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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Ma'mun Sarma

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680

Author-ID : 373662

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Analisis Pengembangan Kluster Bisnis Sepatu (Studi Kasus Industri Sepatu di Kecamatan Ciomas) Dhina Ermayani; Aida Vitayala S Hubeis; Ma'mun Sarma
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 5 No. 1 (2010): Manajemen IKM
Publisher : Institut Pertanian Bogor

The District of Bogor has potency as a human resources for shoes industry. Ciomas district is one of the central of shoes industry in Bogor. With all the potencies, the shoes industry is potential to be developed as one of export commodities. However, in reality, it is hard to grow because of some constraints, such as marketing and financial factors. The aim this research is : (1) to identify shoes industry in Ciomas Sub district, (2) to identify internal and external factor, (3) to formulate industrial expansion strategy of shoes in Ciomas Sub district. Research was executed in some small shoes industries at Ciomas Sub district in Bogor District. The data were collected from April to July 2008 including primary and secondary data. Primary data were obtained through field survey, interview with the owner of shoes industry and raw material supplier, while secondary data were obtained through book studying, related document and institution report. Information data of small industry were analyzed by using descriptive analysis, while quantitative data were analyzed by using IFE (Internal Factor Evaluation) Matrix, EFE (External Factor Evaluation) Matrix, IE (Internal External) Matrix, SWOT (Strength-Weakness-Opportunities-Threats) Matrix, and QSPM (Quantitative Strategic Planning Matrix). Small industry (IK) of self-supporting business shoes of Ciomas is a “CV” form having its own financial capital without existence of partnership with number of labors ranges from 6-12 stripper and established for 5-10 years. It does not depend on collector, either raw material or marketing. Small industry of shoes worker Ciomas is a workshop doing cooperation with collector in procuring financial capital, production order and marketing. The number of labors which were employed by IK worker less than 6 people and established for less than 5 year. The strategy that can be applied by self-supporting business was balancing quality and showing up its characteristic to anticipate business emulation, extending market share in other big towns of Indonesia using promotion media, innovation and various product to increase selling price by utilizing technology, working with banking to develop business, introducing trade mark to promote product, having collaboration with related government or institution to increase managerial ability, monetary management and marketing, handling all production process to increase profit, using technology to increase production and extends market share. The strategy that can be applied by IK worker was searching other capital sources to decrease the dependency to wholesaler, having collaboration with related government or institution to increase managerial ability, monetary management and marketing, balancing quality and showing up its characteristic to anticipate business emulation, introducing trade mark to promote product, innovating various product to increase selling price by utilizing technology, producing qualified products and intensive in searching opportunity to sell product, apart from collector.

Kelayakan dan Strategi Pengembangan Usaha Makanan Ringan pada PD Sinar Berlian di Jakarta Barat Soesetyo Priharjanto; Ma'mun Sarma; Sri Hartoyo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

The food industry is generally growing with the increase of production capacity is the addition of engine capacity, the addition of human resources caused by the existing production capacity is not sufficient. The purpose of this study were to (1) analyze the feasibility of trading; (2) analyze and evaluate the factors that affect the internal and external business continuity trade; (3) Recommending priorities marketing strategies. The method of collecting the data in this study were collected through observations and interviews. Feasibility study with the financial ratio approach, such as PBP, B/C Ratio, NPV and IRR. The data obtained were analyzed by using the matrix IFE, EFE, IE, SWOT and QSPM. The result of the financial feasibility analysis shows that the PBP for 2.3 years (approximately 27 months), net B/C ratio of more than one (1.75), at a discount rate of 9.2% obtained a value of Rp747.79 millions positive NPV, IRR amounted to 33.60% higher discount rate as required by 9.2%. This indicates that PD snack business. Sinar Berlian financially feasible. Results of identification and evaluation of the factors of strategy, IFE values obtained at 2.776 and 2.677 for the value of EFE. The combination of these two values in the matrix indicates that the marketing strategy lies in the quadrant of the five, namely the growth and stability. The strategies that can be run, ie market penetration, product development and market. Based on calculations derived QSP matrix of the most attractive strategy to be applied is Marketing Aspect which is expanding market share in major Indonesian cities by utilizing the media campaign

