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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Ma'mun Sarma
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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Strategi Pengembangan Usaha Kapal Wisata Berbasis Model Bisnis Kanvas di Pulau Pahawang Lampung Wati, Sri Anggun Kemala; Hubeis, Musa; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 2 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.14.2.143-151

Abstract

Industri pariwisata di Indonesia mengalami pertumbuhan pesat dalam beberapa tahun terakhir. Potensi wisata bahari, diantaranya wisata kapal, wisata alam dan ekowisata, wisata pantai dan snorkling, serta wisata bawah laut telah menjadikan wisata bahari menjadi salah satu pilihan utama para wisatawan saat ini. Kapal Wisata sebagai bagian dari wisata bahari adalah salah satu alternatif pilihan berwisata di Indonesia. Hal ini terlihat dari peningkatan jumlah Komunitas Open Trip yang tujuannya menikmati wisata kapal khususnya di Pulau Pahawang Lampung melalui Travel organizer sebagai penghubung dengan usahawan kapal wisata lokal. Oleh karena itu, diperlukan suatu model bisnis yang tepat untuk mempercepat pengembangan bisnis usaha kapal wisata ini. Metode yang digunakan adalah memetakan kondisi usaha kapal wisata dengan model bisnis kanvas, kemudian melakukan analisis deskriptif, analisis kuantitatif yang terdiri dari matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), matriks Strengths, Weakneses, Opportunities & Threats (SWOT) dan Analytical Hierarchy Process (AHP) untuk perbaikan model bisnisnya di masa mendatang. Hasil perhitungan IFE 2.053 dan hasil perhitungan EFE 3.025, maka dipetakan pada matriks IE pengembangan usaha posisi nilai tersebut berada pada sel II, yang berarti tumbuh dan kembangkan. Hasil dari penentuan prioritas strategi dengan AHP terfokus kepada empat unsur bisnis model kanvas, yaitu saluran, hubungan pelanggan, mitra usaha kunci dan aktivitas kunci, sehingga perlu ditambahkan alternatif strategi baru yang lebih relevan dan spesifik menurut kebutuhan usaha kapal wisata pada saat ini dan mendatang.
Strategi Meningkatkan Pertumbuhan Pembiayaan Konsumer Griya Di Bank Syariah Indonesia Area Jakarta Fatmawati Yoana Emilio; Sarma, Ma'mun; Aminah, Mimin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 1 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.1.16-24

Abstract

Bank syariah berkontribusi pada sektor properti dengan memberikan pembiayaan kepemilikan rumah syariah (KPR Syariah). Produk pembiayaan kepemilikan rumah di bank syariah disebut Pembiayaan Griya. Tujuan penelitian ini adalah (1) Mengidentifikasi profile nasabah yang memilih pembiayaan konsumer Griya Bank Syariah Indonesia; (2) Menganalisa hubungan antara karakteristik pribadi dengan faktor-faktor yang dipentingkan; (3) Menganalisis faktor-faktor lingkungan eksternal dan internal yang memiliki implikasi terhadap pertumbuhan pembiayaan konsumer Bank Syariah Indonesia; (4) Memformulasikan strategi bisnis yang sesuai dengan faktor lingkungan eksternal dan internal Bank Syariah Indonesia; dan (5) Menentukan prioritas strategi bagi pertumbuhan pembiayaan konsumer yang dapat diimplementasikan oleh Bank Syariah Indonesia. Bank Syariah yang dipilih untuk studi kasus ini adalah PT Bank Syariah Indonesia Tbk., karena merupakan bank syariah terbesar di Indonesia dengan aset Rp371 triliun per September 2024. Lokasi sampel yang diambil adalah Kawasan Fatmawati Jakarta. Metode penelitian yang digunakan adalah tabulasi silang, matriks SWOT, dan QSPM. Metode tabulasi silang digunakan untuk menganalisis hubungan antara karakteristik pribadi dengan faktor-faktor penting, dilanjutkan dengan analisis deskriptif dan kuantitatif yang terdiri dari matriks internal factor evaluation (IFE), matriks external factor evaluation (EFE), matriks internal-external (IE), matriks strengths, weaknesses, opportunities, dan threaths (SWOT). Hasil Matriks IE Bank Syariah Indonesia Area Fatmawati Jakarta berada pada kuadran IV dengan matriks IFE sebesar 3,077 dan matriks EFE sebesar 2,961. Hasil ini menempatkan strategi pemasaran pada sel IV yang disebut strategi pertumbuhan dan pembangunan, sel kuat untuk matriks IFE dan sel tinggi untuk matriks EFE. Dalam posisi ini, perusahaan dimungkinkan untuk melakukan strategi intensif dan strategi integratif.
The Implementation of Collaborative Governance in The Literacy Education Empowerment Program Within Indigenous Communities in Lebak Regency Indriani, Nisa; Sumardjo; Sarma, Ma'mun
Sodality: Jurnal Sosiologi Pedesaan Vol. 12 No. 3 (2024): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/12202451158

