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All Journal Jurnal Ilmu Manajemen SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen Terapan dan Keuangan Journal of Indonesian Economy and Business Equilibrium Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Ilmiah Manajemen "E M O R" EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Social Science and Business JEMPER (Jurnal Ekonomi Manajemen Perbankan) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan MABIS: Manajemen dan Bisnis Kajian Bisnis STIE Widya Wiwaha Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JEMMA | Journal of Economic, Management and Accounting JURNAL MANAJEMEN MANAJEMEN DEWANTARA JURNAL EKOBIS DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) JURNAL ILMIAH FEASIBLE (JIF) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management WIDYA MANAJEMEN Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan As-Syar'i : Jurnal Bimbingan & Konseling Keluarga RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Ilmu Manajemen Profitability jurnal syntax admiration Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Cafetaria Jurnal Terapan Manajemen dan Bisnis ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Transformasi Manageria: Journal of Islamic Education Management Jurnal Bingkai Ekonomi (JBE) Bima Journal : Business, Management and Accounting Journal Journal of Management and Islamic Finance Journal of Economy, Accounting and Management Science (JEAMS) Jurnal Ilmu Manajemen Jurnal Pendidikan Dasar dan Sosial Humaniora ASEAN Marketing Journal Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Economos : Jurnal Ekonomi dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Maranatha Manager : Jurnal Ilmu manajemen

Ida Bagus Nyoman Udayana

Universitas Sarjanawijaya Tamansiswa

Author-ID : 3769603

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Green Image, Perceived Csr Capability Dan Customer Perception Of CSR Activities: Ethical CSR Terhadap Customer Loyalty Riska Ernawati; Ida Bagus Nyoman Udayana; LTH Hutami
Master: Jurnal Manajemen dan Bisnis Terapan Vol 1, No 2 (2021): Desember
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jmbt.v1i2.12662

This study aims to see the effect of Green Image on Customer Perceptions of CSR Activities: Ethical CSR, The Effect of CSR Capability on Customer Perceptions of CSR Activities: Ethical CSR and the influence of Customer Perceptions on CSR Activities: Ethical CSR on Customer Loyalty. The population in this study were students and students of Sarjanawiyata Tamansiswa University who had used or are still using products from The Body Shop, with a sample of 105 respondents. The sampling technique in this study used a non-probability sampling technique with purposive sampling.The results showed that there was a positive effect of green image on customer perception of CSR activities: ethical CSR, there was a positive influence on perceived CSR capability on customer perception of CSR activities: ethical CSR and there was a positive effect on Customer Perception Of CSR Activities: Ethical CSR on Customer Loyalty.

Analisis Pengaruh Brand Loyalty, Brand Quality, dan Marketing Communication terhadap Keputusan Pembelian Kosmetik MS Glow Jogja-Bantul Ida Bagus Nyoman Udayana; Febriani Wahyu Saputri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine how the influence of brand loyalty and brand quality on the purchase of MS Glow Products, and to find out and how the consumer's purchasing decisions at the MG Glow Jogja-Bantul store. This research is a quantitative research using survey method until the population in this study are consumers of MS Glow Jogja-Bantul products. Collecting data using a questionnaire method that has been tested for validity and reliability. The data that has been collected, then carried out data testing, model testing and hypothesis testing SPSS is used for data analysis and for sampling as many as 53 people so that validity and reliability can be tested. Based on the results of the analysis and discussion, the authors conclude that Brand and Marketing Communication together have a positive and significant effect on consumer purchasing decisions on MS Glow Beauty Products Jogja-Bantul. Keywords: Brand Loyalty, Brand Quality, Marketing Communication, Purchase decision

Analisis Pengaruh Online Review di Youtube, Citra Merek, dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Oppo Brian Luyzh Fernando Giri; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.467

This study aims to determine the effect of Online Review (X1) on Yotube, Brand Image (X2), and Price Perception (X3) on the Purchase Decision (Y) of Oppo Smartphones. This type of research is a quantitative research by taking samples from students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa Yogyakarta batch 2019 - 2020, as many as 93 people who have purchased Oppo brand smartphones as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the SPSS application by conducting data quality tests, classical assumption tests, multiple regression tests, t tests and coefficients of determination tests. Based on the test results in this research, it shows that the Online Review variable on YouTube and the price perception have a positive and significant effect on the Oppo Smartphone Purchase Decision. While the Brand Image variable has a positive but not significant effect on the Oppo Smartphone Purchase Decision.

Pengaruh Dampak Modal Structural dan Interaksi Sosial pada Niat Beli Pelanggan Dalam Produk Kosmetik MS Glow di Yogyakarta Rahmah Esti Utami; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on Customer Ms Glow. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 users of Ms Glow products with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention. Keywords: Cognitive Capital; Social interaction; Information/Knowledge Sharing Behavior; Purchase Intantion , Prodi Manajemen, Universitas Sarjanawiyata Tamansiswa Yogyakarta, Indonesia.

Pengaruh Teori Perilaku yang Direncanakan untuk Menyelidiki Peran Kepercayaan Dalam Keputusan Pembelian Konsumen Terkait dengan Rantai Pasok Makanan Pendek Herli Qwen Sofana A; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to explore the principles of behavioral theory towards customers, the influence of purchasing decisions, the role of trust in customers. This research is quantitative research using survey method. In taking the sample using purposive sampling technique. Collecting data using a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires for sampling as many people as possible so that they can be tested for validity and reliability. Behavioral theory shows that it is a potentially effective tool in planning the behavioral outcomes of union members in the workplace and the level of union identification considering decision making. defines behavioral theory as a social category that exemplifies the process of social behavior and its use affects the level of communication, interaction and cooperation between members. According to the theory of planned behavior trust has been neglected in retail. More details in retail marketing show aspects of customer trust are limited. The role of trustworthiness, such as reducing perceived problems and as a motivator of purchase satisfaction, plays an important role in customer trust in the product. Purchasing decisions refer to several organizations that carry out aspects of the decision-making process, until at the last moment the decision determines the point at which the decision is made. Decision making developed for business is used to describe how the company achieves purchasing synergies across its PCs. This approach can also be adopted in organizations with a high level of fragmentation in spending. Keywords: subjective norm, Trust towards the behavior (trust), Purchase decision (PD), customer.

Pengaruh Service Quality dan Empathy terhadap Purchase Intention di Pasar Tradisional Melalui Word of Mouth: Ida Bagus Nyoman Udayana; Rejeki Sekar Dwifa
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Purchase intention or purchase intention is something that is directly related to prospective buyers. This cannot be separated from the prospective buyers themselves who will decide to buy what is offered or not. This purchase intention can be influenced by several things, such as service quality, empathy, and word of mouth. All three have their respective roles in influencing a person's purchase intention. Departing from this statement, the author conducted a study with traditional markets as the object of this research, especially traditional markets in the Bantul Regency area. The objectives of this study are (1) whether service quality has an effect on WOM on purchase intention in traditional markets in Bantul Regency, (2) whether empathy has an effect on WOM on purchase intentions in traditional markets in Bantul Regency, (3) whether WOM has an effect on purchase intention in traditional markets in Bantul Regency. In this study service quality and empathy as independent variables, which will affect the dependent variable indirectly through the intervening variable. While word of mouth as an intervening variable that will be influenced by the independent variable and will affect the dependent variable directly. The results of this study indicate that service quality and word of mouth have a positive and significant effect on purchase intention. While empathy has a negative and insignificant effect on purchase intention through word of mouth. Keywords: service quality, empathy, word of mouth, and purchase intention.

Pengaruh Nct Dream sebagai Brand Ambassador dan Brand Image terhadap Perilaku Impulse Buying pada Produk Mie Instan Lemonilo Pingky Octavian; Ambar Lukitaningsih; Agus Dwi Cahya; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

The use of brand ambassadors has recently become a trend and is widely used in various products. Popular culture from South Korea brings new impacts to the business world, one of which is in product promotion or marketing. This study aims to determine: (1) the effect of NCT Dream as a brand ambassador on impulse buying behavior on instant noodle products lemonilo, (2) influence of brand image on impulse buying behavior lemonilo instant noodle products. (3) the influence of the NCT Dream brand ambassador and brand image together on impulse buying on Lemonilo instant noodle products. This study is a quantitative study using survey methods so that the population in this study are K-pop fans who live in Yogyakarta who know about NCT Dream and Lemonilo products. In taking samples using purposive sampling technique. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 75 people so that they can be tested for validity and reliability. With a 95% confidence level, the findings of this study indicate that brand ambassadors have a significant effect on impulse buying and brand image has a significant effect on impulse buying, and brand ambassadors and brand image have a joint effect on impulse buying behavior. This finding has implications for lemonilo products that the use of brand ambassadors can improve brand image and affect impulse buying behavior. Keywords: Brand Ambassadors; Brand Image; Impulse Buying Behavior