Tingkat Penerapan Manajemen Mutu pada Usaha IKM Chide Wrought Iron Design Dewi Sinta Kusumawardani; Ma'mun Sarma; Aris Munandar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 7 No. 2 (2012): Manajemen IKM
Publisher : Institut Pertanian Bogor

Small and Medium Enterprises (SMEs) is one of a growing economic activity and income real contribution to society. There are variety of products, qualities level and quantities they made. SMEs with good quality product and affordable price is choosen by society. This research is aimed to identify the level of quality managemet applications in SMEs. Data collection techniques with census method, using the tools of the questionnaire is enclosed with a Likert scale (1-5) in the form of verbal categories strongly agree-strongly disagree. Data were analyzed descriptively to look at consumer perceptions of the statements in the questionnaire with the Technique Criteria Range. To find out the company's performance using the BSC. The research showed that the quality management has been perceived to be well implemented by company owner, employee, consumer and distributor. The result and analysis for ChiDe Wrought Iron Design using BSC method show: (1) financial aspect is healthy showed by rentability, liquidity and solvability ratio above 100%; (2) customer perspective showed from enterprise capability to maintain customer 8 out of 13 (61,5%) has been loyal for 3 years; (3) internal business process is quite good from stand poin of innovation capability and operation. After sale service were not carried out carefully; (4) organization learn and growth is stated by employees satisfaction is quite good (96%). As small as ChiDe Wrought Iron Design SMEs ISO 9000 seems not important to be implemented, basic reason for the thought are the consumer doesn’t require ISO 9000 certifications as guarantee for good quality. The most important thing and need to be developed by company is the commitment to quality product (realibility of the product), efficiency, effectivity, productivity and continuous improvement of production process

Pinjaman Program Kemitraan pada Peningkatan Kinerja Mitra Binaan PT Sucofindo (Persero) di Jabotabek Heri Suprayitno; Hartrisari Hardjomidjojo; Ma'mun Sarma
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Partnership program is a program aimed to increase the ability of small businesses to be resilient and self-sufficient through the use of funds less than 1%-2% of net profit. Partnership program has targeted in small business in the company’s region area which has been doing the business activities for at least 1 year, owning prospects to be developed and not yet having sufficient collateral to obtain bank credit and and has turnover below 200 million. PT Sucofindo (Persero) is a State-owned Business which gives loans to small and medium enterprises (SMEs) through the Program of Partnership and Environment Management. The aim of this study was to analyze: (1) financial profit margin ratio, ROTA, ROE, the circulation of work capital, (2) the changes of turnover, and (3) the changes of labours before and after the partnership loan program to the SME. The study was conducted from April to July 2011 in Jabotabek. Primary data was collected from questioner, interviews and observation, secondary data was collected from literature such as journals, magazines and books. The object was SME that has received the loan from Program of Partnership and Environment Management within 1 to 3 years. The results showed that there was an increase in the measures of SME financial performance, namely: (1) Profit Margin (PM), (2) ROTA, (3) ROE, (4) WCT, (5) Sales and (6) Labours. The conclusion of this study was that PT Sucofindo (Persero) should socialize the procedure to reach the facility of the credit of work capital to the SME.

Dampak Pemberian Kredit Pola Grameen Bank Terhadap Peningkatan Pendapatan Usaha Kecil Masyarakat Pesisir oleh Koperasi Lembaga Ekonomi Pengembangan Pesisir Mikro Mitra Mina di Kabupaten Tuban Enny Sjafrida Marpaung; Ma'mun Sarma; Wilson Halomoan Limbong
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 1 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

