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All Journal Jurnal Kesehatan JAM : Jurnal Aplikasi Manajemen SEIKO : Journal of Management & Business Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Jambura Science of Management Balance Vocation Accounting Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Economics and Digital Business Review Journal La Bisecoman Jurnal Ekonomi Al-Buhuts (e-journal) Golden Ratio of Human Resource Management Golden Ratio of Social Science and Education Golden Ratio of Community Services and Dedication Tata Kelola Journal of Accounting and Finance (JAF) Journal of Artificial Intelligence and Digital Business Center of Economic Students Journal (CSEJ) e-Jurnal Apresiasi Ekonomi Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
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Journal : Al-Buhuts (e-journal)

 1 
Pengaruh Upah Minimum Provinsi, Motivasi Kerja, dan Loyalitas terhadap Kinerja Karyawan pada Perusahaan Jasa Sewa Mobil di Sulawesi Selatan Akbar, Akbar; Serlin Serang; Suriyanti, Suriyanti
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6436

Abstract

This study aims to analyze the influence of UMP and work motivation on employee performance, with employee loyalty as a mediating variable, particularly in the car rental service sector in South Sulawesi. The research employs a quantitative approach using a survey of 222 respondents selected through purposive sampling. The collected data were analyzed using SEM-PLS techniques to examine the relationships among variables. The findings reveal that UMP and work motivation have positive and significant effects on employee loyalty and performance. Employee loyalty is also proven to mediate the influence of UMP and work motivation on performance. A combination of fair UMP policies and effective work motivation strategies results in sustainable employee loyalty, which directly impacts productivity improvement. This study recommends that organizations integrate UMP policies and motivation strategies with a holistic approach that includes rewards, training, and career development.
Pengaruh Sistem Tirani Dalam Kepemimpinan terhadap Kinerja dan Loyalitas Anggota : Kepercayaan pada Pemimpin Sebagai Variabel Intervening Irwan Tahir; Suriyanti, Suriyanti; Serlin Serang
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6437

Abstract

This study aims to analyze the direct  effects  of  Tyrannical  Leadership  on  Leader  Trust,  Performance,  and  Loyalty,  as  well  as evaluate the mediating role of Leader Trust. A quantitative approach was employed, with a population consisting of Polri members and a sample selected through purposive sampling. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The findings revealed that Tyrannical Leadership had no significant effect on Leader Trust and Loyalty but had a small significant effect  on  Performance.  In contrast, Leader Trust  had  a significant  and  strong influence on both Performance and Loyalty. These results highlight the importance of trust as a key element in enhancing subordinate performance and loyalty, while also demonstrating that tyrannical leadership is less effective in fostering productive working relationships. This study recommends Polri to adopt a trust-based leadership style focused on transparent communication, consistency, and the creation of a fair and supportive work environment
Pengaruh Strategi Pemasaran terhadap Loyalitas Pelanggan dan Volume Penjualan Melalui Kepuasan Pelanggan : (Studi Kasus pada PT. PLN (Persero) UP3 Bulukumba) Andi Muh. Armin Yusfin; Mahfud Nurnajamuddin; Serlin Serang
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6440

