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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Ma'mun Sarma
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Veterinary Other

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Faktor-faktor yang Mempengaruhi Perilaku Dalam Memilih Sekolah MTs Adiwiguna, Reza Hadim; Sarma, Ma'mun; Mintarto Munandar, Jono
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3889

Abstract

Penelitian ini bertujuan untuk menguji pengaruh status sosial ekonomi, atribut pribadi, lingkungan dan fasilitas, kelompok referensi dan faktor akademik terhadap keputusan orang tua siswa dalam memilih sekolah MTs Al-Arifin Rahuning. Sampel pada penelitian ini adalah seluruh orang tua siswa yang bersekolah di MTs Al-Arifin Rahuning. Jumlah siswa yang bersekolah di MTs Al-Arifin Rahuning adalah 101 siswa. Data diolah dan dianalisis menggunakan Metode Structural Equation Model (SEM) digunakan untuk menguji hipotesis dengan menggunakan program Partial Least Squares (PLS) versi 3.0. Berdasarkan hasil analisis dapat ditarik kesimpulan bahwa status sosial ekonomi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa. Atribut pribadi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa memilih Kelompok referensi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa dan Lingkungan dan fasilitas tidak berpengaruh positif dan signifikan terhadap keputusan orang tua. Terdapat pengaruh gender dan pendapatan yang memoderasi kelompok referensi terhadap keputusan orang tua siswa memilih
Pengaruh Sertifikasi Halal dan Kinerja Pemasaran terhadap Keberhasilan Usaha Warung Makan di Kota Bogor Alfarisi, Mochamad Bimo; Sarma, Ma'mun; Sembiring , Indra Refipal
Jurnal Manajemen dan Organisasi Vol. 16 No. 4 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i4.67530

Abstract

The increasing public awareness of consuming halal food products created a large market potential for culinary businesses, especially food stalls. Bogor City has experienced fluctuating and declining growth in the number of food stalls, which may be due to increasingly intense competition in this sector. Meanwhile, the number of halal certified food stalls continued to grow significantly. Having a halal certificate could be one way for businesses to survive and gain a competitive advantage. Marketing performance was also an important aspect that needed be considered as a strategy to strengthen business competitiveness, which ultimately leads to sustainable business success. This study aimed to analyze the effect of halal certification and marketing performance on the business success of food stalls in Bogor City. This study involved 87 food stalls business actors who had obtained halal certification from BPJPH. The data were collected using a non-probability sampling method through questionnaire distribution. Data analysis was conducted using Structural Equation Modeling Partial Least Square (SEM-PLS). The findings of this study showed that halal certification had a positive and significant effect on business success, as well as a positive and significant effect on marketing performance. Marketing performance had a positive and significant effect on business success. Marketing performance also plays a partially mediating role in the relationship between halal certification and the business success of food stalls in Bogor City.
Sustainable Business Optimazation Strategies in the Baduy Honey Industry for Reaching the Global Market Raharja, Sapta; Sarma, Ma'mun; Prasetyo, Anggari
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Baduy Honey is a unique honey product produced by the indigenous Baduy community in Kanekes Village, Banten, Indonesia. It is known for its traditional, eco-friendly production methods, which reflect deep local wisdom and have significant potential in both domestic and global markets.This study employs a qualitative approach with descriptive analysis, Business Model Canvas (BMC) mapping, SWOT analysis, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, Internal-External (IE) matrix, SWOT matrix, and the Quantitative Strategic Planning Matrix (QSPM) to formulate strategies for sustainable business development.Data for the research was collected through in-depth interviews with 30 respondents selected using purposive sampling techniques. These respondents included traditional leaders, business owners, consumers, government institutions, non-governmental organizations, and honey experts. Additionally, secondary data was obtained from various credible sources such as books, scientific journals, previous research, news articles, and online sources. The data analysis was conducted qualitatively, beginning with BMC mapping to identify the nine key business elements, followed by evaluation through SWOT analysis. The IFE and EFE matrices were used to assess internal and external factors, which were then analyzed with the IE matrix to determine the industry’s strategic position. The SWOT matrix generated 17 alternative strategies, while QSPM was used to prioritize strategies based on their relative attractiveness. The Baduy Honey industry has strengths in local wisdom and environmental sustainability but faces challenges in marketing and distribution. BMC analysis identified nine key business elements, including a customer segment consisting of tourists and health-conscious consumers, as well as a value proposition of pure honey with no additives. The IE matrix placed the Baduy Honey industry in the "hold and maintain" position, recommending strategies to increase market share through digital marketing and product diversification. The QSPM matrix generated priority strategies, which were then implemented through a functional management approach, including Planning (Developing online marketing channels and product education), Organizing (Establishing eco-friendly business partnerships and product certification), Leadership (Promoting through social media and developing digital marketing technologies), Controlling (Maintaining product quality and managing customer databases). The Baduy Honey industry operates under a unique business system based on partnerships with the indigenous community and local wisdom. It holds great potential for growth through digital marketing strategies, product innovation, and environmentally friendly business partnerships.
Determinant Factors Affecting the Implementation of Government Regulation No. 82 of 2019 in BPJS Ketenagakerjaan Participants in the Micro, Small, and Medium Enterprise Sector in Samarinda Sarma, Ma'mun; Sudradjat, Sudradjat; Abdi Musra
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/4vbypm85

