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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Eduvest - Journal of Universal Studies Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Ma'mun Sarma

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680

Author-ID : 373662

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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READER'S MOTIVATION AND BEHAVIOR TOWARD LECTURER'S DECISION IN CONSUMING MEDIA Ariani, Annestie; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

Today print media face serious problem. Technology advances in communication and information sector has caused online media grow rapidly replacing the function of print media. The growth of online media caused some print media industries change their product into the online version, even some of them stop producing. This study aims to see the influence of online media towards the consumption of print media from the consumers'point of view. This study was conducted in Institut Pertanian Bogor with 92 lecturers as respondents. Proportional random sampling technique was used in this study. Structural Equation Model based on SMART Partial Least Square v2.0 with four latent variables which were reader's motivation, behavior of reading print media, behavior of reading online media, and media consumption decision were used in this study to analyze the data. The result of the analysis showed that (1) reader's motivation directly had significant effect on reader's consumption decision, (2)reader's motivation directly had significant effect on behavior of reading print media, (3 )reader's motivation had significant effect on behavior of reading online media, and (4) behavior of reading print media had insignificant effect on the media consumption decision (5) behavior of reading online media had insignificant effect on the media consumption decision.

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA Afifah, Aisyah Nur; Najib, Mukhamad; Sarma, Ma'mun; leong, yee choy
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.

Kajian Perkembangan Koperasi Simpan Pinjam Bina Swadaya Nusantara dan Usaha Mikro Perempuan Binaannya dengan Model ASA Enifri, Edwin; Zakaria, Fransisca Rungkat; Sarma, Maâ€™mun
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia

Abstract: Center for Micro Finance Development of Bina Swadaya has adopted ASA (AssociationÂ for Social Advancement) model for servicing its women microcredit beneficiaries.Â After 12 year of services, there is a presumptions that ASA model has influence towards theÂ development of saving and loan Cooperative Bina Swadaya Nusantara and also the developmentÂ of its woman microbusiness clients. The aims of this study: 1) to analyze the performanceÂ of saving and loan Cooperative Bina Swadaya Nusantara in implementing ASAÂ model, 2) to analyze the development of micro business conducting by women beneficiariesÂ of saving and loan Cooperative Bina Swadaya Nusantara, 3) to analyze the impact of ASAmodel micro credit service towards the development of microbusiness, and 4) to identifyÂ factors which influence the development of micro business using ASA model run by SavingÂ and Loan Cooperative Bina Swadaya Nusantara. The methodology of this study used correlationalÂ descriptive explanative survey with qualitative and quantitative approaches. Samplingtechnique used proportionate method by limitation of every region based on the quota,Â in accordance with a population that is in the region. This study used descriptive analysisÂ and multiple linear regression. The result shows that there has been a significant effect onÂ both saving and loan CooperativeBina Swadaya Nusantara and its women micro business.The factors which have very significant and significant effects, are: micro business's characteristicÂ and micro business services knowledge. Whereas, the Credit Officer (CO) and theÂ business environment have no significant effect.

Enhancing Regional Economy through the Development of a Coconut Sugar-Based Industry in Indragiri Hilir Regency, Indonesia Desrial, Ahmad; Syaukat, Yusman; Sarma, Ma'mun
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2138

The coconut sugar industry in Indragiri Hilir Regency shows good potential due to the high demand for coconut sugar products. However, this potential has not been optimally utilized and there is still low interest from farmers to be involved in this industry, even though the availability of raw materials is very abundant. This study aims to analyze the added value of coconut sugar production between tenant farmers and owner farmers using the Hayami method and formulate development strategies for the coconut sugar industry to improve the regional economy through SWOT and QSPM analysis. This research plays an important role in encouraging the development of the coconut sugar industry as a coconut-derived product that can increase community income and local economic growth. Increase community income and local economic growth. Data collection methods used include surveys, in-depth interviews, focus group discussions, and literature studies. The results show that with a scheme of 50 coconut trees, each liter of coconut sap generates an added value of IDR 2,794 (71.93%) in the leased coconut system and IDR 3,318 (85.44%) in the owned coconut system. Average monthly production is 462.69 kg, requiring 2,382.69 liters of nira, with profits reaching Rp 2,046 per kg (leased) and Rp 2,571 per kg (owned). The development of the coconut sugar industry is in the “Grow and Build” phase, and although it has high growth potential, there are still several challenges to be faced, including limitations in distribution, infrastructure, and capital. The findings of this study can be applied in local government policies through the preparation of coconut product regulations, integration of the One Village One Product (OVOP) concept in village programs, facilitation of business groups and training by relevant agencies, support for product diversification (liquid sugar and ant sugar) through MSMEs, and promotion of local product branding to increase competitiveness in national and export markets.

