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Ida Bagus Nyoman Udayana
Universitas Sarjanawijaya Tamansiswa
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Membangun orientasi pelanggan untuk meningkatkan salesperson consulting performance Udayana, Ida Bagus Nyoman; Herniwati, Titisari; Purnama, Ida Ayu
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2003

Abstract

Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Subjective Norm terhadap Purchase Intention Melalui Attitude Pengguna OLX: (Studi Kasus pada Mahasiswa UST Yogyakarta) Nugraha, Tommy Wiguna; Udayana, Ida Bagus Nyoman; Lukitaningsih, Ambar
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.102

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and subjective norms on purchase intention through the attitude of OLX users (Case study: On UST Yogyakarta Students). The population in this study were all students of UST Yogyakarta who used the OLX application. The number of the study population is unknown. The sample in this study is part of the target population is all students of UST Yogyakarta. The results of this study indicate that Perceived usefulness has a positive and significant effect on attitude and purchase intention, Perceived ease of use has a positive and significant effect on attitude and purchase intention, Subjective norm has a positive and significant effect on attitude and purchase intention, Attitude has a positive and significant effect on purchase. intention.
Pengaruh Customer Experience, Ease Of Use Terhadap Intention to Reuse Application melalui Customer Satisfaction pada Pengguna Layanan Pengantar Makanan Go-Food di Yogyakarta (Penelitian Kasus pada Pengguna Go-Food di Daerah Istimewa Yogyakarta) Sadewa, Alex Fitrianta; Udayana, Ida Bagus Nyoman; Cahyani, Putri Dwi
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1482

Abstract

This study aims to examine the effect of customer experience, ease of use on intention to reuse applications through customer satisfaction in users of Go-Food food delivery services. The method in this study uses a quantitative method and has a population of Yogyakarta people who use Go-Food services, with a total sample of 106 respondents. The analytical method used is IBM SPSS Statistics 25. The results show that customer experience has a positive and significant effect on customer satisfaction. Then ease of use has a positive and significant effect on customer satisfaction. The customer experience variable has a positive and significant effect on intention to reuse applications. Furthermore, the variable ease of use has a positive and significant effect on the intention to reuse application. And customer satisfaction has a positive and significant effect on the intention to reuse application.
Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta) Ayang, Anias Ina Aprilia; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1459

Abstract

The study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial.
Meningkatkan Kepercayaan Pelanggan dalam Mengembangkan Kepuasan Pelanggan Melalui Kualitas Rekomendasi dan Kualitas Website pada Aplikasi LinkAja Udayana, Ida Bagus Nyoman; Ningrum, Nonik Kusuma; Perkasa, Duta
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4327

Abstract

This study aims to determine the effect of Recommendation Quality and Website Quality in order to increase Customer Trust in developing Customer Satisfaction in the LinkAja application. Many people use e-wallet applications in their daily activities. In Indonesia, there are many e-wallet applications, for example LinkAja. This research will discuss how satisfied customers are in using LinkAja. There are three variables that affect customer satisfaction in this study. The three variables are recommendation quality, website quality, and customer trust. The research results show that website quality and customer trust variables have an influence on customer satisfaction.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE AND PRICE SUITABILITY ON CUSTOMER SATISFACTION: (CASE STUDY ON CONSUMERS OF SCRARLETT WHITENING PRODUCTS) Taiso, Theresia Irene; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is categorized into hypothesis testing. The type of this research is quantitative. This research aims to analyze the influence of product quality on customer satisfaction, service quality influences customer satisfaction, brand image influences customer satisfaction, and price appropriateness influences customer satisfaction with Scarlett Whitening products. The samples taken were 100 respondents who were consumers of Scarlett Whitening products who bought the product twice. This research uses the Purposive Sampling method with the technique used in this research using a questionnaire. Based on the results of this research, it was found that product quality does not have a positive and significant effect on customer satisfaction, this is proven by the t-count value of -0.432 and a significant value of 0.66 > 0.05. Service quality has a positive and significant effect on customer satisfaction as evidenced by the t-count value of 4.223 and a significant value of 0.00 <0.05. Brand image has a positive and significant effect on customer satisfaction as evidenced by the t-value of 5.669 and a significant value of 0.00 <0.05. Price feasibility does not have a positive and significant effect on customer satisfaction as evidenced by the t-value of -0.361 and a significant value of 0.71>0.05.
The Effect Of Perceived Ease Of Use And Service Quality On Customer Loyalty Through Repurchase Intention As Intervening Variables (Case Study: Gofood Customers In Yogyakarta City) Fauzi, Muhamad Ardan; Udayana, Ida Bagus Nyoman; Hutami, Lusia Tria Hatmanti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 3 No. 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.1.17-28

Abstract

This research examine the effect of perceived ease of use and service quality on customer loyalty and test whether repurchase intention acts as an intervening variable for the effect of perceived ease of use and service quality on Gofood customer loyalty in Yogyakarta City. This research is quantitative by taking 120 samples from Gofood customers in Yogyakarta City. The sampling method is non-probability and the sampling technique uses purposive sampling. Data was collected by sending a questionnaire link that was sent online to respondents. The data were analyzed using the IBM SPSS application. The results of this study indicate that the variable perceived ease of use (X1) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. Then the service quality variable (X2) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. The repurchase intention variable (Z) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. Furthermore, the variable perceived ease of use (X1) has a positive and significant effect on customer loyalty (Y) with a value of 0.008. And the service quality variable (X2) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. In addition, the results of the study also show that repurchase intention is able to act as an intervening variable for the influence of perceived ease of use and service quality on Gofood customer loyalty in the city of Yogyakarta.
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Customer Loyality Dan Dimediasi Customer Satisfaction (Studi Pada Pengguna Tiktokshop Di Yogyakarta) Mahdanito Fadzika Bakti; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1001

Abstract

Studi ini bertujuan untuk mengevaluasi sejauh mana pengaruh aktivitas pemasaran melalui media sosial (Social Media Marketing Activities/SMMA) terhadap loyalitas pelanggan, dengan customer satisfaction sebagai variabel perantara pada pengguna TikTokShop di wilayah Yogyakarta. Latar belakang studi ini didasari oleh pesatnya perkembangan media sosial sebagai sarana promosi digital, di mana TikTokShop tumbuh pesat sebagai salah satu e-commerce berbasis konten. Pendekatan kuantitatif digunakan dalam penelitian ini dengan teknik purposive sampling yang melibatkan 112 pengguna TikTokShop sebagai responden. Penelitian ini menguji pengaruh dari SMMA, kualitas hubungan pelanggan (Customer Relationship Quality), kepuasan pelanggan (Customer Satisfaction), dan loyalitas pelanggan (Customer Loyalty). Analisis data dilakukan menggunakan regresi linear berganda dan uji Sobel untuk melihat efek mediasi. Hasil penelitian menunjukkan bahwa baik SMMA maupun kualitas hubungan pelanggan berpengaruh positif terhadap kepuasan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan juga terbukti menjadi perantara yang memperkuat hubungan antara SMMA dengan loyalitas pelanggan. Temuan ini menekankan pentingnya optimalisasi strategi media sosial dan peningkatan kualitas hubungan pelanggan dalam membangun loyalitas konsumen di platform digital
Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Agus Setiawan Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Anis Aprillia Sari Anis Marjukah Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evanjeli, Laurensia Aptik Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Herniwati, Titisari Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama, Ida Ayu Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Sukma Nur Annisa Syamsul Hadi Syamsul Hadi Taiso, Theresia Irene Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad