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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Pembangunan Pendidikan: Fondasi dan Aplikasi Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Manajemen Bisnis Widya Warta Journal of Business & Banking JBTI : Jurnal Bisnis : Teori dan Implementasi DERIVATIF Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen Pendidikan J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Jambura Economic Education Journal Jurnal Ilmiah Administrasi Bisnis dan Inovasi MBIA Jurnal Manajerial JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi MANAJEMEN DEWANTARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Education Management and Social Science Business Management Journal Program Studi Manajemen Revitalisasi : Jurnal Ilmu Manajemen Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JAMP : Jurnal Administrasi dan Manajemen Pendidikan JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmu Manajemen Profitability Coopetition : Jurnal Ilmiah Manajemen Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara AKMENIKA Jurnal Ekuilnomi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) International Journal of Research in Community Services JURNAL KOMUNIKASI DAN BISNIS International Journal of Engagement and Empowerment (IJE2) International Journal of Community Service Akuntansi Bisnis & Manajemen (ABM) Bima Journal : Business, Management and Accounting Journal Global Abdimas: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Golden Ratio of Human Resource Management Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Management Studies and Development Jurnal Ekonomi dan Bisnis Digital International Journal of Science and Environment Jurnal Sosial dan Sains PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Research Horizon Journal of Management, Economic, and Accounting Ekuitas Jurnal Pnedidikan Ekonomi Proceeding of International Conference on Humanity Education and Society Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS) Balance: Jurnal Ekonomi
Ignatius Soni Kurniawan
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH PRICE CONSCIOUSNESS, BRAND IMAGE, ACCESSIBILITY DAN SOCIAL VALUE PERCEPTION TERHADAP PURCHASE INTENTION SEPEDA MOTOR HONDA PADA DEALER CENDANA DI KOTA KENDAL Siti Romdonah; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 1 No 1 (2017): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1178.512 KB) | DOI: 10.26460/md.v1i1.48

Abstract

The purpose of this study was to determine the effect of  Price consciousness, brand image, accessibility, and social value perception toward purchase intention of Honda motorcycles at the Cendana Dealer in the city of Kendal. This type of research is quantitative with accidental sampling technique. The sample used in this study is those prospective buyers of Honda motorcycles. The results indicate that price consciousnes, acessibility, and social value perceptionis has no significant effect on purchase intention, brand image has a significant effect on purchase intention.Keyword: Price Consciousness, Brand Image, Accessibility, Social Value Perception, Purchase Intention
ANALISIS SENSITIVITAS RESPON PASAR TERHADAPPERUBAHAN DESAIN SEPEDA MOTOR HONDA BEAT (STUDI KASUS PADA MAHASISWA UST DAN UTY YANG MENGGUNAKAN HONDA BEAT) Muhammad Ulil Albab; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 2 No 1 (2018): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.938 KB) | DOI: 10.26460/md.v2i1.2750

Abstract

This study aims to determine how big the response sensitivity and the direction of consumer response. Research type in this study is an ex post facto research. Subjects in this study were students who had been riding an old and new Honda Beat scooter as many as 100 respondents to represent the population students from Universitas Sarjanawiyata Tamansiswa and Universitas Teknologi Yogyakarta. The results showed that the major changes in response to product Honda Beat scooter is at 44.10 and the level of importance of attributes, the highest average value shown on the body design attributes (3.41), it indicates that the consumer has an interest in the design of the scooter body of Honda Beat. Then, the respondent perceptions of the quality attributes of the old Honda scooter to scooter Honda Beat New Beat at 29.269. Thus, the result that the sensitivity in response to changes in the design of Honda Beat scooter long been a Honda scooter new Beat amounted to 1,191. That is, the sensitivity is sensitive because of the sensitivity value of more than 1.
PENGARUH HEDONIC MOTIVATION TERHADAP SOCIAL MEDIA PRODUCT BROWSING DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Risang Bagus Hastungkara Aji; Henny Welsa; Ignatius Soni Kurniawan
MANAJEMEN DEWANTARA Vol 3 No 2 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.752 KB) | DOI: 10.26460/md.v3i2.6024

