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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Ma'mun Sarma

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680

Author-ID : 373662

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PREFERENSI KONSUMEN DAN STRATEGI PEMASARAN PRODUK PUREE BAYAM ORGANIK STUDI KASUS DI CV. ADDIN ABADI BOGOR Ernita Dian Puspasari, Ma’mun Sarma, dan Mukhamad Najib
Jurnal Teknologi Industri Pertanian Vol. 27 No. 2 (2017): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

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Growing population make public consumtion in term of foods becoming more complex, resulting in the opportunities to produce new product. One of them is producing new product from vegetables, which is now widely grown variety of organic vegetables. This is an opportunity to produce a new product are made from organic spinach. The purpose of this research is to identify the characteristics of a new product of organic spinach puree; analyze consumer preference; and formulate marketing strategies on the new product of organic spinach puree. In this research, the analysis performed includes descriptive analysis; conjoint analysis to know consumer preference consisting of packaging and flavors; and Analytical Hierarchy Process (AHP) to formulate marketing strategy for the new product of organic spinach puree. The result showed that as many as 96 respondents of 100 total respondents used as the sample claimed to be interested in the new product. The analysis result of consumer preference using conjoint analysis show that the packaging is the most important attribute for consumer to make purchasing decision. For the best combination of choice attributes is organic spinach puree with melon flavors and packaging in sachet. According to the AHP method which has been done, a strategy to strengthen business colaborations or partnerships is an alternative strategy to be a priority in the marketing of organic spinach puree. Keywords: analytical hierarchy process, consumer preference, marketing strategy, organic spinach puree

Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor Stevia Septiani; Ma'mun Sarma; Wilson H. Limbong
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS

Faktor yang Mempengaruhi Kepuasan Pengguna Layanan pada Unit Pelayanan Disdukcapil Kota Bogor Nurullah Sururi Afif; Jono M Munandar; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Berdasarkan data BPS Kota Bogor tahun 2014, Kota Bogor mempunyai populasi yang terus meningkat dari tahun ke tahun. Salah satu administrasi kependudukan yang banyak dibutuhkan adalah KTP, hal ini merupakan bagian yang penting dimiliki serta merupakan kewajiban bagi setiap masyarakatusia tertentu untuk memilikinya. Pelayanan yang diberikan diharapkan dapat memenuhi kebutuhan pengguna layanan sehingga dapat meningkatkan kepuasan pengguna layanan. Pengambilan sample dalam penelitian ini adalah sebanyak 100 responden. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan Partial least Square. Pengguna layanan didominasi oleh remaja antara usia 17 -20 tahun yaitu sebesar 50%. Hasil analisis menunjukan bahwa physical environment quality, harga (price) berpengaruh terhadap kepuasan pengguna layanan, sedangkan interaction Quality, Outcome Quality tidak berpengaruh terhadap kepuasan penggunalayanan.

Kepuasan dan Loyalitas Siswa dan Orang Tua Terhadap Penggunaan Layanan Online Berdasarkan Kualitas Pelayanan dan Kualitas Tampilan Laman (Web) di SMK Negeri 1 Kota Bogor Setio Pramono; Ma'mun Sarma; Jono M Munandar
Jurnal Manajemen dan Organisasi Vol. 8 No. 1 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Proses pembelajaran pada pendidikan menengah dan kejuruan di SMK Negeri 1 Kota Bogor telah memanfaatkan keberadaan website sekolah yang bertujuan untuk meningkatkan efisiensi dan efektivitas pembelajaran. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh kualitas pelayanan, kualitas produk (tampilan laman) terhadap kepuasan dan loyalitas siswa dan orang tua. Sampel dalam penelitian ini sejumlah 290 orang siswa dan 290 orang tua siswa SMK Negeri 1 Kota Bogor. Teknik pengambilan sampel menggunakan non probability sampling, metode pengumpulan data dengan kuesioner, dan analisis data menggunakan software SmartPLS 3.2.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap kepuasan dan loyalitas siswa, kualitas produk terhadap kepuasan dan loyalitas siswa, serta kualitas pelayanan terhadap kepuasan orang tua. Sedangkan pengaruh kualitas pelayanan terhadap loyalitas orang tua tidak signifikan.

Pengaruh Iklan Televisi terhadap Pengambilan Keputusan Pembelian Konsumen Es Krim Magnum Fikhi Nayatul Azmi; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 8 No. 2 (2017): Jurnal Manajemen dan Organisasi
Publisher : IPB University

According to Nielsen Advertising Information Services said the 2015 total advertising expenditure increased by 4%. This increase was also influenced by existing companies in Indonesia including PT Unilever Indonesia. Tbk with its brand advertising products Wall's Magnum Ice Cream. This study aims to identify consumer ratings of advertising done by Ice cream Magnum, analyzing the effectiveness of ads Magnum Ice Cream is able to communicate the message and analyzing consumer purchase decisions over the ads that do Magnum Ice Cream. Data processing was performed using Statistical Package For Social Science (SPSS) 19 and Minitab 14. The analysis tool used is the EPIC model and Consumer Decision Model (CDM). Based on the analysis, the measurement response television advertising and communication impact that occurs, television commercials advertising the Magnum Ice Cream edition Taste the Classic included in the category of advertising is quite effective and have an impact until the real purchase.

