhi Ari Wijaya, Windy Angelica Widya Willar, Ayumi Elizabeth Pricillia Williams, Jason Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wirakusuma, Alvin Wirawan, Kevin Wisnu Sancoyo Wisnu Sancoyo, Wisnu Yudha Ari Wijaya Yunus Hani Dewanta Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade