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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Ma'mun Sarma

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680

Author-ID : 373662

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna Fahrizal Sukma; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The respondents are the parents of Sampoerna High School’s students who live in Jakarta, Bogor, Tangerang, and Bekasi (Jabotabek). The data collected by a cencus to 80 parents on July to October 2014. The data that collected has processed using Structural Equation Model (SEM). The result of SEM analysis indicates that the attractiveness of advertisement’s message has significant effect to effectiveness of advertisement, and advertisement’s effectiveness shows significant effect to brand awareness’ enhancement. Moreover, the appropriate selecting of advertisement media also shows significant effect to brand awareness. Based on the results, in order to have an effective advertisement in gaining brand awareness of Sampoerna High School, the approach of the advertisement campaign should be focusing on enhancement of the attractiveness advertisement’s message

Model Kepuasan Pelanggan di PT Mediacomm Citra Perdana Roy Dharma Muliawan; Ma'mun Sarma; Soewarno T Soekarto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To achieved customer satisfaction, therefore the performance and quality service must be employed according to the standard. PT Mediacomm Citra Perdana is a company engaged in the communication sector with focusing on advertising. Competition is inevitable for PT. Mediacomm Citra Perdana while looking prospective client and advertise its task. Work culture while also serve as tradition but also play an important role in the terms of speed, accurate and professionalism. The study of Model of Customer Satisfaction in PT Mediacomm Citra Perdana is purposely conducted for: (1) To Identify Customer Perception; (2) To analyze the Effect of Product Quality; (3) To Identify Variables that Influenced Quality Products, Services and Marketing Power (in terms of Management) by PT Mediacomm Citra Perdana. The data collected by secondary data of using survey data with Likert scale to describe the characteristics of the consumer, the service and quality of the process (frequency, mean, percentage of cross tabulation, the average scores). Multiple linear regression are also used to analyze the influence of quality attributes on customer satisfaction. The data are also used for test the validity and the reliability. The characteristics of the clients are processed with Contigency Table and Spearman Rank Correlation. The assessment of importance level and customer expectation is analyzed with Importance Performance Analysis. For overall satisfaction of customer with regards to product/service attribute analyzed with Customer Satisfaction Index (CSI). Validity result shows 14 valid attribute on reality-dimension while the other 20 is invalid on reality-dimension. On the expectation-dimensions, 23 attribute are recorded its validiy while the other 11 attribute in invalid. Correlation test shows, the three independent variables correlated with the dependent variable with a correlation coefficient > 0,4. Multiple regression shows, three independent variables explained > 50% change in the dependent variable. Customer Satisfaction Index are at level 76,84%. Based on the calculation, CSI result on 0,768 indicate the satisfaction level index are positioned in the range 0,66-0,88 which means PT. Mediacomm Citra Perdana gives excellent performance.

Peran Entrepreneurial Marketing dalam Peningkatan Kinerja Pemasaran pada Industri Rumahan Kabupaten Kendal, Jawa Tengah Bibi Arfanly; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

As a part of Micro Small Medium Enterprises, home industry plays a very important role as new jobs provider that is expected to decrease unemployment and distribute wealth among society. Home industry development needs to be done in Kendal Regency. However in its implementation, this home industry faces many problems, one of them is marketing. It shows that there needs to be right marketing method and strategy to develop home industries. One of the approaches that is used right now by Small Medium Enterprises is entrepreneurial marketing. This research aims to (1) analyze the achievement being practiced by home industry in Kendal, (2) analyze the impact entrepreneurial marketing has towards the marketing performance of Kendal’s home industry. Respondents in this research are 67 home industry entrepreneur in Kaliwangu district and Patebon district, Kendal Regency. Sampling method uses non probability sampling method with convenience sampling technique. The data was analyzed with transformation index analysis and structural equation modeling with partial least square approach (SEM PLS). The result of the research shows that the implementation of entrepreneurial marketing has been quite good and the biggest aspect of entrepreneurial marketing is shown by strategic ability. According to SEM PLS analysis, concept, strategy, and market intelligence variables on entrepreneurial marketing are significant to marketing performance.

Asessing Biosecurity Management Practice Along Layer Chicken Chain in Bogor And Sukabumi Aprilia Kusumastuti; Eko Ruddy Cahyadi; Ma’mun Sarma; Syamsidar Syamsidar
Jurnal Manajemen & Agribisnis Vol. 15 No. 3 (2018): JMA Vol. 15 No. 3, November 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Biosecurity is one of the government's recommended risk management to limit the exposure of disease agents, but the implementation of biosecurity in supply chain is reportedly still not optimal. This study aims to identify supply chain of layers especially live chicken chain in Bogor and Sukabumi and to analyze the level of application of biosecurity in the chicken chain. Survey method with checklist questionnaire was used to obtain the required data. The results show that the chicken chain of layer involves the farmers and selllers of layers including collectors, poultry market sellers, and butchers, and end consumers. Culled layers are distributed in the form of live birds that can increase the risk of disease due to the accommodation time and market system which are mostly not first in first out (FIFO). The application of layer farmer biosecurity is at a moderate level (score 33.4 in Bogor and 40 in Sukabumi from a maximum score of 60). In the sellers of layers, the application of biosecurity is at a low level (score 21.9 in Bogor and 25 in Sukabumi from a maximum score of 69). Differences in biosecurity practices of farmers in Bogor and Sukabumi areas lie in the protection of wild birds. The differences in the biosecurity practices of layer bird sellers in the areas of Bogor and Sukabumi lie in the action against new poultry and action on transportation equipment. Biosecurity scores that have not been optimal indicate that the implementation of biosecurity still needs to be improved at each point of the chicken chain. Increasing biosecurity in each chicken chain point will help reduce the risk of exposure to AI viruses in layer birds through the chicken chain so that losses can be minimized.Keywords: supply chain, biosecurity, disease, poultry, unggas hidup

The Application of Planned Behavior Theory on Millennial Generation Behavior in Purchasing Organic Vegetables Yusuf Ramadhan; Mukhamad Najib; Ma’mun Sarma
Jurnal Manajemen & Agribisnis Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.17.2.117

Organic vegetables are vegetables that are cultivated without any synthetic chemicals. Organic vegetables production volume is increasing every year. There are expectations of increasing the annual production of organic food in order to provide safe and healthy food. Vegetables are one of the basic needs that are consumed daily in Indonesia. This research aimed to analyze the buying behavior of organic vegetables of millennials in Bandung city. This research tried to expand the Theory of Planned Behavior (TPB) by adding one variable, namely health consciousness, in the research framework. The methods used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with the AMOS approach. The number of samples used were was 208 respondents. Millennial Generation respondents consisted of people aged 21 to 40 years old whoi were selected with a sampling technique of quota sampling. Data collection was conducted by distributing online questionnaires using Google Forms via WhatsApp and Instagram. The results showed that the purchase intention variable had the most dominant influence toward on buying behavior. While health consciousness, which was an addition of the Theory of Planned Behavior modification, had the most dominant effect toward perceived behavioral control. Keywords: theory of planned behavior, health consciousness, organic vegetables, millennial generation, structural equation modeling (SEM)

THE EFFECT OF SOCIAL MEDIA TOWARD ORGANIC FOOD LITERACY AND PURCHASE INTENTION WITH AISAS MODEL Salwa Inaayatullah Fannani; Mukhamad Najib; Ma’mun Sarma
Jurnal Manajemen & Agribisnis Vol. 17 No. 3 (2020): JMA Vol. 17 No. 3, November 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.17.3.285

This research aimed to analyze the effect of social media toward organic food literacy, analyze the effect of organic food literacy on consumer purchase intention, and analyze the components of the AISAS model that most effectively influence purchase intention. This research involved 150 respondents. Respondents consisted of social media followers from organic food sales account selected by the purposive sampling quota technique. Data collection was carried out using an online questionnaire. The SEM-PLS analysis in this research was used to analyze the direct effect of social media on organic food literacy and purchase intention based on AISAS modeling. The results of this study indicate that social media has a significant and positive effect on the attention, interest and search factors of consumers. Attention has a significant and positive effect on organic literacy from consumers. The share factor is the factor that most influences the consumer's buying interest of organic product. The influence given from influencer, friend, and relative testimonials is considered the most effective in attracting other consumers to buy. This can be used as a reference for organic product business people to find the most effective marketing method to attract consumer buying interest. Keywords: social media, organic food literacy, purchase intention, aisas model, SEM-PLS

Effect of Social Media Usage and Entrepreneurial Marketing on The Success of Organic Processed Food MSMEs Nanda Nur Rafiana; Ma’mun Sarma; Mukhamad Najib
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.382

Social media usage has been adopted by entrepreneurs to achieve business goal. The rise of health and sustainability awareness has opened an opportunity for entrepreneurs to start organic processed food business despite the marketing obstacle about organic food informations. Entrepreneurial marketing is considered as a more appropriate marketing approach for limitation in MSMEs which is able to indicate the perception of entrepreneurs who use the social media for overcoming technology and information resource obstacle. This study was aimed to analyze effect of social media usage and entrepreneurial marketing on the success of organic processed food MSMEs based on the analysis of Structural Equation Modelling (SEM) with Partial Least Squares (PLS). The study was conducted on Komunitas Organik Indonesia in Greater Jakarta (Jabodetabek) with a total population of 400 MSMEs from December 2020 to March 2021. The data source used was primary data that was collected from 63 respondents which use social media on business need. Based on result of SEM analysis, the use of social media for marketing, customer relation and service, and accessibility of information have a significant and positive effect on entrepreneurial marketing. Moreover, social media usage for marketing and information accessibility was found to have direct effect which could increase business success even though social media usage for customer relation and service did not affect business success. On the other hand, entrepreneurial marketing also directly influenced business success. The use of social media together with application of entrepreneurial marketing will have effect on business success. Keywords: social media usage, entrepreneurial marketing, business success, MSMEs of organic processed food, SEM-PLS

The Influence of Communication Skills towards Job Performance of The State Civil Apparatus BIRYANTO BIRYANTO; AIDA VITAYALA HUBEIS; KRISHNARINI MATINDAS; MA'MUN SARMA
Jurnal Studi Pemerintahan Vol 9, No 3 (2018): August 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.9386

Communication skills are the basic skills needed by each ASN in performing its job duties. The elements of communication skills that are studied include the skills of speaking, writing, reading, listening, and using media. This study aims to: (1) describes ASN communication skills; (2) analyze the factors that are related and affect the elements of ASN communication skills; and (3) analyze the influence of the elements of communication skills to the achievement of ASN job performance. The sample used was 380 respondents, taken using random proportional stratified sample method. This study uses quantitative approach and is strengthened by qualitative through interview result, focus group discussion, and field observation. The results show that ASN communication skills are in sufficient category, with the order of the highest being the skills in using media, listening, speaking, reading, and writing. Factors that have a positive and significant effect on all elements of communication skills are individual characteristics of employees and work motivation. Communication skills proved to have a positive and significant impact on ASN job performance, with the strongest predictor being skills in using media.

DAMPAK SUBSIDI LANGSUNG TUNAI (BLT)- BBM PADA KESEJAHTERAAN KELUARGA MISKIN DI BOGOR, JAWA BARAT Herien Puspitawati; Tin Herawati; Ma'mun Sarma
Jurnal Ilmu Keluarga dan Konsumen Vol. 1 No. 1 (2008): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aim of this study was to analyze the conditions of the family who received the SLT-BBM Program regarding on the income and expenditure and intra-household analysis. The study was conducted at Bogor City (Sub-District of West Bogor and South Bogor) and Bogor District (Sub-District of Ciomas), West Java Province. The study implemented a survey design through the process of purposive sampling procedures. One of the criteria of the study location was the location that had the highest quantity of poor families. The samples of the family were chosen purposively from the chosen location. The total of sample was 168 families (112 families who have men as the head of the household, and 56 families who have women as the head of the household). The study used descriptive analysis that contains of observations, secondary data, news, primary data (from questionnaire), in-depth interview and focus group discussion. The results found out that around half of the samples were actually not eligible to receive the program. Around 60% of the family had monthly income per capita of Rp 100,000.00 which was below the poverty line. The study also found out that in general, every household expended around 60% of the money for food (staple food) fulfillment. Then, the money received from the program was expended by family less then a week.

MODEL OF FAMILY SUBJECTIVE WELL-BEING IN RURAL AND SUB URBAN FAMILIES Herien Puspitawati; Ma'mun Sarma; Tin Herawati; Lilik Noor Yuliati; Yasmin Azizah
Jurnal Ilmu Keluarga dan Konsumen Vol. 13 No. 2 (2020): JURNAL ILMU KELUARGA DAN KONSUMEN
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Well-being of family and child can help them to deal with problems that occur in their lives. The main objectives of the study were to analyze using Structural Equation Modeling (SEM) on the examination of the effect of family characteristics and child-parents relations on family and child subjective well-being. This was a census method and a descriptive cross-sectional study design. This study was conducted on highland farmer families living in Cianjur Regency as a typical rural family and the sub-urban of Bogor City boundary as a typical sub urban family. Samples of this study amounted to 203 families consisting of 99 families with males and 104 families with females who were examined through the census method in selected primary schools. There was no significantly difference between the reports of children and mothers to the variables of child and parent relations. However, there was a significantly difference between the child's and mother's reports to the subjective well-being variable with the condition that the child reports higher in subjective well-being for both material and non-material well-being compared to his/her mother's report. The results showed that gender latent variables directly influence the latent variable of child-parent relations. Finally, the latent variable of child-parent relationship had a direct effect on the latent variable of family and children's subjective well-being for both material and non-material.

Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Aji Putranto Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Maya Septiana Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Paula Faulkner Puji Winarni Purwiyatno Hariyadi Putra, Teguh R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Satria, Yuki Sau, Fatimah Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yasmin Azizah Yoana Emilio Yusman Syaukat Yusuf Ramadhan Zakaria, Fransisca Rungkat

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