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Pengaruh Corporate Social Responsibility, Social Media Marketing, Store Environment, dan Perceived Value terhadap Purchase Decision (Studi Kasus Pada Pelanggan Pamella Satu Supermarket Yogyakarta) Ayang, Anias Ina Aprilia; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1459

Abstract

The study's goal is to examine the effects of corporate social responsibility (CSR), social media marketing (SMM), store ambience, and perceived value on shoppers' decisions at Pamella Satu Yogyakarta. The article analyzes the influence of many external variables, including CSR, SMM, store environment, perceived value, and final purchase decision. Ninety shoppers of Yogyakarta's Pamella Satu Supermarket participated in the study. A random sample approach was used in the distribution of the questionnaire. This study used multiple regression, testing of hypotheses, and checks for data quality as well as tests based on classical assumptions. Corporate social responsibility (CSR) was shown to have a significant beneficial impact on customer buying choices, whereas the effects of social media marketing (SMM) was found to be negative and insignificant. Third, the ambience of a business has a negligible and negative effect on clients' ultimate purchases. The extent to which consumers perceive value influences their purchases is substantial.
Meningkatkan Kepercayaan Pelanggan dalam Mengembangkan Kepuasan Pelanggan Melalui Kualitas Rekomendasi dan Kualitas Website pada Aplikasi LinkAja Udayana, Ida Bagus Nyoman; Ningrum, Nonik Kusuma; Perkasa, Duta
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4327

Abstract

This study aims to determine the effect of Recommendation Quality and Website Quality in order to increase Customer Trust in developing Customer Satisfaction in the LinkAja application. Many people use e-wallet applications in their daily activities. In Indonesia, there are many e-wallet applications, for example LinkAja. This research will discuss how satisfied customers are in using LinkAja. There are three variables that affect customer satisfaction in this study. The three variables are recommendation quality, website quality, and customer trust. The research results show that website quality and customer trust variables have an influence on customer satisfaction.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE AND PRICE SUITABILITY ON CUSTOMER SATISFACTION: (CASE STUDY ON CONSUMERS OF SCRARLETT WHITENING PRODUCTS) Taiso, Theresia Irene; Udayana, Ida Bagus Nyoman; Maharani, Bernadetta Diansepti
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is categorized into hypothesis testing. The type of this research is quantitative. This research aims to analyze the influence of product quality on customer satisfaction, service quality influences customer satisfaction, brand image influences customer satisfaction, and price appropriateness influences customer satisfaction with Scarlett Whitening products. The samples taken were 100 respondents who were consumers of Scarlett Whitening products who bought the product twice. This research uses the Purposive Sampling method with the technique used in this research using a questionnaire. Based on the results of this research, it was found that product quality does not have a positive and significant effect on customer satisfaction, this is proven by the t-count value of -0.432 and a significant value of 0.66 > 0.05. Service quality has a positive and significant effect on customer satisfaction as evidenced by the t-count value of 4.223 and a significant value of 0.00 <0.05. Brand image has a positive and significant effect on customer satisfaction as evidenced by the t-value of 5.669 and a significant value of 0.00 <0.05. Price feasibility does not have a positive and significant effect on customer satisfaction as evidenced by the t-value of -0.361 and a significant value of 0.71>0.05.
The Effect Of Perceived Ease Of Use And Service Quality On Customer Loyalty Through Repurchase Intention As Intervening Variables (Case Study: Gofood Customers In Yogyakarta City) Fauzi, Muhamad Ardan; Udayana, Ida Bagus Nyoman; Hutami, Lusia Tria Hatmanti
BIMA Journal (Business, Management, & Accounting Journal) Vol. 3 No. 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.3.1.17-28

Abstract

This research examine the effect of perceived ease of use and service quality on customer loyalty and test whether repurchase intention acts as an intervening variable for the effect of perceived ease of use and service quality on Gofood customer loyalty in Yogyakarta City. This research is quantitative by taking 120 samples from Gofood customers in Yogyakarta City. The sampling method is non-probability and the sampling technique uses purposive sampling. Data was collected by sending a questionnaire link that was sent online to respondents. The data were analyzed using the IBM SPSS application. The results of this study indicate that the variable perceived ease of use (X1) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. Then the service quality variable (X2) has a positive and significant effect on repurchase intention (Z) with a value of 0.000. The repurchase intention variable (Z) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. Furthermore, the variable perceived ease of use (X1) has a positive and significant effect on customer loyalty (Y) with a value of 0.008. And the service quality variable (X2) has a positive and significant effect on customer loyalty (Y) with a value of 0.000. In addition, the results of the study also show that repurchase intention is able to act as an intervening variable for the influence of perceived ease of use and service quality on Gofood customer loyalty in the city of Yogyakarta.
Pengaruh Social Media Marketing Activities (SMMA) Terhadap Customer Loyality Dan Dimediasi Customer Satisfaction (Studi Pada Pengguna Tiktokshop Di Yogyakarta) Mahdanito Fadzika Bakti; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1001