MICRO SMALL ENTERPRISES (SMEs) DEVELOPMENT STRATEGY FOR CREATIVE INDUSTRIES IN TASIKMALAYA CITY Rossana Tiarasari; Ma’mun Sarma; Feryanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3371

Tasikmalaya City is one of the cities with a rapidly growing number of micro and small creative industry businesses in West Java Province. However, growth in micro and small industrial enterprises does not guarantee progress for the city because there are still several inhibiting factors to the progress of the sector industry, such as low-quality human and managerial resources, difficulty in accessing capital, and competition with similar businesses, which affect the competitiveness of production. The data used in this study include primary and secondary data with analysis using descriptive analysis methods, IFE, EFE, and IE matrices, SWOT analysis, and QSPM analysis. Based on the results of the IFE analysis (2.74) and EFE (2.88), the development strategy for micro and small businesses in the creative industry is in quadrant V. Namely, the strategy needed is to maintain business stability, strengthen competitiveness, and increase efficiency. The SWOT analysis produces three main strategies, namely product and market diversification, the establishment of workshops or studios that are tourist destinations, and incentive and incubation programs. The best strategy based on QSPM is product and market diversification, with the highest TAS value (6.22).

Gender Relations and Subjective Family Well-being among Farmer Families: a Comparative Study Between Uplands and Lowlands areas in West Java Province, Indonesia Puspitawati, Herien; Faulkner, Paula; Sarma, Ma'mun; Herawati, Tin
Journal of Family Sciences Vol. 3 No. 1 (2018): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.3.1.53-72

The objectives of this study are described as follows: (1) To examine the conditions of social, economic and demographic characteristics of poor farmer families who live at uplands and lowlands areas, (2) to describe the social-cultural and agroecosystem conditions of poor farmer families who live at uplands and lowlands areas, (3) To explain type of gender relations of poor farmer families who live at uplands and lowlands areas, and (4) to analyze factors that influenced subjective family well-being of poor farmer families who live at uplands and lowlands areas. The chosen research sites were Nanggung Sub-district, Bogor District as an upland area, and West Teluk Jambe Sub-district, Karawang District, West Java Province as a lowland area. The total of 189 farmer families was used for this study (n= 90 in uplands district areas, and n= 99 in lowlands district areas). It was found that the conditions of social-cultural and agroecosystem differ between upland and lowland areas. In general, both upland and lowland areas gender roles on farming activities, in terms of access and control to agricultural resources, were dominated by men. Family well-being was directly influenced by higher education of husband and wife, indirectly influenced by less economic pressure of the family, directly influenced by higher gender relations between husband and wife, and directly influenced by less or higher external support. Thus, wealthy farmer families were the family that had educated husband and wife, less economic pressures, equal gender relations and partnerships, and less or more receive external supports. It is recommended that the next study should add variables of family coping strategies related to family economic pressure and gender roles between husband and wife.

The Relationship Between Dimensions of the Family Quality Index Provincial Level Throughout Indonesia in 2021 Puspitawati, Herien; Sarma, Ma'mun; Sutarman, Deddy Cahyadi; Septiana, Maya; Cahayani, Octaria Intan
Journal of Family Sciences Vol. 8 No. 2 (2023): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.v8i2.50245

The Family Quality Index (IKK) measures the success of family development in Indonesia, and can be used as a basis for planning and indicators of successful family development at the central, provincial/regional, and regency/city levels. The objectives of the study were to analyze (1) the Cronbach’s alpha reliability test and the content validity of IKK indicators, (2) the achievements of IKK at the provincial and national levels, and (3) the relationship between indicators and dimensions of IKK. The research method is a quantitative analysis of BPS secondary data for 2021. Cronbach’s alpha was 0.50, and content validity was between 0.03 and 0.77. The provincial IKK score in 2021 range from 65.16 to 76.80, with a national achievement score of 73.43. Three provinces were included in category 3, namely "quality of gender-responsive families" and 31 other provinces were included in category 2, namely "quality of sufficiently gender-responsive families.” There were positive relationships between the dimensions of structural legality and socio-psychological resilience and between the dimensions of structural legality and sociocultural resilience. Furthermore, there were positive relationships between the dimensions of physical resilience and economic resilience, and between the dimensions of physical resilience and sociocultural resilience. The research implications showed that the potential problems of families at the provincial level were used as inputs in preparing action plans at the national and provincial levels.