Faktor-Faktor yang Memengaruhi Keberhasilan Usaha UMKM Pengolahan Buah dan Pengolahan Susu Bella Nandita; Ma'mun Sarma; Mukhamad Najib
Jurnal Manajemen dan Organisasi Vol. 9 No. 1 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Micro, small and medium enterprises are able to safe the economy, especially in Indonesia. On the other hand, Indonesia has to face the Asian Economic Community in 2025, that is why micro small and medium enterprises need to understand the factors of business success to compete in to participate in Asian Economic Community. The aims of this research are to know the business characteristics and businessmen characteristics of micro small and medium enterprises fruit and milk processing and to analyze factors affecting business success. Questionnaire surveys have been conducted to 31 respondents for each clusters, milk processing and fruit processing. Data were analyzed by descriptive and multiple linear regression analysis. Multiple linear regression has been conducted in order to examine the relative impact of the identified factors on business success. The factor that affecting business success in fruit and milk processing was entrepreneurial marketing and government policies. The results of this research can be beneficial to relevant agencies.

Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA) Muhammad H Q Muchransyah; Ma'mun Sarma; Mukhamad Najib
Jurnal Manajemen dan Organisasi Vol. 9 No. 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

By virtue of international agreements, Association of South East Asia Nation (ASEAN) member countries are currently in an economic cooperation within the ASEAN community. Potatoes are a leading commodity in Indonesia's agricultural sector, due to high production but only succeeded in exporting to two ASEAN countries and still inferior to Malaysia and Singapore. This study aims to identify competitiveness of the potato as a commodity, using Internal Factor Evaluation (IFE), using External factor evaluation (EFE) matrix and analyze the position of Indonesian potatoes using the Internal-External (IE) matrix. The analytical tools used in this study are EFE matrix, IFE matrix, and IE matrix. The sampling technique was purposive sampling, using the assessment of experts or experts who mastered the agricultural field, especially increasing the competitiveness of potato commodities, which knew potato farming from upstream to downstream. The results of this study indicate that internally and externally Indonesia is strong enough in facing the ASEAN Economic Community (AEC), currently in a condition of hold and maintain, a strategy that can be done to strengthen the Indonesian potatoes internally and externally is to market penetration and product development.

Pengaruh Sumber Pengetahuan Konsumen Non-Business Controlled terhadap Keputusan Penggunaan Direktori Kuliner Online Zomato Sofia Ramadhani; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 9 No. 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The rises of the culinary industry in Indonesia nowadays has opened opportunities for startup developers to create online culinary directories platforms. One of popular online culinary directories or well known by online restaurant searcher in Indonesia is Zomato. To formulate Zomato’s promotional strategies, a study is needed on the sources of knowledge that can not be controlled by the company (non-business controlled). Based on this problem, the aims of this study are to identify the Zomato user characteristics and the relation with Zomato use decisions, to idenitify a relevant consumer sources of knowledge, to analyze it, and, to know its effect on Zomato use decisions. This study uses primary data and secondary data. This study is using logistic regression as analytical model. The result of this study shows that Zomato user is dominated by 16-25 age single woman. Most of them are student and lives in Jakarta. Average income of them are <Rp 2.000.000,- and monthly food expenses in range Rp 500.000,- - Rp 1.000.000,-. The responden using Zomato for looking hangout place or place to eat. The characteristics that affect the Zomato to use decisions are sex and food expenses per month. Logistic regression results at a significant level of 15 percents shows friends, idols, internet forums, bulletin boards, and government publications are the relevant sources of knowledge to the decision for using Zomato. Respondents who strongly agree to know Zomato through friends and government publications tend to use Zomato apps than the other categories. Respondents who know Zomato through idols tend to use apps. Respondents who disagree to know Zomato through internet forums tend to use Zomato website, and respondents who know Zomato through bulletin boards tend to use the Zomato website.

Analisis Pengaruh PeranMarketing Public Relationsterhadap Peningkatan Citra Lido Lakes Resort and Conference Sukabumi Efan Septian Saputra; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 10 No. 1 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The tourism is a priority sector in Indonesia and reliable source to increase of foreign exchange of the country. Along with the increasing competition of hotel industry especially in Bogor regency, the knowledge about how to make a positive image among society is absolutely important. One of the hotel in the Bogor Regency is Lido Lakes & Resort Conference Sukabumi. The purposes of this study are to identify the characteristics of the consumer and to analyze Marketing Public Relations (MPR) effects towards image enhancement of Lido Lakes Resort & Conference Sukabumi. The method of this research are descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The result of the study showed that publications, social events, and media identity are the variables which positively affects the hotel image. It is therefore recommended for the company to focus on those three significant variables to enhance the hotel image.

Pengaruh Event Terhadap Citra Merek Majalah Femina Gea Wahyu Syahrinnisa; Ma'mun Sarma
Jurnal Manajemen dan Organisasi Vol. 10 No. 3 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The print media industry dealing with large business competition due to the rise of online media. Online media provides convenience to access information. Print media utilizes online media as an information provider and a media promotion. Femina is one of the Indonesia print media merging between print and online media. Femina do marketing communication, one of them is event. This study aims to (1) identify the Femina event participants, (2) analyze the participant’s perceptions regarding the conduct of Femina’s event, and (3) analyze the effect of the event to the brand image of Femina Magazine. Sampling was employed by quota sampling. Respondents were 41 people which are collected when the event was performed: Healthy Action with Mama Lime and Femina, and Enchaunter L'amour Extraordinare. Data processing and analysis using Structural Equation Models (SEM) with software SmartPLS 2.0. The results showed that the majority of respondents’ characteristics in accordance with Femina reader segmentation and perception of the participants’ event are good. The uniqueness, atmosphere and service of the event are significant to the brand image of Femina Magazine.

Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Aji Putranto Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Maya Septiana Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Paula Faulkner Puji Winarni Purwiyatno Hariyadi Putra, Teguh R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Satria, Yuki Sau, Fatimah Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yasmin Azizah Yoana Emilio Yusman Syaukat Yusuf Ramadhan Zakaria, Fransisca Rungkat

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