Abstract

Studi ini bertujuan untuk mengevaluasi sejauh mana pengaruh aktivitas pemasaran melalui media sosial (Social Media Marketing Activities/SMMA) terhadap loyalitas pelanggan, dengan customer satisfaction sebagai variabel perantara pada pengguna TikTokShop di wilayah Yogyakarta. Latar belakang studi ini didasari oleh pesatnya perkembangan media sosial sebagai sarana promosi digital, di mana TikTokShop tumbuh pesat sebagai salah satu e-commerce berbasis konten. Pendekatan kuantitatif digunakan dalam penelitian ini dengan teknik purposive sampling yang melibatkan 112 pengguna TikTokShop sebagai responden. Penelitian ini menguji pengaruh dari SMMA, kualitas hubungan pelanggan (Customer Relationship Quality), kepuasan pelanggan (Customer Satisfaction), dan loyalitas pelanggan (Customer Loyalty). Analisis data dilakukan menggunakan regresi linear berganda dan uji Sobel untuk melihat efek mediasi. Hasil penelitian menunjukkan bahwa baik SMMA maupun kualitas hubungan pelanggan berpengaruh positif terhadap kepuasan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan juga terbukti menjadi perantara yang memperkuat hubungan antara SMMA dengan loyalitas pelanggan. Temuan ini menekankan pentingnya optimalisasi strategi media sosial dan peningkatan kualitas hubungan pelanggan dalam membangun loyalitas konsumen di platform digital
Pengaruh Brand Image Terhadap Brand Loyalty dengan Satisfaction dan Brand Love Sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Vivo di Yogyakarta) Shava Riftika Aulia Melani; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3405

Abstract

Penelitian ini bertujuan untuk mengetahui 1) Pengaruh brand image terhadap brand loyality pada produk Smartphone Vivo, 2) Pengaruh brand image terhadap satisfaction pada produk smartphone Vivo, 3) Pengaruh brand image terhadap brand love pada produk Smartphone Vivo, 4) Pengaruh satisfaction terhadap brand loyalty pada produk Smartphone Vivo, 5) Pengaruh brand love terhadap brand loyalty pada produk Smartphone Vivo. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian Smartphone Vivo di Kota Yogyakarta. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik analisis data dilakukan dengan menggunakan Microsoft Excel dan Software SEM PLS. Hasil penelitian ini menunjukan bahwa : 1) Brand image berpengaruh positif dan signifikan terhadap brand loyalty, 2) Brand image berpengaruh positif dan signifikan terhadap satisfaction, 3) Brand image berpengaruh positif dan signifikan terhadap brand love, 4) satisfaction berpengaruh positif dan signifikan terhadap brand loyalty, 5) brand love berpengaruh positif dan signifikan terhadap brand loyalty.
Membangun Loyalitas Pelanggan Melalui Emotional Attachment dan Store Atmosphere dengan Customer Satisfaction Sebagai Mediasi Pada Pamella Supermarket Febriawan, Muhammad Ihsan; Udayana, Ida Bagus Nyoman; Setiawan, Budi
Jambura Economic Education Journal Vol 8, No 2 (2026): APRIL 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i2.36287

Abstract

This study have the purpose to determine how store atmosphere and customer engagement affect customer loyalty and customer satisfaction at Pamela Supermarket. This quantitative study uses purposive sampling technique with a sample size of 200 participants. Data was collected through a questionnaire provided via Google Form. Then, the data was processed using SPSS version 25, and the analysis was conducted with the assistance of a computer. Each sample used as a data source is an Indonesian who has purchased at Pamella Supermarket. The results of the study indicate that emotional attachment and has a positive effect on customer satisfaction with a significance value of 0.015 0.05, store atmosphere has a positive effect on customer satisfaction with a significance value of 0.000 0.05, but customer satisfaction does not have a positive effect on customer loyalty with a significance value of 0.748 0.05, and emotional attachment has a positive effect on customer loyalty with a significance value of 0.015 0.05, then the store atmosphere does not have a significant positive effect with a significance value of 0.057 0.05. Based on the existing research results, Pamella Supermarket should implement marketing strategies and maintain customer emotional attachment by improving the quality of interactions, consistent service, and a pleasant shopping experience to strengthen customer loyalty.
Digital Word of Mouth, Destination Attractiveness, Brand Image, Accessibility Drive Tourist Intention: Komunikasi Dari Mulut ke Mulut Digital, Daya Tarik Destinasi, Citra Merek, Aksesibilitas Mendorong Minat Kunjungan Wisatawan Angelica Putri; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.12882