Pentingnya Kebijakan Pembangunan Keluarga Menyongsong Era Indonesia Emas Tahun 2045 Puspitawati, Herien; Sarma, Ma'mun; Septiana, Maya; Irzalinda, Vivi
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 2 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0502.521-527

Rekomendasi policy brief ini adalah pentingnya kebijakan pembangunan keluarga menyongsong Era Indonesia Emas Tahun 2045. Di era Indonesia Emas diharapkan kebijakan keluarga dapat mendampingi dan memfasilitasi keluarga Indonesia dalam mencapai kesejahteraannya dengan berbagai tantangan kondisi yang ada. Oleh karena itu perlu penyusunan usulan rancangan program/kegiatan yang sistematis, sustainable, berurutan, terintegrasi dan holistik dalam pencapaian Keluarga Berkualitas Berkesetaraan Gender Tahun 2045 melalui penguatan nilai-nilai luhur Bangsa Indonesia mulai dari periode 2025-2029, 2030-2034, 2035-2039, dan 2040-2045. Model ini mengupayakan prinsip-prinsip keseimbangan pemenuhan kebutuhan keluarga materi dan non materi; pemantapan landasan nilai-nilai luhur Bangsa Indonesia; pemenuhan kebutuhan pekerjaan dan keluarga; pemenuhan kebutuhan individu/diri sendiri-orang lain dan keluarga serta masyarakat; pemenuhan kebutuhan balanced gender values; pemenuhan kebutuhan alam sekitar mulai dari pekarangan/halaman rumah sebagai antisipasi perubahan iklim; dan pemenuhan kebutuhan tujuan individu dan keluarga dalam jangka pendek, menengah dan panjang.

Factors Influencing Impulse Purchases of Fashion Products with the Model of Theory of Planned Behavior in the Muslim Millennial Generation sarma, Mamun; johan, Irni; Mutiara, Tresna
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51272

The rapid development of digital technology has transformed the marketing landscape and consumer behavior, especially after the Covid-19 pandemic. Indonesian consumers increasingly engage in online shopping, with a significant surge on e-commerce platforms. Fashion products have become one of the most dominant categories, now serving as both a lifestyle and psychological need, driving impulsive purchases. E-commerce platforms employ aggressive promotional strategies such as discounts and free shipping to attract buyers. In response to these changes, businesses must adopt a deeper understanding of consumer behavior through approaches like the Theory of Planned Behavior, including consideration of religiosity as a factor influencing impulsive buying tendencies. This research aims to analyze the influence of attitude, subjective norms, perceived behavioral control, and religiosity on impulsive buying intention, as well as the impact of impulsive buying intention on impulsive buying behavior. The Theory of Planned Behavior (TPB) serves as the theoretical foundation, with religiosity included as a moderating variable. The study employs Structural Equation Modeling - Partial Least Squares (SEM-PLS) to examine the relationships between attitude, subjective norms, perceived behavioral control, religiosity, impulsive buying intention, and impulsive buying behavior. This technique is chosen for its ability to explain variable variance and simultaneously assess both measurement and structural models. Data were collected through an online survey targeting muslim millennials in the Greater Jakarta area (Jabodetabek) who actively purchase fashion products through e-commerce.

THE EFFECT OF MARKET ORIENTATION AND ENTREPRENEURIAL MARKETING ON MARKET PERFORMANCE AND BUSINESS SUSTAINABILITY OF BAG CRAFT MSMES Putranto, Eko Aji; Sarma, Ma'mun; Munandar, Jono Mintarto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.61982

This study aims to investigate the effect of market orientation and entrepreneurial marketing on market performance, as well as the effect of entrepreneurial marketing and market performance on business sustainability of bag craft micro, small, and medium enterprises (MSMEs). This study was conducted using a descriptive-quantitative method, with eighty bag craft entrepreneurs serving as research participants. Questionnaires were used to collect data from the research participants over a period of thirty days. The data was analyzed using descriptive analysis and the structural equation modeling-partial least square (SEM-PLS). The results show that the market orientation and entrepreneurial marketing have a significant effect on the market performance, and so does the market performance on the business sustainability. However, the entrepreneurial marketing has no significant effect on the business sustainability. These findings imply that both market orientation and entrepreneurial marketing are essential determinants of the market orientation. Thus, the bag craft entrepreneurs must address these issues.JEL: M30, M31.

Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto, Adi Adiwiguna, Reza Hadim Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Alfarisi, Mochamad Bimo Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Azizah, Yasmin Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Cahayani, Octaria Intan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Faulkner, Paula Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri johan, Irni Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Mintarto Munandar, Jono Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiara, Tresna Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Puji Winarni Purwiyatno Hariyadi Putra, Teguh Putranto, Eko Aji R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Ramadhan, Yusuf Ramdan, Dadan Moh Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Sapta Raharja Satria, Yuki Sau, Fatimah Sembiring , Indra Refipal Septiana, Maya Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Sutarman, Deddy Cahyadi Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yoana Emilio Yusman Syaukat Yusri, Amrizal Zakaria, Fransisca Rungkat

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