Abstract

The purpose of this study is to analyze and explain the effect of Hedonic motivation on social media product browsing and its impact on purchase intentions at Sarjanawiyata Tamansiswa University students in Yogyakarta. The sample used in this study is customers who buy and use social media. Accidental sampling is used as a sampling technique. Researchers used a questionnaire to collect primary data with a total of 213 respondents. In this research researchers used regression analysis to determine the effect of hedonic motivation on the search for social media products and their impact on purchase intentions. The results show that hedonic motivation has a positive effect on social media product browsing. Hedonic motivation and social media product browsing were found to partially influence purchase intention. Furthermore, social media product browsing mediates the effect of hedonic motivation on purchase intention.Keywords: Hedonic motivation, social media product browsing, purchase intention
Co-Authors Adji Sadewo, Setyo Ahmad Jamil Hidayatullah Akrom, Akrom Ali Mustofa, Muhammad Alifian Dandy Aswara Ana Fitrotun Nisa Andi Andi Andira Ramadha Arundita Anggun Ramadhanty Antonius Edmundus Sembeng Aprilia, Bella Aska Khuluki Astri Dwi Aryani Astuti, Reni Puji Azhari, Linda Betris Juliana Situmorang Bin Lada, Suddin Buchory, Hasan Cahyani, Eni Choirunnisak, Choirunnisak Deviasari, Cindy Dewantoro, Rista Fauzi Dewi, Sekar Sandika Didik Subiyanto Dodok, Kasilda Dwiyanti, Clarita Eko Yulianto Fahmi Al Rizki Fatra, Nargadias Febriyanti, Carlintyas Fitriana, Anita Wahyu Franselina, Clarisa Nindya Gunawan, Hikmad Tyar Hady, Syamsul Hartatok, Dedi Hartono, M Edhie Henny Welsa Herliyanti, Rika Putri Hidayanti, Faitul Isyander, Mohammad Ahyar Syafwan Jajuk Herawati Khoirunnisa, Rofifah Kirana, Kusuma Candra Koni Awes Nurlita Ksatria Tahta Pramudya Kurniati, Kornelia Cecika Kurniawati, Maria Jeanice Kusuma Candra Kirana Kusuma Chandra Kirana kusuma, nala tri Lada, Suddin Bin Lysander, Muhammad Ahyar Syafwan Mangara, M Jefri Megarani, Shifa Mubarkah, Ahmad Hanif Muhammad Kafal Faa'id Muhammad Ulil Albab Murtadha, Alfirda Lutfi Muskamal, Muskamal Nala Tri Kusuma Nala Tri Kusuma Ndau, Arwantinus Nur Jannah, Dewi Karomatun Nur Rahmawati Nur Tifa Rachmawati Nurhidayat, Ahmad Wahyu Nurlita, Koni Awes Pamungkas, Purnomo Aji Pradana, Hanung Wahyu Pramesty, Nadia Iga Pratama, Dhiyan Nanda Pratama, Rohmawan Adi Pratiwi, Yuliana Intan Priyatmika, Risma Ayu Purnamarini, Tri Ratna Purnamarini, Tri Ratna Purnomo, Hadi - Putra, Fikri Cahyana Putri, Sesilia Argiana Rahma Putri, Astrid Ayu Rahmawati, Christina Heti Tri Ramadhanti, Ardita Puri Ramadhanty, Anggun Ramadhon, Syahrul Adji Ratna Andriya Ulfah Ratna Purnamarini, Tri Restanti, Yusni Reza Setiawan Rikmaratri, Kintan Yuliyan Rimas, Maria Elviana Risang Bagus Hastungkara Aji Roji, Fahrul Rositasari, Intan Rosyidah Nurhidayati Sanjaya, Machmud Zain Alwi Saputra, Ardi Saputra, Bintang Adi Saputra, Dymas Warih Nugraha Saputro, Luthfi Nugroho Sari, Sekar Sari, Susi Dian Martha Septyarini, Epsilandri Sesi Pratiwi Setyaningsih, Ika Shalistasani, Arimbi Intan Shiddiq, Nur Saifullah Siti Romdonah Subiyanto, Didik Sukoco, Yacinta Nararia Susanti Susanti Syahril, Imran Syamsul Hadi Syawfan Lysander, Mohammad Ahyar Tri Isnawati Tri Kusuma, Nala Tri Ratna Purnamarini Ulfah, Ratna Andriya ULFATUN NIKMAH Umi Wahidah Usada, Dinda Theresia Weny Farisca Wijayanti, Meliana Wiliam Kerby Pratama Bata Wahat Yani, Linda Yolanda, Novia Yuliana, Ika Yuliantina, Annaya