Abstract

Tourist decision-making in competitive coastal destinations is increasingly shaped by digital exposure, experiential perceptions, and logistical convenience. This study investigates how electronic word of mouth (e-WOM), destination attractiveness, brand image, and accessibility influence tourist visiting intention at a major coastal destination in Indonesia. Using a quantitative ex post facto design, data were collected from 100 purposively selected respondents aged 18 years and above who had visited the destination at least twice and completed a validated Likert-scale survey. Multiple linear regression, supported by t-tests, F-tests, and adjusted R² analysis, reveals that e-WOM, destination attractiveness, brand image, and accessibility each exert a significant positive effect on tourist visiting intention. Collectively, these predictors explain approximately 76.6% of the variance in visiting intention, confirming that digital word of mouth, experiential quality, perceived brand reputation, and travel convenience function as integrated behavioral determinants rather than isolated stimuli. This study contributes empirical evidence to tourism behavior literature by demonstrating that destination competitiveness is strongly anchored in digital influence and multimodal experience rather than physical attraction alone. The findings indicate that enhancing the digital communication ecosystem, strengthening experiential attributes, improving brand positioning, and accelerating access infrastructure are strategic priorities for destination managers seeking to stimulate sustained tourist intention and market resilience. The study offers practical implications for tourism policy, destination marketing organizations, and stakeholders in designing targeted interventions that align with post-pandemic travel patterns and data-driven visitor expectations. Highlights• Digital word of mouth significantly strengthens tourist visiting intention.• Combined predictors explain 76.6% of visiting intention variance.• Brand image, attractiveness, and accessibility jointly sustain destination competitiveness. KeywordsElectronic Word Of Mouth; Destination Attractiveness; Brand Image; Accessibility; Tourist Visiting Intention
Pengaruh Social Media Marketing dan Online Customer Riview terhadap Purchase Decision dengan Purchase Intention sebagai Variabel Intervening pada Scarlett Whitening di Yogyakarta Devita Puspita Sari; Henny Welsa; Ida Bagus Nyoman Udayana
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 3 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i3.8177

Abstract

Persaingan industri kecantikan yang semakin ketat serta perubahan perilaku konsumen akibat kemajuan teknologi digital mendorong perusahaan untuk mengoptimalkan strategi pemasaran berbasis media sosial dan memanfaatkan ulasan konsumen secara online. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan online customer review terhadap purchase decision melalui purchase intention sebagai variabel intervening pada produk Scarlett Whitening. Metode yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner dengan sampel 180 responden. Teknik pengambilan sampel menggunakan nonprobability sampling, analisis regresi linier berganda serta pengujian variabel intervening menggunakan uji Sobel. Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap purchase decision, kemudian online customer review berpengaruh positif dan signifikan terhadap purchase decision, social media marketing berpengaruh positif dan signifikan terhadap purchase intention, online customer review berpengaruh positif dan signifikan terhadap purchase intention. Purchase intention berpengaruh positif dan signifikan terhadap purchase decision. Selain itu, purchase intention mampu memediasi pada variabel social media marketing dan online customer review terhadap purchase decision pada produk Scarlett Whitening. Kesimpulannya, bahwa strategi pemasaran melalui media sosial dan ulasan pelanggan secara online memiliki peran penting dalam meningkatkan minat beli yang pada akhirnya mendorong keputusan pembelian konsumen.
Membangun orientasi pelanggan untuk meningkatkan salesperson consulting performance Ida Bagus Nyoman Udayana; Titisari Herniwati; Ida Ayu Purnama
Jurnal Manajemen Maranatha Vol 19 No 2 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i2.2003