Abstract

This study aims to analyze the impact of marketing strategy on customer satisfaction, customer loyalty, and sales volume, with customer satisfaction acting as a mediating variable. The study employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to examine the relationships between variables. Data were collected through surveys using questionnaires distributed to 106 customers selected using the purposive sampling method, targeting customers who had used energy sector services and possessed relevant experience with these services. Data collection was conducted directly, ensuring that respondents met the criteria aligned with the research objectives. The results show that marketing strategy has a positive and significant effect on customer satisfaction, customer loyalty, and sales volume. Additionally, customer satisfaction positively and significantly influences both loyalty and sales volume, and it is proven to mediate the relationship between marketing strategy and customer loyalty, as well as sales volume. These findings affirm that well-designed marketing strategies, such as relevant promotions, competitive pricing, and quality services, play a crucial role in enhancing customer satisfaction, which ultimately strengthens customer loyalty and drives sales growth. This study contributes to the theoretical framework by expanding the literature on marketing in the energy sector, particularly regarding the role of customer satisfaction as a mediator. Practically, the findings recommend that companies focus more on customer-centric marketing strategies to build sustainable long-term relationships. However, the limitations of this study include its restricted geographical scope and its lack of exploration of other variables, such as the role of digital technology. Future research is encouraged to expand the study area and incorporate additional variables for a more comprehensive analysis.  
Co-Authors A. Aulia Rachmadani A. Kadir, Lutfi Abdul Rahman Mus Achamad Gani Achmad Gani Adrias, Albani Mukti Agus Agus Agustriyana ahmad yani Aji, Wahyu Nusantara Akbar Akbar Akbar Usman Alfiyansyah, Alvin Allaamah, Dihaq Amalia, Nadia Ameliana, Yana Aminartha, Deasy Soraya A Amir Amir, Muh. Amiruddin, Muhlis Amri Suka Yasih Andi Muh. Armin Yusfin Aphar, Rahmadani Mutahli Ardiansyah Putra Arfah, Aryati Ariski, Nur Auliah Aryati Arfah Aryati Aryati Ashari, Muhammad Ari AW, Muh. Aditya Baharuddin Semmaila Baso Amang, Baso Baso, Andi Revita Basri Modding Budiandriani, Budiandriani Budianriani, Budianriani Burhan, Muhammad Fahjrul Syahadat Chalid, Lukman Darmawangsyah, Darmawangsyah Dio, Andi Anggun Tenri Fitriani Fitriani Fitriani Mandung Gasali , Gasali Hamzah Muslimin Hamzah, Fierda Amalia Hamzah, Fyrdha Faradyba Hasbullah Ahiri Haseng, Kodding Helty, H. Hendratta, Ady Hijriah, Mira Homer, Yohosua Humaerah Agus Huriati Huriati I Gede Pratiaksa Ardanugraha Ilmi, Ildina Miftaful Imaduddin, I. Imaduddin, Imaduddin Indriani Indriani Irfan Irfan Irma Irma Irwan Tahir Islamiah Candra Ismail Hajiali Iswahyudi, Anugrah Jamiah, Aulia Putriani Kadir, Amiruddin Kamase, Jeni Lamusu, Moh Fajri R Mahfud Nurnajamuddin Mahfudnurnajamuddin Mahfudnurnajamuddin , Mahfudnurnajamuddin Mahfudnurnajamuddin, Mahfudnurnajamuddin Majid, Putri Fidyah Maknun, M. Mas'ud, Masdar Mente, La Miftahul Chair, Miftahul Moh Zulkifli Murfat moonai, Sudarmin Muh Arif, Muh Muh. Haerdiansyah Syahnur Muh. Ibnu Fajar Ramadhan Muhlis Hakim Mukhammad Idrus Mulang, Hastuty Najamuddin, Maffud Nur Novita, Lola Nur Alam Nur Alam Nur Faadhillah Jufri Nur Hidayah Nur Kholis Nurfadillah, N. Nurhayati Azis Nurnajamuddin, Mahfud Nurnaningsih A Nurul Aisyah Hasan Nurul Rahmah, Meiliana P, Ramlah Palupi, Sugiati Esti Patandianan, Sinaria Popoiwo, Meidin Pratiwi Juniar A. G Putra A, Dirga Dwi Ramlawati Ramlawati , Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Ramlawati Retno Ayu Puspita S Rosmini Barinong Rumau, Sunarti Rutfiah Mangun SAHABUDDIN SAHABUDDIN Sariana Sariana Selong, Abbas Siadi, Siadi Sinring, Bahar Sismar, Andi St Sukmawati St. Asma Ul Husna Syah Suriyanti Suriyanti Suriyanti Suriyanti, Suriyanti Surya, M Rahmini Suryanti Suryanti Syamrul, Syamrul Syamsu Nujum Syamsuarni, Syamsuarni Taher, Ardi Mahrifal Hi Tamanyira, Yuliatti Ulvayanti, Andi Umar, Nur Alam Umasugi, Syafruddin Wirawan, Ari Yusuf, Widayanti Zaenal Arifin Zaenal, Achmad Zulkarnaen