One of the main factor which contributes why coastal communities cannot improve their economy is low capital. This is because they have limited access to capital and it might be true that bank give limited credit facilities to fisheries stakeholders. The objectives of this research are to: (1) identify the implementation process of Grameen Bank credit scheme from Lembaga Ekonomi Pengembangan Pesisir Mikro Mina Tani (LEPP-M3) Tuban cooperative; (2) identify constrains faced in giving credit on Grameen Bank scheme; (3) identify benefit offered in giving credit on Grameen Bank scheme; and (4) analyse the impact of giving credit on Grameen Bank scheme on coastal communities income. The sampling technique used is Cluster Sampling technique. Descriptive Statistics, Multiple Linear Regression Analysis and Hypothesis Testing have been carried out to answer the research objective. These Statistics and Analysis have been done to find out the level of knowledge of all members, the level of program implementation and the level of benefits received by members. Meanwhile, the Hypothesis Testing is used to find out the absolute effects in net income of small enterprises before and after Grameen Bank credit scheme has been given. This effects is analysed paired t-test. The results show that the level of knowledge of the members to the LEPP-M3 Cooperative of Grameen Bank scheme is very good. The implementation of Grameen Bank scheme helps greatly the communities in improving their business with reasonable requirements that are not burden to its members. Furthermore, another benefit of Grameen Bank lending scheme for their members is to raise their capital with credit facilities, and they are also accustomed to saving. In installment payments, members do not have to go to the cooperatives LEPP-M3, but cooperative management will visit a weekly meeting place which has been determined. Meanwhile, the results of Paired Samples Test indicate that there a positive correlation between the income of small enterprises before and after Grameen Bank Program. This means that by Grameen Bank scheme from the LEPP-M3 Cooperative Tuban, the income of small businesses increase

Strategi Pemasaran Restoran Pecel Lele Lela Cabang Pinangranti, Jakarta Timur Edi Sukardono; Ma'mun Sarma; Komar Sumantadinata
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Pecel Lele Lela Restaurant branches Pinangranti is a restaurant that first presents the traditional Deep-fried Catfish food menu into a unique concept with modern restaurant management. This Research aims to (1) find out feasibility, (2) understand the marketing mix of services and assessments of consumer againt services marketing mix so far applied, (3) analysis the factors of internal and external environment that affect marketing strategies, and (4) establish the priority of alternative marketing strategies that can be applied. Sampling technique in this research is purposive sampling. The method used in this research is descriptive method that focuses on invesment and business development aspect, as well as NPV, B/C, PBP, IRR, SWOT and QSPM analysis. Based on financial criteria feasibility on discount rate of 6% NPV Rp2.535.752.046. Net B/C 4,22. IRR 21,34% (IRR > 6%).The return on investment (PBP) which is based on the value of now with the discount rate of 6% are 1.81. It means that the restaurant pecel lele lela branch Pinangranti, East Jakarta worthy to be implemented.The resulted total scores value of both Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) were respectively 2,543 and 2,310 which puts the position on quadrant V, which hold and maintain. Based on the calculation of QSP matrix, the most interesting strategy to apply is creating a new variation of the menu. Keywords: Feasibility, Marketing Strategic, Pecel Lele, Restaurant

Strategi Pengembangan Agribisnis Kentang Berbasis Sumber Daya Manajemen di Kabupaten Banjarnegara Siti Leny Puspasari; Hartrisari Hardjomidjojo; Ma'mun Sarma
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 8 No. 2 (2013): Manajemen IKM
Publisher : Institut Pertanian Bogor

Horticulture is one of the agriculture sub-sector which is potential to be developed, because it has quite high economic value and added value compared to other commodities. One of horticultural commodity namely potato (Solanum Tuberosum) is a vegetable, which has an important role to fulfill food needs. Potato has potential and good prospect to support food diversification program in order to achieve sustainable food security. Potato commodity is one of the best commodities in Banjarnegara district. The study was aimed to (1) identify factors, that effect the agribusiness development of potato commodity through management resource approach in Banjarnegara district, (2) formulate agribusiness development strategy of potato commodity in Banjarnegara district and (3) determine the priority of alternative strategy for the agribusiness development of potato commodity in Banjarnegara district. Based on prospective analysis that there are 10 factors that effect the agribusiness development of potato commodity in Banjarnegara district. Agribusiness development strategy of potato commodity through management resource approach in Banjarnegara district is based on scenarios that the agribusiness will grow in the future. Based on AHP, the most influential factor in formulating agribusiness development strategy of potato commodity in Banjarnegara district is productivity.Key words: strategy development, agribusiness, potato, prospective analysis, analytical hierarchy process

Pengembangan Industri Kecil dan Rumah Tangga Alas Kaki dalam Menuju Keberlanjutan Usaha dan Menghadapi China-ASEAN Free Trade Agreement Ma'mun Sarma; Farida Ratna Dewi; Edward H Siregar
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 9 No. 1 (2014): Manajemen IKM
Publisher : Institut Pertanian Bogor