Abstract

Co-Authors Abdurrahman Abdurrahman Ade Yogi Ferawan Adeliani, Wulan Adia Adi Prabowo Aditya Julita Sari Adriana Winarti Agung, M Riziq Agus Dwi Cahya Agus Dwi Cahya Agus Dwi Cahya Ahmad Algi Saputra Ahmadi Sulaiman Akhmad Rajabiyanor Aldri Afrianata Alifia Lintang Dharmanisa Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Andykiawan Ega Dangga Angelica Putri Anis Aprillia Sari Anis Marjukah Annisa Widilia Rahmawati Ardi Gusmawan Aria Pramana Atma Fadna Rinaja Aulia Melani, Shava Riftika Ayang, Anias Ina Aprilia Azizah, Bilqis Putri Bayu Aprilianto Bernadetta Dia Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bilqis Putri Azizah Brian Luyzh Fernando Giri Budi Setiawan Budiarno Budiarno Cici Chintia Putri Danang Ramadhan Dedek Susanto, Dedek Devi Nurchasanah Devita Puspita Sari Dhevia Halimah Ramadhani Diansepti Maharani, Bernadetta Dionisius Dominikus Daud Carvallo Domi Kirana Dona Fitriani Dwi Iskandar Mizan Dwi Narko Dwiarini, Windy E. Budi Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Ellyta Liska Andriani Eva Latifatul Haziza Evi Zulfia Fadhilla Ajeng Aqdella Fatma, Tyas Frega Fauzi, Muhamad Ardan Febriani Wahyu Saputri Febriawan, Muhammad Ihsan feri irawan Fery Budi Setiawan Flavianus Yoga Tridandy Chandra Fransizka Ayu Kristiani Gadang Raharja Galih Kristian Gunawan, Elvender Hanafi, Faturrahman Hanifia Rahma Wulandari Hartati Dwi Nawastuty Hatmanti Hutami, Lusia Tria Henny Welsa Henny Welsa Herli Qwen Sofana A Herli Qwen Sofana A Hutami, Lusia Tria Hatmanti Hutami, Lusia Tria Hatmanti Hutami Ida Ayu Purnama Ida Bagus Udayana Putra Ilya Nafilah Indriani, Novita Indriyana Septiani Irma Nursafitri Ismi Suaidi Isna, Kadek Isnaini, Putri Aprilia Julinha Betty Guterres Riu Kadek Isna Khunaini, Muhammad Romadon Komang Adi Kurniawan Saputra Kristian, Galih Lasmiani, Lasmiani Laurensia Aptik Evanjeli LTH Hutami LTH Hutami Lusia Tria Hatmanti Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Utami M Riziq Agung M. Arif Mutawakil M. Rasyid Ridho Maharani, Bernadetta Dian Maharani, Bernadetta Diansepti Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Masytohannum Nasution Mohammad Arief Baehaqi Muhammad Affidianto Arrusda Muhammad Hafizh Ryananda Muhammad Isrok Muinah Fadhilah Muinah Fadhilah, Muinah Mutiara, Thoriq Abdillah Nadia Nurrahmah Sari Naili Farida Natalia Dewi Fendal Niken Mayrenda Nonik Kusuma Ningrum Nonik Kusuma Ningrum Nova Sari Dewi Nugraha, Tommy Wiguna Nurafina, Aulia Nurseto, Bangkit Adhe Nurseto Oktavia Saputri Patria Gantara Perkasa, Duta Pingky Octavian Pramestyi Utami Putra, Ida Bagus Gede Parama Putri Aprilia Isnaini Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmah Esti Utami Ratri Pangastuti Regi Tuska Rejeki Sekar Dwifa Rendi Ajib Dhiastama Reza, Ceva Faza Riska Ermawati Riska Ernawati Rizqi Rukmana Putri Roki Satria Jaya Rudi Kurniawan Sadewa, Alex Fitrianta Sandika Purnama Putri Selfi Dayanti Shava Riftika Aulia Melani Sukma Nur Annisa Syamsul Hadi Taiso, Theresia Irene Titin Dwi Lestari Titisari Herniwati Tommy Wiguna Nugraha Tri Nurdiyanto Tria Hatmanti Hutami Trianti Prihartini Tyas Frega Fatma Ulfan Vivin Yuwansa Wahyu Ajisakti Ramdhan Wahyu Goesty Perdana Wahyu Widiya Ningsih Wayan Deni Ardane Wilfridus Nong Panggo Pati Willy Pebriana Chandra Kirana Yuli Endar Yani Yusup, Ariska Maulana Zidan, Muhammad