Pengaruh Product Brand Loyalty dan Purchase Decision Sepeda Motor: Wahyu Goesty Perdana; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This research is testing the influence between product brand loyalty and automotive customer purchasing decisions. The study focused on a comparative analysis of two well-known motorcycle brands, namely YAMAHA and HONDA and the various influences on loyalty. A cross-sectional quantitative research design was used in this study. In today's competitive business world, now most of the marketers and manufacturers of various brands have faced many variables in which they can not only influence the purchasing decisions of their customers but also secure their buying preferences. The variables used and relevant to this research are product brand loyalty, perceived quality, price, and purchasing decisions. The findings of this study indicate that these variables play an important role in improving the purchasing decisions of automotive customers and hence, increasing sales, growth and profitability of automotive companies. These companies end up building long-term relationships with their current and future car users by building strong brands. Keywords: Product Brand Loyalty, Purchase Decision, Price Perception, Quality, Automotive Industry

Pengaruh Emotional Content, Perceived Product Quality dan Perceived Empathy terhadap Purchase Decision Olive Fried Chicken di Glagahsari Yogyakarta Ida Bagus Nyoman Udayana; Ade Yogi Ferawan
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine: (1) The positive effect of Emotional Content, the more Purchase Decision, (2) the effect of Perceived Product Quality on the increase in Purchase Decision, (3) the Effect of Perceived Empathy on the Increase of Purchase Decision. This research is a quantitative research, in sampling using purposive sampling technique. Questionnaires are used to collect data, with questionnaires distributed to respondents and then collected again. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 51 people so that they can be tested for validity and reliability. This study has several potential limitations for future research. First, the data collected in this study only focused on consumers who had purchased olive fried chicken in Yogyakarta. The data collected is quite limited because it is only shared with 51 people. Future research may consider collecting data on a larger scale. In addition, this study uses a survey to collect data. Our research findings show that Emotional Content, Perceived Product Quality and Perceived Empathy have a significant positive effect on Purchase Decision. Perceived Product Quality is the most influential variable on Purchase Decision. Keywords: Emotional Content, Perceived Product Quality, Perceived Empathy, Purchase Decision

Nilai-Nilai yang Dirasakan Pengguna Iphone Dalam Mempengaruhi Customer Loyalty Melalui Customer Saticfaction Ida Bagus Nyoman Udayana; M. Rasyid Ridho
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Customer loyalty is very important for the company. A customer who buys regularly and repeatedly is said to be loyal. This definition places loyalty as a commitment. In this study the impact on brand image and customer satisfaction on customer loyalty. Customer values that exist in iPhone products affect customer satisfaction which results in customers being loyal to iPhone. The population in this study is iphone customers who make purchases at least once. The number of samples used were 46 respondents, the sampling technique was distributing questionnaires using google form via Whatsapp. The author conducted research on the iPhone smartphone as the object of this research. The objectives of this study are (1) hedonic value has an effect on customer satisfaction, (2) social value has an effect on customer satisfaction, (3) functional value has an effect on customer satisfaction and (4) customer satisfaction has an effect on customer loyalty. The research findings show that customer expectations, more precisely the hedonic value on the iPhone brand, are valid and significant to customer satisfaction and customer loyalty. Social value is also valid and significant to customer satisfaction. Functional value is also valid and significant to customer satisfaction, and customer satisfaction has a positive effect on repurchase intention and customer loyalty. Therefore, iPhone companies must maintain credibility so that customers always trust and continue to use iPhone as the best brand for the smartphone level. The iPhone must also maintain brand awareness so that it is always remembered and used as the flagship smartphone in Indonesia. Keywords: hedonic value, social value, functional value, customer satisfaction, customer loyalty, iphone.

Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad

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