Abstract

This study examines the implementation of collaborative governance in literacy education empowerment programs within indigenous communities. The collaborative governance approach involves the central government, local government, institutions, and the community. The aim of this research is to describe the collaborative governance in the literacy education empowerment program within indigenous communities and analyze the factors affecting community participation and empowerment. Data was collected through a census, with a sample of 200 learners from three literacy education assistance-receiving institutions in the Indigenous Community. The approach used includes descriptive analysis and data analysis with Structural Equation Modeling (SEM). The research results indicate that collaborative governance has been established. Significant factors influencing the level of participation in this program are the level of collaboration, environmental support, optimization elements, and the characteristics of the community members. Factors significantly influencing the level of empowerment are the level of collaboration, environmental support, participation, and the characteristics of the community members, while optimization elements do not significantly affect empowerment. The research findings suggest that the program is running fairly well, although there are some challenges such as the availability of infrastructure, the lack of training for tutors, and funding sources solely from the central government budget.
THE ROLE OF THE TOURIST INFORMATION CENTER (TIC) OF SOEKARNO HATTA AIRPORT IN THE CHOICE OF TOURIST DESTINATIONS BASED ON TOURIST CHARACTERISTICS AND SERVICES Setiawan, Agung; Munandar, Jono M.; Sarma, Ma’mun
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.06

Abstract

Tourist destination information is an important element in tourism promotion and marketing. The need for tourism facilities that can respond to problems related to the availability of tourism information and at the same time play a role in tourism promotion and marketing activities of a tourist destination requires the presence of a Tourism Information Center/TIC. Tourist Information Center (TIC) activities are service activities with the core being the delivery of tourist information. This research is exploring the three previous research conducted by Brady Cronin (2001), Gronroos (2000), and King (1987), which aims to investigate the optimization of TIC services. Sampling in this study was 175 respondents. Data processing uses SPSS and Structural Equation Modeling (SEM) AMOS 24. Service users were predominantly male, with an age range of 26-35 years, and the majority of undergraduate education, occupational status was dominated by private employees. While natural wonders become the main choice of tourists and the length of stay between 8-14 days. The main purpose of tourists visiting the TIC to get tourism information and transportation information. Whereas the tourist objects most favored by tourists are natural wonders and adventure wonders. Furthermore, the results of TIC service analysis show that physical environment quality, interaction quality, outcome quality affect service user satisfaction, while E-Technology quality does not affect service user satisfaction.
Pengaruh Kualitas Produk dan Kualitas Jasa Terhadap Kepuasan Konsumen Di Cyrano Café Akhita, Yusrifah Justi; Basith, Abdul; Sarma, Ma'mun
Jurnal Manajemen Pembangunan Daerah Vol. 18 No. 1 (2025): Jurnal Manajemen Pembangunan Daerah
Publisher : Program Studi Manajemen Pembangunan Daerah. Fakultas Ekonomi dan Manajemen. IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jurnal_mpd.v18i1.57577

Abstract

ABSTRACT Cyrano Café is one of the restaurants in the city of Bogor. The rapid growth of culinary business increases competition in attracting consumers. Cyrano Café must increase efforts to give customers satisfaction and interest in repurchasing. The purpose of this study was to identify consumer characteristics, analyze the effect of product and service quality on customer satisfaction, analyze the influence of product and service quality on repurchase interests, analyze the effect of customer satisfaction on consumers; repurchasing interest at Cyrano Café. The sampling technique used the purposive method with a sample of 100 respondents. Data were analyzed descriptively and analytically using Structural Equation Modeling (SEM) analysis with SmartPLS software. The results of the analysis show that product quality and service quality have a positive and significant influence on customer satisfaction and repurchase interest. This shows that the better the quality of the product and the quality of service, the better customer satisfaction and satisfied consumers have the desire to repurchase. Keywords: Consumer Satisfaction, Product Quality, Repurchase Interest, Service Quality
Analisis Repurchase Intention Produk Skincare Lokal melalui Live Commerce TikTok dengan Customer Satisfaction sebagai Variabel Intervening Fajriah, Niftira; Sarma, Mamun
Jurnal Manajemen dan Organisasi Vol. 16 No. 1 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i1.62596

Abstract

The development of the internet has brought significant changes to business activities, leading to the emergence of e-commerce. E-commerce continues to evolve and innovate, resulting in live commerce platforms, one of which is TikTok. The rising popularity of TikTok live commerce has caused a shift in consumer behavior, particularly in the skincare industry. This also creates new challenges for skincare businesses to achieve customer satisfaction and encourage repurchase intention. This study aims to understand the characteristics of TikTok users and how live streaming and promotions affect repurchase intention, with customer satisfaction as an intervening variable. This quantitative research obtained primary data from questionnaires distributed to 130 respondents in the Jabodetabek area and analyzed using the SEM-PLS method. The results show that live streaming and promotions have a positive and significant impact on repurchase intention through customer satisfaction as an intervening variable.
READER'S MOTIVATION AND BEHAVIOR TOWARD LECTURER'S DECISION IN CONSUMING MEDIA Ariani, Annestie; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.74 KB) | DOI: 10.21776/ub.jam.2017.015.03.05