Abstract

Pemerintah Republik Indonesia mengesahkan Peraturan Pemerintah (PP) No. 82 Tahun 2019 yang mengatur tentang kenaikan manfaat Jaminan Kecelakaan Kerja (JKK) dan Jaminan Kematian (JKM) tanpa adanya kenaikan iuran, sehingga PP tersebut diindikasikan memengaruhi peningkatan jumlah peserta BPJS Ketenagakerjaan. Penelitian bertujuan untuk menganalisis faktor – faktor yang berpengaruh dalam implementasi PP No 82 Tahun 2019, menganalisis persepsi UMKM di Kota Samarinda terhadap BPJS Ketenagakerjaan, menganalisis pengaruh PP No 82 Tahun 2019 terhadap UMKM di Kota Samarinda, dan menyusun strategi yang dapat dilakukan untuk meningkatkan jumlah peserta UMKM pada BPJS Ketenagakerjaan di Kota Samarinda. Penelitian mengunakan metode campuran yang mengkombinasikan pendekatan kualitatif dan kuantitiaif yang terdiri atas analisis tren keuangan, analisis SEM PLS, dan analisis SWOT. Responden terdiri atas 22 orang Account Represntative (AR) BPJS Ketenagakerjaan dan 179 UMKM di Kota Samarinda. Tren keuangan BPJS Ketenagakerjaan menunjukkan pertumbuhan positif dari tahun ke tahun. Pengetahuan produk karyawan BPJS Ketenagakerjaan berpengaruh dalam implementasi PP tersebut. Peningkatan manfaat program JKK dan JKM berpengaruh dalam meningkatkan customer engagement peserta UMKM dan memengaruhi pengambilan keputusan UMKM dalam pendaftaran BPJS Ketenagakerjaan. Hasil Evaluasi Faktor Internal (IFE), Evaluasi Faktor Eksternal (EFE), dan matriks Internal-Eksternal (IE) menunjukkan BPJS Ketenagakerjaan berada dalam tahap pertumbuhan dan pengembangan. Berdasarkan hal tersebut, pendekatan strategis dirumuskan menggunakan analisis SWOT. Sosialisasi kepada UMKM perlu dilakukan agar program ini dapat diimplementasikan dengan baik dan didukung oleh peraturan tingkat daerah Pemerintah Kota Samarinda.
Analysis of Readiness for ISO 17025 Implementation in Laboratories in Indonesia (Case Study: iRATco Laboratory Services Bogor) Merdiwijaya, Bagus; Sarma, Ma'mun; Hidayatulloh, Furqon Syarief
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5526

Abstract

This study aims to assess the readiness of iRATco Veterinary Laboratory Services Bogor in implementing the ISO 17025 standard. Using a descriptive approach and the Analytical Hierarchy Process (AHP) method, the research reveals that the laboratory’s readiness is at a fairly good level, viewed from three main dimensions: individual, group, and organizational structure. Commitment is identified as the most influential determinant of implementation readiness, followed by competence, supervision, evaluation, consistency, and communication. Overall, employees’ perception of ISO 17025 implementation is positive; however, improvements are still needed, particularly in the consistency of procedure execution and the effectiveness of internal communication. The validity and reliability tests of the research instrument also confirmed that the measurement tool used was appropriate for assessing organizational readiness. Thus, iRATco has significant potential to implement ISO 17025 effectively, provided that managerial and technical aspects are strengthened comprehensively and sustainably. The success of ISO 17025 implementation in this laboratory largely depends on the synergy between leadership commitment, human resource readiness, and the support of a well-structured and well-documented quality management system.
Durian Agribusiness Development Strategy in Boven Digoel Regency Dadan Moh Ramdan; Ma'mun Sarma; Adi Hadianto
Jurnal Penelitian Pendidikan IPA Vol 10 No 10 (2024): October
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i10.9413

Abstract

The agricultural sector, which includes forestry, fisheries, animal husbandry, hunting, and farming services, is the main contributor to forming Boven Digoel Regency's GRDP. The largest commodity contributing to GRDP comes from the plantation crop subsector, not the horticulture subsector, such as durian, even though the subsector has considerable production potential. This is due to suboptimal post-harvest management and limited knowledge of durian cultivation technology among local farmers. Most farmers still use less efficient traditional methods, so the yield could be more optimal. This study aims to analyze internal and external factors and formulate local economic development strategies based on durian agribusiness. The data used included primary and secondary data, and the analysis was conducted using descriptive methods, IFE, EFE, IE Matrix, SWOT Analysis, and QSPM. The results showed that the durian agribusiness economy in Boven Digoel Regency based on the IE matrix is in quadrant I (growth and investment) with internal factors 3.13 and external factors 3.08. SWOT analysis resulted in three main strategies: market expansion, diversification of durian processed products, and restructuring the production system. Diversification of processed products, such as dodol and ice cream, proved to be the most effective strategy based on QSPM analysis, with a score of 6.32.
PENGARUH DIGITAL ADVERTISEMENT, CONTENT PILLAR, DAN PRICING STRATEGY TERHADAP SALES PERFORMANCE RESTORAN PREMIUM Putri, Christria; Sumarwan, Ujang; Sarma, Ma'mun
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.58406

Abstract

Abstrak Persaingan pada industri restoran premium menuntut perusahaan menerapkan strategi pemasaran yang mampu meningkatkan penjualan secara efektif. Restoran XYZ telah memanfaatkan iklan digital, pengelolaan konten media sosial, dan strategi harga, namun pencapaian penjualannya masih berada di bawah target perusahaan. Penelitian ini bertujuan menganalisis pengaruh digital advertisement, content pillar, dan pricing strategy terhadap sales performance Restoran XYZ. Penelitian menggunakan pendekatan kuantitatif dengan memanfaatkan data operasional mingguan selama April hingga November 2025 sebanyak 40 observasi. Analisis dilakukan menggunakan statistik deskriptif, analisis tren, dan regresi linear berganda. Hasil penelitian menunjukkan bahwa digital advertisement dan pricing strategy berpengaruh positif dan signifikan terhadap sales performance, sedangkan content pillar menunjukkan pengaruh positif tetapi belum signifikan. Temuan tersebut mengindikasikan bahwa strategi pemasaran yang berorientasi langsung pada keputusan pembelian memberikan kontribusi yang lebih besar terhadap peningkatan penjualan dibandingkan pengelolaan konten media sosial.  Kata kunci: content pillar, digital advertisement, pricing strategy, sales performance
The Influence of Country of Origin, Brand Association, and Brand Loyalty on Purchase Intention and Strategies to Increase Buying Interest in Skincare Products Netasari Khadijah; Alim Setiawan Slamet; Ma'mun Sarma
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11973