Although the footwear industry is one sector of the small and medium industries which supported by the government, but the development of the industry is still relatively low. Various government policies have been made related to export and import settings, however the policies do not seem to provide significant benefits to the national development of the footwear industry. The condition is further exacerbated by the implementation of CAFTA (China-ASEAN Free Trade Agreement) in Indonesia. The lack of preparedness of local industry in the face of Chinese products in the country is feared to suppress the competitiveness of local products become increasingly weak. Therefore, the main objective of this study is to analyze the factors that influence the development efforts of small and household footwear industries and to analyze the effect of CAFTA on the sustainability of small and household footwear industries. The research was conducted in Bogor (district and city) which is a center of footwear industry in Indonesia. The respondent of the study consists of the leading small and household industries taken by purposive sampling with 100 respondents. Data were analyzed using the statistical descripitive and Structural Equation Modeling (SEM). Based on SEM analysis, the results indicate that efforts to develop small and household footwear industries directly affected by motivation efforts of the entrepreneurs in this industry and the government policies that facilitate the entrepreneurs in this industry. Increasing the development of business sustainability is also directly influenced by the characteristics of the entrepreneurs who are able to optimize productivity and the CAFTA implementation which is responded by good competitiveness from the local industry.

Strategi Pemasaran Produk Mainan Anak-Anak dari Limbah Kayu PT Safira Tumbuh Berkembang Naomi Dongoran; Ma'mun Sarma; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

After year such a natural resources as wood becomes rare, so its use needs to be to the most efficient way, in line with it, wooden waste use becomes important. One of the companies which processes and makes use of the wooden waste to be children toys of economical value in Bogor is PT Safira Tumbuh Berkembang (PT STB). The research objectives are (1) to identify factors that influence a consumer’s decision making, and (2) to set a recommended marketing strategy to develop the business. The population In this research is students’ parents and teachers of 10 kindergartens in the City of Bogor. Samples were determined by purposive sampling, with consideration of easily accessible and the TK is willing to be interviewed. From each kindergarten a sample of 6 respondents comprising 3 parents and 3 teachers is taken, in order to make the total number of respondents of regarding 60 people. Data analysis method used is Thurstone, with consideration of a study conducted to explore consumer behavior in decision making. From the above analysis, the marketing strategy to do are as follows: (1) to lower the price of 9.34% of the set price, (2) To improve a new design in accordance with educational content element and bright colors combination on the toy, (3) to maintain the quality in accordance with the market segment, (4) maintain and develop the educational element content and a combination of bright colors found in children's toys as unique or characteristic of the designs produced by PT STB, (5) To develop promotion through direct interaction between sellers and the targets (personal selling) in a potential kindergarten as well as (6) To develop selling points through cooperation with children toy stores in malls/shopping centers

Evaluasi Kinerja PT Bank Perkreditan Rakyat Pesisir Akbar Kabupaten Bima, Nusa Tenggara Barat R Rizki Andhitya Yunanto; Ma'mun Sarma; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

Coastal communities made up of fishermen, fish farmers, processors and traders of fishery products, businesses and services maritime industry as well as other communities living in coastal areas and small islands. BPR Pesisir Akbar in Bima Nusa Tenggara Barat is one of the six Coastal BPR in Indonesia which has one mission welfare of coastal communities around the operational area. The study aims to (1) Determine the influence of the level of financial and non-financial performance of PT BPR Pesisir Akbar, (2) analyze the factors that affect performance. Performances Evaluation of PT BPR Pesisir Akbar has done well for non-financial and financial performances. Non Financial Performances include the number and level of customer satisfaction, while the financial evaluation includes capital, value assets, profit/loss, ROA (Return On Assets), CAR (Credit Adequacy ratio), BOPO (Expenses and Operating Income), NPL (Non Performing Loan), and LDR (Loan to Deposit ratio). Evaluation results show that non-financial public services, credit services, and promotion services jointly or individually significant effect on customer satisfaction, where public service is the strongest factor. Evaluation of financial performance shows PT. PT. BPR Pesisir Akbar relatively well for the development of asset value, earnings, CAR, NPL and ROA, but the increase is relatively small capital and BOPO and LDR have not been good until now.

Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Aji Putranto Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Maya Septiana Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Paula Faulkner Puji Winarni Purwiyatno Hariyadi Putra, Teguh R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Satria, Yuki Sau, Fatimah Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yasmin Azizah Yoana Emilio Yusman Syaukat Yusuf Ramadhan Zakaria, Fransisca Rungkat

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