Abstract

Today print media face serious problem. Technology advances in communication and information sector has caused online media grow rapidly replacing the function of print media. The growth of online media caused some print media industries change their product into the online version, even some of them stop producing. This study aims to see the influence of online media towards the consumption of print media from the consumers'point of view. This study was conducted in Institut Pertanian Bogor with 92 lecturers as respondents. Proportional random sampling technique was used in this study. Structural Equation Model based on SMART Partial Least Square v2.0 with four latent variables which were reader's motivation, behavior of reading print media, behavior of reading online media, and media consumption decision were used in this study to analyze the data. The result of the analysis showed that (1) reader's motivation directly had significant effect on reader's consumption decision, (2)reader's motivation directly had significant effect on behavior of reading print media, (3 )reader's motivation had significant effect on behavior of reading online media, and (4) behavior of reading print media had insignificant effect on the media consumption decision (5) behavior of reading online media had insignificant effect on the media consumption decision.
DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA Afifah, Aisyah Nur; Najib, Mukhamad; Sarma, Ma'mun; leong, yee choy
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.292 KB) | DOI: 10.21776/ub.jam.2018.016.03.01

Abstract

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.
Kajian Perkembangan Koperasi Simpan Pinjam Bina Swadaya Nusantara dan Usaha Mikro Perempuan Binaannya dengan Model ASA Enifri, Edwin; Zakaria, Fransisca Rungkat; Sarma, Ma’mun
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.69 KB) | DOI: 10.18202/jam23026332.14.2.06

Abstract

Abstract: Center for Micro Finance Development of Bina Swadaya has adopted ASA (Association for Social Advancement) model for servicing its women microcredit beneficiaries. After 12 year of services, there is a presumptions that ASA model has influence towards the development of saving and loan Cooperative Bina Swadaya Nusantara and also the development of its woman microbusiness clients. The aims of this study: 1) to analyze the performance of saving and loan Cooperative Bina Swadaya Nusantara in implementing ASA model, 2) to analyze the development of micro business conducting by women beneficiaries of saving and loan Cooperative Bina Swadaya Nusantara, 3) to analyze the impact of ASAmodel micro credit service towards the development of microbusiness, and 4) to identify factors which influence the development of micro business using ASA model run by Saving and Loan Cooperative Bina Swadaya Nusantara. The methodology of this study used correlational descriptive explanative survey with qualitative and quantitative approaches. Samplingtechnique used proportionate method by limitation of every region based on the quota, in accordance with a population that is in the region. This study used descriptive analysis and multiple linear regression. The result shows that there has been a significant effect on both saving and loan CooperativeBina Swadaya Nusantara and its women micro business.The factors which have very significant and significant effects, are: micro business's characteristic and micro business services knowledge. Whereas, the Credit Officer (CO) and the business environment have no significant effect.
Enhancing Regional Economy through the Development of a Coconut Sugar-Based Industry in Indragiri Hilir Regency, Indonesia Desrial, Ahmad; Syaukat, Yusman; Sarma, Ma'mun
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2138

Abstract

The coconut sugar industry in Indragiri Hilir Regency shows good potential due to the high demand for coconut sugar products. However, this potential has not been optimally utilized and there is still low interest from farmers to be involved in this industry, even though the availability of raw materials is very abundant. This study aims to analyze the added value of coconut sugar production between tenant farmers and owner farmers using the Hayami method and formulate development strategies for the coconut sugar industry to improve the regional economy through SWOT and QSPM analysis. This research plays an important role in encouraging the development of the coconut sugar industry as a coconut-derived product that can increase community income and local economic growth. Increase community income and local economic growth.   Data collection methods used include surveys, in-depth interviews, focus group discussions, and literature studies. The results show that with a scheme of 50 coconut trees, each liter of coconut sap generates an added value of IDR 2,794 (71.93%) in the leased coconut system and IDR 3,318 (85.44%) in the owned coconut system. Average monthly production is 462.69 kg, requiring 2,382.69 liters of nira, with profits reaching Rp 2,046 per kg (leased) and Rp 2,571 per kg (owned). The development of the coconut sugar industry is in the “Grow and Build” phase, and although it has high growth potential, there are still several challenges to be faced, including limitations in distribution, infrastructure, and capital. The findings of this study can be applied in local government policies through the preparation of coconut product regulations, integration of the One Village One Product (OVOP) concept in village programs, facilitation of business groups and training by relevant agencies, support for product diversification (liquid sugar and ant sugar) through MSMEs, and promotion of local product branding to increase competitiveness in national and export markets.
Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Aji Putranto Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Maya Septiana Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Paula Faulkner Puji Winarni Purwiyatno Hariyadi Putra, Teguh R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Satria, Yuki Sau, Fatimah Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yasmin Azizah Yoana Emilio Yusman Syaukat Yusuf Ramadhan Zakaria, Fransisca Rungkat