Abstract

The cosmetics industry is one of the leading businesses in the world and is mainstream in the global cosmetics industry. In line with the development of the world cosmetics market which is still showing positive growth, the Indonesian cosmetics industry has also shown an acceleration of growth in recent years. One of the impacts of current trends is that consumers' purchasing decisions are not only influenced by factors such as quality, price, and design, but also influenced by the brand name and country of origin. The purpose of this study is to analyze the influence of country of origin, brand association, and brand loyalty on the purchase intention of local and non-local (imported) skincare products and also formulate recommendations for strategies that can be done to increase consumer buying interest in local skincare products. In this study, the researcher used four methods, namely descriptive analysis, SEM-PLS, AHP, and SWOT.
Development Strategy For a Sustainable Palm Sugar Cooperative Business Model in Sukabumi Regency Amrizal Yusri; Ma'mun Sarma; Sapta Raharja
Jurnal Manajemen dan Agribisnis Vol. 22 No. 2 (2025): JMA Vol. 22 No. 2, July 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.2.248

Abstract

Background: The Binekas Cooperative, a palm sugar producer cooperative in the Sukabumi Regency, faces an increasing demand for sustainable products that require enhanced economic, environmental, and social performance.Purpose: This study aims to identify cooperative and smallholder profiles, existing business models, and internal and external factors, and formulate strategies for developing a sustainable cooperative business model.Design/methodology/approach: Data were collected through interviews, questionnaires, and literature reviews, from May to August 2024. Analytical methods include situational analysis, Circular Business Model Canvas (CBMC), SOAR analysis (Strengths, Opportunities, Aspirations, and Results), IFAS-EFAS, and Analytic Hierarchy Process (AHP).Findings/Result: The study found that the Binekas Cooperative has a simple organizational structure with strong community roots. Internal and external factors were mapped using CBMC and SOAR to generate four strategic options: expansion of capital access, green productivity optimization, business process standardization, and product diversification through digitalization. Using AHP, the top strategic priority identified was expanding access to capital through inclusive partnerships with member farmers.Conclusion: The cooperative's priority strategy is to expand capital access by strengthening inclusive partnerships with smallholders, who play a key role in governance, and developing a strong, dynamic organizational structure.Originality/value (State of the art): This study shows that the CBMC framework can encourage cooperatives to be adaptive by involving stakeholders under sustainability principles, strengthening governance, enhancing economic activities through social capital within communities, and promoting environmentally friendly production processes. Keywords: AHP, CBMC, Cooperative, Palm Sugar, SOAR
Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdi Musra Abdul Kohar Irwanto Adi Hadianto Adiwiguna, Reza Hadim Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Alfarisi, Mochamad Bimo Aminah, Mimin Amiruddin Saleh Amri Jahi Amrizal Yusri Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Cahayani, Octaria Intan Dadan Moh Ramdan Darwin Kadarisman Darwis S Gani Deranti, Serly Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Faulkner, Paula Fikhi Nayatul Azmi Furqon Syarief Hidayatulloh Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Lena Puspa Aswara leong, yee choy Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Merdiwijaya, Bagus Mintarto Munandar, Jono Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Netasari Khadijah Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Prasetyo, Anggari Puji Winarni Purwiyatno Hariyadi Putra, Teguh Putranto, Eko Aji Putri, Christria R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Ramadhan, Yusuf Rizwan Nazaruddin Ronald Giok Tampubolon Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Sapta Raharja Sapta Raharja Satria, Yuki Sau, Fatimah Sembiring , Indra Refipal Septiana, Maya Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Slamet, Alim Setiawan Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sudradjat Sudradjat Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Sutarman, Deddy Cahyadi Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Tin Herawati Ujang Sumarwan Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yoana Emilio Yusman Syaukat Zakaria, Fransisca Rungkat